Bebo, Inc.

Type	Private
Founded	January 2005 (2005-01)[1]
Headquarters	San Francisco, California, United States
Area served	Worldwide
Founder(s)	Michael Birch Xochi Birch
Key people	Shaan Puri
Products	Social Messaging Apps on iOS and Android
Operating income	$1.1 million (USD)
Owner	Michael Birch Xochi Birch
Divisions	iOS and Android
Slogan(s)	Propbably Not for Boring People
Website	{{URL|example.com|optional display text}}
Alexa rank	33,242 (January 2015)[2]
Type of site	Company website
Available in	Multilingual
Launched	July 2005 - 7 August 2013
Current status	Online

Bebo was a social networking website launched in 2005. Bebo now calls itself "a company that dreams up ideas for fun social apps" and Joe Mbu, the man behind the Bebo relaunch, has confirmed that the site will not be returning as a social network but as a company that makes social apps. The company announced the launch of their newest app called Blab in early 2014^[3] and in December 2014 a new version of bebo launched as a avatar hashtag messaging app.^[4]

As of July 2013, it is owned and operated by its founders Michael Birch and Xochi Birch, who took over from Criterion Capital Partners after the company declared bankruptcy.^[5]

History[edit]

Bebo was founded by husband-and-wife team Michael and Xochi Birch in January 2005 at their home in San Francisco.^[1] The website name was bought by the founders, and the backronym "Blog Early, Blog Often" was invented to answer the question of what the name meant.^[6][7]

The site was purchased by AOL on March 13, 2008 for $850 million, with the Birches' combined 70% stake yielding a profit of $595 million from the deal.^[8][9][10] The BBC said that the AOL purchase of Bebo was "one of the worst deals ever made in the dotcom era",^[11] and it cost the then-CEO of AOL, Randy Falco, his job.^[12]

On April 7, 2010, AOL announced that it would either sell the website,^[13] or shut it down. This was mainly due to the falling numbers of unique users; Bebo users were moving to rival sites Facebook and Twitter. AOL said that Bebo could not compete with other social networking sites in its current state, and that the company could not commit to taking on the massive task to keep Bebo in the social network 'race'. It has been reported that AOL's finances were struggling.

The website, at the height of its popularity, overtook Myspace to become the most widely used social networking website in the United Kingdom,^[14][15] eventually registering at least 10.7 million unique users. The site was also extremely popular in Ireland – at one point it claimed to have over a million Irish users, and data from Alexa ranked it as Ireland's most-visited site.^{[citation needed]} Its popularity saw it sold to AOL for $850 million in 2008.

Criterion Capital Partners ownership transfer[edit]

On June 16, 2010, AOL sold Bebo to hedge fund operators Criterion Capital Partners.^[16][17]

On February 17, 2011, Bebo launched a brand-new design. This consisted of a new more modern Header, a new more modernized Home page and a New Profile Layout Option. Users can now see who has visited their profiles (a feature which can be changed in settings). In April 2011, Bebo added a new notification system, similar to Facebook's. It notifies users on new inbox messages, lifestream activity and more. This was a feature which was heavily asked for in feedback.

On January 30, 2012, access to Bebo became unavailable for 36 hours, resuming normal service during the early hours of February 1, 2012. A Bebo spokesperson told TechCrunch that the site was down due to "a technical clusterfuck".^[18] Adam Levin, CEO of Bebo and Criterion Capital Partners, stated that they were trying to release some new features which caused the site to crash. No data was lost as a result of the outage. The crash triggered a belief that Bebo was gone for good, so that the hashtag #bebomemories trended worldwide on Twitter.^[19]

2013 bankruptcy and sale[edit]

In May 2013, the company voluntarily filed for Chapter 11 bankruptcy protection.^[20][21] However, Burke Capital Corporation receiver has clarified that Bebo remains "healthy" and "operating," and that the company was using its May 9 Chapter 11 filing in Los Angeles to "restructure some operational inefficiencies and other arrangements that are burdensome." Many analysts have questioned the value proposition that Bebo could offer users and do not fault CCP.^[22]

On July 1, 2013, Michael and Xochi Birch, the original founders, purchased the social network back from Criterion Capital Partners (CCP) for $1 million. They tweeted "We just bought Bebo back for $1m. Can we actually re-invent it? Who knows, but it'll be fun trying."^[23]

On August 6, 2013, messages were posted on Bebo.com informing users that the site would be down for maintenance from August 7, 2013.

On August 7, 2013, a video featuring Michael announcing his plan for the new Bebo was set to the front page of the site. The video informed users that the site would be taken down while the Bebo team developed the new product. Many believed that this would be normal maintenance, however it was revealed that the site would be closed for a few months. The announcement also stated that every user's content had been deleted, but any blog posts and images they had will be retrievable in downloadable format should members opt in to receive this, however; members who submitted emails still haven't retrieved profile data (pictures, blogs, etc.). Users would simply have to register their email with the site to be notified of the site's reopening, and would be able to retrieve some of their information. Friends lists and skins will not be retrievable.^[24]

2015 return[edit]

In April 2014 Bebo started distribution of its smartphone apps, but the social network is still not available.^[25]

A new site went live on January 7, 2015 announcing the new Bebo. The site is a launching board to the Google Play and Apple App stores for the new Bebo messaging app. The site also relaunched with a new slogan: "Probably Not for Boring People."^[26]

Original Website Features[edit]

Users received a personal profile page where they would post blogs, photographs, music, videos, and questionnaires, which other users may answer. Additionally, users could add others as friends and send them messages, and update their personal profiles to notify friends about themselves.^[1]

Each Bebo User received a profile, which included two specific modules: a comment section where other users could leave a message, and a list of the user's friends. Users could select from many more modules to add. By default, when an account was created the profile was private, which limited access to friends specifically added. The user could select the "Public Profile" option so the profile would still be visible to any other members of a school they may have joined. Bebo was youth based and the initial group of connections was based on others from the same school or schools they attended. Profiles may be personalized by a design template that is the background of the user's profile, known as a skin. Profiles also included quizzes which offer multiple choice, polls for their friends to vote in and comment on, photo albums which allows the user to upload an unlimited number of images with a maximum limit of 96 per album, blogs with a comments section, a list of bands of which the user is a fan, a list of groups that the user is a member of. A "Video Box" may be added, either hot-linked from YouTube or copied from a Bebo Media Content Provider's page.

Other features included:

• Lifestream - these changes included uploaded photos, updated flashboxes, and newly added videos and friends. A friend's updates to Facebook, Twitter, Flickr, and other services can also be viewed, if those friends had linked those accounts to their Bebo profile.

• Bebo Mobile - Bebo launched the mobile version of the site in early 2006, allowing users access to Bebo from a mobile device. In 2007 and 2010, the mobile site had been updated to match the design and features of the full site.

• Bebo Authors - on February 22, 2007, Bebo Authors, also known as Bebo Books, was launched. On this section of the site, authors uploaded chapters of their books and also get them reviewed with a certain module.

• Bebo Groups - on July 10, 2007, the "Group" module was added to pages. This enabled people to view groups which were previously joined to a school and were also viewable only to school members. Bebo also gave an option to convert existing Authors or Bands to Groups.^[27]

• Bebo Chat - a service called Bebo Chat was launched with several other updates in 2011, which allows users to chat to other users, using a Meebo chat plugin with Bebo branding. Users can also update their 'Saying' and show their availability status, as well as have access to other links to Bebo's pages, and special offers. It also provides a link for users to visit Bebo's fan page on Facebook, where they can 'Like' their page and receive updates.

Bebo system[edit]

Bebo runs on servers running the Resin Server and uses the Oracle Database system. It is estimated that Bebo had somewhere between 5000 and 8000 Phantom4 servers provided by Rackable Systems and has over 100TB of disk space across all of their servers.

Open Media Platform[edit]

Announced on the November 13, 2007, Bebo's Open Media Platform is a platform for companies to distribute content to the Bebo community. Content providers can bring their media player to Bebo, and monetize the advertising within it. Each content provider has a specialised page designed for video which showcases any Adobe Flash video content at the top of the profile. Many networks are signed up for the service, including CBS, Sky, Ustream.tv, BBC and Last.fm.

Open application platform[edit]

Bebo joined OpenSocial, a set of common APIs for building social applications across the web. It announced plans for a developers platform and said it will make a further platform announcement. Bebo's Open Application Platform was launched in early December 2007 with just over fifty applications and is now host to hundreds.

Privacy and security[edit]

Inadvertent privacy breach by New Zealand ISP[edit]

On May 21, 2008, some users in New Zealand were temporarily given full access to other users' accounts.^[28] Various users logged in under their own account were switched over to the accounts of other users at random intervals, some people gaining access to over 20 different users' accounts. People were sometimes given access to addresses and phone numbers of other members, and some took advantage of the situation by uploading pornography onto other members' accounts.^[29] Bebo network engineers traced the error to a misconfigured proxy server in an Internet service provider (ISP) in New Zealand, which was later fixed. The ISP seemed to be interfering with its cache, thereby causing some of its customers to receive cached cookies and details from other users, likely because the ISP used dynamic IP addresses.

Roleplay[edit]

Bebo is sometimes used for role-playing characters from television programs, movies and novels. These Bebo character profiles are created and maintained by individuals, similar to a virtual world profile. The profiles may be of a fictional character or an invented character, and are most commonly set up in Bebo's 'classic layout' with the character's name, quotation, and biography.^[30][31]

References[edit]

External links[edit]