For example, Old Gold advertisements included statements that Old Gold was "lowest in nicotine and throat irritating tars and resins when compared with 6 other leading brands." Langenfeld WD at 42: 5-10

Says the laboratory report: “The differences between brands are, practically speaking, small, and no single brand is so superior to its competitors as to justify its selection on the ground that it is less harmful

For example, Lorillard, 749, "It is not practically possible for respondent, or any of the other manufacturers of leading brands of cigarettes, to maintain a constancy of nicotine in the finished cigarette.

Lorillard' s comparison was based on figures reported by Reader' s Digest in July 1942, which was considered a reliable source by many at the time

But many things soothe the troubled mind of modern man and I do not feel that this is the type of effect which the statute contemplates.'There has been a long history of litigation between the Commission and cigarette advertisers.

[PDF] Court of Appeals

[CITATION] The Impact of FTC Regulation on the Cigarette Industry and on Cigarette …

[CITATION] ‘WORKING

[CITATION] Cases and materials on food and drug law: a study in consumer legislation

[CITATION] Federal Food, Drug, and Cosmetic Act: Judicial Record