The Healthy Weight Commitment Foundation is an organization of American food and beverage companies formed with the stated aim of decreasing the number of calories in the U.S. marketplace.[1] It was announced in October 2009, by the then-CEO of Kellogg's, A. D. David Mackay.[2]
Members[edit]
The organization has 16 companies as members, including The Coca-Cola Company, PepsiCo, General Mills, Campbell's, and ConAgra Foods.[3] The companies that constitute the Foundation's membership together produce between 20 and 25 percent of the food consumed in the United States.[4] In 2010, the organization pledged to decrease the number of calories its members collectively sold in the United States in 2012 by 1 trillion relative to a 2007 baseline.[3] The Foundation also aimed to reduce this number by 1.5 trillion by 2015.[5]
Evaluation[edit]
A 2014 study found that the pledge had led to a reduction in calories sold in the U.S. marketplace by 6.4 trillion calories, more than four times the amount they had pledged to cut by the following year.[3][5]
References[edit]
- ^ "Overview". HWCF website. Archived from the original on 15 March 2015. Retrieved 9 March 2015.
- ^ Glover, Katherine (6 October 2009). "Food, Soda and Candy Bar Companies Unite to Fight Obesity". CBS News. Retrieved 9 March 2015.
- ^ a b c Jalonick, Mary Clare (9 January 2014). "Study: Food industry cuts 6.4 trillion calories". USA Today. Retrieved 9 March 2015.
- ^ Black, Jane (17 May 2010). "Michelle Obama applauds food industry group's pledge to trim calories". Washington Post. Retrieved 9 March 2015.
- ^ a b Ng, Shu Wen; Slining, Meghan M.; Popkin, Barry M. (October 2014). "The Healthy Weight Commitment Foundation Pledge". American Journal of Preventive Medicine. 47 (4): 508–519. doi:10.1016/j.amepre.2014.05.029. PMC 4171694. PMID 25240967.