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Company type | Subsidiary |
---|---|
Industry | Telecommunications Broadband Internet access |
Predecessor |
|
Founded | Ireland (1997 | )
Founder | Esat Telecom Group |
Headquarters | 28–29 Sir John Rogerson's Quay, Dublin , Ireland |
Area served | Ireland |
Brands | 48 Months[1] |
Revenue | ![]() |
Owner | 3 O2 Holdings |
Number of employees | 1,787 (2006 ) |
Parent |
|
Website | www |
3 O2 Ireland is a broadband and telecommunications provider in Ireland that trades under the O2 brand (typeset as O2). O2 Ireland was previously called Esat Digifone when it was owned by Esat Telecommunications (and Telenor) from 1997 to 2006.
O2 Ireland became a subsidiary of Telefónica in 2006, after its parent company O2 in the United Kingdom was purchased. In June 2013, Hutchison Whampoa announced it would acquire the Irish arm of O2 for €780 million.[3] O2 was merged into Hutchison Whampoa's subsidiary Three Ireland in March 2015. On August 10th 2024, Three Ireland struck a 2.5bn euro deal with VMO2 UK and reaquired the o2 branding, now in place instead of 3.
History
[edit]Three launched on 26 July 2005 as the Republic of Ireland's fourth mobile network operator behind Vodafone, O2 and Meteor (now Eir). Service was initially offered as post-paid only, but on 16 May 2006 the introduction of a pre-paid service, known as 3Pay, was announced. A pre-paid mobile broadband service was launched on 29 February 2008 under the name 3Pay Broadband, with vouchers available for durations of one day, one week, or one month. On 13 May 2010, Three announced the launch of the world's first commercial voice and data I-HSPA network.
In August 2010, Three Ireland admitted it had been overstating its subscriber numbers since 2006. As per its latest released mid year statements about 56 per cent of Three's 554,000 registered subscribers are considered active. This is about 244,000 short of the figure supplied to ComReg.[4]
On 24 June 2013, it was announced that Hutchison would acquire Telefónica's Irish mobile operations, O2 for €780 million, to be merged into Three Ireland upon completion of the deal.[5][6][7] The European Commission approved the merger in 2014. The O2 brand was phased out and its operations fully merged into Three on 2 March 2015.[8] Major rebrand back into O2
Network
[edit]Three has a licence for operation within the Republic of Ireland using the access code 083 and 086, although numbers can be ported over from other networks.
Three's original infrastructure was purely 3G. For a while, they provided 2G coverage (a) under a partnership with Vodafone, and (b) through the acquisition of O2 Ireland's 2G network in 2015, however, roaming on Vodafone is no longer supported, and 2G is natively supported with the acquisition of O2 and its 3G & 2G networks.
In July 2012, Three Ireland announced a strategic partnership with Vodafone Ireland to share network infrastructure. This would have facilitated rapid rollout of Three's 4G network, while also making it less costly.[9] The agreement was terminated following the O2 merger
4G
[edit]In November 2012, Three was awarded LTE spectrum by auction, along with the three other incumbent network operators.[10]
On 27 January 2014, Three launched their 4G network in Dublin, Cork, Galway, Limerick, Wexford and Waterford.[11] In March 2014, Three expanded their 4G coverage to Ashbourne, Bray, Carlow, Dunmore East, Kilkenny, Leixlip, Lusk, Rush, Skerries, Swords and Tullamore.
In March 2016, Three Ireland announced that it is now offering Free 4G for Life to all its customers. Previously, Three offered free 4G to all its customers up to a certain date at which point the company would review and possibly extend that date further.
Three's upgrade programme "the big upgrade" aimed to provide 99% 4G coverage by early 2017, although that never came to fruition, making Three's 4G network both the smallest, and also the slowest in Ireland, according to Ookla, and Rootmetrics in 2018.
4G+/LTE Advanced
[edit]Three have announced they will be rolling out 4G+ to their customers offering faster Peak Speeds of 225 Mbit/s. Three say 4G+ is already available in Dublin and will be rolled out to the rest of the State by the end of April 2016. Three are offering 4G+ to all Customers with compatible handsets.[12] Although Three's 4G network has suffered many setbacks, largely due to the merger with O2, 4G coverage currently sits at 97.3% in March 2020.
Three was named the Republic of Ireland's fastest mobile network by Ookla for Q3–Q4 2020, with an average download speed of 33.99 Mbit/s.[13]
5G
[edit]In September 2020, Three launched their new 5G network. Three has stated that this new service will be available in 121 locations but coverage is expected to expand overtime. "At Three, we believe it's important that this technology is available to all. That’s why we’ve created Ireland’s largest 5G network with coverage in 121 areas throughout the country."[14]
Network frequencies
[edit]The following is a list of known frequencies used by Three Ireland:[15][16]
Frequency | Band | Protocol | Class |
---|---|---|---|
900 MHz | GSM-900 | GSM/GPRS/EDGE | 2G |
1800 MHz | GSM-1800 | ||
900 MHz | 8 | UMTS/HSPA/HSPA+/DC-HSPA+ | 3G |
2100 MHz | 1 | ||
700 MHz | 28 | LTE/LTE Advanced | 4G/4G+ |
800 MHz | 20 | ||
1800 MHz | 3 | ||
2100 MHz | 1 | ||
2600 MHz | 7 | ||
1800 MHz | n3 | NR | 5G |
3600 MHz | n78 |
Sponsorships
[edit]On 5 August 2010, Three Ireland announced a four-year, €7,500,000 deal with the Football Association of Ireland to become the primary sponsor of all Republic of Ireland international football teams.[17] In 2015, Three renewed the sponsorship for a further five years.
Following Hutchison Whampoa's acquisition of O2 Ireland, The O2 was renamed 3Arena in 2014.
3 also sponsors the Waterford GAA teams.
See also
[edit]References
[edit]- ^ Kennedy, John (1 February 2012). "Telefónica launches mobile network for youth market". Silicon Republic.
- ^ "Hutchison Whampoa". O2. 31 December 2009. Archived from the original on 28 March 2010. Retrieved 18 April 2010.
- ^ Mulligan, John. "3 Ireland network fails on day of €780m O2 deal". Irish Independent. Retrieved 24 June 2013.
- ^ Hancock, Ciaran. "3 Mobile admits to 'historic error' in overstating subscribers since 2006". The Irish Times.
- ^ Hugh O'Connell. "Three buys O2 and will now control 40 per cent of Ireland's mobile market". Business ETC.
- ^ "Telefónica - Press Office - Press room home - Telefonica agrees the sale of its operating business in Ireland to Hutchison Whampoa for 850 million euros". telefonica.com.
- ^ "Archived copy" (PDF). Archived from the original (PDF) on 14 July 2014. Retrieved 24 June 2013.
{{cite web}}
: CS1 maint: archived copy as title (link) - ^ O'Hora, Ailish (2 March 2015). "O2 becomes Three as major mobile rebrand kicks in". Independent.ie. Retrieved 24 March 2015.
- ^ "Vodafone Ireland and Three Ireland announce strategic partnership to share network infrastructure". 13 July 2012. Archived from the original on 16 July 2012. Retrieved 27 July 2012.
- ^ "15-Nov-12 Three welcomes the results of Ireland's spectrum auction. : Media Centre". 15 November 2012. Archived from the original on 4 August 2014.
- ^ "Three Ireland to launch comprehensive 4G offers". Hutchison 3. 27 January 2014. Retrieved 4 February 2014.
- ^ TeleGeography. "Three unveils '4G Plus' plans: 56% of country to receive 225Mbps speeds by end-April". TeleGeography. Retrieved 14 March 2018.
- ^ "Fastest Mobile Network | Ireland Q3—Q4 2020" (PDF). Ookla. Archived (PDF) from the original on 3 February 2021.
- ^ "5G For All With Ireland's Largest 5G Network | Three". o2.ie. Retrieved 14 January 2021.
- ^ "Global Mobile Frequencies Database". spectrummonitoring.com. Retrieved 24 March 2021.
- ^ "Multi Band Spectrum Award 2022 (MBSA2)". ComReg. Retrieved 7 March 2023.
- ^ "3 becomes FAI primary sponsor". 5 August 2010.