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The term Premium Beer (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the alcohol and beer industry to refer to higher quality brands and categories of beer, ale, and/or lager.

Similar to "star" assignments in restaurant ratings there is no universally agreed system or criteria. The classification has been adopted since the early 1940's,[1] and may encompass a combination of characteristics including: flavor, pricing,[2][3] alcohol by volume, and/or production process,[citation needed] or even sound of packaging.[citation needed]

Two interpretations of "premium" are most common.[4] In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,[5][1] flavor, and/or brand value.[6][7] In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.[8][9][10]

Within the beer industry, however, another rule of thumb considers alcohol by volume. While the exact numeric thresholds vary between authorities,[11] "premium" beers, lagers and ales are also evaluated based on alcohol by volume content.[12][13]

The concept of "premium" differs from the concepts of craft beer (which describes a style of brewing); or draught ("draft") beer (which describes a style of serving, i.e. "served on draft").[14]

"Super-Premium" Beer

Within the beer industry, many have gone on to use terms such as "super premium" (and other similar neologisms), modeled after the liquor industry.[15][16]

In the beer and lager industry these classifications are routinely used as marketing efforts,[3][17] with some even incorporating terms like "Premium"[18][19] or "Ultra" into their official names.[4][16][19]

References

  1. ^ a b Beer Dealers are Classified Here. Fredericksburg, Virginia: The Free Lance–Star. July 11, 1944.
  2. ^ Calvo-Porral, Cristina (2019-01-01), Grumezescu, Alexandru Mihai; Holban, Alina Maria (eds.), "10 - Profiling Beer Consumers for Brewery Management", Production and Management of Beverages, Woodhead Publishing, pp. 303–333, ISBN 978-0-12-815260-7, retrieved 2024-01-15
  3. ^ a b Watson, Bart (2016-12-07). "Premiumization, Prices, and Positioning". Brewers Association. Retrieved 2024-01-15.
  4. ^ a b Brown, Pete (2016-08-29). "Defining the difference between craft and premium beer". morningadvertiser.co.uk. Retrieved 2024-01-15.
  5. ^ Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer". Sydney, Australia: Manila Standard (published February 16, 1998). 1998. p. 118.
  6. ^ The Sydney Morning Herald. The Sydney Morning Herald.
  7. ^ Kaupa, Stewart Peter, and Krishna Govender. (2015). "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." British Journal of Marketing Studies 3.9: 27-34.
  8. ^ Thomé, Karim Marini; Pinho, Guilherme da Mata; Fonseca, Daiane Pereira; Soares, Ariel Barros Pirangy (2016-01-01). "Consumers' luxury value perception in the Brazilian premium beer market". International Journal of Wine Business Research. 28 (4): 369–386. doi:10.1108/IJWBR-09-2015-0043. ISSN 1751-1062.
  9. ^ "1C. Premium American Lager – Beer Judge Certification Program". www.bjcp.org. Retrieved 2024-01-15.
  10. ^ Kaupa, Stewart P., and Krishna K. Govender. (2015) "Exploring premium beer brand consumption behaviour in South Africa." African Journal of Hospitality, Tourism & Leisure 4.2: 1-15.
  11. ^ Reid, Struan; Maskell, Peter D.; Maskell, Dawn L. (2019-03-01). "Uncertainty in Widmark calculations: ABV variation in packaged versions of the most popular beers in the UK". Science & Justice. 59 (2): 210–213. doi:10.1016/j.scijus.2018.11.005. ISSN 1355-0306. S2CID 73485476.
  12. ^ Giacalone, Davide; Ribeiro, Letícia Machado; Frøst, Michael Bom (September 2012). "Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise". Beverages. 2 (1): 5. doi:10.3390/beverages2010005. ISSN 2306-5710.
  13. ^ Anderson, Kym (February 2023). "The emergence of lower-alcohol beverages: The case of beer". Journal of Wine Economics. 18 (1): 66–86. doi:10.1017/jwe.2023.8. ISSN 1931-4361.
  14. ^ Bossler, E. S. (2014). "Forecasting the Demand for Craft Beer In the State of Kansas" (APA) pp. 1, 2, 7, 14
  15. ^ Jacobsen, Jessica. "2023 Beer Report | Super-premium domestics bright spot among domestic beers | Beverage Industry". www.bevindustry.com. Retrieved 2024-01-15.
  16. ^ a b "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  17. ^ "70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry | News | Analysis | Magazines- Asian Trader". 2021-12-15. Retrieved 2024-01-15.
  18. ^ "Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer". CLH News: Caterer, Licensee and Hotelier News. 2022-04-20. Retrieved 2024-01-15.
  19. ^ a b morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
source: https://en.wikipedia.org/w/index.php?title=Premium_Beer&oldid=1197380466

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