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The term Premium Beer (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the alcohol and beer industry to refer to higher quality brands and categories of beer, ale, and/or lager.[1][2]

Similar to "star" assignments in restaurant ratings there is no universally agreed system or criteria, however, the classification has been adopted since the early 1940's[3] and typically encompasses a combination of characteristics including: flavor, pricing,[4] alcohol by volume, rarity, nutritional content, and/or production process,[5] or even sound of packaging.[6][1][7][8]

Two interpretations of "premium" are most common.[9] In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,[10][3] flavor, and/or brand value.[11][12] In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.[13][14][15]

Within the beer industry, however, a another rule of thumb considers alcohol by volume. While the exact numeric thresholds vary between authorities, beers, lagers and ales can earn stauts of "premium" based on alcohol by volume content.[16]

The concept of "premium" differs from the concepts of craft beer; or draught ("draft") beer (which describes a style of serving, i.e. "served on draft").[17]

"Super Premium" Beer

Within the beer industry, many have gone on to use terms such as "super premium"[1][18][19] (and other similar neologisms), modeled after the liquor industry, in which the Distilled Spirits Council of the United States (DISCUS) classifies spirits by four categories: Standard, Premium, High-End Premium, and Super Premium. [20][21][22]

In the beer and lager industry these classifications are routinely used as marketing efforts,[7][23] rather than official classifications, and have been described as "faddish" due to the informal definition of "premium" status.[9][24]

Generally, however, brands which possess all three elements of high alcohol by volume, above average pricing, and strong brand value and reputation, are considered to be premium, with the status of "super"[25] or even "ultra" premium being used for brands that trend further above the mean in these three criteria.[26][27]

References

  1. ^ a b c Swinnen, Johan F. M. (2011-10-27). The Economics of Beer. OUP Oxford. pp. ii. ISBN 978-0-19-150501-0.
  2. ^ "What is Premium Beer?". Oculyze. Oculyze. Retrieved January 15, 2024.{{cite web}}: CS1 maint: url-status (link)
  3. ^ a b Beer Dealers are Classified Here. Fredericksburg, Virginia: The_Free_Lance–Star. July 11, 1944.{{cite book}}: CS1 maint: date and year (link)
  4. ^ Calvo-Porral, Cristina (2019-01-01), Grumezescu, Alexandru Mihai; Holban, Alina Maria (eds.), "10 - Profiling Beer Consumers for Brewery Management", Production and Management of Beverages, Woodhead Publishing, pp. 303–333, ISBN 978-0-12-815260-7, retrieved 2024-01-15
  5. ^ Madsen, Erik Strøjer. From Local to Global Competitors on the Beer Market. Department of Economics and Business Economics, Aarhus BSS, 2019. https://repec.econ.au.dk/repec/afn/wp/19/wp19_11.pdf
  6. ^ Almiron, Paula; Barbosa Escobar, Francisco; Pathak, Abhishek; Spence, Charles; Velasco, Carlos (2021-03-01). "Searching for the sound of premium beer". Food Quality and Preference. 88: 104088. doi:10.1016/j.foodqual.2020.104088. ISSN 0950-3293.
  7. ^ a b Watson, Bart (2016-12-07). "Premiumization, Prices, and Positioning". Brewers Association. Retrieved 2024-01-15.
  8. ^ Visser, Jan (August 13, 2022). "Path to Premium for Beer". @food-beverage. Retrieved 2024-01-15.
  9. ^ a b Brown, Pete (2016-08-29). "Defining the difference between craft and premium beer". morningadvertiser.co.uk. Retrieved 2024-01-15.
  10. ^ Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer". Sydney, Australia: Manila Standard (published February 16, 1998). 1998. p. 118.
  11. ^ The Sydney Morning Herald. The Sydney Morning Herald.
  12. ^ Kaupa, Stewart Peter, and Krishna Govender. "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." British Journal of Marketing Studies 3.9 (2015): 27-34. https://www.researchgate.net/profile/Stewart-Kaupa/publication/342814812_The_Relationship_Between_Premium_Beer_Brand_Attributes_and_Brand_Loyalty_An_Exploratory_South_African_Study/links/5f0726a24585155050984e51/The-Relationship-Between-Premium-Beer-Brand-Attributes-and-Brand-Loyalty-An-Exploratory-South-African-Study.pdf
  13. ^ Thomé, Karim Marini; Pinho, Guilherme da Mata; Fonseca, Daiane Pereira; Soares, Ariel Barros Pirangy (2016-01-01). "Consumers' luxury value perception in the Brazilian premium beer market". International Journal of Wine Business Research. 28 (4): 369–386. doi:10.1108/IJWBR-09-2015-0043. ISSN 1751-1062.
  14. ^ "1C. Premium American Lager – Beer Judge Certification Program". www.bjcp.org. Retrieved 2024-01-15.
  15. ^ Kaupa, Stewart P., and Krishna K. Govender. "Exploring premium beer brand consumption behaviour in South Africa." African Journal of Hospitality, Tourism & Leisure 4.2 (2015): 1-15. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article44vol4(2)_july-nov2015.pdf
  16. ^ Giacalone, Davide; Ribeiro, Letícia Machado; Frøst, Michael Bom (September 2012). "Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise". Beverages. 2 (1): 5. doi:10.3390/beverages2010005. ISSN 2306-5710.{{cite journal}}: CS1 maint: unflagged free DOI (link)
  17. ^ Bossler, E. S. "Forecasting the Demand for Craft Beer In the State of Kansas." (2014). (APA) pp. 1, 2, 7, 14 https://e-bossler.github.io/assets/pdfs/bossler-kansas-beer.pdf
  18. ^ Jacobsen, Jessica. "2023 Beer Report | Super-premium domestics bright spot among domestic beers | Beverage Industry". www.bevindustry.com. Retrieved 2024-01-15.
  19. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  20. ^ "Your Guide to Premium Spirits: How and When to Buy". Taster's Club. Retrieved 2024-01-14.
  21. ^ "What Are Top Shelf Liquors—And Does it Matter | Wine Enthusiast". www.wineenthusiast.com. Retrieved 2024-01-14.
  22. ^ Highland, Carol (2021-11-04). "The Difference Between Well, Premium And Top Shelf Liquor | Luxury Activist". Retrieved 2024-01-14.
  23. ^ "70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry | News | Analysis | Magazines- Asian Trader". 2021-12-15. Retrieved 2024-01-15.
  24. ^ "Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer". CLH News: Caterer, Licensee and Hotelier News. 2022-04-20. Retrieved 2024-01-15.
  25. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
  26. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  27. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
source: https://en.wikipedia.org/w/index.php?title=Premium_Beer&oldid=1195875915

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