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The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the [[Alcoholic beverage|alcohol and beer industry]] to refer to higher quality brands and categories of [[beer]], [[ale]], and/or [[lager]].
The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the [[Alcoholic beverage|alcohol and beer industry]] to refer to higher quality brands and categories of [[beer]], [[ale]], and/or [[lager]].


Similar to "star" assignments in [[restaurant rating]]s there is no universally agreed system or criteria. The classification has been adopted since the early [[1940s|1940's]],<ref name=":7" /> and may encompass a combination of characteristics including: flavor, pricing,<ref>{{Citation |last=Calvo-Porral |first=Cristina |title=10 - Profiling Beer Consumers for Brewery Management |date=2019-01-01 |url=https://www.sciencedirect.com/science/article/pii/B9780128152607000109 |work=Production and Management of Beverages |pages=303–333 |editor-last=Grumezescu |editor-first=Alexandru Mihai |access-date=2024-01-15 |publisher=Woodhead Publishing |isbn=978-0-12-815260-7 |editor2-last=Holban |editor2-first=Alina Maria}}</ref><ref name=":1">{{Cite web |last=Watson |first=Bart |date=2016-12-07 |title=Premiumization, Prices, and Positioning |url=https://www.brewersassociation.org/insights/premiumization-prices-and-positioning/ |access-date=2024-01-15 |website=Brewers Association |language=en-US}}</ref> [[alcohol by volume]], and/or production process,{{fact|date=January 2024}} or even sound of packaging.{{fact|date=January 2024}}
Similar to "star" assignments in [[restaurant rating]]s there is no universally agreed system or criteria. The classification has been adopted since the early 1940's,<ref name=":7" /> and may encompass a combination of characteristics including: flavor, pricing,<ref>{{Citation |last=Calvo-Porral |first=Cristina |title=10 - Profiling Beer Consumers for Brewery Management |date=2019-01-01 |url=https://www.sciencedirect.com/science/article/pii/B9780128152607000109 |work=Production and Management of Beverages |pages=303–333 |editor-last=Grumezescu |editor-first=Alexandru Mihai |access-date=2024-01-15 |publisher=Woodhead Publishing |isbn=978-0-12-815260-7 |editor2-last=Holban |editor2-first=Alina Maria}}</ref><ref name=":1">{{Cite web |last=Watson |first=Bart |date=2016-12-07 |title=Premiumization, Prices, and Positioning |url=https://www.brewersassociation.org/insights/premiumization-prices-and-positioning/ |access-date=2024-01-15 |website=Brewers Association |language=en-US}}</ref> [[alcohol by volume]], and/or production process,{{fact|date=January 2024}} or even sound of packaging.{{fact|date=January 2024}}


Two interpretations of "premium" are most common.<ref name=":4">{{Cite web |last=Brown |first=Pete |date=2016-08-29 |title=Defining the difference between craft and premium beer |url=https://www.morningadvertiser.co.uk/Article/2016/08/30/Defining-the-difference-between-craft-and-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,<ref>{{Cite book |url=https://books.google.com/books?id=Ux4iAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA118&article_id=2338,2405460 |title=Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer" |publisher=Manila Standard |year=1998 |location=Sydney, Australia |publication-date=February 16, 1998 |pages=118 |language=en}}</ref><ref name=":7">{{Cite book |url=https://books.google.com/books?id=AHBWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA1&article_id=1399,2183657 |title=Beer Dealers are Classified Here |date=July 11, 1944 |publisher=[[The Free Lance–Star]] |location=Fredericksburg, Virginia |publication-date=July 11, 1944 |language=en}}</ref> flavor, and/or [[Brand|brand value]].<ref>{{Cite book |url=https://books.google.com/books?id=bzVWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA58&article_id=5395,8435718 |title=The Sydney Morning Herald |publisher=The Sydney Morning Herald |language=en}}</ref><ref>Kaupa, Stewart Peter, and Krishna Govender. "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." ''British Journal of Marketing Studies'' 3.9 (2015): 27-34. https://www.researchgate.net/profile/Stewart-Kaupa/publication/342814812_The_Relationship_Between_Premium_Beer_Brand_Attributes_and_Brand_Loyalty_An_Exploratory_South_African_Study/links/5f0726a24585155050984e51/The-Relationship-Between-Premium-Beer-Brand-Attributes-and-Brand-Loyalty-An-Exploratory-South-African-Study.pdf</ref> In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.<ref>{{Cite journal |last1=Thomé |first1=Karim Marini |last2=Pinho |first2=Guilherme da Mata |last3=Fonseca |first3=Daiane Pereira |last4=Soares |first4=Ariel Barros Pirangy |date=2016-01-01 |title=Consumers' luxury value perception in the Brazilian premium beer market |url=https://doi.org/10.1108/IJWBR-09-2015-0043 |journal=International Journal of Wine Business Research |volume=28 |issue=4 |pages=369–386 |doi=10.1108/IJWBR-09-2015-0043 |issn=1751-1062}}</ref><ref name=":5">{{Cite web |title=1C. Premium American Lager – Beer Judge Certification Program |url=https://www.bjcp.org/beer-styles/1c-premium-american-lager/ |access-date=2024-01-15 |website=www.bjcp.org}}</ref><ref>Kaupa, Stewart P., and Krishna K. Govender. (2015) [https://openaccess.library.uitm.edu.my/Record/doaj-a072cab760744357ab2aea6f3ad5cf86 "Exploring premium beer brand consumption behaviour in South Africa."] ''African Journal of Hospitality, Tourism & Leisure'' 4.2: 1-15.</ref>
Two interpretations of "premium" are most common.<ref name=":4">{{Cite web |last=Brown |first=Pete |date=2016-08-29 |title=Defining the difference between craft and premium beer |url=https://www.morningadvertiser.co.uk/Article/2016/08/30/Defining-the-difference-between-craft-and-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,<ref>{{Cite book |url=https://books.google.com/books?id=Ux4iAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA118&article_id=2338,2405460 |title=Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer" |publisher=Manila Standard |year=1998 |location=Sydney, Australia |publication-date=February 16, 1998 |pages=118 |language=en}}</ref><ref name=":7">{{Cite book |url=https://books.google.com/books?id=AHBWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA1&article_id=1399,2183657 |title=Beer Dealers are Classified Here |date=July 11, 1944 |publisher=[[The Free Lance–Star]] |location=Fredericksburg, Virginia |publication-date=July 11, 1944 |language=en}}</ref> flavor, and/or [[Brand|brand value]].<ref>{{Cite book |url=https://books.google.com/books?id=bzVWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA58&article_id=5395,8435718 |title=The Sydney Morning Herald |publisher=The Sydney Morning Herald |language=en}}</ref><ref>Kaupa, Stewart Peter, and Krishna Govender. (2015). [https://eajournals.org/bjms/vol-3-issue-9-december-2015/the-relationship-between-premium-beer-brand-attributes-and-brand-loyalty-an-exploratory-south-african-study/ "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study."] ''British Journal of Marketing Studies'' 3.9: 27-34.</ref> In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.<ref>{{Cite journal |last1=Thomé |first1=Karim Marini |last2=Pinho |first2=Guilherme da Mata |last3=Fonseca |first3=Daiane Pereira |last4=Soares |first4=Ariel Barros Pirangy |date=2016-01-01 |title=Consumers' luxury value perception in the Brazilian premium beer market |url=https://doi.org/10.1108/IJWBR-09-2015-0043 |journal=International Journal of Wine Business Research |volume=28 |issue=4 |pages=369–386 |doi=10.1108/IJWBR-09-2015-0043 |issn=1751-1062}}</ref><ref name=":5">{{Cite web |title=1C. Premium American Lager – Beer Judge Certification Program |url=https://www.bjcp.org/beer-styles/1c-premium-american-lager/ |access-date=2024-01-15 |website=www.bjcp.org}}</ref><ref>Kaupa, Stewart P., and Krishna K. Govender. (2015) [https://openaccess.library.uitm.edu.my/Record/doaj-a072cab760744357ab2aea6f3ad5cf86 "Exploring premium beer brand consumption behaviour in South Africa."] ''African Journal of Hospitality, Tourism & Leisure'' 4.2: 1-15.</ref>


Within the beer industry, however, another rule of thumb considers [[alcohol by volume]]. While the exact numeric thresholds vary between authorities,<ref>{{Cite journal |last1=Reid |first1=Struan |last2=Maskell |first2=Peter D. |last3=Maskell |first3=Dawn L. |date=2019-03-01 |title=Uncertainty in Widmark calculations: ABV variation in packaged versions of the most popular beers in the UK |url=https://www.sciencedirect.com/science/article/pii/S1355030618301564 |journal=Science & Justice |volume=59 |issue=2 |pages=210–213 |doi=10.1016/j.scijus.2018.11.005 |s2cid=73485476 |issn=1355-0306}}</ref> "premium" [[beer]]s, [[lager]]s and [[ale]]s are also evaluated based on alcohol by volume content.<ref>{{Cite journal |last1=Giacalone |first1=Davide |last2=Ribeiro |first2=Letícia Machado |last3=Frøst |first3=Michael Bom |date=September 2012 |title=Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise |journal=Beverages |language=en |volume=2 |issue=1 |pages=5 |doi=10.3390/beverages2010005 |doi-access=free |issn=2306-5710}}</ref><ref>{{Cite journal |last=Anderson |first=Kym |date=February 2023 |title=The emergence of lower-alcohol beverages: The case of beer |url=https://www.cambridge.org/core/journals/journal-of-wine-economics/article/emergence-of-loweralcohol-beverages-the-case-of-beer/2061FD867E8BB6E3B868444F266FCD7B |journal=Journal of Wine Economics |language=en |volume=18 |issue=1 |pages=66–86 |doi=10.1017/jwe.2023.8 |issn=1931-4361}}</ref>
Within the beer industry, however, another rule of thumb considers [[alcohol by volume]]. While the exact numeric thresholds vary between authorities,<ref>{{Cite journal |last1=Reid |first1=Struan |last2=Maskell |first2=Peter D. |last3=Maskell |first3=Dawn L. |date=2019-03-01 |title=Uncertainty in Widmark calculations: ABV variation in packaged versions of the most popular beers in the UK |url=https://www.sciencedirect.com/science/article/pii/S1355030618301564 |journal=Science & Justice |volume=59 |issue=2 |pages=210–213 |doi=10.1016/j.scijus.2018.11.005 |s2cid=73485476 |issn=1355-0306}}</ref> "premium" [[beer]]s, [[lager]]s and [[ale]]s are also evaluated based on alcohol by volume content.<ref>{{Cite journal |last1=Giacalone |first1=Davide |last2=Ribeiro |first2=Letícia Machado |last3=Frøst |first3=Michael Bom |date=September 2012 |title=Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise |journal=Beverages |language=en |volume=2 |issue=1 |pages=5 |doi=10.3390/beverages2010005 |doi-access=free |issn=2306-5710}}</ref><ref>{{Cite journal |last=Anderson |first=Kym |date=February 2023 |title=The emergence of lower-alcohol beverages: The case of beer |url=https://www.cambridge.org/core/journals/journal-of-wine-economics/article/emergence-of-loweralcohol-beverages-the-case-of-beer/2061FD867E8BB6E3B868444F266FCD7B |journal=Journal of Wine Economics |language=en |volume=18 |issue=1 |pages=66–86 |doi=10.1017/jwe.2023.8 |issn=1931-4361}}</ref>


The concept of "premium" differs from the concepts of [[Craft beer|craft]] beer (which describes a style of [[brewing]]); or [[Draught beer|draught]] ("draft") beer (which describes a style of serving, i.e. ''"served on draft"'').<ref>Bossler, E. S. "Forecasting the Demand for Craft Beer In the State of Kansas." (2014). (APA) pp. 1, 2, 7, 14
The concept of "premium" differs from the concepts of [[Craft beer|craft]] beer (which describes a style of [[brewing]]); or [[Draught beer|draught]] ("draft") beer (which describes a style of serving, i.e. ''"served on draft"'').<ref>Bossler, E. S. (2014). [https://e-bossler.github.io/assets/pdfs/bossler-kansas-beer.pdf "Forecasting the Demand for Craft Beer In the State of Kansas"] (APA) pp. 1, 2, 7, 14</ref>

https://e-bossler.github.io/assets/pdfs/bossler-kansas-beer.pdf</ref>


== "Super-Premium" Beer ==
== "Super-Premium" Beer ==
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== References ==
== References ==
{{reflist}}
{{Reflist}}
{{Alcoholic beverages}}
{{Alcoholic beverages}}
{{Lists of beverages}}
{{Lists of beverages}}

Revision as of 07:52, 20 January 2024

The term Premium Beer (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the alcohol and beer industry to refer to higher quality brands and categories of beer, ale, and/or lager.

Similar to "star" assignments in restaurant ratings there is no universally agreed system or criteria. The classification has been adopted since the early 1940's,[1] and may encompass a combination of characteristics including: flavor, pricing,[2][3] alcohol by volume, and/or production process,[citation needed] or even sound of packaging.[citation needed]

Two interpretations of "premium" are most common.[4] In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,[5][1] flavor, and/or brand value.[6][7] In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.[8][9][10]

Within the beer industry, however, another rule of thumb considers alcohol by volume. While the exact numeric thresholds vary between authorities,[11] "premium" beers, lagers and ales are also evaluated based on alcohol by volume content.[12][13]

The concept of "premium" differs from the concepts of craft beer (which describes a style of brewing); or draught ("draft") beer (which describes a style of serving, i.e. "served on draft").[14]

"Super-Premium" Beer

Within the beer industry, many have gone on to use terms such as "super premium" (and other similar neologisms), modeled after the liquor industry.[15][16]

In the beer and lager industry these classifications are routinely used as marketing efforts,[3][17] with some even incorporating terms like "Premium"[18][19] or "Ultra" into their official names.[4][16][19]

References

  1. ^ a b Beer Dealers are Classified Here. Fredericksburg, Virginia: The Free Lance–Star. July 11, 1944.
  2. ^ Calvo-Porral, Cristina (2019-01-01), Grumezescu, Alexandru Mihai; Holban, Alina Maria (eds.), "10 - Profiling Beer Consumers for Brewery Management", Production and Management of Beverages, Woodhead Publishing, pp. 303–333, ISBN 978-0-12-815260-7, retrieved 2024-01-15
  3. ^ a b Watson, Bart (2016-12-07). "Premiumization, Prices, and Positioning". Brewers Association. Retrieved 2024-01-15.
  4. ^ a b Brown, Pete (2016-08-29). "Defining the difference between craft and premium beer". morningadvertiser.co.uk. Retrieved 2024-01-15.
  5. ^ Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer". Sydney, Australia: Manila Standard (published February 16, 1998). 1998. p. 118.
  6. ^ The Sydney Morning Herald. The Sydney Morning Herald.
  7. ^ Kaupa, Stewart Peter, and Krishna Govender. (2015). "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." British Journal of Marketing Studies 3.9: 27-34.
  8. ^ Thomé, Karim Marini; Pinho, Guilherme da Mata; Fonseca, Daiane Pereira; Soares, Ariel Barros Pirangy (2016-01-01). "Consumers' luxury value perception in the Brazilian premium beer market". International Journal of Wine Business Research. 28 (4): 369–386. doi:10.1108/IJWBR-09-2015-0043. ISSN 1751-1062.
  9. ^ "1C. Premium American Lager – Beer Judge Certification Program". www.bjcp.org. Retrieved 2024-01-15.
  10. ^ Kaupa, Stewart P., and Krishna K. Govender. (2015) "Exploring premium beer brand consumption behaviour in South Africa." African Journal of Hospitality, Tourism & Leisure 4.2: 1-15.
  11. ^ Reid, Struan; Maskell, Peter D.; Maskell, Dawn L. (2019-03-01). "Uncertainty in Widmark calculations: ABV variation in packaged versions of the most popular beers in the UK". Science & Justice. 59 (2): 210–213. doi:10.1016/j.scijus.2018.11.005. ISSN 1355-0306. S2CID 73485476.
  12. ^ Giacalone, Davide; Ribeiro, Letícia Machado; Frøst, Michael Bom (September 2012). "Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise". Beverages. 2 (1): 5. doi:10.3390/beverages2010005. ISSN 2306-5710.
  13. ^ Anderson, Kym (February 2023). "The emergence of lower-alcohol beverages: The case of beer". Journal of Wine Economics. 18 (1): 66–86. doi:10.1017/jwe.2023.8. ISSN 1931-4361.
  14. ^ Bossler, E. S. (2014). "Forecasting the Demand for Craft Beer In the State of Kansas" (APA) pp. 1, 2, 7, 14
  15. ^ Jacobsen, Jessica. "2023 Beer Report | Super-premium domestics bright spot among domestic beers | Beverage Industry". www.bevindustry.com. Retrieved 2024-01-15.
  16. ^ a b "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  17. ^ "70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry | News | Analysis | Magazines- Asian Trader". 2021-12-15. Retrieved 2024-01-15.
  18. ^ "Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer". CLH News: Caterer, Licensee and Hotelier News. 2022-04-20. Retrieved 2024-01-15.
  19. ^ a b morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
source: https://en.wikipedia.org/w/index.php?title=Premium_Beer&diff=prev&oldid=1197380466

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