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Beer "premiumness" (ha!) quantified by sound? And research paid for by a "premium" beer company? Yeah, that'd be in breach of NPOV... Other references here just seem to be placed because they're references? Removing the ones that are to google books, or that seem to have been included just because they use the term "premium beer"
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The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the [[Alcoholic beverage|alcohol and beer industry]] to refer to higher quality brands and categories of [[beer]], [[ale]], and/or [[lager]].<ref name=":6" />
The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the [[Alcoholic beverage|alcohol and beer industry]] to refer to higher quality brands and categories of [[beer]], [[ale]], and/or [[lager]].<ref name=":6" />


Similar to "star" assignments in [[restaurant rating]]s there is no universally agreed system or criteria. The classification has been adopted since the early [[1940s|1940's]],<ref name=":7" /> and may encompass a combination of characteristics including: flavor, pricing,<ref>{{Citation |last=Calvo-Porral |first=Cristina |title=10 - Profiling Beer Consumers for Brewery Management |date=2019-01-01 |url=https://www.sciencedirect.com/science/article/pii/B9780128152607000109 |work=Production and Management of Beverages |pages=303–333 |editor-last=Grumezescu |editor-first=Alexandru Mihai |access-date=2024-01-15 |publisher=Woodhead Publishing |isbn=978-0-12-815260-7 |editor2-last=Holban |editor2-first=Alina Maria}}</ref> [[alcohol by volume]], and/or production process,{{fact|date=January 2024}} or even sound of packaging.<ref>{{Cite journal |last1=Almiron |first1=Paula |last2=Barbosa Escobar |first2=Francisco |last3=Pathak |first3=Abhishek |last4=Spence |first4=Charles |last5=Velasco |first5=Carlos |date=2021-03-01 |title=Searching for the sound of premium beer |url=https://www.sciencedirect.com/science/article/pii/S0950329320303578 |journal=Food Quality and Preference |volume=88 |pages=104088 |doi=10.1016/j.foodqual.2020.104088 |issn=0950-3293}}</ref><ref name=":6">{{Cite book |last=Swinnen |first=Johan F. M. |url=https://books.google.com/books?id=eB6KRnib_m0C&dq=%22Premium+Beer%22&pg=PR2-IA28 |title=The Economics of Beer |date=2011-10-27 |publisher=OUP Oxford |isbn=978-0-19-150501-0 |pages=ii |language=en}}</ref><ref name=":1">{{Cite web |last=Watson |first=Bart |date=2016-12-07 |title=Premiumization, Prices, and Positioning |url=https://www.brewersassociation.org/insights/premiumization-prices-and-positioning/ |access-date=2024-01-15 |website=Brewers Association |language=en-US}}</ref><ref>{{Cite web |last=Visser |first=Jan |date=August 13, 2022 |title=Path to Premium for Beer |url=https://www.dsm.com/food-beverage/en_US/insights/insights/beverage/path-to-premium-for-beer.html |access-date=2024-01-15 |website=@food-beverage |language=en}}</ref>
Similar to "star" assignments in [[restaurant rating]]s there is no universally agreed system or criteria. The classification has been adopted since the early [[1940s|1940's]],<ref name=":7" /> and may encompass a combination of characteristics including: flavor, pricing,<ref>{{Citation |last=Calvo-Porral |first=Cristina |title=10 - Profiling Beer Consumers for Brewery Management |date=2019-01-01 |url=https://www.sciencedirect.com/science/article/pii/B9780128152607000109 |work=Production and Management of Beverages |pages=303–333 |editor-last=Grumezescu |editor-first=Alexandru Mihai |access-date=2024-01-15 |publisher=Woodhead Publishing |isbn=978-0-12-815260-7 |editor2-last=Holban |editor2-first=Alina Maria}}</ref><ref name=":1">{{Cite web |last=Watson |first=Bart |date=2016-12-07 |title=Premiumization, Prices, and Positioning |url=https://www.brewersassociation.org/insights/premiumization-prices-and-positioning/ |access-date=2024-01-15 |website=Brewers Association |language=en-US}}</ref> [[alcohol by volume]], and/or production process,{{fact|date=January 2024}} or even sound of packaging.<ref>{{Cite web |last=Visser |first=Jan |date=August 13, 2022 |title=Path to Premium for Beer |url=https://www.dsm.com/food-beverage/en_US/insights/insights/beverage/path-to-premium-for-beer.html |access-date=2024-01-15 |website=@food-beverage |language=en}}</ref>


Two interpretations of "premium" are most common.<ref name=":4">{{Cite web |last=Brown |first=Pete |date=2016-08-29 |title=Defining the difference between craft and premium beer |url=https://www.morningadvertiser.co.uk/Article/2016/08/30/Defining-the-difference-between-craft-and-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,<ref>{{Cite book |url=https://books.google.com/books?id=Ux4iAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA118&article_id=2338,2405460 |title=Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer" |publisher=Manila Standard |year=1998 |location=Sydney, Australia |publication-date=February 16, 1998 |pages=118 |language=en}}</ref><ref name=":7">{{Cite book |url=https://books.google.com/books?id=AHBWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA1&article_id=1399,2183657 |title=Beer Dealers are Classified Here |date=July 11, 1944 |publisher=[[The Free Lance–Star]] |location=Fredericksburg, Virginia |publication-date=July 11, 1944 |language=en}}</ref> flavor, and/or [[Brand|brand value]].<ref>{{Cite book |url=https://books.google.com/books?id=bzVWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA58&article_id=5395,8435718 |title=The Sydney Morning Herald |publisher=The Sydney Morning Herald |language=en}}</ref><ref>Kaupa, Stewart Peter, and Krishna Govender. "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." ''British Journal of Marketing Studies'' 3.9 (2015): 27-34.
Two interpretations of "premium" are most common.<ref name=":4">{{Cite web |last=Brown |first=Pete |date=2016-08-29 |title=Defining the difference between craft and premium beer |url=https://www.morningadvertiser.co.uk/Article/2016/08/30/Defining-the-difference-between-craft-and-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,<ref>{{Cite book |url=https://books.google.com/books?id=Ux4iAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA118&article_id=2338,2405460 |title=Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer" |publisher=Manila Standard |year=1998 |location=Sydney, Australia |publication-date=February 16, 1998 |pages=118 |language=en}}</ref><ref name=":7">{{Cite book |url=https://books.google.com/books?id=AHBWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA1&article_id=1399,2183657 |title=Beer Dealers are Classified Here |date=July 11, 1944 |publisher=[[The Free Lance–Star]] |location=Fredericksburg, Virginia |publication-date=July 11, 1944 |language=en}}</ref> flavor, and/or [[Brand|brand value]].<ref>{{Cite book |url=https://books.google.com/books?id=bzVWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA58&article_id=5395,8435718 |title=The Sydney Morning Herald |publisher=The Sydney Morning Herald |language=en}}</ref><ref>Kaupa, Stewart Peter, and Krishna Govender. "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." ''British Journal of Marketing Studies'' 3.9 (2015): 27-34.

Revision as of 23:59, 19 January 2024

The term Premium Beer (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the alcohol and beer industry to refer to higher quality brands and categories of beer, ale, and/or lager.[1]

Similar to "star" assignments in restaurant ratings there is no universally agreed system or criteria. The classification has been adopted since the early 1940's,[2] and may encompass a combination of characteristics including: flavor, pricing,[3][4] alcohol by volume, and/or production process,[citation needed] or even sound of packaging.[5]

Two interpretations of "premium" are most common.[6] In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,[7][2] flavor, and/or brand value.[8][9] In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.[10][11][12]

Within the beer industry, however, another rule of thumb considers alcohol by volume. While the exact numeric thresholds vary between authorities,[13] "premium" beers, lagers and ales are also evaluated based on alcohol by volume content.[14][15]

The concept of "premium" differs from the concepts of craft beer (which describes a style of brewing); or draught ("draft") beer (which describes a style of serving, i.e. "served on draft").[16]

"Super-Premium" Beer

Within the beer industry, many have gone on to use terms such as "super premium" (and other similar neologisms), modeled after the liquor industry.[17][18]

In the beer and lager industry these classifications are routinely used as marketing efforts,[4][19] with some even incorporating terms like "Premium"[20][21] or "Ultra" into their official names.[6][18][21]

References

  1. ^ Cite error: The named reference :6 was invoked but never defined (see the help page).
  2. ^ a b Beer Dealers are Classified Here. Fredericksburg, Virginia: The Free Lance–Star. July 11, 1944.
  3. ^ Calvo-Porral, Cristina (2019-01-01), Grumezescu, Alexandru Mihai; Holban, Alina Maria (eds.), "10 - Profiling Beer Consumers for Brewery Management", Production and Management of Beverages, Woodhead Publishing, pp. 303–333, ISBN 978-0-12-815260-7, retrieved 2024-01-15
  4. ^ a b Watson, Bart (2016-12-07). "Premiumization, Prices, and Positioning". Brewers Association. Retrieved 2024-01-15.
  5. ^ Visser, Jan (August 13, 2022). "Path to Premium for Beer". @food-beverage. Retrieved 2024-01-15.
  6. ^ a b Brown, Pete (2016-08-29). "Defining the difference between craft and premium beer". morningadvertiser.co.uk. Retrieved 2024-01-15.
  7. ^ Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer". Sydney, Australia: Manila Standard (published February 16, 1998). 1998. p. 118.
  8. ^ The Sydney Morning Herald. The Sydney Morning Herald.
  9. ^ Kaupa, Stewart Peter, and Krishna Govender. "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." British Journal of Marketing Studies 3.9 (2015): 27-34. https://www.researchgate.net/profile/Stewart-Kaupa/publication/342814812_The_Relationship_Between_Premium_Beer_Brand_Attributes_and_Brand_Loyalty_An_Exploratory_South_African_Study/links/5f0726a24585155050984e51/The-Relationship-Between-Premium-Beer-Brand-Attributes-and-Brand-Loyalty-An-Exploratory-South-African-Study.pdf
  10. ^ Thomé, Karim Marini; Pinho, Guilherme da Mata; Fonseca, Daiane Pereira; Soares, Ariel Barros Pirangy (2016-01-01). "Consumers' luxury value perception in the Brazilian premium beer market". International Journal of Wine Business Research. 28 (4): 369–386. doi:10.1108/IJWBR-09-2015-0043. ISSN 1751-1062.
  11. ^ "1C. Premium American Lager – Beer Judge Certification Program". www.bjcp.org. Retrieved 2024-01-15.
  12. ^ Kaupa, Stewart P., and Krishna K. Govender. "Exploring premium beer brand consumption behaviour in South Africa." African Journal of Hospitality, Tourism & Leisure 4.2 (2015): 1-15. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article44vol4(2)_july-nov2015.pdf
  13. ^ Reid, Struan; Maskell, Peter D.; Maskell, Dawn L. (2019-03-01). "Uncertainty in Widmark calculations: ABV variation in packaged versions of the most popular beers in the UK". Science & Justice. 59 (2): 210–213. doi:10.1016/j.scijus.2018.11.005. ISSN 1355-0306. S2CID 73485476.
  14. ^ Giacalone, Davide; Ribeiro, Letícia Machado; Frøst, Michael Bom (September 2012). "Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise". Beverages. 2 (1): 5. doi:10.3390/beverages2010005. ISSN 2306-5710.
  15. ^ Anderson, Kym (February 2023). "The emergence of lower-alcohol beverages: The case of beer". Journal of Wine Economics. 18 (1): 66–86. doi:10.1017/jwe.2023.8. ISSN 1931-4361.
  16. ^ Bossler, E. S. "Forecasting the Demand for Craft Beer In the State of Kansas." (2014). (APA) pp. 1, 2, 7, 14 https://e-bossler.github.io/assets/pdfs/bossler-kansas-beer.pdf
  17. ^ Jacobsen, Jessica. "2023 Beer Report | Super-premium domestics bright spot among domestic beers | Beverage Industry". www.bevindustry.com. Retrieved 2024-01-15.
  18. ^ a b "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  19. ^ "70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry | News | Analysis | Magazines- Asian Trader". 2021-12-15. Retrieved 2024-01-15.
  20. ^ "Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer". CLH News: Caterer, Licensee and Hotelier News. 2022-04-20. Retrieved 2024-01-15.
  21. ^ a b morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
source: https://en.wikipedia.org/w/index.php?title=Premium_Beer&diff=prev&oldid=1197308853

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