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The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the [[Alcoholic beverage|alcohol and beer industry]] to refer to higher quality brands and categories of [[beer]], [[ale]], and/or [[lager]].<ref name=":6" /><ref name=":3">{{Cite web |title=What is Premium Beer? |url=https://www.oculyze.net/what-is-premium-draft-beer/ |url-status=live |access-date=January 15, 2024 |website=Oculyze |publisher=Oculyze}}</ref>
The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the [[Alcoholic beverage|alcohol and beer industry]] to refer to higher quality brands and categories of [[beer]], [[ale]], and/or [[lager]].<ref name=":6" />


Similar to "star" assignments in [[Restaurant rating|restaurant ratings]] there is no universally agreed system or criteria, however, the classification has been adopted since the early [[1940s|1940's]]<ref name=":7" /> and typically encompasses a combination of characteristics including: flavor, pricing,<ref>{{Citation |last=Calvo-Porral |first=Cristina |title=10 - Profiling Beer Consumers for Brewery Management |date=2019-01-01 |url=https://www.sciencedirect.com/science/article/pii/B9780128152607000109 |work=Production and Management of Beverages |pages=303–333 |editor-last=Grumezescu |editor-first=Alexandru Mihai |access-date=2024-01-15 |publisher=Woodhead Publishing |isbn=978-0-12-815260-7 |editor2-last=Holban |editor2-first=Alina Maria}}</ref> [[alcohol by volume]], rarity, [[Nutrition facts label|nutritional content]], and/or production process,<ref>Madsen, Erik Strøjer. ''From Local to Global Competitors on the Beer Market''. Department of Economics and Business Economics, Aarhus BSS, 2019.
Similar to "star" assignments in [[Restaurant rating|restaurant ratings]] there is no universally agreed system or criteria, however, the classification has been adopted since the early [[1940s|1940's]]<ref name=":7" /> and typically encompasses a combination of characteristics including: flavor, pricing,<ref>{{Citation |last=Calvo-Porral |first=Cristina |title=10 - Profiling Beer Consumers for Brewery Management |date=2019-01-01 |url=https://www.sciencedirect.com/science/article/pii/B9780128152607000109 |work=Production and Management of Beverages |pages=303–333 |editor-last=Grumezescu |editor-first=Alexandru Mihai |access-date=2024-01-15 |publisher=Woodhead Publishing |isbn=978-0-12-815260-7 |editor2-last=Holban |editor2-first=Alina Maria}}</ref> [[alcohol by volume]], rarity, [[Nutrition facts label|nutritional content]], and/or production process,<ref>Madsen, Erik Strøjer. ''From Local to Global Competitors on the Beer Market''. Department of Economics and Business Economics, Aarhus BSS, 2019.

Revision as of 18:26, 15 January 2024

The term Premium Beer (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the alcohol and beer industry to refer to higher quality brands and categories of beer, ale, and/or lager.[1]

Similar to "star" assignments in restaurant ratings there is no universally agreed system or criteria, however, the classification has been adopted since the early 1940's[2] and typically encompasses a combination of characteristics including: flavor, pricing,[3] alcohol by volume, rarity, nutritional content, and/or production process,[4] or even sound of packaging.[5][1][6][7]

Two interpretations of "premium" are most common.[8] In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,[9][2] flavor, and/or brand value.[10][11] In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.[12][13][14]

Within the beer industry, however, another rule of thumb considers alcohol by volume. While the exact numeric thresholds vary between authorities,[15] "premium" beers, lagers and ales are also evaluated based on alcohol by volume content.[16][17]

The concept of "premium" differs from the concepts of craft beer; or draught ("draft") beer (which describes a style of serving, i.e. "served on draft").[18]

"Super-Premium" Beer

Within the beer industry, many have gone on to use terms such as "super premium"[19][20] (and other similar neologisms), modeled after the liquor industry, in which the Distilled Spirits Council of the United States (DISCUS) classifies spirits by four categories: Standard, Premium, High-End Premium, and Super Premium. [21][22][23]

In the beer and lager industry these classifications are routinely used as marketing efforts,[6][24] with some even incorporating terms like "Premium"[25][26] or "Ultra" into their official names.[8][27][28]

References

  1. ^ a b Swinnen, Johan F. M. (2011-10-27). The Economics of Beer. OUP Oxford. pp. ii. ISBN 978-0-19-150501-0.
  2. ^ a b Beer Dealers are Classified Here. Fredericksburg, Virginia: The_Free_Lance–Star. July 11, 1944.{{cite book}}: CS1 maint: date and year (link)
  3. ^ Calvo-Porral, Cristina (2019-01-01), Grumezescu, Alexandru Mihai; Holban, Alina Maria (eds.), "10 - Profiling Beer Consumers for Brewery Management", Production and Management of Beverages, Woodhead Publishing, pp. 303–333, ISBN 978-0-12-815260-7, retrieved 2024-01-15
  4. ^ Madsen, Erik Strøjer. From Local to Global Competitors on the Beer Market. Department of Economics and Business Economics, Aarhus BSS, 2019. https://repec.econ.au.dk/repec/afn/wp/19/wp19_11.pdf
  5. ^ Almiron, Paula; Barbosa Escobar, Francisco; Pathak, Abhishek; Spence, Charles; Velasco, Carlos (2021-03-01). "Searching for the sound of premium beer". Food Quality and Preference. 88: 104088. doi:10.1016/j.foodqual.2020.104088. ISSN 0950-3293.
  6. ^ a b Watson, Bart (2016-12-07). "Premiumization, Prices, and Positioning". Brewers Association. Retrieved 2024-01-15.
  7. ^ Visser, Jan (August 13, 2022). "Path to Premium for Beer". @food-beverage. Retrieved 2024-01-15.
  8. ^ a b Brown, Pete (2016-08-29). "Defining the difference between craft and premium beer". morningadvertiser.co.uk. Retrieved 2024-01-15.
  9. ^ Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer". Sydney, Australia: Manila Standard (published February 16, 1998). 1998. p. 118.
  10. ^ The Sydney Morning Herald. The Sydney Morning Herald.
  11. ^ Kaupa, Stewart Peter, and Krishna Govender. "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." British Journal of Marketing Studies 3.9 (2015): 27-34. https://www.researchgate.net/profile/Stewart-Kaupa/publication/342814812_The_Relationship_Between_Premium_Beer_Brand_Attributes_and_Brand_Loyalty_An_Exploratory_South_African_Study/links/5f0726a24585155050984e51/The-Relationship-Between-Premium-Beer-Brand-Attributes-and-Brand-Loyalty-An-Exploratory-South-African-Study.pdf
  12. ^ Thomé, Karim Marini; Pinho, Guilherme da Mata; Fonseca, Daiane Pereira; Soares, Ariel Barros Pirangy (2016-01-01). "Consumers' luxury value perception in the Brazilian premium beer market". International Journal of Wine Business Research. 28 (4): 369–386. doi:10.1108/IJWBR-09-2015-0043. ISSN 1751-1062.
  13. ^ "1C. Premium American Lager – Beer Judge Certification Program". www.bjcp.org. Retrieved 2024-01-15.
  14. ^ Kaupa, Stewart P., and Krishna K. Govender. "Exploring premium beer brand consumption behaviour in South Africa." African Journal of Hospitality, Tourism & Leisure 4.2 (2015): 1-15. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article44vol4(2)_july-nov2015.pdf
  15. ^ Reid, Struan; Maskell, Peter D.; Maskell, Dawn L. (2019-03-01). "Uncertainty in Widmark calculations: ABV variation in packaged versions of the most popular beers in the UK". Science & Justice. 59 (2): 210–213. doi:10.1016/j.scijus.2018.11.005. ISSN 1355-0306.
  16. ^ Giacalone, Davide; Ribeiro, Letícia Machado; Frøst, Michael Bom (September 2012). "Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise". Beverages. 2 (1): 5. doi:10.3390/beverages2010005. ISSN 2306-5710.{{cite journal}}: CS1 maint: unflagged free DOI (link)
  17. ^ Anderson, Kym (2023-02). "The emergence of lower-alcohol beverages: The case of beer". Journal of Wine Economics. 18 (1): 66–86. doi:10.1017/jwe.2023.8. ISSN 1931-4361. {{cite journal}}: Check date values in: |date= (help)
  18. ^ Bossler, E. S. "Forecasting the Demand for Craft Beer In the State of Kansas." (2014). (APA) pp. 1, 2, 7, 14 https://e-bossler.github.io/assets/pdfs/bossler-kansas-beer.pdf
  19. ^ Jacobsen, Jessica. "2023 Beer Report | Super-premium domestics bright spot among domestic beers | Beverage Industry". www.bevindustry.com. Retrieved 2024-01-15.
  20. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  21. ^ "Your Guide to Premium Spirits: How and When to Buy". Taster's Club. Retrieved 2024-01-14.
  22. ^ "What Are Top Shelf Liquors—And Does it Matter | Wine Enthusiast". www.wineenthusiast.com. Retrieved 2024-01-14.
  23. ^ Highland, Carol (2021-11-04). "The Difference Between Well, Premium And Top Shelf Liquor | Luxury Activist". Retrieved 2024-01-14.
  24. ^ "70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry | News | Analysis | Magazines- Asian Trader". 2021-12-15. Retrieved 2024-01-15.
  25. ^ "Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer". CLH News: Caterer, Licensee and Hotelier News. 2022-04-20. Retrieved 2024-01-15.
  26. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
  27. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  28. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
source: https://en.wikipedia.org/w/index.php?title=Premium_Beer&diff=prev&oldid=1195879222

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