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No, it doesn't. At least, not everywhere.
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Within the beer industry, however, a more formal rule of thumb has emerged, which focuses on [[alcohol by volume]]. Any [[beer]] above 5.0%; any [[lager]] above 4.5%; and any [[ale]] above 4.2% can be deemed "premium."<ref name=":3" /> In this definition, a beverage may be low-priced and lack flavor, yet still be premium due to AbV composition.<ref name=":3" />
Within the beer industry, however, a more formal rule of thumb has emerged, which focuses on [[alcohol by volume]]. Any [[beer]] above 5.0%; any [[lager]] above 4.5%; and any [[ale]] above 4.2% can be deemed "premium."<ref name=":3" /> In this definition, a beverage may be low-priced and lack flavor, yet still be premium due to AbV composition.<ref name=":3" />


The concept of "premium" differs from the concepts of [[Craft beer|craft]] beer (which describes various styles of beer [[Brewing|brewing and production]]); or [[Draught beer|draught]] ("draft") beer (which describes a style of serving, i.e. ''"served on draft"''), as the concept of "premium" beer also encompasses various [[social]] elements of consumption.<ref name=":2" /><ref name=":3" />
The concept of "premium" differs from the concepts of [[Craft beer|craft]] beer; or [[Draught beer|draught]] ("draft") beer (which describes a style of serving, i.e. ''"served on draft"''), as the concept of "premium" beer also encompasses various [[social]] elements of consumption.<ref name=":2" /><ref name=":3" />


== "Super Premium" Beer ==
== "Super Premium" Beer ==

Revision as of 17:02, 15 January 2024

The term Premium Beer (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the alcohol and beer industry to refer to higher quality brands and categories of beer, ale, and/or lager.

Similar to "star" assignments in restaurant ratings there is no universally agreed system or criteria, however, the assignation of "premium" status typically revolves around a combination of characteristics such as distinguishable by flavor, alcohol by volume, rarity, nutritional content, and/or production process.[1][2][3]

Two interpretations of "premium" are most common.[4] In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,[5][6] flavor, and/or brand value.[7][8] In this definition, even a beverage with low alcohol content may be "premium" if socially viewed as such.[9][10][11]

Within the beer industry, however, a more formal rule of thumb has emerged, which focuses on alcohol by volume. Any beer above 5.0%; any lager above 4.5%; and any ale above 4.2% can be deemed "premium."[10] In this definition, a beverage may be low-priced and lack flavor, yet still be premium due to AbV composition.[10]

The concept of "premium" differs from the concepts of craft beer; or draught ("draft") beer (which describes a style of serving, i.e. "served on draft"), as the concept of "premium" beer also encompasses various social elements of consumption.[8][10]

"Super Premium" Beer

Within the beer industry, many have gone on to use terms such as "super premium"[1][12][13] (and other similar neologisms), modeled after the liquor industry, in which the Distilled Spirits Council of the United States (DISCUS) classifies spirits by four categories: Standard, Premium, High-End Premium, and Super Premium. [14][15][16]

In the beer and lager industry these classifications are routinely used as marketing efforts,[2][17] rather than official classifications, due to the informal definition of "premium" status within the industry.[4][18]

Generally, however, brands which possess all three elements of high alcohol by volume (typically ≥5%), above average pricing, and strong brand value and reputation, are considered to be consensus premium, with the status of "super"[19] or even "ultra" premium being used for brands that trend further above the mean in these three criteria.[20][21]

References

  1. ^ a b Swinnen, Johan F. M. (2011-10-27). The Economics of Beer. OUP Oxford. pp. ii. ISBN 978-0-19-150501-0.
  2. ^ a b Watson, Bart (2016-12-07). "Premiumization, Prices, and Positioning". Brewers Association. Retrieved 2024-01-15.
  3. ^ Visser, Jan (August 13, 2022). "Path to Premium for Beer". @food-beverage. Retrieved 2024-01-15.
  4. ^ a b Brown, Pete (2016-08-29). "Defining the difference between craft and premium beer". morningadvertiser.co.uk. Retrieved 2024-01-15.
  5. ^ Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer". Sydney, Australia: Manila Standard (published February 16, 1998). 1998. p. 118.
  6. ^ The Free Lance-Star. The Free Lance-Star.
  7. ^ The Sydney Morning Herald. The Sydney Morning Herald.
  8. ^ a b "The Different Meanings Of Premium When It Comes To Beer - BlackTailNYC.com". 2023-03-06. Retrieved 2024-01-15.
  9. ^ Thomé, Karim Marini; Pinho, Guilherme da Mata; Fonseca, Daiane Pereira; Soares, Ariel Barros Pirangy (2016-01-01). "Consumers' luxury value perception in the Brazilian premium beer market". International Journal of Wine Business Research. 28 (4): 369–386. doi:10.1108/IJWBR-09-2015-0043. ISSN 1751-1062.
  10. ^ a b c d "What is Premium Beer?". Oculyze. Oculyze. Retrieved January 15, 2024.{{cite web}}: CS1 maint: url-status (link)
  11. ^ "1C. Premium American Lager – Beer Judge Certification Program". www.bjcp.org. Retrieved 2024-01-15.
  12. ^ Jacobsen, Jessica. "2023 Beer Report | Super-premium domestics bright spot among domestic beers | Beverage Industry". www.bevindustry.com. Retrieved 2024-01-15.
  13. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  14. ^ "Your Guide to Premium Spirits: How and When to Buy". Taster's Club. Retrieved 2024-01-14.
  15. ^ "What Are Top Shelf Liquors—And Does it Matter | Wine Enthusiast". www.wineenthusiast.com. Retrieved 2024-01-14.
  16. ^ Highland, Carol (2021-11-04). "The Difference Between Well, Premium And Top Shelf Liquor | Luxury Activist". Retrieved 2024-01-14.
  17. ^ "70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry | News | Analysis | Magazines- Asian Trader". 2021-12-15. Retrieved 2024-01-15.
  18. ^ "Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer". CLH News: Caterer, Licensee and Hotelier News. 2022-04-20. Retrieved 2024-01-15.
  19. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
  20. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  21. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
source: https://en.wikipedia.org/w/index.php?title=Premium_Beer&diff=prev&oldid=1195856086

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