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Significant improvement in sourcing, an more attention to the nuance of the title. More sourcing to come
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The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a category of [[beer]], [[ale]], or [[lager]] distinguishable by flavor profile, quality, [[alcohol by volume]], rarity, and/or production process.<ref name=":1">{{Cite web |last=Watson |first=Bart |date=2016-12-07 |title=Premiumization, Prices, and Positioning |url=https://www.brewersassociation.org/insights/premiumization-prices-and-positioning/ |access-date=2024-01-15 |website=Brewers Association |language=en-US}}</ref><ref name=":2">{{Cite web |date=2023-03-06 |title=The Different Meanings Of Premium When It Comes To Beer - BlackTailNYC.com |url=https://blacktailnyc.com/what-does-premium-beer-mean/ |access-date=2024-01-15 |language=en-US}}</ref><ref>{{Cite web |last=Visser |first=Jan |date=August 13, 2022 |title=Path to Premium for Beer |url=https://www.dsm.com/food-beverage/en_US/insights/insights/beverage/path-to-premium-for-beer.html |access-date=2024-01-15 |website=@food-beverage |language=en}}</ref>


The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the [[Alcoholic beverage|alcohol and beer industry]] to refer to higher quality brands and categories of [[beer]], [[ale]], and/or [[lager]].
⚫
The concept of "premium" differs from the concepts of [[Craft beer|craft]] beer (which describes various styles of beer [[Brewing|brewing and production]]); or [[Draught beer|draught]] ("draft") beer (which describes a style of serving, i.e. ''"served on draft"''), as the concept of "premium" beer also encompasses various [[social]] elements of consumption.<ref name=":2" /><ref name=":3">{{Cite web |title=What is Premium Beer? |url=https://www.oculyze.net/what-is-premium-draft-beer/ |url-status=live |access-date=January 15, 2024 |website=Oculyze |publisher=Oculyze}}</ref>


⚫
Similar to "star" assignments in [[Restaurant rating|restaurant ratings]] there is no universally agreed system or criteria, however, the assignation of "premium" status typically revolves around a combination of characteristics such as distinguishable by flavor, [[alcohol by volume]], rarity, [[Nutrition facts label|nutritional content]], and/or production process.<ref name=":6">{{Cite book |last=Swinnen |first=Johan F. M. |url=https://books.google.com/books?id=eB6KRnib_m0C&newbks=0&printsec=frontcover&pg=PR2-IA28&dq=%22Premium+Beer%22&hl=en |title=The Economics of Beer |date=2011-10-27 |publisher=OUP Oxford |isbn=978-0-19-150501-0 |pages=ii |language=en}}</ref><ref name=":1">{{Cite web |last=Watson |first=Bart |date=2016-12-07 |title=Premiumization, Prices, and Positioning |url=https://www.brewersassociation.org/insights/premiumization-prices-and-positioning/ |access-date=2024-01-15 |website=Brewers Association |language=en-US}}</ref><ref>{{Cite web |last=Visser |first=Jan |date=August 13, 2022 |title=Path to Premium for Beer |url=https://www.dsm.com/food-beverage/en_US/insights/insights/beverage/path-to-premium-for-beer.html |access-date=2024-01-15 |website=@food-beverage |language=en}}</ref>
Two definitions of the "premium" classification are most common.<ref name=":4">{{Cite web |last=Brown |first=Pete |date=2016-08-29 |title=Defining the difference between craft and premium beer |url=https://www.morningadvertiser.co.uk/Article/2016/08/30/Defining-the-difference-between-craft-and-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price, flavor, and/or [[Brand|brand value]].<ref name=":2" /> In this definition, even a beverage with low alcohol content may be "premium" if socially viewed as such.<ref name=":3" /><ref name=":5">{{Cite web |title=1C. Premium American Lager – Beer Judge Certification Program |url=https://www.bjcp.org/beer-styles/1c-premium-american-lager/ |access-date=2024-01-15 |website=www.bjcp.org}}</ref>


Two interpretations of "premium" are most common.<ref name=":4">{{Cite web |last=Brown |first=Pete |date=2016-08-29 |title=Defining the difference between craft and premium beer |url=https://www.morningadvertiser.co.uk/Article/2016/08/30/Defining-the-difference-between-craft-and-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,<ref>{{Cite book |url=https://books.google.com/books?id=Ux4iAAAAIBAJ&pg=PA118&dq=%22Premium+Beer%22&article_id=2338,2405460&hl=en&sa=X&ved=2ahUKEwjtndnW59-DAxUSF1kFHYILC6MQ6AF6BAgKEAI#v=onepage&q=%22Premium%20Beer%22&f=false |title=Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer" |publisher=Manila Standard |year=1998 |location=Sydney, Australia |publication-date=February 16, 1998 |pages=118 |language=en}}</ref><ref>{{Cite book |url=https://books.google.com/books?id=AHBWAAAAIBAJ&pg=PA1&dq=%22Premium+Beer%22&article_id=1399,2183657&hl=en&sa=X&ved=2ahUKEwjtndnW59-DAxUSF1kFHYILC6MQ6AF6BAgFEAI#v=onepage&q=%22Premium%20Beer%22&f=false |title=The Free Lance-Star |publisher=The Free Lance-Star |language=en}}</ref> flavor, and/or [[Brand|brand value]].<ref>{{Cite book |url=https://books.google.com/books?id=bzVWAAAAIBAJ&pg=PA58&dq=%22Premium+Beer%22&article_id=5395,8435718&hl=en&sa=X&ved=2ahUKEwjtndnW59-DAxUSF1kFHYILC6MQ6AF6BAgGEAI#v=onepage&q=%22Premium%20Beer%22&f=false |title=The Sydney Morning Herald |publisher=The Sydney Morning Herald |language=en}}</ref><ref name=":2">{{Cite web |date=2023-03-06 |title=The Different Meanings Of Premium When It Comes To Beer - BlackTailNYC.com |url=https://blacktailnyc.com/what-does-premium-beer-mean/ |access-date=2024-01-15 |language=en-US}}</ref> In this definition, even a beverage with low alcohol content may be "premium" if socially viewed as such.<ref>{{Cite journal |last=Thomé |first=Karim Marini |last2=Pinho |first2=Guilherme da Mata |last3=Fonseca |first3=Daiane Pereira |last4=Soares |first4=Ariel Barros Pirangy |date=2016-01-01 |title=Consumers’ luxury value perception in the Brazilian premium beer market |url=https://doi.org/10.1108/IJWBR-09-2015-0043 |journal=International Journal of Wine Business Research |volume=28 |issue=4 |pages=369–386 |doi=10.1108/IJWBR-09-2015-0043 |issn=1751-1062}}</ref><ref name=":3">{{Cite web |title=What is Premium Beer? |url=https://www.oculyze.net/what-is-premium-draft-beer/ |url-status=live |access-date=January 15, 2024 |website=Oculyze |publisher=Oculyze}}</ref><ref name=":5">{{Cite web |title=1C. Premium American Lager – Beer Judge Certification Program |url=https://www.bjcp.org/beer-styles/1c-premium-american-lager/ |access-date=2024-01-15 |website=www.bjcp.org}}</ref>
⚫
Within the beer industry, however, a more formal rule of thumb has emerged, which focuses on [[alcohol by volume]].<ref name=":2" /> Any [[beer]] above 5.0%; any [[lager]] above 4.5%; and any [[ale]] above 4.2% can be deemed "premium."<ref name=":3" /> In this definition, a beverage may be low-priced and lack flavor, yet still be premium due to AbV composition.<ref name=":3" />

⚫
Within the beer industry, however, a more formal rule of thumb has emerged, which focuses on [[alcohol by volume]]. Any [[beer]] above 5.0%; any [[lager]] above 4.5%; and any [[ale]] above 4.2% can be deemed "premium."<ref name=":3" /> In this definition, a beverage may be low-priced and lack flavor, yet still be premium due to AbV composition.<ref name=":3" />

⚫
The concept of "premium" differs from the concepts of [[Craft beer|craft]] beer (which describes various styles of beer [[Brewing|brewing and production]]); or [[Draught beer|draught]] ("draft") beer (which describes a style of serving, i.e. ''"served on draft"''), as the concept of "premium" beer also encompasses various [[social]] elements of consumption.<ref name=":2" /><ref name=":3" />


== "Super Premium" Beer ==
== "Super Premium" Beer ==
Within the beer industry, many have gone on to use terms such as "'''super premium"'''<ref>{{Cite web |last=Jacobsen |first=Jessica |title=2023 Beer Report {{!}} Super-premium domestics bright spot among domestic beers {{!}} Beverage Industry |url=https://www.bevindustry.com/articles/95649-2023-beer-report-super-premium-domestics-bright-spot-among-domestic-beers |access-date=2024-01-15 |website=www.bevindustry.com |language=en}}</ref><ref>{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref> (and other similar [[Neologism|neologisms]]), modeled after the [[Top-shelf Liquor|liquor]] industry, in which the [[Distilled Spirits Council of the United States|Distilled Spirits Council of the United States (DISCUS)]] classifies spirits by four categories: [[Well drink|Standard]], [[Top-shelf Liquor|Premium]], [[Top-shelf Liquor|High-End Premium]], and [[Top-shelf Liquor|Super Premium]]. <ref name=":0">{{Cite web |title=Your Guide to Premium Spirits: How and When to Buy |url=https://tastersclub.com/blogs/articles/premium-spirits |access-date=2024-01-14 |website=Taster's Club |language=en}}</ref><ref>{{Cite web |title=What Are Top Shelf Liquors—And Does it Matter {{!}} Wine Enthusiast |url=https://www.wineenthusiast.com/basics/top-shelf-liquor-explained/ |access-date=2024-01-14 |website=www.wineenthusiast.com}}</ref><ref>{{Cite web |last=Highland |first=Carol |date=2021-11-04 |title=The Difference Between Well, Premium And Top Shelf Liquor {{!}} Luxury Activist |url=https://luxuryactivist.com/lifestyle/the-difference-between-well-premium-and-top-shelf-liquor/ |access-date=2024-01-14 |language=en-US}}</ref>
Within the beer industry, many have gone on to use terms such as "'''super premium"'''<ref name=":6" /><ref>{{Cite web |last=Jacobsen |first=Jessica |title=2023 Beer Report {{!}} Super-premium domestics bright spot among domestic beers {{!}} Beverage Industry |url=https://www.bevindustry.com/articles/95649-2023-beer-report-super-premium-domestics-bright-spot-among-domestic-beers |access-date=2024-01-15 |website=www.bevindustry.com |language=en}}</ref><ref>{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref> (and other similar [[Neologism|neologisms]]), modeled after the [[Top-shelf Liquor|liquor]] industry, in which the [[Distilled Spirits Council of the United States|Distilled Spirits Council of the United States (DISCUS)]] classifies spirits by four categories: [[Well drink|Standard]], [[Top-shelf Liquor|Premium]], [[Top-shelf Liquor|High-End Premium]], and [[Top-shelf Liquor|Super Premium]]. <ref name=":0">{{Cite web |title=Your Guide to Premium Spirits: How and When to Buy |url=https://tastersclub.com/blogs/articles/premium-spirits |access-date=2024-01-14 |website=Taster's Club |language=en}}</ref><ref>{{Cite web |title=What Are Top Shelf Liquors—And Does it Matter {{!}} Wine Enthusiast |url=https://www.wineenthusiast.com/basics/top-shelf-liquor-explained/ |access-date=2024-01-14 |website=www.wineenthusiast.com}}</ref><ref>{{Cite web |last=Highland |first=Carol |date=2021-11-04 |title=The Difference Between Well, Premium And Top Shelf Liquor {{!}} Luxury Activist |url=https://luxuryactivist.com/lifestyle/the-difference-between-well-premium-and-top-shelf-liquor/ |access-date=2024-01-14 |language=en-US}}</ref>


In the beer and lager industry these classifications are routinely used as [[Marketing|marketing efforts]],<ref name=":1" /><ref>{{Cite web |date=2021-12-15 |title=70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry {{!}} News {{!}} Analysis {{!}} Magazines- Asian Trader |url=https://www.asiantrader.biz/70-of-beer-sold-to-be-premium-or-super-premium-by-2025/ |access-date=2024-01-15 |language=en-US}}</ref> rather than official classifications, due to the informal definition of "premium" status within the industry.<ref name=":4" /><ref>{{Cite web |last= |date=2022-04-20 |title=Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer |url=https://catererlicensee.com/power-of-premium-premium-and-super-premium-now-biggest-in-absolute-volume-within-draft-beer/ |access-date=2024-01-15 |website=CLH News: Caterer, Licensee and Hotelier News |language=en-GB}}</ref>
In the beer and lager industry these classifications are routinely used as [[Marketing|marketing efforts]],<ref name=":1" /><ref>{{Cite web |date=2021-12-15 |title=70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry {{!}} News {{!}} Analysis {{!}} Magazines- Asian Trader |url=https://www.asiantrader.biz/70-of-beer-sold-to-be-premium-or-super-premium-by-2025/ |access-date=2024-01-15 |language=en-US}}</ref> rather than official classifications, due to the informal definition of "premium" status within the industry.<ref name=":4" /><ref>{{Cite web |last= |date=2022-04-20 |title=Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer |url=https://catererlicensee.com/power-of-premium-premium-and-super-premium-now-biggest-in-absolute-volume-within-draft-beer/ |access-date=2024-01-15 |website=CLH News: Caterer, Licensee and Hotelier News |language=en-GB}}</ref>
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Generally, however, brands which possess all three elements of high alcohol by volume (typically ≥5%), above average pricing, and strong brand value and reputation, are considered to be consensus premium, with the status of "super"<ref>{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here’s how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> or even "ultra" premium being used for brands that trend further above the mean in these three criteria.<ref>{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref><ref>{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here’s how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref>
Generally, however, brands which possess all three elements of high alcohol by volume (typically ≥5%), above average pricing, and strong brand value and reputation, are considered to be consensus premium, with the status of "super"<ref>{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here’s how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> or even "ultra" premium being used for brands that trend further above the mean in these three criteria.<ref>{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref><ref>{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here’s how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref>


Examples of brands frequently included in the premium, super-premium, and/or ultra-premium categories on various bases include: [[Heineken]],<ref name=":2" /> [[Sierra Nevada]],<ref name=":2" /> [[Samuel Adams (beer)|Samuel Adams]],<ref name=":2" /> [[Red Stripe]],<ref name=":5" /> [[Corona (beer)|Corona Extra]],<ref name=":5" /> [[Miller Brewing Company|Miller Genuine Draft]],<ref name=":5" /> [[Anheuser-Busch brands|Michelob]],<ref name=":5" /> and others.
Examples of brands frequently included in the premium, super-premium, and/or ultra-premium categories on various bases include: [[Heineken]], [[Sierra Nevada]], [[Samuel Adams (beer)|Samuel Adams]], [[Red Stripe]], [[Corona (beer)|Corona Extra]], [[Miller Brewing Company|Miller Genuine Draft]], [[Anheuser-Busch brands|Michelob]], and others.<ref name=":5" />


== References ==
== References ==

Revision as of 16:49, 15 January 2024

The term Premium Beer (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the alcohol and beer industry to refer to higher quality brands and categories of beer, ale, and/or lager.

Similar to "star" assignments in restaurant ratings there is no universally agreed system or criteria, however, the assignation of "premium" status typically revolves around a combination of characteristics such as distinguishable by flavor, alcohol by volume, rarity, nutritional content, and/or production process.[1][2][3]

Two interpretations of "premium" are most common.[4] In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,[5][6] flavor, and/or brand value.[7][8] In this definition, even a beverage with low alcohol content may be "premium" if socially viewed as such.[9][10][11]

Within the beer industry, however, a more formal rule of thumb has emerged, which focuses on alcohol by volume. Any beer above 5.0%; any lager above 4.5%; and any ale above 4.2% can be deemed "premium."[10] In this definition, a beverage may be low-priced and lack flavor, yet still be premium due to AbV composition.[10]

The concept of "premium" differs from the concepts of craft beer (which describes various styles of beer brewing and production); or draught ("draft") beer (which describes a style of serving, i.e. "served on draft"), as the concept of "premium" beer also encompasses various social elements of consumption.[8][10]

"Super Premium" Beer

Within the beer industry, many have gone on to use terms such as "super premium"[1][12][13] (and other similar neologisms), modeled after the liquor industry, in which the Distilled Spirits Council of the United States (DISCUS) classifies spirits by four categories: Standard, Premium, High-End Premium, and Super Premium. [14][15][16]

In the beer and lager industry these classifications are routinely used as marketing efforts,[2][17] rather than official classifications, due to the informal definition of "premium" status within the industry.[4][18]

Generally, however, brands which possess all three elements of high alcohol by volume (typically ≥5%), above average pricing, and strong brand value and reputation, are considered to be consensus premium, with the status of "super"[19] or even "ultra" premium being used for brands that trend further above the mean in these three criteria.[20][21]

Examples of brands frequently included in the premium, super-premium, and/or ultra-premium categories on various bases include: Heineken, Sierra Nevada, Samuel Adams, Red Stripe, Corona Extra, Miller Genuine Draft, Michelob, and others.[11]

References

  1. ^ a b Swinnen, Johan F. M. (2011-10-27). The Economics of Beer. OUP Oxford. pp. ii. ISBN 978-0-19-150501-0.
  2. ^ a b Watson, Bart (2016-12-07). "Premiumization, Prices, and Positioning". Brewers Association. Retrieved 2024-01-15.
  3. ^ Visser, Jan (August 13, 2022). "Path to Premium for Beer". @food-beverage. Retrieved 2024-01-15.
  4. ^ a b Brown, Pete (2016-08-29). "Defining the difference between craft and premium beer". morningadvertiser.co.uk. Retrieved 2024-01-15.
  5. ^ Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer". Sydney, Australia: Manila Standard (published February 16, 1998). 1998. p. 118.
  6. ^ The Free Lance-Star. The Free Lance-Star.
  7. ^ The Sydney Morning Herald. The Sydney Morning Herald.
  8. ^ a b "The Different Meanings Of Premium When It Comes To Beer - BlackTailNYC.com". 2023-03-06. Retrieved 2024-01-15.
  9. ^ Thomé, Karim Marini; Pinho, Guilherme da Mata; Fonseca, Daiane Pereira; Soares, Ariel Barros Pirangy (2016-01-01). "Consumers' luxury value perception in the Brazilian premium beer market". International Journal of Wine Business Research. 28 (4): 369–386. doi:10.1108/IJWBR-09-2015-0043. ISSN 1751-1062.
  10. ^ a b c d "What is Premium Beer?". Oculyze. Oculyze. Retrieved January 15, 2024.{{cite web}}: CS1 maint: url-status (link)
  11. ^ a b "1C. Premium American Lager – Beer Judge Certification Program". www.bjcp.org. Retrieved 2024-01-15.
  12. ^ Jacobsen, Jessica. "2023 Beer Report | Super-premium domestics bright spot among domestic beers | Beverage Industry". www.bevindustry.com. Retrieved 2024-01-15.
  13. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  14. ^ "Your Guide to Premium Spirits: How and When to Buy". Taster's Club. Retrieved 2024-01-14.
  15. ^ "What Are Top Shelf Liquors—And Does it Matter | Wine Enthusiast". www.wineenthusiast.com. Retrieved 2024-01-14.
  16. ^ Highland, Carol (2021-11-04). "The Difference Between Well, Premium And Top Shelf Liquor | Luxury Activist". Retrieved 2024-01-14.
  17. ^ "70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry | News | Analysis | Magazines- Asian Trader". 2021-12-15. Retrieved 2024-01-15.
  18. ^ "Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer". CLH News: Caterer, Licensee and Hotelier News. 2022-04-20. Retrieved 2024-01-15.
  19. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
  20. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  21. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
source: https://en.wikipedia.org/w/index.php?title=Premium_Beer&diff=prev&oldid=1195853776

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