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== Super Premium Beer ==
== Super Premium Beer ==
Within the beer industry, many have gone on to use terms such as "'''super premium"''' (and other similar [[Neologism|neologisms]]), modeled after the [[Top-shelf Liquor|liquor]] industry, in which the [[Distilled Spirits Council of the United States|Distilled Spirits Council of the United States (DISCUS)]] classifies spirits by four categories: [[Well drink|Standard]], [[Top-shelf Liquor|Premium]], [[Top-shelf Liquor|High-End Premium]], and [[Top-shelf Liquor|Super Premium]]. <ref name=":0">{{Cite web |title=Your Guide to Premium Spirits: How and When to Buy |url=https://tastersclub.com/blogs/articles/premium-spirits |access-date=2024-01-14 |website=Taster's Club |language=en}}</ref><ref>{{Cite web |title=What Are Top Shelf Liquors—And Does it Matter {{!}} Wine Enthusiast |url=https://www.wineenthusiast.com/basics/top-shelf-liquor-explained/ |access-date=2024-01-14 |website=www.wineenthusiast.com}}</ref><ref>{{Cite web |last=Highland |first=Carol |date=2021-11-04 |title=The Difference Between Well, Premium And Top Shelf Liquor {{!}} Luxury Activist |url=https://luxuryactivist.com/lifestyle/the-difference-between-well-premium-and-top-shelf-liquor/ |access-date=2024-01-14 |language=en-US}}</ref>
Within the beer industry, many have gone on to use terms such as "'''super premium"'''<ref>{{Cite web |last=Jacobsen |first=Jessica |title=2023 Beer Report {{!}} Super-premium domestics bright spot among domestic beers {{!}} Beverage Industry |url=https://www.bevindustry.com/articles/95649-2023-beer-report-super-premium-domestics-bright-spot-among-domestic-beers |access-date=2024-01-15 |website=www.bevindustry.com |language=en}}</ref><ref>{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref> (and other similar [[Neologism|neologisms]]), modeled after the [[Top-shelf Liquor|liquor]] industry, in which the [[Distilled Spirits Council of the United States|Distilled Spirits Council of the United States (DISCUS)]] classifies spirits by four categories: [[Well drink|Standard]], [[Top-shelf Liquor|Premium]], [[Top-shelf Liquor|High-End Premium]], and [[Top-shelf Liquor|Super Premium]]. <ref name=":0">{{Cite web |title=Your Guide to Premium Spirits: How and When to Buy |url=https://tastersclub.com/blogs/articles/premium-spirits |access-date=2024-01-14 |website=Taster's Club |language=en}}</ref><ref>{{Cite web |title=What Are Top Shelf Liquors—And Does it Matter {{!}} Wine Enthusiast |url=https://www.wineenthusiast.com/basics/top-shelf-liquor-explained/ |access-date=2024-01-14 |website=www.wineenthusiast.com}}</ref><ref>{{Cite web |last=Highland |first=Carol |date=2021-11-04 |title=The Difference Between Well, Premium And Top Shelf Liquor {{!}} Luxury Activist |url=https://luxuryactivist.com/lifestyle/the-difference-between-well-premium-and-top-shelf-liquor/ |access-date=2024-01-14 |language=en-US}}</ref>


In the beer and lager industry these classifications are routinely used as [[Marketing|marketing efforts]], rather than official classifications, due to the informal definition of "premium" status within the industry.<ref name=":1" /><ref name=":4" />
In the beer and lager industry these classifications are routinely used as [[Marketing|marketing efforts]],<ref name=":1" /><ref>{{Cite web |date=2021-12-15 |title=70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry {{!}} News {{!}} Analysis {{!}} Magazines- Asian Trader |url=https://www.asiantrader.biz/70-of-beer-sold-to-be-premium-or-super-premium-by-2025/ |access-date=2024-01-15 |language=en-US}}</ref> rather than official classifications, due to the informal definition of "premium" status within the industry.<ref name=":4" /><ref>{{Cite web |last= |date=2022-04-20 |title=Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer |url=https://catererlicensee.com/power-of-premium-premium-and-super-premium-now-biggest-in-absolute-volume-within-draft-beer/ |access-date=2024-01-15 |website=CLH News: Caterer, Licensee and Hotelier News |language=en-GB}}</ref>


Generally, however, brands which possess all three elements of high alcohol by volume (typically ≥5%), above average pricing, and strong brand value and reputation, are considered to be consensus premium, with the status of "super" or even "ultra" premium being used for brands that trend further above the mean in these three criteria.
Generally, however, brands which possess all three elements of high alcohol by volume (typically ≥5%), above average pricing, and strong brand value and reputation, are considered to be consensus premium, with the status of "super"<ref>{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here’s how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> or even "ultra" premium being used for brands that trend further above the mean in these three criteria.<ref>{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref><ref>{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here’s how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref>


Examples of brands frequently included in the premium, super-premium, and/or ultra-premium categories on various bases include: [[Heineken]],<ref name=":2" /> [[Sierra Nevada]],<ref name=":2" /> [[Samuel Adams (beer)|Samuel Adams]],<ref name=":2" /> [[Red Stripe]],<ref name=":5" /> [[Corona (beer)|Corona Extra]],<ref name=":5" /> [[Miller Brewing Company|Miller Genuine Draft]],<ref name=":5" /> [[Anheuser-Busch brands|Michelob]],<ref name=":5" /> and others.
Examples of brands frequently included in the premium, super-premium, and/or ultra-premium categories on various bases include: [[Heineken]],<ref name=":2" /> [[Sierra Nevada]],<ref name=":2" /> [[Samuel Adams (beer)|Samuel Adams]],<ref name=":2" /> [[Red Stripe]],<ref name=":5" /> [[Corona (beer)|Corona Extra]],<ref name=":5" /> [[Miller Brewing Company|Miller Genuine Draft]],<ref name=":5" /> [[Anheuser-Busch brands|Michelob]],<ref name=":5" /> and others.

Revision as of 07:29, 15 January 2024

The term Premium Beer (also referred to as "Premium Ale" or "Premium Lager") describes a category of beer, ale, or lager distinguishable by flavor profile, quality, alcohol by volume, rarity, and/or production process.[1][2][3]

The concept of "premium" differs from the concepts of craft beer (which describes various styles of beer brewing and production); or draught ("draft") beer (which describes a style of serving, i.e. "served on draft"), as the concept of "premium" beer also encompasses various social elements of consumption.[2][4]

Two definitions of the "premium" classification are most common.[5] In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price, flavor, and/or brand value.[2] In this definition, even a beverage with low alcohol content may be "premium" if socially viewed as such.[4][6]

Within the beer industry, however, a more formal rule of thumb has emerged, which focuses on alcohol by volume.[2] Any beer above 5.0%; any lager above 4.5%; and any ale above 4.2% can be deemed "premium."[4] In this definition, a beverage may be low-priced and lack flavor, yet still be premium due to AbV composition.[4]

Super Premium Beer

Within the beer industry, many have gone on to use terms such as "super premium"[7][8] (and other similar neologisms), modeled after the liquor industry, in which the Distilled Spirits Council of the United States (DISCUS) classifies spirits by four categories: Standard, Premium, High-End Premium, and Super Premium. [9][10][11]

In the beer and lager industry these classifications are routinely used as marketing efforts,[1][12] rather than official classifications, due to the informal definition of "premium" status within the industry.[5][13]

Generally, however, brands which possess all three elements of high alcohol by volume (typically ≥5%), above average pricing, and strong brand value and reputation, are considered to be consensus premium, with the status of "super"[14] or even "ultra" premium being used for brands that trend further above the mean in these three criteria.[15][16]

Examples of brands frequently included in the premium, super-premium, and/or ultra-premium categories on various bases include: Heineken,[2] Sierra Nevada,[2] Samuel Adams,[2] Red Stripe,[6] Corona Extra,[6] Miller Genuine Draft,[6] Michelob,[6] and others.

References

  1. ^ a b Watson, Bart (2016-12-07). "Premiumization, Prices, and Positioning". Brewers Association. Retrieved 2024-01-15.
  2. ^ a b c d e f g "The Different Meanings Of Premium When It Comes To Beer - BlackTailNYC.com". 2023-03-06. Retrieved 2024-01-15.
  3. ^ Visser, Jan (August 13, 2022). "Path to Premium for Beer". @food-beverage. Retrieved 2024-01-15.
  4. ^ a b c d "What is Premium Beer?". Oculyze. Oculyze. Retrieved January 15, 2024.{{cite web}}: CS1 maint: url-status (link)
  5. ^ a b Brown, Pete (2016-08-29). "Defining the difference between craft and premium beer". morningadvertiser.co.uk. Retrieved 2024-01-15.
  6. ^ a b c d e "1C. Premium American Lager – Beer Judge Certification Program". www.bjcp.org. Retrieved 2024-01-15.
  7. ^ Jacobsen, Jessica. "2023 Beer Report | Super-premium domestics bright spot among domestic beers | Beverage Industry". www.bevindustry.com. Retrieved 2024-01-15.
  8. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  9. ^ "Your Guide to Premium Spirits: How and When to Buy". Taster's Club. Retrieved 2024-01-14.
  10. ^ "What Are Top Shelf Liquors—And Does it Matter | Wine Enthusiast". www.wineenthusiast.com. Retrieved 2024-01-14.
  11. ^ Highland, Carol (2021-11-04). "The Difference Between Well, Premium And Top Shelf Liquor | Luxury Activist". Retrieved 2024-01-14.
  12. ^ "70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry | News | Analysis | Magazines- Asian Trader". 2021-12-15. Retrieved 2024-01-15.
  13. ^ "Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer". CLH News: Caterer, Licensee and Hotelier News. 2022-04-20. Retrieved 2024-01-15.
  14. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
  15. ^ "Super Premium Beers Top Crafts". Supermarket News. 2012-09-11. Retrieved 2024-01-15.
  16. ^ morningadvertiser.co.uk (2016-05-18). "Earn more from super-premium beers – here's how". morningadvertiser.co.uk. Retrieved 2024-01-15.
source: https://en.wikipedia.org/w/index.php?title=Premium_Beer&diff=prev&oldid=1195790233

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