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'''"Premium beer"''' describes a term used to refer to brands of [[beer]] perceived to be of higher quality than normal.

[[File:Kingfisher_beer_bottle.jpg|left|thumb|Bottle and glass of [[Kingfisher (beer)|Kingfisher]], a a beer brand that has adopted "Premium" branding]]

There is no universally agreed system or criteria to determine what is and isn't a premium beer. The term has been used since the early 1940's,<ref name=":7" /> and may encompass a combination of characteristics including: flavor, pricing,<ref name=":1">{{Cite web |last=Watson |first=Bart |date=2016-12-07 |title=Premiumization, Prices, and Positioning |url=https://www.brewersassociation.org/insights/premiumization-prices-and-positioning/ |access-date=2024-01-15 |website=Brewers Association |language=en-US}}</ref> [[alcohol by volume]], or even the sound of the beer's packaging.<ref>{{Cite journal |last=Almiron |first=Paula |last2=Barbosa Escobar |first2=Francisco |last3=Pathak |first3=Abhishek |last4=Spence |first4=Charles |last5=Velasco |first5=Carlos |date=2021-03-01 |title=Searching for the sound of premium beer |url=https://www.sciencedirect.com/science/article/pii/S0950329320303578 |journal=Food Quality and Preference |volume=88 |pages=104088 |doi=10.1016/j.foodqual.2020.104088 |issn=0950-3293}}</ref>

Two interpretations of "premium" are most common.<ref name=":4">{{Cite web |last=Brown |first=Pete |date=2016-08-29 |title=Defining the difference between craft and premium beer |url=https://www.morningadvertiser.co.uk/Article/2016/08/30/Defining-the-difference-between-craft-and-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> The definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,<ref>{{Cite book |url=https://books.google.com/books?id=Ux4iAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA118&article_id=2338,2405460 |title=Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer" |publisher=Manila Standard |year=1998 |location=Sydney, Australia |publication-date=February 16, 1998 |pages=118 |language=en}}</ref><ref name=":7">{{Cite book |url=https://books.google.com/books?id=AHBWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA1&article_id=1399,2183657 |title=Beer Dealers are Classified Here |date=July 11, 1944 |publisher=[[The Free Lance–Star]] |location=Fredericksburg, Virginia |publication-date=July 11, 1944 |language=en}}</ref> flavor, and/or [[brand]].<ref>Kaupa, Stewart Peter, and Krishna Govender. (2015). [https://eajournals.org/bjms/vol-3-issue-9-december-2015/the-relationship-between-premium-beer-brand-attributes-and-brand-loyalty-an-exploratory-south-african-study/ "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study."] ''British Journal of Marketing Studies'' 3.9: 27-34.</ref> In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.<ref>{{Cite journal |last1=Thomé |first1=Karim Marini |last2=Pinho |first2=Guilherme da Mata |last3=Fonseca |first3=Daiane Pereira |last4=Soares |first4=Ariel Barros Pirangy |date=2016-01-01 |title=Consumers' luxury value perception in the Brazilian premium beer market |url=https://doi.org/10.1108/IJWBR-09-2015-0043 |journal=International Journal of Wine Business Research |volume=28 |issue=4 |pages=369–386 |doi=10.1108/IJWBR-09-2015-0043 |issn=1751-1062}}</ref><ref name=":5">{{Cite web |title=1C. Premium American Lager – Beer Judge Certification Program |url=https://www.bjcp.org/beer-styles/1c-premium-american-lager/ |access-date=2024-01-15 |website=www.bjcp.org}}</ref><ref>Kaupa, Stewart P., and Krishna K. Govender. (2015) [https://openaccess.library.uitm.edu.my/Record/doaj-a072cab760744357ab2aea6f3ad5cf86 "Exploring premium beer brand consumption behaviour in South Africa."] ''African Journal of Hospitality, Tourism & Leisure'' 4.2: 1-15.</ref>

While the exact numeric thresholds vary between authorities,<ref>{{Cite journal |last1=Reid |first1=Struan |last2=Maskell |first2=Peter D. |last3=Maskell |first3=Dawn L. |date=2019-03-01 |title=Uncertainty in Widmark calculations: ABV variation in packaged versions of the most popular beers in the UK |url=https://www.sciencedirect.com/science/article/pii/S1355030618301564 |journal=Science & Justice |volume=59 |issue=2 |pages=210–213 |doi=10.1016/j.scijus.2018.11.005 |pmid=30798871 |s2cid=73485476 |issn=1355-0306}}</ref> "premium" [[beer]]s, [[lager]]s and [[ale]]s are also evaluated based on [[alcohol by volume]] content.<ref>{{Cite journal |last1=Giacalone |first1=Davide |last2=Ribeiro |first2=Letícia Machado |last3=Frøst |first3=Michael Bom |date=September 2012 |title=Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise |journal=Beverages |language=en |volume=2 |issue=1 |pages=5 |doi=10.3390/beverages2010005 |doi-access=free |issn=2306-5710}}</ref><ref>{{Cite journal |last=Anderson |first=Kym |date=February 2023 |title=The emergence of lower-alcohol beverages: The case of beer |journal=Journal of Wine Economics |language=en |volume=18 |issue=1 |pages=66–86 |doi=10.1017/jwe.2023.8 |issn=1931-4361|doi-access=free }}</ref>

== "Super-Premium" Beer ==

[[File:Michelob_ULTRA_1.jpg|thumb|"Michelob Ultra" a brand which has adopted "Ultra" labeling, on a supermarket shelf]]

Within the beer industry, many have gone on to use terms such as "'''super premium"''' and other similar [[neologism]]s.<ref>{{Cite web |last=Jacobsen |first=Jessica |title=2023 Beer Report {{!}} Super-premium domestics bright spot among domestic beers {{!}} Beverage Industry |url=https://www.bevindustry.com/articles/95649-2023-beer-report-super-premium-domestics-bright-spot-among-domestic-beers |access-date=2024-01-15 |website=www.bevindustry.com |language=en}}</ref><ref name="Super Premium Beers Top Crafts">{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref>

In the beer and lager industry these classifications are routinely used as [[Marketing|marketing efforts]],<ref name=":1" /><ref>{{Cite web |date=2021-12-15 |title=70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry {{!}} News {{!}} Analysis {{!}} Magazines- Asian Trader |url=https://www.asiantrader.biz/70-of-beer-sold-to-be-premium-or-super-premium-by-2025/ |access-date=2024-01-15 |language=en-US}}</ref> with some even incorporating terms like "Premium"<ref>{{Cite web |last= |date=2022-04-20 |title=Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer |url=https://catererlicensee.com/power-of-premium-premium-and-super-premium-now-biggest-in-absolute-volume-within-draft-beer/ |access-date=2024-01-15 |website=CLH News: Caterer, Licensee and Hotelier News |language=en-GB}}</ref><ref name="morningadvertiser.co.uk">{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here's how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> or "Ultra" into their official names.<ref name=":4" /><ref name="Super Premium Beers Top Crafts" /><ref name="morningadvertiser.co.uk" />

== List of Beer Brands Using "Premium" in Branding (A-Z) ==

The below is a non-exhaustive list of beer, ale, and lager brands and breweries using "premium" (or similar derivatives incl. "Ultra", "Super-premium," etc.) in their branding efforts.

* [[333 Premium Export Beer]]

* [[Carlsberg Group|Carlsberg]] ("Alivaria 1984 Premium") ("Carlsberg Elephant: Premium Strong Pilsner") <ref>{{Cite web |title=Products » Alivaria » Alivaria 1894 Premium « Carlsberg Group |url=https://www.carlsberggroup.com/products/alivaria/alivaria-1894-premium/ |access-date=2024-02-05 |website=Carlsberg Group |language=en}}</ref><ref>{{Cite web |title=Products » Carlsberg » Carlsberg Elephant « Carlsberg Group |url=https://www.carlsberggroup.com/products/carlsberg/carlsberg-elephant/ |access-date=2024-02-05 |website=Carlsberg Group |language=en}}</ref>

* [[Cascade Premium Lager]] <ref>{{Cite web |date=2013-09-03 |title=Major facelift for iconic tassie brand cascade pure is out cascade bright is in |url=https://www.beerandbrewer.com/major-facelift-for-iconic-tassie-brand-cascade-pure-is-out-cascade-bright-is-in/ |access-date=2024-02-05 |website=Beer & Brewer |language=en-US}}</ref>

* [[Cobra Beer|Cobra Premium Beer]] <ref>{{Cite web |title=Cobra {{!}} Molson Coors |url=https://www.molsoncoors.com/brands/our-brands/cobra?region=926 |access-date=2024-02-04 |website=www.molsoncoors.com}}</ref>

* [[Corona (beer)|Corona]] ("Corona Premier")<ref>{{Cite web |title=Corona® Premier Beer {{!}} Calories, Carbs, ABV & More |url=https://www.coronausa.com/pages/corona-premier |access-date=2024-02-04 |website=Corona USA |language=en}}</ref>

* [[Four Loko]] "(Premium Malt Beverage") <ref>{{Cite web |title=Four Loko Lemonade Premium Malt Beverage 23.5OZ |url=https://giantwineandliquor.com/shop/product/four-loko-lemonade-premium-malt-beverage/57aa298469702d628de0c300?option-id=b750ce3b205fd0ea9d52915dee72ebfa4ab898a2d58cd9301ab4b9323cc657a8 |access-date=2024-02-04 |website=Giant Wine & Liquor, Ewing Township, NJ, Ewing Township, NJ |language=en}}</ref>

* [[Grain Belt (beer)|Grain Belt]] ("Grain Belt Premium") ("Grain Belt Premium Light") <ref>{{Cite web |title=Premium |url=https://www.grainbelt.com/beers/premium/ |access-date=2024-02-05 |website=Grain Belt |language=en-US}}</ref>

* [[Hahn Brewery|Hahn]] ("Hahn Premium Light") <ref>{{Cite web |date=2015-05-20 |title=Agegate |url=https://www.hahn.com.au/agegate/ |access-date=2024-02-05 |website=Hahn Brewers |language=en}}</ref>

* [[Heineken]] ("Heineken Premium Beer") ("Heineken Premium Light") <ref>{{Cite web |date=2023-05-09 |title=Heineken to expand premium beer portfolio in Brazil – Reuters |url=https://www.foodbev.com/news/heineken-to-expand-premium-beer-portfolio-in-brazil-reuters/ |access-date=2024-02-05 |website=FoodBev Media |language=en-GB}}</ref><ref>{{Cite web |last=Kelly |first=Griffin |date=2023-02-16 |title=Heineken Pushes Premium and Non-Alcoholic Brands |url=https://www.thedailyupside.com/industries/consumer/heineken-pushes-premium-and-non-alcoholic-brands/ |access-date=2024-02-05 |website=The Daily Upside |language=en-US}}</ref>

* [[James Boag's Premium]]

* [[Kingfisher (beer)|Kingfisher]] ("Kingfisher Premium Lager") <ref>{{Cite web |title=Kingfisher Premium Lager Bottles |url=https://hazelsboulder.com/shop/product/kingfisher-premium-lager-bottles/5de9275352e9205ea2666881?option-id=8f319c91dbfc9afd013388c21d1f9c2cafc87249432390f9f4da102236cca1b9 |access-date=2024-02-04 |website=Hazel's Beverage World, Boulder, CO, Boulder, CO |language=en}}</ref>

* [[Michelob Ultra]]

* [[Mount Carbon Brewery|Mount Carbon]] ("Mount Carbon Premium Porter") ("Bavarian Premium Beer")<ref>{{Cite web |title=Mount Carbon Premium Porter Beer Label |url=https://www.samsmancave.com/Beer-Labels/Mount-Carbon-Premium-Porter-Beer-Label |access-date=2024-02-05 |website=www.samsmancave.com}}</ref>

* [[Phoenix Beverages]] ("Gister Premium Beer")<ref>{{Cite web |title=Gister Premium Beer Can - PhoenixBev Online Shop, Mauritius |url=https://shop.phoenixbev.mu/shop/beer-cider-alcopop/premium-lager/gister-premium-beer-can/ |access-date=2024-02-05 |language=en-US}}</ref> ("Blue Marlin Premium Beer")<ref>{{Cite web |title=Blue Marlin beer |url=https://www.diffordsguide.com/beer-wine-spirits/516/blue-marlin-beer |access-date=2024-02-05 |website=www.diffordsguide.com |language=en}}</ref>

* [[Red Dog (beer)|Red Dog]] ("Red Dog Premium Beer")

* [[Sapporo Breweries|Sapporo Premium]] <ref>{{Cite web |last=www.sapporobeer.jp |title=SAPPORO PREMIUM BEER |url=https://www.sapporobeer.jp/english/global/sapporopremiumbeer/en |access-date=2024-02-04 |website=SAPPORO BREWERIES |language=en}}</ref>

* [[Warsteiner]] ("Warsteiner Premium Beer")<ref>{{Cite web |title=Warsteiner International |url=https://www.warsteiner.com/our-beer/premium-beer/ |access-date=2024-02-05 |language=en-GB}}</ref>

* [[Yuengling]] ("Yuengling Premium") <ref>{{Cite web |title=Premium |url=https://www.yuengling.com/our-beer/premium/ |access-date=2024-02-05 |website=Yuengling |language=en-US}}</ref>

== References ==

{{Reflist}}

{{Alcoholic beverages}}

{{Lists of beverages}}

{{Bartending}}

[[Category:Bartending]]

[[Category:Beer]]

[[Category:Drinks]]

[[Category:Alcohol]]