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The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the [[Alcoholic beverage|alcohol and beer industry]] to refer to higher quality brands and categories of [[beer]], [[ale]], and/or [[lager]].

There is no universally agreed system or criteria. The term has been used since the early 1940's,<ref name=":7" /> and may encompass a combination of characteristics including: flavor, pricing,<ref>{{Citation |last=Calvo-Porral |first=Cristina |title=10 - Profiling Beer Consumers for Brewery Management |date=2019-01-01 |url=https://www.sciencedirect.com/science/article/pii/B9780128152607000109 |work=Production and Management of Beverages |pages=303–333 |editor-last=Grumezescu |editor-first=Alexandru Mihai |access-date=2024-01-15 |publisher=Woodhead Publishing |isbn=978-0-12-815260-7 |editor2-last=Holban |editor2-first=Alina Maria}}</ref><ref name=":1">{{Cite web |last=Watson |first=Bart |date=2016-12-07 |title=Premiumization, Prices, and Positioning |url=https://www.brewersassociation.org/insights/premiumization-prices-and-positioning/ |access-date=2024-01-15 |website=Brewers Association |language=en-US}}</ref> [[alcohol by volume]], or even the sound of the beer's packaging.{{fact|date=January 2024}}

Two interpretations of "premium" are most common.<ref name=":4">{{Cite web |last=Brown |first=Pete |date=2016-08-29 |title=Defining the difference between craft and premium beer |url=https://www.morningadvertiser.co.uk/Article/2016/08/30/Defining-the-difference-between-craft-and-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,<ref>{{Cite book |url=https://books.google.com/books?id=Ux4iAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA118&article_id=2338,2405460 |title=Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer" |publisher=Manila Standard |year=1998 |location=Sydney, Australia |publication-date=February 16, 1998 |pages=118 |language=en}}</ref><ref name=":7">{{Cite book |url=https://books.google.com/books?id=AHBWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA1&article_id=1399,2183657 |title=Beer Dealers are Classified Here |date=July 11, 1944 |publisher=[[The Free Lance–Star]] |location=Fredericksburg, Virginia |publication-date=July 11, 1944 |language=en}}</ref> flavor, and/or [[Brand|brand value]].<ref>{{Cite book |url=https://books.google.com/books?id=bzVWAAAAIBAJ&dq=%22Premium+Beer%22&pg=PA58&article_id=5395,8435718 |title=The Sydney Morning Herald |publisher=The Sydney Morning Herald |language=en}}</ref><ref>Kaupa, Stewart Peter, and Krishna Govender. (2015). [https://eajournals.org/bjms/vol-3-issue-9-december-2015/the-relationship-between-premium-beer-brand-attributes-and-brand-loyalty-an-exploratory-south-african-study/ "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study."] ''British Journal of Marketing Studies'' 3.9: 27-34.</ref> In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.<ref>{{Cite journal |last1=Thomé |first1=Karim Marini |last2=Pinho |first2=Guilherme da Mata |last3=Fonseca |first3=Daiane Pereira |last4=Soares |first4=Ariel Barros Pirangy |date=2016-01-01 |title=Consumers' luxury value perception in the Brazilian premium beer market |url=https://doi.org/10.1108/IJWBR-09-2015-0043 |journal=International Journal of Wine Business Research |volume=28 |issue=4 |pages=369–386 |doi=10.1108/IJWBR-09-2015-0043 |issn=1751-1062}}</ref><ref name=":5">{{Cite web |title=1C. Premium American Lager – Beer Judge Certification Program |url=https://www.bjcp.org/beer-styles/1c-premium-american-lager/ |access-date=2024-01-15 |website=www.bjcp.org}}</ref><ref>Kaupa, Stewart P., and Krishna K. Govender. (2015) [https://openaccess.library.uitm.edu.my/Record/doaj-a072cab760744357ab2aea6f3ad5cf86 "Exploring premium beer brand consumption behaviour in South Africa."] ''African Journal of Hospitality, Tourism & Leisure'' 4.2: 1-15.</ref>

Within the beer industry, however, another rule of thumb considers [[alcohol by volume]]. While the exact numeric thresholds vary between authorities,<ref>{{Cite journal |last1=Reid |first1=Struan |last2=Maskell |first2=Peter D. |last3=Maskell |first3=Dawn L. |date=2019-03-01 |title=Uncertainty in Widmark calculations: ABV variation in packaged versions of the most popular beers in the UK |url=https://www.sciencedirect.com/science/article/pii/S1355030618301564 |journal=Science & Justice |volume=59 |issue=2 |pages=210–213 |doi=10.1016/j.scijus.2018.11.005 |pmid=30798871 |s2cid=73485476 |issn=1355-0306}}</ref> "premium" [[beer]]s, [[lager]]s and [[ale]]s are also evaluated based on alcohol by volume content.<ref>{{Cite journal |last1=Giacalone |first1=Davide |last2=Ribeiro |first2=Letícia Machado |last3=Frøst |first3=Michael Bom |date=September 2012 |title=Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise |journal=Beverages |language=en |volume=2 |issue=1 |pages=5 |doi=10.3390/beverages2010005 |doi-access=free |issn=2306-5710}}</ref><ref>{{Cite journal |last=Anderson |first=Kym |date=February 2023 |title=The emergence of lower-alcohol beverages: The case of beer |journal=Journal of Wine Economics |language=en |volume=18 |issue=1 |pages=66–86 |doi=10.1017/jwe.2023.8 |issn=1931-4361|doi-access=free }}</ref>

== "Super-Premium" Beer ==

Within the beer industry, many have gone on to use terms such as "'''super premium"''' and other similar [[neologism]]s.<ref>{{Cite web |last=Jacobsen |first=Jessica |title=2023 Beer Report {{!}} Super-premium domestics bright spot among domestic beers {{!}} Beverage Industry |url=https://www.bevindustry.com/articles/95649-2023-beer-report-super-premium-domestics-bright-spot-among-domestic-beers |access-date=2024-01-15 |website=www.bevindustry.com |language=en}}</ref><ref name="Super Premium Beers Top Crafts">{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref>

In the beer and lager industry these classifications are routinely used as [[Marketing|marketing efforts]],<ref name=":1" /><ref>{{Cite web |date=2021-12-15 |title=70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry {{!}} News {{!}} Analysis {{!}} Magazines- Asian Trader |url=https://www.asiantrader.biz/70-of-beer-sold-to-be-premium-or-super-premium-by-2025/ |access-date=2024-01-15 |language=en-US}}</ref> with some even incorporating terms like "Premium"<ref>{{Cite web |last= |date=2022-04-20 |title=Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer |url=https://catererlicensee.com/power-of-premium-premium-and-super-premium-now-biggest-in-absolute-volume-within-draft-beer/ |access-date=2024-01-15 |website=CLH News: Caterer, Licensee and Hotelier News |language=en-GB}}</ref><ref name="morningadvertiser.co.uk">{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here's how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> or "Ultra" into their official names.<ref name=":4" /><ref name="Super Premium Beers Top Crafts"/><ref name="morningadvertiser.co.uk"/>

== References ==

{{Reflist}}

{{Alcoholic beverages}}

{{Lists of beverages}}

{{Bartending}}

[[Category:Bartending]]

[[Category:Beer]]

[[Category:Drinks]]

[[Category:Alcohol]]