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The term '''Premium Beer''' (also referred to as "Premium Ale" or "Premium Lager") describes a common term in the [[Alcoholic beverage|alcohol and beer industry]] to refer to higher quality brands and categories of [[beer]], [[ale]], and/or [[lager]].<ref name=":6" /><ref name=":3">{{Cite web |title=What is Premium Beer? |url=https://www.oculyze.net/what-is-premium-draft-beer/ |url-status=live |access-date=January 15, 2024 |website=Oculyze |publisher=Oculyze}}</ref>

Similar to "star" assignments in [[Restaurant rating|restaurant ratings]] there is no universally agreed system or criteria, however, the classification has been adopted since the early [[1940s|1940's]]<ref name=":7" /> and typically encompasses a combination of characteristics including: flavor, pricing,<ref>{{Citation |last=Calvo-Porral |first=Cristina |title=10 - Profiling Beer Consumers for Brewery Management |date=2019-01-01 |url=https://www.sciencedirect.com/science/article/pii/B9780128152607000109 |work=Production and Management of Beverages |pages=303–333 |editor-last=Grumezescu |editor-first=Alexandru Mihai |access-date=2024-01-15 |publisher=Woodhead Publishing |isbn=978-0-12-815260-7 |editor2-last=Holban |editor2-first=Alina Maria}}</ref> [[alcohol by volume]], rarity, [[Nutrition facts label|nutritional content]], and/or production process,<ref>Madsen, Erik Strøjer. ''From Local to Global Competitors on the Beer Market''. Department of Economics and Business Economics, Aarhus BSS, 2019.

https://repec.econ.au.dk/repec/afn/wp/19/wp19_11.pdf</ref> or even sound of packaging.<ref>{{Cite journal |last=Almiron |first=Paula |last2=Barbosa Escobar |first2=Francisco |last3=Pathak |first3=Abhishek |last4=Spence |first4=Charles |last5=Velasco |first5=Carlos |date=2021-03-01 |title=Searching for the sound of premium beer |url=https://www.sciencedirect.com/science/article/pii/S0950329320303578 |journal=Food Quality and Preference |volume=88 |pages=104088 |doi=10.1016/j.foodqual.2020.104088 |issn=0950-3293}}</ref><ref name=":6">{{Cite book |last=Swinnen |first=Johan F. M. |url=https://books.google.com/books?id=eB6KRnib_m0C&newbks=0&printsec=frontcover&pg=PR2-IA28&dq=%22Premium+Beer%22&hl=en |title=The Economics of Beer |date=2011-10-27 |publisher=OUP Oxford |isbn=978-0-19-150501-0 |pages=ii |language=en}}</ref><ref name=":1">{{Cite web |last=Watson |first=Bart |date=2016-12-07 |title=Premiumization, Prices, and Positioning |url=https://www.brewersassociation.org/insights/premiumization-prices-and-positioning/ |access-date=2024-01-15 |website=Brewers Association |language=en-US}}</ref><ref>{{Cite web |last=Visser |first=Jan |date=August 13, 2022 |title=Path to Premium for Beer |url=https://www.dsm.com/food-beverage/en_US/insights/insights/beverage/path-to-premium-for-beer.html |access-date=2024-01-15 |website=@food-beverage |language=en}}</ref>

Two interpretations of "premium" are most common.<ref name=":4">{{Cite web |last=Brown |first=Pete |date=2016-08-29 |title=Defining the difference between craft and premium beer |url=https://www.morningadvertiser.co.uk/Article/2016/08/30/Defining-the-difference-between-craft-and-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> In colloquial settings, the definition of "premium" typically revolves around elements symbolic of quality and/or status, such as price,<ref>{{Cite book |url=https://books.google.com/books?id=Ux4iAAAAIBAJ&pg=PA118&dq=%22Premium+Beer%22&article_id=2338,2405460&hl=en&sa=X&ved=2ahUKEwjtndnW59-DAxUSF1kFHYILC6MQ6AF6BAgKEAI#v=onepage&q=%22Premium%20Beer%22&f=false |title=Manila Standard, "Beer-Guzzling Aussies Thirst for Premium Beer" |publisher=Manila Standard |year=1998 |location=Sydney, Australia |publication-date=February 16, 1998 |pages=118 |language=en}}</ref><ref name=":7">{{Cite book |url=https://books.google.com/books?id=AHBWAAAAIBAJ&pg=PA1&dq=%22Premium+Beer%22&article_id=1399,2183657&hl=en&sa=X&ved=2ahUKEwjtndnW59-DAxUSF1kFHYILC6MQ6AF6BAgFEAI#v=onepage&q=%22Premium%20Beer%22&f=false |title=Beer Dealers are Classified Here |date=July 11, 1944 |publisher=[[The_Free_Lance–Star]] |year=1944 |location=Fredericksburg, Virginia |publication-date=July 11, 1944 |language=en}}</ref> flavor, and/or [[Brand|brand value]].<ref>{{Cite book |url=https://books.google.com/books?id=bzVWAAAAIBAJ&pg=PA58&dq=%22Premium+Beer%22&article_id=5395,8435718&hl=en&sa=X&ved=2ahUKEwjtndnW59-DAxUSF1kFHYILC6MQ6AF6BAgGEAI#v=onepage&q=%22Premium%20Beer%22&f=false |title=The Sydney Morning Herald |publisher=The Sydney Morning Herald |language=en}}</ref><ref>Kaupa, Stewart Peter, and Krishna Govender. "The relationship between premium beer brand attributes and brand loyalty–An exploratory South African study." ''British Journal of Marketing Studies'' 3.9 (2015): 27-34.

https://www.researchgate.net/profile/Stewart-Kaupa/publication/342814812_The_Relationship_Between_Premium_Beer_Brand_Attributes_and_Brand_Loyalty_An_Exploratory_South_African_Study/links/5f0726a24585155050984e51/The-Relationship-Between-Premium-Beer-Brand-Attributes-and-Brand-Loyalty-An-Exploratory-South-African-Study.pdf</ref> In this definition, even a beverage with low alcohol content may be "premium" if societally viewed as such.<ref>{{Cite journal |last=Thomé |first=Karim Marini |last2=Pinho |first2=Guilherme da Mata |last3=Fonseca |first3=Daiane Pereira |last4=Soares |first4=Ariel Barros Pirangy |date=2016-01-01 |title=Consumers’ luxury value perception in the Brazilian premium beer market |url=https://doi.org/10.1108/IJWBR-09-2015-0043 |journal=International Journal of Wine Business Research |volume=28 |issue=4 |pages=369–386 |doi=10.1108/IJWBR-09-2015-0043 |issn=1751-1062}}</ref><ref name=":5">{{Cite web |title=1C. Premium American Lager – Beer Judge Certification Program |url=https://www.bjcp.org/beer-styles/1c-premium-american-lager/ |access-date=2024-01-15 |website=www.bjcp.org}}</ref><ref>Kaupa, Stewart P., and Krishna K. Govender. "Exploring premium beer brand consumption behaviour in South Africa." ''African Journal of Hospitality, Tourism & Leisure'' 4.2 (2015): 1-15.

https://www.ajhtl.com/uploads/7/1/6/3/7163688/article44vol4(2)_july-nov2015.pdf</ref>

Within the beer industry, however, another rule of thumb considers [[alcohol by volume]]. While the exact numeric thresholds vary between authorities,<ref>{{Cite journal |last=Reid |first=Struan |last2=Maskell |first2=Peter D. |last3=Maskell |first3=Dawn L. |date=2019-03-01 |title=Uncertainty in Widmark calculations: ABV variation in packaged versions of the most popular beers in the UK |url=https://www.sciencedirect.com/science/article/pii/S1355030618301564 |journal=Science & Justice |volume=59 |issue=2 |pages=210–213 |doi=10.1016/j.scijus.2018.11.005 |issn=1355-0306}}</ref> "premium" [[beer|beers]], [[lager|lagers]] and [[ale|ales]] are also evaluated based on alcohol by volume content.<ref>{{Cite journal |last=Giacalone |first=Davide |last2=Ribeiro |first2=Letícia Machado |last3=Frøst |first3=Michael Bom |date=September 2012 |title=Perception and Description of Premium Beers by Panels with Different Degrees of Product Expertise |url=https://www.mdpi.com/2306-5710/2/1/5 |journal=Beverages |language=en |volume=2 |issue=1 |pages=5 |doi=10.3390/beverages2010005 |issn=2306-5710}}</ref><ref>{{Cite journal |last=Anderson |first=Kym |date=2023-02 |title=The emergence of lower-alcohol beverages: The case of beer |url=https://www.cambridge.org/core/journals/journal-of-wine-economics/article/emergence-of-loweralcohol-beverages-the-case-of-beer/2061FD867E8BB6E3B868444F266FCD7B |journal=Journal of Wine Economics |language=en |volume=18 |issue=1 |pages=66–86 |doi=10.1017/jwe.2023.8 |issn=1931-4361}}</ref>

The concept of "premium" differs from the concepts of [[Craft beer|craft]] beer; or [[Draught beer|draught]] ("draft") beer (which describes a style of serving, i.e. ''"served on draft"'').<ref>Bossler, E. S. "Forecasting the Demand for Craft Beer In the State of Kansas." (2014). (APA) pp. 1, 2, 7, 14

https://e-bossler.github.io/assets/pdfs/bossler-kansas-beer.pdf</ref>

== "Super-Premium" Beer ==

Within the beer industry, many have gone on to use terms such as "'''super premium"'''<ref>{{Cite web |last=Jacobsen |first=Jessica |title=2023 Beer Report {{!}} Super-premium domestics bright spot among domestic beers {{!}} Beverage Industry |url=https://www.bevindustry.com/articles/95649-2023-beer-report-super-premium-domestics-bright-spot-among-domestic-beers |access-date=2024-01-15 |website=www.bevindustry.com |language=en}}</ref><ref>{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref> (and other similar [[Neologism|neologisms]]), modeled after the [[Top-shelf Liquor|liquor]] industry, in which the [[Distilled Spirits Council of the United States|Distilled Spirits Council of the United States (DISCUS)]] classifies spirits by four categories: [[Well drink|Standard]], [[Top-shelf Liquor|Premium]], [[Top-shelf Liquor|High-End Premium]], and [[Top-shelf Liquor|Super Premium]]. <ref name=":0">{{Cite web |title=Your Guide to Premium Spirits: How and When to Buy |url=https://tastersclub.com/blogs/articles/premium-spirits |access-date=2024-01-14 |website=Taster's Club |language=en}}</ref><ref>{{Cite web |title=What Are Top Shelf Liquors—And Does it Matter {{!}} Wine Enthusiast |url=https://www.wineenthusiast.com/basics/top-shelf-liquor-explained/ |access-date=2024-01-14 |website=www.wineenthusiast.com}}</ref><ref>{{Cite web |last=Highland |first=Carol |date=2021-11-04 |title=The Difference Between Well, Premium And Top Shelf Liquor {{!}} Luxury Activist |url=https://luxuryactivist.com/lifestyle/the-difference-between-well-premium-and-top-shelf-liquor/ |access-date=2024-01-14 |language=en-US}}</ref>

In the beer and lager industry these classifications are routinely used as [[Marketing|marketing efforts]],<ref name=":1" /><ref>{{Cite web |date=2021-12-15 |title=70% of beer sold to be premium or super-premium by 2025 - Asian Trader - Business & Industry {{!}} News {{!}} Analysis {{!}} Magazines- Asian Trader |url=https://www.asiantrader.biz/70-of-beer-sold-to-be-premium-or-super-premium-by-2025/ |access-date=2024-01-15 |language=en-US}}</ref> with some even incorporating terms like "Premium"<ref>{{Cite web |last= |date=2022-04-20 |title=Power Of Premium: Premium and Super-Premium Now Biggest In Absolute Volume Within Draft Beer |url=https://catererlicensee.com/power-of-premium-premium-and-super-premium-now-biggest-in-absolute-volume-within-draft-beer/ |access-date=2024-01-15 |website=CLH News: Caterer, Licensee and Hotelier News |language=en-GB}}</ref><ref>{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here’s how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref> or "Ultra" into their official names.<ref name=":4" /><ref>{{Cite web |date=2012-09-11 |title=Super Premium Beers Top Crafts |url=https://www.supermarketnews.com/center-store/super-premium-beers-top-crafts |access-date=2024-01-15 |website=Supermarket News |language=en}}</ref><ref>{{Cite web |last=morningadvertiser.co.uk |date=2016-05-18 |title=Earn more from super-premium beers – here’s how |url=https://www.morningadvertiser.co.uk/Article/2016/05/19/What-is-a-super-premium-beer |access-date=2024-01-15 |website=morningadvertiser.co.uk |language=en-GB}}</ref>

== References ==

{{reflist}}

{{Alcoholic beverages}}

{{Lists of beverages}}

{{Bartending}}

[[Category:Bartending]]

[[Category:Beer]]

[[Category:Drinks]]

[[Category:Alcohol]]