The newest member of the InterContinental Hotels Group family, Hotel Indigo, is promoted as being "the industry’s first branded boutique hotel experience." The concept includes a retail-inspired design concept with changes throughout the year to keep to hotel fresh, similar to the way retailers change their window displays. Guestrooms feature murals, area rugs, fluffy duvets and slipcovers that will change periodically, while public spaces will be transformed seasonally through changing aromas, music, artwork, murals and directional signage.

History

Three properties have opened since Hotel Indigo's launch. The first Hotel Indigo opened in Atlanta, Georgia in October 2004, the second location opened in Chicago, Illinois historic Gold Coast neighborhood in May 2005 and a third location opened in Chicago-Palatine, Illinois. in November 2005. By the end of 2006 six more will open including the brand’s first international property debuting in Ottawa, Canada. Other hotels that opened in 2006 are located in:

• Scottsdale, Arizona
• Houston, Texas
• Dallas, Texas
• Sarasota, Florida
• Knoxville, Tennessee
• Nashville, Tennessee

In Q1 2008, Hotel Indigo will open the doors to its downtown Baltimore, Maryland location. Located in the heart of Baltimore's Financial District along 'Hotel Row', this hotel is being developed by AMPAC Development Group and will be managed by Marshall Management. A Hotel Indigo is also planned as part of a large development project in Pittsburgh's East Liberty neighborhood. A Hotel Indigo is [http://www.bizjournals.com/atlanta/stories/2007/07/09/daily20.html/ planned for Athens, Georgia.

External links

• Hotel Indigo's website
• USA Today article about Hotel Indigo