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{{Short description|Indian food manufacturer}} |
{{Short description|Indian food manufacturer}} |
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{{Multiple issues| |
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{{Notability|Org|date=November 2022}} |
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{{Advert|date=November 2022}} |
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{{Undisclosed paid|date=November 2022}} |
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}} |
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{{Infobox organization |
{{Infobox organization |
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| name |
| name = B. L. Agro Industries |
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| formation |
| formation = 1950 |
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| image |
| image = |
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| formerly |
| formerly = B.L. Agro Oils Pvt. Ltd |
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| founder |
| founder = Dr. Ghanshyam Khandelwal |
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| founding_location |
| founding_location = Bareilly |
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| type |
| type = Private |
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| headquarters |
| headquarters = Parsa Khera, Bareilly, U.P. |
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| location_country |
| location_country = [[India]] |
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| products |
| products = Bail Kolhu Oil, Nourish Store |
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| owner |
| owner = Ghanshyam Khandelwal |
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| key_people |
| key_people = Ghanshyam Khandelwal, Ashish Khandelwal |
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| revenue |
| revenue = ₹4,500 crore |
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| website |
| website = {{url|https://blagro.org/}} |
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}} |
}} |
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'''BL Agro Industries''' is an edible oil and food manufacturing company headquartered in [[Bareilly]].<ref>{{Cite news| |
'''BL Agro Industries''' is an edible oil and food manufacturing company headquartered in [[Bareilly]].<ref>{{Cite news |last=WhatPackaging Team |date=16 November 2020 |title=Innovative edible oil PET packaging from BL Agro |url=https://www.printweek.in/features/innovative-edible-oil-pet-packaging-from-bl-agro-43258 |work=[[PrintWeek]]}}</ref> Started around the 1950s as an oil trading business, the registered foundation of the organization was laid around the 1970s by Dr. Ghanshyam Khandelwal<ref>{{Cite news |last=Mishra |first=Ashish |date=14 December 2015 |title=तेल की धार का बड़ा सरदार |trans-title=Oil Giant |url=https://www.aajtak.in/india-today-hindi/special-report/story/kolhu-bail-320709-2015-12-10 |work=AajTak |publisher=India Today Hindi |language=Hindi}}</ref><ref>{{Cite news |last=चौरसिया |first=शिशिर |date=15 March 2023 |title=तेल बेचने की पुश्तैनी दुकान से शुरुआत, आज बन गए FMCG के महारथी |trans-title=Success Story: Started from ancestral shop of selling oil, today became FMCG master, turnover of Rs 55,00,00,00,000 |url=https://navbharattimes.indiatimes.com/business/share-market/share-news/started-from-the-ancestral-shop-of-oil-became-big-player-in-fmcg-turnover-5500-crore/articleshow/98644277.cms |work=[[Navbharat Times]] |language=Hindi}}</ref> and joined by his son Ashish Khandelwal<ref>{{Cite journal |last=Wayne |first=Michael |date=28 December 2021 |title=The Total Package: Ashish Khandelwal |url=https://www.theceomagazine.com/executive-interviews/food-beverage/ashish-khandelwal/ |journal=The CEO Magazine}}</ref> in the late 90s. As a commodity trading business, the [[fast-moving consumer goods]] firm owns brands like Bail Kolhu,<ref>{{Cite news |last=ANI |date=11 August 2021 |title=B.L. Agro unveils limited edition packs of its mustard oil brand 'Bail Kolhu' with a Meet and Greet contest |url=https://www.aninews.in/news/business/business/bl-agro-unveils-limited-edition-packs-of-its-mustard-oil-brand-bail-kolhu-with-a-meet-and-greet-contest20210811151305/ |work=ANI News}}</ref><ref>{{Cite news |date=21 March 2020 |title='Gangs of Wasseypur' trio gets into the oil business with Bail Kolhu |url=https://www.indiantelevision.com/mam/marketing/brands/gangs-of-wasseypur-trio-gets-into-the-oil-business-with-bail-kolhu-210320 |work=Indian Television Dot Com}}</ref> a more than 50-year-old [[Cooking oil|edible oil]] brand, and Nourish,<ref>{{Cite news |last=Parvez |first=Ruhee |date=25 September 2019 |title=इन पौष्टिक आहारों से रखें अपने शरीर को स्वस्थ, ऐसे करें सही प्रोडक्ट का चुनाव |trans-title=Keep your body healthy with these nutritious foods, choose the right product like this |url=https://www.jagran.com/lifestyle/health-bl-agro-has-two-main-products-bail-kolhu-and-nourish-19611865.html |work=Dainik Jagran |language=Hindi}}</ref><ref>{{Cite news |last=ANI |date=30 July 2021 |title=B.L. Agro ventures into e-commerce with its nourish online store to accelerate its FMCG business |url=https://www.aninews.in/news/business/business/bl-agro-ventures-into-e-commerce-with-its-nourish-online-store-to-accelerate-its-fmcg-business20210730114955/ |work=ANI News}}</ref> a food brand that sells products in the staple food category, such as wheat [[flour]], [[spice]]s, and [[Dal|pulses]]. The company's turnover stood at Rs 2,173 crore last fiscal year and has over 58,000 direct retailers onboard across 200 Indian cities.<ref>{{Cite news |last=Goel |first=Pallavi |date=28 October 2021 |title=BL Agro eyes Rs 2,800 crore revenue in current fiscal on higher growth in food segment |url=https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/bl-agro-eyes-rs-2800-crore-revenue-in-current-fiscal-on-higher-growth-in-food-segment/87335170 |work=[[The Economic Times]]}}</ref> |
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In addition, the company has also announced a marketing investment of ₹150 crore in FY 2021–22 to drive growth and expansion.<ref>{{Cite news|title=BL Agro plans 150 crore marketing push to drive growth |
In addition, the company has also announced a marketing investment of ₹150 crore in FY 2021–22 to drive growth and expansion.<ref>{{Cite news |last=Tewari |first=Saumya |date=27 May 2021 |title=BL Agro plans 150 crore marketing push to drive growth |url=https://www.livemint.com/industry/advertising/bl-agro-plans-rs-150-crore-marketing-push-to-drive-growth-11622094324457.html |work=[[Mint (newspaper)|Mint]]}}</ref> |
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In FY 2022-23, BL Agro Plans to Achieve Rs 4,500 crore Turnover. The company plans to take its Nourish Exclusive Brand Outlets count to 100 by next year, from the current 15.<ref>{{Cite web |last=Gupta |first=Vaishnavi |date=7 Apr 2022 |title=How BL Agro Plans to Achieve Rs 6,000 cr Turnover by FY23 |url=https://irecwire.indianretailer.com/interview/retail-people/how-bl-agro-plans-to-achieve-rs-6-000-cr-turnover-by-fy23.i18/ |website=irecwire.indianretailer.com}}</ref><ref>{{Cite news |last=Mishra |first=Prabhudatta |date=May 5, 2022 |title=BL Agro bets big on edible oil biz, targets ₹4,500 crore turnover in FY23 |work=[[Business Line]] |url=https://www.thehindubusinessline.com/companies/bl-agro-bets-big-on-edible-oil-biz-targets-4500-crore-turnover-in-fy23/article65385414.ece}}</ref><ref>{{Cite news |last=Dwivedi |first=Shivam |date=7 May 2022 |title=BL Agro: An Edible Oil Firm Aims Rs 4,500 Cr Turnover in FY23 |work=[[Krishi Jagran]] |url=https://krishijagran.com/industry-news/bl-agro-an-edible-oil-firm-aims-rs-4-500-cr-turnover-in-fy23/}}</ref> |
In FY 2022-23, BL Agro Plans to Achieve Rs 4,500 crore Turnover. The company plans to take its Nourish Exclusive Brand Outlets count to 100 by next year, from the current 15.<ref>{{Cite web |last=Gupta |first=Vaishnavi |date=7 Apr 2022 |title=How BL Agro Plans to Achieve Rs 6,000 cr Turnover by FY23 |url=https://irecwire.indianretailer.com/interview/retail-people/how-bl-agro-plans-to-achieve-rs-6-000-cr-turnover-by-fy23.i18/ |website=irecwire.indianretailer.com}}</ref><ref>{{Cite news |last=Mishra |first=Prabhudatta |date=May 5, 2022 |title=BL Agro bets big on edible oil biz, targets ₹4,500 crore turnover in FY23 |work=[[Business Line]] |url=https://www.thehindubusinessline.com/companies/bl-agro-bets-big-on-edible-oil-biz-targets-4500-crore-turnover-in-fy23/article65385414.ece}}</ref><ref>{{Cite news |last=Dwivedi |first=Shivam |date=7 May 2022 |title=BL Agro: An Edible Oil Firm Aims Rs 4,500 Cr Turnover in FY23 |work=[[Krishi Jagran]] |url=https://krishijagran.com/industry-news/bl-agro-an-edible-oil-firm-aims-rs-4-500-cr-turnover-in-fy23/}}</ref> |
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== |
== CSR Initiatives == |
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BL Agro has manufacturing units in the Bareilly district of Uttar Pradesh, which operate on 100% solar power to curb the carbon emissions from the manufacturing plant.<ref>{{Cite news |date=5 June 2021 |title=BL Agro helps improve air quality index by 88% |work=MediaBrief |url=https://mediabrief.com/bl-agro-helps-improve-air-quality-index-by-88/}}</ref><ref>{{Cite web |last=Gupta |first=Anand |date=4 June 2021 |title=BL Agro Helps Improve Air Quality Index By 88% |url=https://www.eqmagpro.com/bl-agro-helps-improve-air-quality-index-by-88/ |website=EQMagPro}}</ref> |
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Bail Kolhu,<ref>{{Cite journal |last=Sinha |first=Ritwik |date=May 2, 2022 |title=BL Agro goes beyond ‘Bail Kolhu’ |url=https://businessindia.co/magazine/bl-agro-goes-beyond-bail-kolhu |journal=[[Business India]]}}</ref> the flagship brand of BL Agro Industries,<ref>{{Cite news |last=Krishna |first=Tanya |date=March 14, 2022 |title=Holi sales to mark beginning of bumper summer for FMCG firms |work=The Financial Express |url=https://www.financialexpress.com/industry/holi-sales-to-trigger-bumper-summer-for-fmcg-firms-as-consumers-return-to-normal-life/2459950/}}</ref> has launched a television commercial “Swad Se Samjhota Nahi’, with a catchy concept #RasodeMeinMardHai,<ref>{{Cite news |title=Rasode Mein mard Hai Campaign |work=[[Live Hindustan]] |url=https://www.livehindustan.com/uttar-pradesh/bareily/story-bl-agro-launches-39-rasode-mein-mard-hai-39-campaign-6007239.html}}</ref><ref>{{Cite news |title=BL Agro Campaign Rasode Mein Mard Hai |work=[[Navbharat Times]] |url=https://navbharattimes.indiatimes.com/business/business-news/bl-agro-along-with-bollywood-actor-pankaj-tripathi-launched-a-social-initiative-rasode-mein-mard-hai/articleshow/90152883.cms}}</ref><ref>{{Cite news |title=When Pankaj Tripathi caught the spoon and it was revealed who was in ‘Rasode’, what is the matter |work=Newsday Express |url=https://www.newsdayexpress.com/business/when-pankaj-tripathi-caught-the-spoon-and-it-was-revealed-who-was-in-rasode-what-is-the-matter/}}</ref> that pushes the concept of [[gender equality]] in the kitchen.<ref>{{Cite news |title=#RasodeMeinMardHai |work=Exchange4Media |url=https://www.exchange4media.com/advertising-news/rasodemeinmardhai-bail-kolhus-tvc-equalises-gender-roles-in-kitchen-119010.html}}</ref><ref>{{Cite news |title=Pankaj Tripathi and Bail Kolhu advocates to equalise gender roles in the kitchen |work=[[The Statesman (India)|The Statesman]] |url=https://www.thestatesman.com/entertainment/pankaj-tripathi-bail-kolhu-advocates-equalise-gender-roles-kitchen-1503051559.html}}</ref><ref>{{Cite news |title=Pankaj Tripathi to endorse gender equality in the kitchen |work=[[United News of India]] |url=https://www.uniindia.com/story/Pankaj-Tripathi-to-endorse-gender-equality-in-kitchen}}</ref><ref>{{Cite news |last=Aggarwal |first=Raghav |date=March 19, 2022 |title=#RasodeMeinMardHai- Pankaj Tripathi And Bail Kolhu’s Initiative Aims To Equalise Gender Roles In The Kitchen |work=India.com |url=https://www.india.com/business/rasodemeinmardhai-pankaj-tripathi-and-bail-kolhus-initiative-aims-to-equalise-gender-roles-in-the-kitchen-5293132/}}</ref> |
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This concept stars actors [[Pankaj Tripathi]], [[Manoj Bajpayee]] and [[Nawazuddin Siddiqui]].<ref>{{Cite news |title=Gangs of Wasseypur fame trio to endorse 50-year-old ‘Bail Kolhu’ mustard oil |work=Best Media Info |url=https://bestmediainfo.com/2021/03/gangs-of-wasseypur-fame-trio-to-endorse-50-year-old-bail-kolhu-mustard-oil/}}</ref><ref>{{Cite news |title=Gangs of Wasseypur's nostalgic moment in BL Agro's new TVC |work=[[The Economic Times]] |url=https://brandequity.economictimes.indiatimes.com/news/advertising/gangs-of-wasseypurs-nostalgic-moment-in-bl-agros-new-tvc/87306993}}</ref> |
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And was recently promoted through a media event by Pankaj Tripathi on 11 March 2022.<ref>{{Cite news |title=पंकज त्रिपाठी ने सोशल इनीशिएटिव #Rasodemeinmardhai और बैल कोल्हू के नए TV कमर्शियल को लॉन्च किया |work=[[Navbharat Times]] |url=https://navbharattimes.indiatimes.com/business/business-news/actor-pankaj-tripathi-has-a-dream-to-open-restaurant-with-traditional-dishes/articleshow/90158005.cms}}</ref> |
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[[File:Ashish Khandelwal Free Press Journal.png|alt=Ashish Khandelwal, MD of BL Agro|thumb|Ashish Khandelwal, MD of BL Agro]] |
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The social initiative was launched by one of the brand ambassadors of Bail Kolhu,<ref>{{Cite news |title=कॉम्पिटीशन में नहीं, हर गांव-कस्बे तक क्वालिटी प्रॉडक्ट पहुंचाने पर है फोकस: बीएल एग्रो |work=[[Navbharat Times]] |url=https://navbharattimes.indiatimes.com/business/business-news/focus-is-on-delivering-quality-products-to-every-village-town-not-in-competition-bl-agro-md-ashish-khandelwal/articleshow/90151774.cms}}</ref><ref>{{Cite news |date=14 March 2022 |title=#RasodeMeinMardHai – An Empowering Concept Advocated By Pankaj Tripathi And Bail Kolhu To Equalise Gender Roles In The Kitchen |work=[[Woman's Era]] |url=https://womansera.com/rasodemeinmardhai-an-empowering-concept-advocated-by-pankaj-tripathi-and-bail-kolhu-to-equalise-gender-roles-in-the-kitchen/}}</ref> Pankaj Tripathi along with Ghanshyam Khandelwal, Chairman and Ashish Khandelwal,<ref>{{Cite news |last=Lahiri |first=Srabana |date=May 16, 2022 |title=We expect 10X sales next year for Brand Nourish, says Ashish Khandelwal |work=[[The Free Press Journal]] |url=https://www.freepressjournal.in/brandsutra/we-expect-10x-sales-next-year-for-brand-nourish-says-ashish-khandelwal}}</ref> Managing Director, BL Agro.<ref>{{Cite news |title=BL Agro to expand mustard oil brand Bail Kolhu to newer markets |work=Best Media Info |url=https://bestmediainfo.com/2021/04/bl-agro-to-expand-mustard-oil-brand-bail-kolhu-to-newer-markets-will-go-aggressive-on-tv-and-digital/}}</ref> |
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The company is also the first to install air purifiers across its manufacturing units to reduce [[carbon]] emissions and improve the air quality of the Parsakhera Industrial Area in Bareilly.<ref>{{Cite web |date=5 June 2021 |title=BL Agro helps improve Air Quality Index by 88% |url=https://www.foodtechbiz.com/business-updates/bl-agro-helps-improve-air-quality-index-by-88 |website=FoodTechBiz}}</ref> |
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This campaign was initially conceptualized by Leads Brand Connect,<ref>{{Cite news |date=March 14, 2022 |title=Bail Kolhu’s TVC emphasises on equal roles for men and women in kitchen |work=Best Media Info |url=https://bestmediainfo.com/2022/03/bail-kolhu-s-tvc-emphasises-on-equal-roles-for-men-and-women-in-kitchen/}}</ref><ref>{{Cite news |date= |title=Leads Brand Connect Ventures Into Film & Ad Production |work=Adgully |url=https://www.adgully.com/leads-brand-connect-ventures-into-film-ad-production-114477.html}}</ref> executing the entire TVC from concept to production.<ref>{{Cite news |last=Sharma |first=Mansi |date=17 March 2022 |title=Bail Kolhu Campaign |work=Exchange4Media |url=https://www.exchange4media.com/marketing-news/we-are-investing-a-lot-in-digital-marketing-radio-to-reach-the-target-audience-119094.html}}</ref> |
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In addition, to create a clean and green environment, the company began the plantation drive in 2015 and, to date, has planted more than 15,000 saplings in the city.<ref>{{Cite news |date=5 June 2021 |title=BL Agro Industries Helps Improve Air Quality Index By 88% |work=IndianWeb2 |url=https://www.indianweb2.com/2021/06/bl-agro-industries-helps-improve-air.html}}</ref> |
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Richa Khandelwal,<ref>{{Cite news |last=Sajeet |first=Anupama |date=26 March 2022 |title=Gender inequality is more rampant in rural areas: BL Agro's Richa Khandelwal |work=Indian Television Dot Com |url=https://www.indiantelevision.com/mam/marketing/mam/gender-inequality-is-more-rampant-in-rural-areas-bl-agro-s-richa-khandelwal-220326}}</ref><ref>{{Cite news |date=Jul 30, 2021 |title=Social selling has proven beneficial for Nourish and Bail Kolhu says, Richa Khandelwal, BL Agro |work=Social Samosa |url=https://www.socialsamosa.com/2021/07/interview-richa-khandelwal-bl-agro-marketing-strategy/}}</ref> BL AGRO brand spokesperson, believed this to be a campaign that broke away from the standard norm seen for cooking oil brands and wanted to introduce gender equality as a direction in kitchen duties as well.<ref>{{Cite news |date=March 26, 2022 |title=#RasodeMeinMardHai is an empowering concept to equalise gender roles in the kitchen |work=[[The Sunday Guardian]] |url=https://www.sundayguardianlive.com/news/rasodemeinmardhai-empowering-concept-equalise-gender-roles-kitchen}}</ref> |
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BL Agro has also initiated the nutrition kit distribution campaign under the Poshan Month initiative by the Hon’ble [[Narendra Modi|PM Modi]]. Under this nutrition drive, the company distributes 100 kits every month to the less privileged people in the Bareilly district.<ref>{{Cite web |date=28 September 2021 |title=BL Agro Distributes Nutrition Kits To The Poor in Jogither, Bareilly |url=https://indiacsr.in/csr-bl-agro-distributes-nutrition-kits-to-the-poor-in-jogither-bareilly/ |website=India CSR}}</ref><ref>{{Cite web |date=28 September 2021 |title=BL Agro Distributes Nutrition Kits to the Poor in Jogither, Bareilly |url=https://www.csrmandate.org/bl-agro-distributes-nutrition-kits-to-the-poor-in-jogither-bareilly/ |website=CSR Mandate}}</ref><ref>{{Cite web |date=29 September 2021 |title=बीएल एग्रो ने बरेली के जोगीठेर गांव में गरीबों में पोषण किटें वितरित कीं |url=https://arya-tv.com/bl-agro-distributes-nutrition-kits-to-the-poor-in-jogither-village-bareilly/ |publisher=Arya TV}}</ref> |
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== Brand & Products == |
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In the second wave of the [[COVID-19]] pandemic, the company carried out a vaccination drive for all its employees and their families based at its corporate office in Bareilly, making the campus and factory area 100% vaccinated. The Serum Institute’s COVISHIELD and Bharat Biotech’s COVAXIN were used for vaccinating BL Agro’s employees and their families.<ref>{{Cite web |date=8 June 2021 |title=Vaccination camp organised at BL Agro Industries |url=http://www.uniindia.com/news/north/industry-up-vaccination/2416202.html |website=United News Of India}}</ref><ref>{{Cite web |date=8 June 2021 |title=BL Agro Vaccinates 100% Workforce |url=https://indiacsr.in/csr-bl-agro-vaccinates-100-workforce/ |website=India CSR Network}}</ref><ref>{{Cite news |date=8 June 2021 |title=BL Agro vaccinates 100% of its workforce - ETHRWorld |work=The Economic Times |url=https://hr.economictimes.indiatimes.com/news/trends/bl-agro-vaccinates-100-of-its-workforce/83338389}}</ref> |
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=== Nourish Store === |
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Nourish store is a popular food brand of B.L. Agro Industries.<ref>{{Cite news |date=30 July 2021 |title=B.L. Agro ventures into e-commerce with its nourish online store to accelerate its FMCG business |work=[[Business Standard]] |url=https://www.business-standard.com/content/press-releases-ani/b-l-agro-ventures-into-e-commerce-with-its-nourish-online-store-to-accelerate-its-fmcg-business-121073000899_1.html}}</ref> It was established in the year 2018. The brand has many retail stores across the country and also has a presence in e-commerce with its Nourish online store. It offers an entire range of food products typically used in an Indian kitchen, like [[rice]], [[flour]], pulses, [[Spice|spices]], [[Dried fruit|dry fruits]], [[Cooking oil|edible oils]], papad, achar, murabba, and ready-to-cook foods and more. In addition to offering a diverse range of food products, BL Agro’s flagship mustard oil brand, 'Bail Kolhu', is also available in the Nourish retail stores. |
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In May 2022, the edible oil and food manufacturing company organised a medical camp at its corporate office in [[Bareilly]]. The Employee State Insurance Corporation (ESIC), a central and state government corporation, conducted this camp under the UP government’s medical check-up initiative.<ref>{{Cite web |date=9 May 2022 |title=BL Agro Organized A Medical Camp at Corporate Office in Bareilly |url=https://thedailybrunch.com/2022/05/13/bl-agro-organized-a-medical-camp-at-corporate-office-in-bareilly/ |website=The Daily Brunch}}</ref><ref>{{Cite web |date=9 May 2022 |title=BL Agro Organises a Medical Camp for employees |url=https://helloentrepreneurs.in/bl-agro-organises-a-medical-camp-for-employees/ |website=Hello Entrepreneurs}}</ref> |
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[[Shilpa Shetty]]<ref>{{Cite news |date=4 May 2021 |title=Shilpa Shetty urges everyone to choose nutrition in new set of TVCs for Nourish |work=Exchange 4 Media |url=https://www.exchange4media.com/marketing-news/shilpa-shetty-urges-everyone-to-choose-nutrition-in-new-set-of-tvcs-for-nourish-112750.html}}</ref>, a well-known Bollywood actor, is the brand ambassador of Nourish unpolished pulses, dry fruits and flour. The brand Nourish has launched a series of TVCs (television commercials) starring Shilpa Shetty<ref>{{Cite news |date=5 May 2021 |title=Nourish’s new TVCs feature Shilpa Shetty teaching the importance of eating healthy |work=[[The Economic Times]] |url=https://brandequity.economictimes.indiatimes.com/news/advertising/nourishs-new-tvcs-feature-shilpa-shetty-teaching-the-importance-of-eating-healthy/82399851}}</ref>. These television commercials are based on the tagline "Saadharan Chhodo, Nutrition Chuno,"<ref>{{Cite news |date=4 May 2021 |title=Nourish Launches TVCs Featuring Shilpa Shetty |work=Adgully |url=https://www.adgully.com/nourish-launches-tvcs-featuring-shilpa-shetty-103380.html}}</ref> which emphasises the importance of eating healthy and nutritious food instead of ordinary food products. |
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In the camp, employees of BL Agro underwent medical check-ups and medicines were distributed to them.<ref>{{Cite web |date=10 May 2022 |title=BL Agro Conducts Medical Camp in Bareilly |url=https://agrospectrumindia.com/2022/05/10/bl-agro-conducts-medical-camp-in-bareilly.html |website=Agrospectrum India}}</ref> |
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The young food brand has received an overwhelming response in the [[Fast-moving consumer goods|FMCG]] business in a short time. The brand Nourish aims to help people live a healthy and contented life by providing them with food products that are rich in nutrition and taste. It also envisioned making an effort towards a sustainable agro ecosystem - that combines traditional ways with modern technology to deliver nourishment to every Indian household. The brand is known to deliver high-quality food products made using the best quality ingredients and by utilizing the most advanced technologies to ensure optimum nutrition retention. |
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In November 2022, BL Agro, has also been granted naming rights of New Delhi Railway Station platforms 14, 15 and 16<ref>{{Cite news |date=10 November 2022 |title=Indian Railways की नई व्यवस्था, नंबर नहीं नाम से पहचाने जाएंगे रेलवे स्टेशन के प्लेटफॉर्म |trans-title=New system of Indian Railways, railway station platforms will be identified by name and not number |url=https://zeenews.india.com/hindi/business/indian-railways-bl-agro-obtains-naming-rights-for-three-platforms-at-new-delhi-station/1433909 |work=[[Zee News]] |language=Hindi}}</ref> allowing for panels, billboards, vinyl wrapping, and more.<ref>{{Cite news |last=BureaU |first=ET |date=9 November 2022 |title=BL Agro obtains Naming Rights for Platforms 14, 15 and 16 at New Delhi Railway Station |work=[[The Economic Times]] |url=https://economictimes.indiatimes.com/industry/transportation/railways/bl-agro-obtains-naming-rights-for-platforms-14-15-16-at-new-delhi-railway-station/articleshow/95406917.cms}}</ref> |
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BL Agro, "a parent company" of the brand Nourish, started the journey of its exclusive brand outlets with its first retail store in Padrauna in 2020. After that, in Gorakhpur, [[Bareilly]], Jaipur, Surat, Delhi, Sultanpur, Hathras, Lucknow, Noida, Sonipat, and with its recent brand outlet in [[Ayodhya]].<ref>{{Cite news |date=15 Jan 2022 |title=बीएल एग्रो ने अयोध्या में लांच किया नरिश का स्टोर |work=[[Hindustan]] |url=https://www.livehindustan.com/uttar-pradesh/bareily/story-bl-agro-launches-narish-39-s-store-in-ayodhya-5580287.html}}</ref> The brand expanded geographically, reaching the southern and western regions of the country by growing its distribution network. Currently, there are 15 Nourish outlets in the country and it is set to achieve a target of 100 retail outlets by next year.<ref>{{Cite news |date=5 March 2021 |title=BL Agro plans to open 100 exclusive brand outlets under brand ‘Nourish’ by FY 2021-22 |work=The Daily Guardian |url=https://thedailyguardian.com/bl-agro-plans-to-open-100-exclusive-brand-outlets-under-brand-nourish-by-fy-2021-22/}}</ref> |
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== References == |
== References == |
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Latest revision as of 09:59, 22 February 2024
| Formation | 1950 |
|---|---|
| Founder | Dr. Ghanshyam Khandelwal |
| Founded at | Bareilly |
| Type | Private |
| Headquarters | Parsa Khera, Bareilly, U.P. |
| Location | |
| Products | Bail Kolhu Oil, Nourish Store |
| Owner | Ghanshyam Khandelwal |
Key people | Ghanshyam Khandelwal, Ashish Khandelwal |
Revenue | ₹4,500 crore |
| Website | blagro |
Formerly called | B.L. Agro Oils Pvt. Ltd |
BL Agro Industries is an edible oil and food manufacturing company headquartered in Bareilly.[1] Started around the 1950s as an oil trading business, the registered foundation of the organization was laid around the 1970s by Dr. Ghanshyam Khandelwal[2][3] and joined by his son Ashish Khandelwal[4] in the late 90s. As a commodity trading business, the fast-moving consumer goods firm owns brands like Bail Kolhu,[5][6] a more than 50-year-old edible oil brand, and Nourish,[7][8] a food brand that sells products in the staple food category, such as wheat flour, spices, and pulses. The company's turnover stood at Rs 2,173 crore last fiscal year and has over 58,000 direct retailers onboard across 200 Indian cities.[9]
In addition, the company has also announced a marketing investment of ₹150 crore in FY 2021–22 to drive growth and expansion.[10]
In FY 2022-23, BL Agro Plans to Achieve Rs 4,500 crore Turnover. The company plans to take its Nourish Exclusive Brand Outlets count to 100 by next year, from the current 15.[11][12][13]
CSR Initiatives[edit]
BL Agro has manufacturing units in the Bareilly district of Uttar Pradesh, which operate on 100% solar power to curb the carbon emissions from the manufacturing plant.[14][15]
The company is also the first to install air purifiers across its manufacturing units to reduce carbon emissions and improve the air quality of the Parsakhera Industrial Area in Bareilly.[16]
In addition, to create a clean and green environment, the company began the plantation drive in 2015 and, to date, has planted more than 15,000 saplings in the city.[17]
BL Agro has also initiated the nutrition kit distribution campaign under the Poshan Month initiative by the Hon’ble PM Modi. Under this nutrition drive, the company distributes 100 kits every month to the less privileged people in the Bareilly district.[18][19][20]
In the second wave of the COVID-19 pandemic, the company carried out a vaccination drive for all its employees and their families based at its corporate office in Bareilly, making the campus and factory area 100% vaccinated. The Serum Institute’s COVISHIELD and Bharat Biotech’s COVAXIN were used for vaccinating BL Agro’s employees and their families.[21][22][23]
In May 2022, the edible oil and food manufacturing company organised a medical camp at its corporate office in Bareilly. The Employee State Insurance Corporation (ESIC), a central and state government corporation, conducted this camp under the UP government’s medical check-up initiative.[24][25]
In the camp, employees of BL Agro underwent medical check-ups and medicines were distributed to them.[26]
In November 2022, BL Agro, has also been granted naming rights of New Delhi Railway Station platforms 14, 15 and 16[27] allowing for panels, billboards, vinyl wrapping, and more.[28]
References[edit]
- ^ WhatPackaging Team (16 November 2020). "Innovative edible oil PET packaging from BL Agro". PrintWeek.
- ^ Mishra, Ashish (14 December 2015). "तेल की धार का बड़ा सरदार" [Oil Giant]. AajTak (in Hindi). India Today Hindi.
- ^ चौरसिया, शिशिर (15 March 2023). "तेल बेचने की पुश्तैनी दुकान से शुरुआत, आज बन गए FMCG के महारथी" [Success Story: Started from ancestral shop of selling oil, today became FMCG master, turnover of Rs 55,00,00,00,000]. Navbharat Times (in Hindi).
- ^ Wayne, Michael (28 December 2021). "The Total Package: Ashish Khandelwal". The CEO Magazine.
- ^ ANI (11 August 2021). "B.L. Agro unveils limited edition packs of its mustard oil brand 'Bail Kolhu' with a Meet and Greet contest". ANI News.
- ^ "'Gangs of Wasseypur' trio gets into the oil business with Bail Kolhu". Indian Television Dot Com. 21 March 2020.
- ^ Parvez, Ruhee (25 September 2019). "इन पौष्टिक आहारों से रखें अपने शरीर को स्वस्थ, ऐसे करें सही प्रोडक्ट का चुनाव" [Keep your body healthy with these nutritious foods, choose the right product like this]. Dainik Jagran (in Hindi).
- ^ ANI (30 July 2021). "B.L. Agro ventures into e-commerce with its nourish online store to accelerate its FMCG business". ANI News.
- ^ Goel, Pallavi (28 October 2021). "BL Agro eyes Rs 2,800 crore revenue in current fiscal on higher growth in food segment". The Economic Times.
- ^ Tewari, Saumya (27 May 2021). "BL Agro plans 150 crore marketing push to drive growth". Mint.
- ^ Gupta, Vaishnavi (7 Apr 2022). "How BL Agro Plans to Achieve Rs 6,000 cr Turnover by FY23". irecwire.indianretailer.com.
- ^ Mishra, Prabhudatta (May 5, 2022). "BL Agro bets big on edible oil biz, targets ₹4,500 crore turnover in FY23". Business Line.
- ^ Dwivedi, Shivam (7 May 2022). "BL Agro: An Edible Oil Firm Aims Rs 4,500 Cr Turnover in FY23". Krishi Jagran.
- ^ "BL Agro helps improve air quality index by 88%". MediaBrief. 5 June 2021.
- ^ Gupta, Anand (4 June 2021). "BL Agro Helps Improve Air Quality Index By 88%". EQMagPro.
- ^ "BL Agro helps improve Air Quality Index by 88%". FoodTechBiz. 5 June 2021.
- ^ "BL Agro Industries Helps Improve Air Quality Index By 88%". IndianWeb2. 5 June 2021.
- ^ "BL Agro Distributes Nutrition Kits To The Poor in Jogither, Bareilly". India CSR. 28 September 2021.
- ^ "BL Agro Distributes Nutrition Kits to the Poor in Jogither, Bareilly". CSR Mandate. 28 September 2021.
- ^ "बीएल एग्रो ने बरेली के जोगीठेर गांव में गरीबों में पोषण किटें वितरित कीं". Arya TV. 29 September 2021.
- ^ "Vaccination camp organised at BL Agro Industries". United News Of India. 8 June 2021.
- ^ "BL Agro Vaccinates 100% Workforce". India CSR Network. 8 June 2021.
- ^ "BL Agro vaccinates 100% of its workforce - ETHRWorld". The Economic Times. 8 June 2021.
- ^ "BL Agro Organized A Medical Camp at Corporate Office in Bareilly". The Daily Brunch. 9 May 2022.
- ^ "BL Agro Organises a Medical Camp for employees". Hello Entrepreneurs. 9 May 2022.
- ^ "BL Agro Conducts Medical Camp in Bareilly". Agrospectrum India. 10 May 2022.
- ^ "Indian Railways की नई व्यवस्था, नंबर नहीं नाम से पहचाने जाएंगे रेलवे स्टेशन के प्लेटफॉर्म" [New system of Indian Railways, railway station platforms will be identified by name and not number]. Zee News (in Hindi). 10 November 2022.
- ^ BureaU, ET (9 November 2022). "BL Agro obtains Naming Rights for Platforms 14, 15 and 16 at New Delhi Railway Station". The Economic Times.