For the past several years we have investigated the effects of introspection on attitude change. We have found that when people are asked to think about why they feel the way they do about something, they often change their minds about how they feel. People who analyze their reasons have been found to change their attitudes toward such diverse things as political candidates (Wilson, Kraft, & Dunn, 1989), dating partners (Wilson, Dunn, Bybee, Hyman, & Rotondo, 1984), art posters (Wilson, Lisle, & Schooler, 1990), food items (Wilson & Schooler, 1991), vacation pictures (Wilson et al., 1984), and puzzles (Wilson & Dunn, 1986; for reviews, see Wilson, Dunn, Kraft, & Lisle, 1989 and Wilson, 1990).