![](https://upload.wikimedia.org/wikipedia/commons/thumb/2/23/PETER_CLARK_INC._STAGE_ELEVATOR_AD_1924.jpg/220px-PETER_CLARK_INC._STAGE_ELEVATOR_AD_1924.jpg)
A trade advertisement is an advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.[1]
The United States Federal Trade Commission states that, "Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based."[2]
References
[edit]- ^ "AD Dictionary". independency.wordpress.com.
- ^ "Why Promotional Products?". www.encorepromos.net. 2019-07-01. Retrieved 2019-08-17.