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Company type | Private |
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Industry | Restaurant |
Number of locations | 13 |
Area served | Texas and Southwestern United States |
Products | Mexican food, Southwest food, alcohol, beer |
Services | Food and beverage |
Website | ojoslocos.com |
Ojos Locos Sports Cantina is a chain of Mexican-themed sports bars and restaurants based in Dallas, Texas, and having locations throughout the American Southwest. The chain is known for its waitresses (called "chicas") who wear cleavage- and midriff-revealing uniforms, leading to its colloquial designation as a breastaurant. It is often nicknamed the “Mexican Hooters”.
History and concept
[edit]![](https://upload.wikimedia.org/wikipedia/commons/thumb/8/87/Ojos_Locos_waitress.jpg/170px-Ojos_Locos_waitress.jpg)
![](https://upload.wikimedia.org/wikipedia/commons/thumb/a/ac/Ojos_Locos_waitress_pouring_drink_%28cropped%29.jpg/170px-Ojos_Locos_waitress_pouring_drink_%28cropped%29.jpg)
Ojos Locos (pronounced [ˈo.xos ˈlo.kos], Spanish for "Crazy Eyes") was founded in 2010 by restaurateurs Randy DeWitt, Jack Gibbons, Rich Hicks, and Todd East.[1] DeWitt, the owner of parent company Front Burner Restaurants, had previously founded Twin Peaks, a chain of wilderness lodge-themed breastaurants, in 2005.[2] The 2010 opening of the first Ojos Locos restaurant in Dallas coincided closely with the 2010 FIFA World Cup and the chain has consistently emphasized soccer as a principal sport to watch at its locations.[3][4][5]
Ojos Locos has been called a "Mexican Hooters"[3] or "Twin Peaks for a Hispanic customer base"[2][4] and markets itself to working class Hispanic men.[3] Workers at the chain frequently speak both Spanish and English[3] and The New York Times has singled out the restaurant as an example of an establishment that has thrived even during an anti-Spanish-language political environment.[6] D Magazine cited it as being the best sports bar in Dallas in 2013.[5]
The servers at Ojos Locos are known as "chicas"[3][7] and wear short skirts along with cleavage and midriff-baring outfits, leading the chain to colloquially be referred to as a "breastaurant".[8][9] The food served is a mix of Mexican and Southwestern American food developed by chef John Franke,[10] with tacos being a particular specialty.[8] They are also known for their tall beer pitchers called "balones" that contain 100 US fluid ounces (3.0 L).[3][7] As of 2020, there were thirteen locations across Texas, Arizona, and New Mexico.[11] As with their sister chain, Twin Peaks, they promote the 29 °F (−2 °C) temperature of their beer, which is the coldest temperature possible before ice crystals begin to form in the beer they serve.[12][13] Ojos Locos restaurants feature numerous large screen televisions (including one in each booth)[14] showing Spanish-language sports broadcasts (especially soccer, boxing, and UFC matches).[1][3]
References
[edit]- ^ a b Hiller, Mike (January 11, 2010). "New Restaurant Concept, Ojos Locos, to Debut in March". Escape Hatch Dallas. Retrieved May 29, 2018.
- ^ a b Heid, Jason (September 2010). "Breakfast with D CEO: Randy Dewitt". D Magazine. Retrieved May 29, 2018.
- ^ a b c d e f g Berry, Monica (August 29, 2011). "Ojos Locos Sports Cantina: Believe Your Crazy Eyes; Those Happy Hours Prices Are Real". Dallas Observer. Retrieved May 29, 2018.
- ^ a b Felps, Bruce (November 11, 2010). "Looking All Crazy". NBCDFW.com. Retrieved May 29, 2018.
- ^ a b "Best of Big D: Nightlife 2013". D Magazine. August 2013. Retrieved May 29, 2018.
- ^ Romero, Simon (August 23, 2017). "Spanish Thrives in the U.S. Despite an English-Only Drive". New York Times. Retrieved May 29, 2018.
- ^ a b Saldaña, Hector (February 14, 2013). "Pub Crawl: Ojos Locos Sports Cantina". Houston Chronicle. Retrieved May 29, 2018.
- ^ a b Braun Davison, Candace (July 29, 2016). "11 'Breastaurants' That Make Hooters Seem PG". Delish. Retrieved May 29, 2018.
- ^ Kwarteng, Tesia (March 31, 2011). "Ojos Locos brings some crazy to Fort Worth". The Shorthorn. Retrieved June 2, 2018.
- ^ "John Franke". Chefs for Farmers. 2018. Retrieved May 29, 2018.
- ^ "Locations". Ojos Locos Sports Cantina. 2020. Retrieved August 11, 2020.
- ^ Strauss, Karsten (June 17, 2015). "Twin Peaks Founder Randy Dewitt Talks Cold Beer, Hot Food, Biker Brawls And How He's Beating Hooters". Forbes. Retrieved June 2, 2018.
- ^ "About Us". Ojos Locos Sports Cantina. 2018. Retrieved June 2, 2018.
- ^ "Ojos Locos Sports Cantina – Dallas, TX". Thrillist. June 12, 2011. Retrieved May 29, 2018.
External links
[edit]Media related to Ojos Locos at Wikimedia Commons
- Official website