 | |
| Original author(s) | Suhail Doshi Tim Trefren |
|---|---|
| Developer(s) | Mixpanel |
| Initial release | 2009 |
| Type | Analysis, web analytics, cohort analysis |
| Website | mixpanel |
Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.
Data collected is used to build custom reports and measure user engagement and retention.[1] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.
History[edit]
Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[2] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[3] Max Levchin and Keith Rabois.[4] Doshi credits Levchin for Mixpanel's survival and subsequent success.[5]
In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.[6]
In May 2023, Mixpanel launched Mixpanel Marketing Analytics to allow marketers to track event-based analytics.[7]
Funding[edit]
Mixpanel's second funding round happened in December 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M.[8]
Mixpanel's most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 billion valuation from Bain Capital Tech Opportunities.[9]
References[edit]
- ^ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". AllThingsD. Dec 17, 2012.
- ^ Doshi, Suhail. "I became a CEO at 20 and raised $77 million over the last 10 years. Here are the most powerful lessons I've learned". Forbes.
- ^ "Mixpanel Raises $65 Million to Build Predictive Data Tech". The Wall Street Journal. Dec 18, 2014.
- ^ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path". TechCrunch. May 10, 2012.
- ^ Kim, Eugene (March 2015). "How a PayPal 'Mafia' member helped this 26-year-old build an $865 million startup". Business Insider. Archived from the original on 12 Jun 2023.
- ^ Levy, Ari (2018-04-24). "Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down". CNBC. Retrieved 2018-04-24.
- ^ Miller, Ron (May 2, 2023). "Mixpanel moves into marketing data with its latest product". TechCrunch. Retrieved July 5, 2023.
- ^ Ha, Anthony (December 18, 2014). "Mobile Analytics Company Mixpanel Raises $65M Round With An $865M Valuation". Techcrunch. Retrieved 3 December 2020.
- ^ Garcia, Luis. "Bain Capital Invests $200 Million in Mixpanel". WSJ. Retrieved 2024-04-29.
General references[edit]
- Gage, Deborah (September 10, 2014). "In 'Unicorn Hire,' Mixpanel Lures Top Sales Executive From New Relic". The Wall Street Journal. Retrieved September 20, 2016.
- Lawler, Ryan (July 29, 2013). "Now Analyzing More Than 15 Billion Actions A Month, Mixpanel Launches A Big Marketing Campaign And A Conference About Analytics". TechCrunch. Retrieved September 20, 2016.
- Birani, B.; Birani, M. (2016). iOS Forensics Cookbook. Packt Publishing. p. 53–. ISBN 978-1-78528-535-6. (subscription required)