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Company type | Subsidiary |
---|---|
Industry | Personal care • education |
Founded | 1986 |
Founders | Jane Wurwand Ray Wurwand |
Headquarters | Carson, California, United States |
Key people | Aurelian Lis Global CEO |
Products | Skin care |
Owner | Unilever |
Website | www.dermalogica.com |
Dermalogica is an American personal care company headquartered in Carson, California.[1][2] Its products include cleansers, exfoliants, toners, masques, eye treatments, and moisturizers, as well as an acne treatment line for teens.[1][3][4][5] Dermalogica has primary operations in the United States, the United Kingdom, Canada, Australia, India, Pakistan and Ireland and is sold in more than 80 countries worldwide.
History
[edit]In 1983, Jane Wurwand, a tenured skin therapist and licensed instructor, arrived in Los Angeles, following a brief time in South Africa.[6] Approximately six months earlier, her then-boyfriend (now-husband) South African Raymond Wurwand took a job as a sales representative for a company selling equipment to the skin care industry.[6][7] Together, they hosted skin therapy classes in the company’s showroom to educate students and promote the equipment.[6] Following the success of their educational programs, Jane and Ray Wurwand created a business plan to continue their courses. By the end of 1983, the couple had launched the school that became the first International Dermal Institute (IDI) in Marina Del Rey.[6] Two years later, Wurwand set out to develop products free of common skin irritants, including lanolin, SD alcohol, mineral oil, artificial colors, and fragrances.[8] This was inspired by student requests, as well as a lack of existing products that Jane Wurwand could use on her skin, which experienced dermatitis and chronic eczema.[6][9]
Dermalogica was created and premiered in 1986 as a skin care line, sold in concept spaces and in authorized salons, spas, and beauty supply stores.[3][7][8] As of 2013, Dermalogica has more than 100,000 trained skin therapists around the globe and 22 concept spaces in North America, Europe, Asia, Australia, Africa, and the Middle East;[3][7][10][11] the concept spaces and/or hybrid learning centers worldwide are dedicated to bringing consumer and professional education, professional treatments, and retail sales together under one roof.[3][12][13][14] Dermalogica continues to operate The International Dermal Institute (IDI), a provider of postgraduate skin care education.[15] With 38 postgraduate training centers and 45 international affiliates, IDI trains more than 75,000 professional skin therapists every year.[15][16] IDI is also responsible for the research and development of Dermalogica treatments and products.[16]
As of August 1, 2015, Dermalogica, Inc. operates as a subsidiary of Unilever plc.[1]
Controversy
[edit]In 2011, The Sunday Times published an article called "The Woman Who Started a Cult," referring to the brand's cult-like following and Germany's suspicion that Dermalogica was affiliated with Scientology. In the article, Jane Wurwand said, "We had to sign a document declaring we had never been affiliated with Scientology, because there were all these people smiling, saying the same thing so enthusiastically. They assumed we did a form of brainwashing. I suppose I can see why — we do talk about Dermalogica like a tribe on a mission."[17]
Awards and media
[edit]Dermalogica has won awards and been recognized by publications, including InStyle, Harper's Bazaar, New Woman, Beauty LaunchPad, Cosmetic Executive Women (CEW), Allure, American Spa, American Salon, Shecky's, Life & Style, The UK Beauty Awards, Vogue, Guild Awards of Excellence, and CoolBrands.[18]
References
[edit]- ^ a b c "Dermalogica, Inc.: Private Company Information - Businessweek". Investing.businessweek.com. Archived from the original on May 19, 2009. Retrieved 2013-10-29.
- ^ "Research and Markets: Dermalogica, Inc. Company Profile and SWOT Analysis Contains In Depth Information and Data about the Company and Its Operations to Date". Reuters. Archived from the original on 2015-02-09. Retrieved 2013-10-29.
- ^ a b c d "Dermalogica USA". Dermalogica.com. Retrieved 2013-10-29.
- ^ "Dermalogica gives teens with mild to moderate acne a Clear Start". Cosmeticsbusiness.com. 2013-09-05. Retrieved 2013-10-29.
- ^ "Clear Start USA". Clearstart.com. Retrieved 2013-10-29.
- ^ a b c d e "Jane Wurwand | Starting a Business and Growing your Company, Ladies Who Launch". Ladieswholaunch.com. 2006-06-20. Retrieved 2013-10-29.
- ^ a b c "Skin by Dermalogica". NUVO Magazine. 2012-08-27. Retrieved 2013-10-29.
- ^ a b "Our Story". Dermalogica. Retrieved 2013-10-29.
- ^ Chen, Eva (2008-12-03). "20 Questions with Dermalogica Founder Jane Wurwand: Teen Vogue Daily". TeenVogue.com. Retrieved 2013-10-29.
- ^ Chanel Iman. "on montana - Santa Monica". Dermalogica. Retrieved 2013-10-29.
- ^ "BioActive Peel Launch Center". Dermalogica.com. Retrieved 2013-10-29.[permanent dead link]
- ^ "Felicia C. Sullivan: Interview: Entrepreneur Jane Wurwand, CEO of Dermalogica". Huffingtonpost.com. 30 July 2009. Retrieved 2013-10-29.
- ^ "WorldSkills International - Dermalogica". Worldskills.org. 2013-05-01. Archived from the original on 2013-11-01. Retrieved 2013-10-29.
- ^ "Dermalogica Debuts First Hybrid Learning Facility". American Spa. 2013-01-21. Retrieved 2013-10-29.
- ^ a b "Skin Solutions Skincare Center - The International Dermal Institute". Skinsolutionsvt.com. Archived from the original on 2013-11-01. Retrieved 2013-10-29.
- ^ a b "Mission and History". International Dermal Institute. Retrieved 29 October 2013.
- ^ Kate Spicer (2011-04-03). "The woman who started a cult". The Sunday Times. Archived from the original on February 4, 2016. Retrieved 2013-10-29.
- ^ "Brand Story Book" (PDF). Archived from the original (PDF) on February 9, 2015. Retrieved August 31, 2015.