Autonomous sensory meridian response (ASMR) is a neologism for a recently-described perceptual phenomenon characterized as a distinct, pleasurable tingling sensation in the head, scalp, or peripheral regions of the body in response to visual, auditory, olfactory, and/or cognitive stimuli. The nature and classification of the ASMR phenomenon is controversial. Tom Stafford, a professor at the University of Sheffield, says, "It might well be a real thing, but it's inherently difficult to research."^[1]

Origins of the term in popular culture

Allen explains that "autonomous" refers to the idiosyncrasy involved with people who experience ASMR, as the response varies from person to person, while "meridian" was used as a euphemism for orgasm.^[2]

Online discussions by groups such as one on Yahoo! called the Society of Sensationalists formed in 2008 or The Unnamed Feeling blog formed by Andrew MacMuiris in 2010 aimed to provide a community for learning more about the sensation by sharing ideas and personal experiences. Some alternative names for ASMR in these discussion groups included attention induced head orgasm, attention induced euphoria, and attention induced observant euphoria.^[2]

Other phrases to describe the sensation refer to it as a "brain orgasm", "brain massage", "head tingle", "brain tingles", "head orgasm", "spine tingle", and "braingasm".^{[3][4][5][6][7]}

Whispering and role-playing

A commonly reported stimulus for ASMR is the sound of whispering. As evident on YouTube, a variety of videos and audio recordings involve the creator whispering or communicating with a soft-spoken intonation into a camera or sound recording device.^{[8][9][10][11]}

Many role-playing videos and audio recordings also aim to stimulate ASMR. Examples include pretend haircuts, visits to a doctor’s office, and ear-cleaning. While these make-believe situations are acted out by the creator, viewers and listeners report an ASMR effect that relieves insomnia, anxiety or panic attacks.

Media coverage

A conference in the UK (Boring 2012) included ASMR videos on its list of topics of discussion. Coverage of this conference, as reported in Slate magazine, mentioned musician and journalist Rhodri Marsden introducing ASMR (alternatively called Auto-Sensory Meridian Response) as a type of nonsexual role-playing video on YouTube.^[12][13] Articles in The Huffington Post suggest certain triggers for ASMR.^[5][6] The articles mention pleasant tingling or buzzing sensations felt in the head and state that triggers such as the YouTube videos or hearing people whispering can stimulate the sensation. Other triggers may include goal-oriented tasks, soft-speaking, role-playing, and music. ASMR was mentioned in a Kotaku article stating that the phenomenon is similar to binaural beats in that certain sensory triggers, including whispering, stimulate sensations of tingling and euphoria.^[14]

An article about the "chills" phenomenon induced by specific moments in music mentions distinctions users of Reddit's ASMR section make between ASMR and cold chill.^{[original research?]} A similar post in the British music magazine New Musical Express, or NME, mentioned distinctions between ASMR and frisson. It was noted that although both responses tend to evoke goose bumps in the observer, the emotional and physiological responses are different.^[15] Writer Sean T. Collins quoted Ohio State University School of Music professor David Huron claiming ASMR and cold chill are different: '"The [ASMR] effect is clearly strongly related to the perception of non-threat and altruistic attention," says Huron, who notes a strong similarity to physical grooming in primates. "Nonhuman primates derive enormous pleasure (bordering on euphoria) when being groomed by a grooming partner."' And, says Huron, they groom each other not to get clean but to bond.^[16]

ASMR has been the topic of various audio and video newscasts.^{[17][18][9][19]} There has also been coverage in traditional and online print publications.^[20][21] A live radio broadcast^{[clarification needed]} featured an interview with a man stating that he experiences ASMR and included a discussion of the phenomenon and what triggered it for him; the term "head orgasm" was used throughout this broadcast.^[22] A podcast in The McGill Daily mentions the high prevalence of ASMR videos on YouTube and features different people describing their personal experiences of the feeling.^[23] Both media discussions discussed whether ASMR is a sexual response and stated that those who experience the phenomenon argue that ASMR is not associated with sexual arousal but instead is described as calming or relaxing.

The WBEZ Chicago public radio program This American Life broadcast a story by American novelist Andrea Seigel and her experience with ASMR.^[19]

Sacramento news program News10/KXTV reported on the emergence of ASMR videos on the internet for triggering ASMR and helping viewers relax or fall asleep. ASMR video creators, known as ASMR artists, were interviewed and described the ASMR community, ASMR videos and the intended audience for these videos. ^[24] The issue of whether ASMR videos are intended for sexual arousal is also addressed.^[25] News anchor Cristina Mendonsa reported on the ASMR whisper community by showing samples of ASMR videos and interviews with the video creators as well as the expert opinions from medical professionals.^[26] Mendonsa also created an ASMR video by guiding a whispered tour of the News10 studio and newsroom.

Scientific reactions

Steven Novella, Director of General Neurology at the Yale School of Medicine and active contributor to topics involving scientific skepticism, wrote in his online neuroscience blog about the lack of scientific investigation on ASMR, saying that functional magnetic resonance imaging and transcranial magnetic stimulation technologies should be used to study the brains of people who experience ASMR in relation to people who do not experience ASMR. Novella discusses the concept of neurodiversity and mentions how the complexity of the human brain is due to developmental behaviors across the evolutionary time scale. He also suggests the possibility of ASMR being a type of pleasurable seizure or another way to activate the pleasure response.^[27]

Professor Tom Stafford, an expert in psychology and cognitive sciences from the University of Sheffield, was quoted in The Independent, saying,^[1]

It might well be a real thing, but it's inherently difficult to research. The inner experience is the point of a lot of psychological investigation, but when you've got something like this that you can't see or feel, and it doesn't happen for everyone, it falls into a blind spot. It's like synaesthesia – for years it was a myth, then in the 1990s people came up with a reliable way of measuring it.

According to neurologist Edward J. O'Connor in the Santa Monica College newspaper The Corsair, an obstacle to accurately researching the ASMR phenomenon is that there may be no single stimulus which triggers ASMR for all individuals.^[28]

Sleep specialist Dr. Amer Khan of the Sutter Neuroscience Institute advised that using ASMR videos as a sleep aid may not be the best method for quality sleep and said they may become a habit similar to using a white noise machine or a baby using a pacifier for falling asleep.^[26]

Psychiatrist Dr. Michael Yasinski supports the legitimacy of ASMR and claims it is similar to meditation as individuals, through focus and relaxation, may shut down parts of the brain responsible for stress and anxiety.^[29]

There is a lack of scientific evidence that ASMR is a real physiological phenomenon. Any claimed benefits come from personal accounts of individual perception.^[8][20][21]

Since many of the reported triggers for ASMR involve specific auditory or tactile situations observable by the viewer/listener, it has been noted that these events simulate physiological and somatosensory affects.^[8]

See also

• Stimulus modality
• Qualia
• Synesthesia

References

External links

• ASMR Island – A complete news, directory and live streaming site for the ASMR Whisper community.
• ASMR Research & Support – A site dedicated to ASMR research
• Reddit's ASMR community – Links to ASMR recordings
• WhisperFinder – A directory of ASMR recordings indexed by tags