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Formation | 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 |
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Founder | Abu Dhabi Development Holding Company |
Headquarters | Abu Dhabi, United Arab Emirates |
Location |
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Parent organization | Abu Dhabi Development Holding Company |
Website | twofour54 |
twofour54 is a UAE state-owned media and entertainment production company located in Abu Dhabi, United Arab Emirates.[1] Many major Hollywood productions have done production work in twofour54's facilities.[2]
Location and area
[edit]twofour54 is located in and named after the geographical coordinates of Abu Dhabi (24° N, 54° E), capital of the United Arab Emirates.[3] The media free zone's main campus is located on the mainland (Yas Island).[2] It also operates a 70,000 square meter backlot in Kizad[4] and production studios in Mussafah,[5] with plans to expand to build their Yas Creative Hub on Yas Island by the fourth quarter of 2021.[6]
Background
[edit]The media free zone twofour54 was founded in 2008.[7] It falls under Abu Dhabi Development Holding Company's remit,[8][9] as a government-backed media and creative industries hub.[10] Former Universal executive Wayne Borg joined the company as chief commercial officer, a role in which he served until 2013.[11]
In 2012, twofour54 took over the operation of the Abu Dhabi Film Festival,[10] until its demise in 2015.[12]
In 2020, Michael Garin was appointed CEO of twofour54.[13]
The zone is home to a large number of international and local media companies,[14] and offers infrastructure and support, such as end-to-end production services,[15] government and travel services,[15] 100% business ownership,[16] and set-up and licensing.[17]
twofour54 houses media companies in the audio, visual, and print industries,[18][19][20] as well as news outlets and digital app creators.[21][22][23] Their facilities also host the first CNN Academy.[2][24]
As of 2020, more than 550 media companies and over 700 freelancers are based at twofour54, which has been involved in over 2,300 international major productions in Abu Dhabi.[14]
Notable films produced at twofour54 include Mission: Impossible – Fallout,[25] 6 Underground[26] and Bharat.[13]
Past productions at twofour54 intaj
[edit]- 2012
- 2013
- 2014
- Baby[29]
- Bang Bang![29]
- Star Wars: The Force Awakens[30]
- Fast & Furious 7[31][32]
- The Bold and the Beautiful[33]
- Top Gear[29]
- 2015
- War Machine[29]
- The World Keeps Spinning[34]
- 2016
- 2017
- 2018
- 2019
- 2020
- 2021
- 2022
- 2023
- 2024
Notable companies at twofour54
[edit]- CNN[2]
- Edelman[39]
- Euronews
- Fox[40]
- Forbes
- M&C Saatchi[41]
- The National (Abu Dhabi)[42]
- Oracle[43]
- Russia Today
- Sky News Arabia[44]
- Sports 360[45]
- Ubisoft[2]
See also
[edit]- Dubai Media City
- Dubai Production City
- IMPZ
- Creative City
- Abu Dhabi Developmental Holding Company
- Abu Dhabi Film Commission
References
[edit]- ^ "The Abu Dhabi Media Summit: interview with Wayne Borg, Twofour54". The Guardian. 16 October 2013. ISSN 0261-3077.
Twofour54 was set up as an initiative of the Abu Dhabi government with a vision to contribute to the diversification of the economy there.
- ^ a b c d e "CNN, Ubisoft Set to Join Abu Dhabi's Yas Creative Hub Development". Hollywood Reporter. 25 November 2020. Retrieved 2 March 2021.
- ^ "Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media - The New York Times". The New York Times. 13 October 2008. Retrieved 2 March 2021.
- ^ Newbould, Chris (29 April 2018). "A look inside twofour54's Kizad backlot". The National. Retrieved 3 September 2021.
- ^ "Inside 'Inheritance', the first ever Arab soap opera being filmed in UAE | Arab-celebs – Gulf News". Gulfnews.com. 2 March 2020. Retrieved 2 March 2021.
- ^ Vivarelli, Nick (25 November 2020). "Abu Dhabi Announces Yas Creative Hub For Entertainment Industry". Variety. Retrieved 2 March 2021.
- ^ "Commentary: Media in the UAE: The Abu Dhabi powerhouse". Retrieved 2 March 2021.
- ^ "State-owned Abu Dhabi firms transferred to new parent company". The National. 4 July 2019. Retrieved 8 April 2021.
- ^ "11 Abu Dhabi entities come under one roof". gulfnews.com. 3 July 2019. Retrieved 8 April 2021.
- ^ a b Levine, Sydney (9 August 2012). "Peter Scarlet Leaves and is now former director of Abu Dhabi Film Festival". Medium. Retrieved 14 April 2023.
- ^ "Wayne Borg's Exit From Abu Dhabi's Twofour54 Raises Questions for Middle Eastern Industry". Hollywood Reporter. 11 December 2013. Retrieved 2 March 2021.
- ^ Arora, Vibhuti (7 May 2015). "Abu Dhabi Film Festival to be discontinued". BroadcastPro ME. Retrieved 14 April 2023.
- ^ a b c Vivarelli, Nick (3 February 2020). "U.S. Exec Michael Garin Appointed CEO of UAE Media Hub twofour54". Variety. Retrieved 2 March 2021.
- ^ a b "Why have media producers flocked to Abu Dhabi". Oxford Business Group. 13 July 2020. Retrieved 2 March 2021.
- ^ a b "Director-General of Abu Dhabi Media Office and CEO of twofour54 discusses the city's booming media industry with business leaders in New York and Los Angeles - The U.S.-U.A.E. Business Council". Usuaebusiness.org. Retrieved 2 March 2021.
- ^ "Setting up a company in twofour54 Free Zone". Virtuzone. 4 January 2018. Retrieved 2 March 2021.
- ^ WAM (9 November 2009). "Freelance license holders eligible for residence visa | Uae – Gulf News". Gulf News. Retrieved 2 March 2021.
- ^ "Abu Dhabi's twofour54 bets big on film | WIRED Middle East". Wired.me. 25 November 2020. Retrieved 2 March 2021.
- ^ "Cannes 2012: Abu Dhabi's twofour54 to Launch Production Incentives". Hollywood Reporter. 19 May 2012. Retrieved 2 March 2021.
- ^ "Spectrum Digital Print Solutions Continues Expansion With Opening Of Fourth Outlet In Twofour54, Abu Dhabi". UAE Today. Retrieved 2 March 2021.
- ^ Staff Reporter (19 December 2013). "Malayalam digital radio to hit airwaves - News". Khaleej Times. Retrieved 2 March 2021.
- ^ "CNN unveils upgraded, high-tech studio at twofour54 in Abu Dhabi". The National. 24 April 2016. Retrieved 22 April 2021.
- ^ "Flip Media expands into capital". The National. 24 January 2010. Retrieved 22 April 2021.
- ^ "CNN launches Academy in Abu Dhabi". CNN IC. 22 September 2020. Retrieved 3 September 2021.
- ^ a b "'Mission: Impossible – Fallout': Why the Biggest Stunt Saw Abu Dhabi Stand in for Paris". Hollywood Reporter. 27 July 2018. Retrieved 2 March 2021.
- ^ a b Rai, Sarakshi (3 October 2019). "Trailer: Ryan Reynolds stars in new Netflix thriller 6 Underground filmed in Abu Dhabi". Esquire Middle East. Retrieved 3 September 2021.
- ^ "Cannes 2012: Abu Dhabi's twofour54 to Launch Production Incentives". Hollywood Reporter. 19 May 2012. Retrieved 2 March 2021.
- ^ Vivarelli, Nick (16 October 2014). "Abu Dhabi: twofour54 Thrives as Mideast's Content Capital". Variety. Retrieved 2 March 2021.
- ^ a b c d e f g "Why Bollywood is smitten with Abu Dhabi". The Financial Express. 8 July 2018. Retrieved 2 March 2021.
- ^ Barraclough, Leo (21 May 2014). "Why 'Star Wars: Episode VII' Decided to Shoot in Abu Dhabi (EXCLUSIVE)". Variety. Retrieved 2 March 2021.
- ^ Nagraj, Aarti (19 May 2014). "Hollywood Movie Fast & Furious 7 Completes Filming In Abu Dhabi". Gulf Business. Retrieved 22 April 2021.
- ^ "'Fast & Furious 7' to Film in Abu Dhabi". Hollywood Reporter. 3 December 2014. Retrieved 2 March 2021.
- ^ Schreck, Adam (17 March 2014). "'The Bold and the Beautiful' lands in the Emirates". Washingtonexaminer.com. Retrieved 2 March 2021.
- ^ "'The World Keeps Spinning' for Will Smith's DJ son in the UAE!". Al Bawaba. 24 November 2015. Retrieved 2 March 2021.
- ^ "Abu Dhabi's SWAT team film scenes for new TV show with actor Clive Standen". The National. 12 April 2019. Retrieved 8 April 2021.
- ^ "UAE director Al Murry returns with horror comedy 'Ghost' | Arab-celebs – Gulf News". Gulfnews.com. 24 July 2019. Retrieved 2 March 2021.
- ^ Pereira, Nikhil (8 April 2020). "twoFour54 reveals filming key scenes of Sonic the Hedgehog in Abu Dhabi". ITP.net. Retrieved 3 September 2021.
- ^ "twofour54 announces wrap of Bollywood film 'Bunty Aur Babli 2' in Abu Dhabi". BroadcastPro ME. 3 March 2020. Retrieved 2 March 2021.
- ^ "Edelman UAE Shifts HQ To twoFour54 Media Zone In Abu Dhabi". AM Marketing, Media, Advertising News in MENA. 24 May 2017. Retrieved 8 April 2021.
- ^ "Fox International partners with Abu Dhabi firm". Reuters. 8 March 2010. Retrieved 8 April 2021.
- ^ Nagraj, Aarti (22 May 2017). "Abu Dhabi's Aldar wins deal to develop twofour54's new freezone in Yas Island". Gulf Business. Retrieved 8 April 2021.
- ^ "The National, twofour54, Building 6,, Abu Dhabi (2021)". www.findglocal.com. Retrieved 8 April 2021.
- ^ Brenda (15 August 2018). "twofour54 – Growing Media Freezone In Abu Dhabi - Riz & Mona Blog". Riz & Mona. Retrieved 8 April 2021.
- ^ "Rapid TV News - Sky News Arabia seals cross platform carriage deals". www.rapidtvnews.com. Retrieved 8 April 2021.
- ^ "Sport 360 plans online overhaul". The National. 28 June 2011. Retrieved 8 April 2021.