| Industry | Fashion |
|---|---|
| Founded | 2010 |
| Founder | Rachel Lim |
| Headquarters | , |
| Website | lovebonito |
Love, Bonito is a fashion start-up company from Singapore.[1] It was founded in 2010 by Rachel Lim.[2][3]
History
[edit]Rachel Lim started the business with 2 other friends, Viola and Velda Tan by buying clothes from other countries then sold them in Singapore using blogshop LiveJournal and called their business as BonitoChico. In 2010, Rachel Lim, Velda Tan, and Viola changed BonitoChico name to Love, Bonito to start globally and used their own website.[4]
Name Meaning
[edit]The Love, Bonito logo itself has a philosophy, namely, writing "Love, Bonito" which is taken from writing a complimentary closing salutation in the letter. The word "Bonito" is taken from Portuguese which means beautiful. Apart from that, the word "Bonito" to refers to a woman so that it is in accordance with the values upheld by Love, Bonito himself is related to women's empowerment.[5] Their slogan is from Asian Women for Asian Women. [6]
Digital Platform
[edit]Love, Bonito started with blogshop and was being voted by blogger community in Singapore to become Best Blogshop in 2010.[7] The effect of website content, its perceived usefulness and perceived ease of use towards customer purchase intention in Love, Bonito.[8]
Physical Store
[edit]In 2017, it opened the first physical store in Singapore after getting success with e-commerce.[9][10] In 2022 it started flagship store in Hong Kong, Australia, Philippines, and United States.[11]
Investment
[edit]In 2018, Love, Bonito secured US$13 million series B investment from Kakaku.com and Openspace Ventures. In 2021, Love, Bonito bagged US$50 million series C investment from China-based private equity (PE) firm Primavera Capital Group.[12]
References
[edit]- ^ "About Us | Love, Bonito US". www.lovebonito.com. Retrieved 2024-08-06.
- ^ Gilchrist, Karen (2020-03-03). "This 32-year-old borrowed her mom's life savings and built a multimillion-dollar fashion empire". CNBC. Retrieved 2024-07-31.
- ^ Wiki.SG (2022-11-03). "Rachel Lim (Singapore Entrepreneur)". Wiki.sg. Retrieved 2024-08-06.
- ^ "Love Bonito". reference.nlb.gov.sg. Retrieved 2024-07-31.
- ^ Monica, Tasya (2021). Aktivitas Marketing Communications di Love, Bonito Indonesia (internship thesis). Universitas Multimedia Nusantara.
- ^ Mello, Fernanda Moura e Taciana (2019-01-22). On Our Own Terms: Stories of women entrepreneurs around the world (in Brazilian Portuguese). Editora Comunnicar. ISBN 978-85-540973-2-5.
- ^ "Meet Rachel Lim, the Singaporean co-founder of fashion giant Love, Bonito". South China Morning Post. 2023-04-25. Retrieved 2024-07-31.
- ^ Sari, Mira (2022-06-18). The effect of website content, its perceived usefulness and perceived ease of use towards customer purchase intention in Love, Bonito (bachelor thesis). Universitas Pelita Harapan.
- ^ Asia, Inside Retail (2017-11-06). "Love, Bonito opens 313@Somerset flagship". Inside Retail Asia. Retrieved 2024-07-31.
- ^ Zachariah, Natasha Ann (2015-06-08). "Making the Leap from Blogshop to Fashion Store". The Straits Times. ISSN 0585-3923. Retrieved 2024-08-06.
- ^ "Singapore Youth Award-Champions-Rachel Lim". Channel News Asia. Retrieved 2024-08-06.
- ^ "Fashion retailer Love, Bonito bags US$50m to fund international expansion". The Business Times. 2021-10-27. Retrieved 2024-07-31.