Film premieres can be elaborate media events, such as this 2012 exhibition of Celebration Day with promotional artwork on the Hammersmith Apollo
A film release refers to the authorization by the owner of a completed film to a public exhibition of the film. The exhibition may be in theatres or for home viewing. A film's release date and the method of release is part of the marketing of the film. It may be a wide or limited release.
The process may involve finding a film distributor. A film's marketing may involve the film being shown at a film festival or trade show to attract distributor attention and, if successful, may then be released through a chosen distributor.
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