Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo.[1]
Nobby's products are typically sold in supermarkets as well as pubs. Their beer nuts pack claims to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients".[2]
Description[edit]
Nobby's Nuts was founded by Max 'Nobby' Noblet (1913–1995) in the 1950s.[3]
The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts".[1] It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes.[4]
The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour."[5] British advertising featured musician Noddy Holder, of band Slade, frustrated that pub-goers misheard the brand name for himself.[6] The advert was only shown after the 9pm watershed – the "adult" part of the programming day – due to its risque humour.[7]
In 2016, advertisers Lash Creative were hired by PepsiCo Australia to improve the social media presence of Nobby's.[8]
Incidents[edit]
In 2011, a man in Townsville, Queensland was arrested for stealing a $3.95 bag of Nobby's Nuts by hiding them in his pants. Police spent over $1,000 attempting to track down the perpetrator.[9]
See also[edit]
References[edit]
- ^ a b Burkitt, Hugh; Zealley, John (2007). Marketing Excellence: Winning Companies Reveal the Secrets of Their Success. Wiley. p. 35. ISBN 978-0-470-06093-3.
- ^ "Nobby's Salted Peanuts". woolworths.com.au. Archived from the original on 29 June 2021. Retrieved 4 August 2021.
- ^ "Our History | Geelong Cross Country Club".
- ^ "Nobby's Nuts". National Film and Sound Archive. Archived from the original on 25 January 2018. Retrieved 18 December 2017.
- ^ "About us". Nobby's Nuts UK. Facebook. Archived from the original on 4 August 2021. Retrieved 18 December 2017.
- ^ Dempster, Sarah (14 May 2005). "The hard sell - Nobby's Nuts". The Guardian. Archived from the original on 7 November 2017. Retrieved 18 December 2017.
- ^ "Now Noddy's going nuts". Manchester Evening News. 16 February 2007. Archived from the original on 22 December 2017. Retrieved 18 December 2017.
- ^ "Lash Creative appointed as PepsiCo's 2016 Agency". Bandt. 5 August 2016. Archived from the original on 10 August 2016. Retrieved 18 December 2017.
- ^ "$1000s spent to crack a nut case". news.com. 7 September 2012. Archived from the original on 25 January 2018. Retrieved 18 December 2017.
External links[edit]