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Gilly Hicks
Division
Industry Retail
Founded January 21, 2008 (2008-01-21)
Defunct March 2015 (March 2015) as own store
Headquarters New Albany, Ohio, U.S.
Number of locations
 28 (closed)[1]
Area served
 United States, United Kingdom and Germany
Key people
 Mike Jeffries (CEO)
Revenue Increase US$ 40.283 million (2010)[2]
Owner Abercrombie & Fitch
Website gillyhicks.com

Gilly Hicks was a lingerie brand owned by Abercrombie & Fitch, specializing in women's underwear and loungewear. It competed primarily with Victoria's Secret, Victoria's Secret PINK, and Aerie (an intimates spinoff of American Eagle Outfitters).

Designed to mimic a colonial-style manor house, the store featured arched hallways, mirrored walls, potted plants, and crystal chandeliers reminiscent of its sister brands Abercrombie & Fitch and Hollister Co.

Its first store opened at Natick Mall in Natick, Massachusetts on January 21, 2008.[3] On November 6, 2013, Abercrombie & Fitch announced it would close Gilly Hicks' retail stores, but continue the brand's online operations.[4] The brand was folded into sister company Hollister Co. in 2015. Gilly Hicks lingerie and sleep products are still sold at Hollister stores and online as of 2016.

Stores[edit]

The construction wall enclosing the store at Mall of America in 2007.

At the time of closure, Gilly Hicks operated 23 full-line stores: 16 in the United States, six in the United Kingdom, and one in Germany;[5]

Prior to the chain's disestablishment, a store at The Shops at Willow Bend in Plano, Texas was closed.[6]

Personal care products on display in the Aventura Mall.

References[edit]

  1. ^ Karr, Arnold J. (5 November 2013). "Abercrombie & Fitch Co. to Shutter Gilly Hicks". WWD. Retrieved 5 November 2013. 
  2. ^ "2010 Form 10-K, Abercrombie & Fitch Co.". United States Securities and Exchange Commission. 
  3. ^ http://www.tonetoatl.com/2008/01/abercrombie-launches-new-concept_7226.html
  4. ^ http://www.dispatch.com/content/stories/business/2013/11/05/abercrombie-to-close-gilly-hicks-stores.html
  5. ^ http://web.archive.org/web/20131027055441/http://www.gillyhicks.com/webapp/wcs/stores/servlet/GenericWrapperDisplayView?textKey=HELP_STORELOCATOR&catalogId=11555&langId=-1&storeId=14621
  6. ^ http://web.archive.org/web/20110820201102/http://www.gillyhicks.com/webapp/wcs/stores/servlet/GenericWrapperDisplayView?storeId=13607&catalogId=11555&langId=-1&textKey=HELP_STORELOCATOR
source: https://web.archive.org/web/20161209081652/https://en.wikipedia.org/wiki/Gilly_Hicks

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