Cannabis Ruderalis

October 12, 2016 thcscience_admin

marketing as exchange

Authors

Richard P. Bagozzi

Publication date

1975

Journal

journal of marketing

Volume

39

Pages

32-39

Description

The exchange concept is a key factor in understanding the expanding role of marketing.

Total citations

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Scholar articles

Marketing as exchange

RP Bagozzi - Journal of marketing, 1975

Cited by 3510 Related articles All 8 versions

Marketing as an Organized Behavioral System of Exchange: A comprehensive and analytic structure for interpreting behavior in marketing relationships*

RP Bagozzi - Journal of marketing, 1974

Cited by 853 Related articles All 7 versions

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