User acceptance of computer technology: a comparison of two theoretical models F Davis, RP Bagozzi, PR Warshaw | 41109 | 1989 |
On the evaluation of structural equation models R bagozzi, Y Yi journal of the academy of marketing science 16 (1), 74-94, 1988 | 35726 | 1988 |
Technology acceptance model FD Davis, RP Bagozzi, PR Warshaw J Manag Sci 35 (8), 982-1003, 1989 | 13154 | 1989 |
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1 FD Davis, RP Bagozzi, PR Warshaw Journal of applied social psychology 22 (14), 1111-1132, 1992 | 10287 | 1992 |
Assessing construct validity in organizational research RP Bagozzi, Y Yi, LW Phillips Administrative science quarterly, 421-458, 1991 | 9248 | 1991 |
The role of emotions in marketing RP Bagozzi, M Gopinath, PU Nyer Journal of the academy of marketing science 27 (2), 184-206, 1999 | 5350 | 1999 |
Specification, evaluation, and interpretation of structural equation models RP Bagozzi, Y Yi Journal of the academy of marketing science 40, 8-34, 2012 | 4531 | 2012 |
marketing as exchange RP Bagozzi journal of marketing 39, 32-39, 1975 | 4011* | 1975 |
A social influence model of consumer participation in network-and small-group-based virtual communities UM Dholakia, RP Bagozzi, LK Pearo International journal of research in marketing 21 (3), 241-263, 2004 | 3686 | 2004 |
The self-regulation of attitudes, intentions, and behavior RP Bagozzi Social psychology quarterly, 178-204, 1992 | 3568 | 1992 |
Representing and testing organizational theories: A holistic construal RP Bagozzi, LW Phillips Administrative science quarterly, 459-489, 1982 | 3524 | 1982 |
The legacy of the technology acceptance model and a proposal for a paradigm shift. RP Bagozzi Journal of the association for information systems 8 (4), 3, 2007 | 3308 | 2007 |
Causal models in marketing RP Bagozzi (No Title), 1980 | 3048 | 1980 |
Brand love R Batra, A Ahuvia, RP Bagozzi Journal of marketing 76 (2), 1-16, 2012 | 2958 | 2012 |
Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization M Bergami, RP Bagozzi British journal of social psychology 39 (4), 555-577, 2000 | 2948 | 2000 |
An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors PA Dabholkar, RP Bagozzi Journal of the academy of marketing science 30, 184-201, 2002 | 2913 | 2002 |
On the nature and direction of relationships between constructs and measures. JR Edwards, RP Bagozzi Psychological methods 5 (2), 155, 2000 | 2832 | 2000 |
The evaluation of structural equation models and hypothesis testing RP Bagozzi, H Baumgartner Principles of marketing research 1 (10), 386-422, 1994 | 2633* | 1994 |
Intentional social action in virtual communities RP Bagozzi, UM Dholakia Journal of interactive marketing 16 (2), 2-21, 2002 | 2617 | 2002 |
The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour M Perugini, RP Bagozzi British journal of social psychology 40 (1), 79-98, 2001 | 2414 | 2001 |