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Introduction

       Social commerce has evolved drastically after the introduction of web 2.0 and social media that lead to increased interactions amongst people on virtual networks. In today’s ever changing online world consumers are facing a variety of options on social channels to spend their hard earned money. According to US Department of Commerce, retailers generated an astounding $57 billion in online sales in the third quarter of 2012. There was a time when the barter trades system facilitated the economy of the country.  The internet lead to convenience for people to access anything needed in matter of a mouse click which lead to the huge success e-commerce. For instance, the internet was just a mean to connect to people across different parts of the world but now, it is also a huge business hub and intrusion of social media is on the constant move to define new alternatives to customers. 

Social e-commerce model revolves around buying and selling procedures that come at one stance to sustain the objective of success via connecting different people to buy and sell products online. The main kind of shopping or trading is done through internet as the special websites are designed to attract customers. It is so easy nowadays to get readily available information about money stored in banks via online banking or to shop online, which is just one click away from the customers.

     Social commerce is, related to e-commerce through social media platform like Facebook or Twitter .Social commerce was first devised by Beisel when the social networks were on the fast move to inform the people about its advantages.  social commerce not only connects people to people but it also is devised to accelerate the communication between the different communities, to pool in the right causes for the charity (online) and to make forums where the fruitful discussions happen to exist on a large scale. (Social commerce, 2013) 

Social commerce is getting poplar as the business minds are getting indulged in more productive ways to introduce modern technologies and stances to make the boost their profits. For example, constant deliberations are made increase awareness on the advantages of social commerce as they could be in contact with the foreign media or communities and could also shop online whenever they need to.

    There is a need to comprehend the utmost factors that are involved in the success of the social commerce as a business because this type of paradigm is getting the popularity instead of the manual businesses, so the deep insight is needed to put the highlight on the pros and cons of the social commerce as it is becoming the global acceptance for all the customers of the world which is remarkable.

Success In Social Commerce

   The social commerce is becoming a business where people of different cultures and ethnicities could come along and share their ideas on one platform. For instance, the need of getting the knowledge about social commerce is tied on what is the need of the customer today. Most of the people love to get connected to the social media for instance Facebook or Twitter, the founders of these platforms are running short of their temperament to get the facility of online shopping on their web pages and this could only happen when the need of the customers is recognized. It is estimated that approximately and 57 billion in 2012 were spent on the online shopping and this was enough to give a threshold to the marketers to boost up their sales via internet. The rough estimates show 25% of small business spent almost five hours in marketing on internet which is enough for them to generate revenue in the market. The 27% marketers were of the view that social commerce is the effective tool to generate the profit in terms of selling the products online as the people are willing to spend their hard earned money with ease of one click at their homes. Furthermore, Facebook and Twitter social commerce which evolved when Facebook allowed companies to create a business page which led to millions of customers becoming brand followers on these channels. An example is Coca Cola's Facebook page which boasts 64 million follows (one of the largest online brands following in the world).  (CUNNINGHAM, 2013)

• General Advantage

      The general success of social commerce has certain points to ponder which delivers the best quality of forces to interact with each other and gives the positive outcome. These points to ponder are the following first, is spreading awareness to people that they are not alone in the whole world as they could click onto the world of familiarization and get attached to any social media they need to. Second, the social commerce is well-established to make the people feel comfortable in getting the products at home by just shopping online. Finally,   through the social interacting websites, people are easy to share their views by putting up blogs online and to communicate with the other people of the world. As it is the tool devised for the people, there is a great opportunity for them to interact with their communities of interest.

• Business Advantage

       Many firms are getting attracted to the concept of social commerce as a profit generating engine since there are large opportunities in this area. For instance, the complicated ways of getting to the customers are becoming easier now with the arrival of this very facility. The businesses are more prone to inject the social commerce in their frames so that the objective of generating the profit gets accelerated. For instance, many industries like fashion, ceramics, cosmetics, gift etc. are trying to indulge the customers in through their online shopping facilities so that they could get more profit as compared to they earn in their manual shops. Moreover, there are a handful number of opportunities for the business to succeed as most of the times, the customers are online and positive word of mouth could be helpful in increasing the sales of the products which is directly related to the profit of the company at large. “According to the U.S. Department of Commerce online sales achieved, $57 billion in the third quarter of 2012. The predictions for social commerce are also astonishing with Booz & Co., a global strategy firm, predicting it will generate more than $30 billion in revenue by 2015”. (CUNNINGHAM, 2013) 

Interest In E-commerce

            E-commerce is highly affecting business moves as the performance is increased with the average sales of the products of the company via internet. The interest in e-commerce is directly related to the advantages of the business to fully function in the internet world. For instance, the interest lies in following things that are inevitable to notify and consider while initiating business through social commerce. (electronic commerce, 2001). E-commerce businesses have to increase the source at first place to ensure the clientele that they are being privileged with the highly reliable sources of shopping. Also, is important to reliability and integrity to induct the use of e-commerce in business. Security and privacy of information handling as this is the foremost tool to make the business on the go with the free and fair particulars. E-commerce businesses providing quality and ease to the customers to use the information in their everyday lives to get the handful of knowledge about the current products vs. obsolete products in the market. Moreover, they limit the uncomfortable flow of time in a specific way so that the perception of getting the products with difficulty could get removed instantly.
        The growing demand for online shopping at the customer’s end is now taking a shape of paradigm through which the mean of getting the product with extensive search is made possible. For example, companies through social media are constantly interacting with the people as the customers. It is a two way process that comes along to initiate a positive relationship between the customers and the business people. The electronic commerce interest groups are devised to keep a constant check on the problems that pollute the stance of productivity. Moreover, to address the priorities in business and to give ease to the customers at large and to define the certain roles to the people who are working for the large interest of the customers.

Relationship Between E-commerce & Social media: Impact On Business

   The e-commerce is surely a huge success in terms of motivating the business leaders to generate the revenue with putting up their products on the internet and the devised websites. For instance, the social media acts as an establishing tool for the e-commerce practices in accelerating the customers to turn their backs on this tactic. The social media websites like Facebook or Twitter are known to make the people interact with each other and to extend social network. These two social networks are meant to make the people interact with each other but the concept of e-commerce is still on the move with every tweet happening in a second or any wall post in a millionth of a second. The business leaders and marketers are in constant move to generate the revenue through putting up the advertisements of their products and brands on the sides of twitter or Facebook to initiate or continue the concept of e-commerce and its established relationship with the social media at large. The concept of online shopping is not deniable in clicking the social media for instance because the extensive advertisements are seen to accelerate the business. (Holowack, 2011)
          
           The relationship between the e-commerce and social media is positive in generating the profit on one hand and to attain the customer attention on the other hand. For instance, the creativity and innovation is subtle as most of the times the business has its own aspects of generating revenue with the hidden approaches to get insight about the needs and wants of the customers through social media. To wrap up the discussion, there is a significant relationship between e-commerce and social media and many business leaders and marketers are generating revenue from this attribute.

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Thank you for your recent submission to Articles for Creation. Your article submission has been reviewed. Unfortunately, it has not been accepted at this time. Please view your submission to see the comments left by the reviewer. You are welcome to edit the submission to address the issues raised, and resubmit if you feel they have been resolved.

Hi there, I'm HasteurBot. I just wanted to let you know that Wikipedia talk:Articles for creation/Social Commerce and business success, a page you created, has not been edited in 6 months. The Articles for Creation space is not an indefinite storage location for content that is not appropriate for articlespace.

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Thank you for your attention. HasteurBot (talk) 02:10, 25 November 2013 (UTC)[reply]

Hi there, I'm HasteurBot. I just wanted to let you know that Wikipedia talk:Articles for creation/social commerce, a page you created, has not been edited in 6 months. The Articles for Creation space is not an indefinite storage location for content that is not appropriate for articlespace.

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Thank you for your attention. HasteurBot (talk) 02:15, 9 January 2014 (UTC)[reply]

Hello Budur alzahrani. It has been over six months since you last edited your WP:AFC draft article submission, entitled "Social Commerce and business success".

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Thanks for your submission to Wikipedia, and happy editing. HasteurBot (talk) 19:36, 30 January 2014 (UTC)[reply]

Hello Budur alzahrani. It has been over six months since you last edited your WP:AFC draft article submission, entitled "social commerce".

The page will shortly be deleted. If you plan on editing the page to address the issues raised when it was declined and resubmit it, simply edit the submission and remove the {{db-afc}} or {{db-g13}} code. Please note that Articles for Creation is not for indefinite hosting of material deemed unsuitable for the encyclopedia mainspace.

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Thanks for your submission to Wikipedia, and happy editing. —rybec 06:14, 7 February 2014 (UTC)[reply]