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I've seen a lot of criticism of Vevo by different sources, on issues such as it pushing home user videos out of the spotlight (I saw a TON of this when "Bad Romance" hit more total views than "Charlie Bit My Finger") and its publishing of only censored versions of videos. It seems to have a lot of critics of its recent influence on YouTube. Many of the highest rated user comments on several videos are statements like "FUCK VEVO" as well. I've heard people claim that Vevo is likely inflating the view counts on its videos in one way or another too. I feel like someone should maybe compile a section covering this type of information.Josh (talk) 01:50, 4 September 2010 (UTC)[reply]

Separate criticism sections are not usually good writing style, as they can become magnets for soapboxing and WP:COATRACK edits. Vevo has picked up a fair amount of criticism from regular YouTube users, but criticism needs to be reliably sourced rather than unsourced personal opinion. The charts on Vevo are a puzzle, because it seems odd that some of the videos on Vevo have managed to achieve more views in a few months than Charlie Bit My Finger or Evolution of Dance did in several years. However, it is hard to comment on the ratings system without proper sourcing. Vevo has also been criticized for showing censored versions of videos, but even in the days of YouTube, Avril Lavigne was blanked in Girlfriend when she sang "I'm the mother****ing princess". Some pop videos have NSFW content, and they tend to be toned down for Vevo. There are a lot of comments on Vevo videos criticizing the service, but they are not a reliable source that could be used in the article.--♦IanMacM♦ ^{(talk to me)} 08:13, 4 September 2010 (UTC)[reply]

<http://blogs.hbr.org/haque/2009/12/how_vevo_makes_google_more_lik.html> Critique of Vevo appearing in the Harvard Business Review. 06:46, 17 May 2011 (UTC)

i agree there should be a criticism section added because vevo has received a lot criticism from youtube users.

I second that, Vevo is the target of a lot of criticism from the Youtube community, this should be mentioned. Some reasons include removal of other user's videos, often lyrics videos, on copyright ground, the message of the video not being available in "your country," and the ads. The lack of national availability is the source of a lot of hate towards Vevo, I know I was personally irked that the video for Piano Man, by Billy Joel, is not available to me for this reason despite residency in the US. — Preceding unsigned comment added by Trent1994 (talk • contribs) 02:01, 13 June 2011 (UTC)[reply]

I also agree. Not talking about the heavy criticism (found on all of their videos on YouTube) means ignoring an important fact.--Athaba (talk) 21:41, 15 June 2011 (UTC)[reply]

I agree as well. I see an incredible number of "*$#%@ VEVO" comments on YT - and came here wondering why everyone seems to hate it. They do censor some content apparently - but so do lots of other media sources. — Preceding unsigned comment added by 216.9.143.128 (talk) 16:25, 28 July 2011 (UTC)[reply]

I've tried to add a criticism section twice but the User: ianmacm keeps removing them because he for claims they are "Unsourced" like ian mate if you don't believe vevo is criticized by youtube users check out the vevo videos on youtube there are always many criticizing comments on them everyday — Preceding unsigned comment added by Trent1994 (talk • contribs) 03:02, 25 June 2011 (UTC)[reply]

The issue here is WP:SPS. I'm not disputing that there are numerous critical comments about Vevo posted on the videos, but since people can say whatever they like on message boards, they are not considered to be a reliable source. This is an ongoing problem, because it would be useful to have some criticism of Vevo in the article, but an anonymous message board posting would not be suitable.--♦IanMacM♦ ^{(talk to me)} 04:20, 25 June 2011 (UTC)[reply]

Hmm, perhaps someone could make a request to VEVO that they "respond to criticism of their service"? If only for the SOLE purpose of generating a "reliable reference" (a statement from the company would I suppose technically be a press release, but I don't know what else WOULD be a reliable source.. That says something like, "people have criticized the VEVO service for its alleged censorship of some small bits (like individual single words) content, alleged questions as to whether we can count, as well as <whatever else people seem to hate about it.." I don't know what that is - that's why I typed "Vevo wikipedia" into Google in the first place.. 216.9.142.231 (talk) 21:12, 3 December 2011 (UTC)Jim[reply]

I myself have many criticism for vevo and have to object to the censorship you yourself are creating here Ian... I have to ask you if you can offer proof of these complaints being solely based on 'message boards'

you sir are making post without reliable sourcing... Also sir no where in your articles or responses have you listed a link to define reliable sources...

Please provide those sources otherwise you are doing exactly what you are claiming others here are doing....... — Preceding unsigned comment added by 64.134.144.232 (talk) 23:19, 28 June 2011 (UTC)[reply]

That's not how it works: The burden of proof is on you.--Matija (talk) 20:10, 15 September 2011 (UTC)[reply]

The burden of proof is also on Ian to prove everything else that is written about Vevo on here. Herm... I don't seem to see too many citations for any of this stuff... Oh... is Vevo's website a reliable source? Is Vevo's website more reliable than a personal blog? Just as biased! It is a fact that on nearly every Vevo video the highest rated comment is "Vevo Sucks." I have a feeling that if I was to do a study and select 100 random Vevo videos and determine the number of them that has a Vevo sucks comment on them - and then published my study in a respected academic journal - Ian would still end up deleting the addition to this page! Ian probably works for Vevo. He has been hired to defend them on the internet. But, stopping people from including a criticism section on wikipedia is like putting your finger in a dam. It's a losing battle. — Preceding unsigned comment added by 70.68.166.37 (talk) 22:13, 22 October 2011 (UTC)[reply]

Ian does not work for Vevo. Wikipedia articles should avoid separate "Criticism/Controversy" sections because they are WP:COATRACKs. Saying "Vevo sucks" is easy, but what the article needs is some reliably sourced criticism. The media has said very little about Vevo as a whole, this is an ongoing problem for the article.--♦IanMacM♦ ^{(talk to me)} 02:07, 23 October 2011 (UTC)[reply]

That's because "the media" does not see things the same way we (the users) do. Professional media sources all all pro-VEVO because they don't understand the whole idea of the criticism. It's a whole conflict-of-interest to rely on these people for information when it comes to the opinions of the users themselves. --67.180.161.183(talk)_{06:57, 24 November 2011 (UTC)}[reply]

Some of you need to realize that most people on Youtube are saying "Fuck VEVO" because they hate Justin Bieber ads. That's purely personal opinion.

I think that having absolutely no criticism section by citing WP:COATRACK preemptively is an incorrect use of the spirit of this rule and is hindering the WP:NPOV perspective of this article. If the criticism has been reported by a reliable source or by at least a large number of less-than reliable sources, then it should be mentioned here with the appropriate precautions and responses (if citations exist). Let the editors work on the article freely and then discuss how the content should be edited to maintain Wikipedia standards. We must assume good faith WP:AGF. Hamsterlopithecus (talk) 19:10, 2 October 2012 (UTC)[reply]

The page is in desperate need of a criticism section, VeVo viewers are reliable sources imho 82.41.107.218 (talk) 12:06, 18 April 2013 (UTC)[reply]

Lady Gaga's Applause needs to be removed from the "Previous Records" List. It has never broke the 24 hour record, it did not even come close to it and the Tweet Figures have also yet to be verified. Thank You

Lady Gaga have now 8 videos with "Paparazzi" — Preceding unsigned comment added by 190.157.159.240 (talk) 21:30, 8 September 2013 (UTC)[reply]

This appears to be  Already done. BryanG (talk) 17:16, 2 September 2013 (UTC)[reply]

Taylor Swift should also be in the Artists with most certified videos category. She just got her 6th Vevo Certification for her music video 22 . Source: Official Vevo Twitter Account https://twitter.com/VEVO/status/379747374807019521

Anticore22 (talk) 08:25, 17 September 2013 (UTC)[reply]

This page is no longer protected, so anyone may make this change, as long as it is supported by WP:RS. I'm not sure if Twitter is one. RudolfRed (talk) 18:06, 21 September 2013 (UTC)[reply]

Lady Gaga has the third record of the fastest vevo certified video with 38 days — Preceding unsigned comment added by 189.234.207.196 (talk) 06:36, 10 October 2013 (UTC)[reply]

Vevo, LLC

Type of business	Limited liability company
Type of site	Video hosting service
Founded	December 8, 2009 (2009-12-08)
Headquarters	New York City, New York, U.S.
No. of locations	13
Area served	United States Canada United Kingdom Ireland Brazil Australia New Zealand Italy France Spain Netherlands Poland Germany Greece
Owner	Universal Music Group Sony Music Entertainment Google Abu Dhabi Media
Key people	Rio Caraeff (CEO)
Industry	Multimedia music
Services	Music management
Net income	US$ 150 million (2011)[1]
URL	vevo.com
Launched	December 8, 2009 (2009-12-08)
Current status	Active

Vevo, LLC (stylized vevo) is a joint venture music video website owned and operated by Universal Music Group, Google, Sony Music Entertainment, and Abu Dhabi Media.^[3] EMI Records licensed its content to the service before being purchased by UMG in 2012.^[4] It was launched on December 8, 2009.^[5] The videos on Vevo are syndicated across the web,^[6] with Google and Vevo sharing the advertising revenue.^[7]

Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and EMI Records. Warner Music Group was initially reported to be considering hosting its content on the service,^[8] but formed a rival alliance with MTV Networks.^[9]

The concept for Vevo was described as being a Hulu for music videos,^[7] with the goal being to attract more high-end advertisers.^[10] The site's other revenue sources include a merchandise store^[11] and referral links to purchase viewed songs on Amazon MP3 and iTunes.^[12] Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009.^[13] The site went live on December 8, 2009, and that same month became the number one most visited music site in the US,^[14] overtaking MySpace Music.^[15]

The VEVO web, mobile, tablet and connected TV platform is currently available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain, UK and US.^[16] The website was scheduled to go worldwide in 2010,^[17] but as of 25 June 2013^[update] it was still not available outside these countries.^[18] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.^[19] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."^[20] The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.^[21] On 16 April 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It is expected to be launched in six more European and Latin American countries in 2012.^[22] Vevo launched in South Africa in October 2012, becoming the first country in Africa to have the service.^[23] Vevo launched in Spain, Italy, and France on November 15, 2012.^[24] VEVO launched in The Netherlands on April 3, 2013 ^[25] and on May 17, 2013 also in Poland.^[26] In September 29, 2013 VEVO updated its iOS application that now includes launching in Germany.^[27]

Vevo is also available for a range of platforms including iOS, Android, Windows Phone, Kindle Fire, Google TV, Apple TV, Boxee, Roku and the Xbox 360.^[28][29]

On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is currently available only in the United States and Canada, with other countries to follow.^[30]

Versions of videos on Vevo with explicit content such as profanity may be edited. A company spokesperson stated: "Our censorship goal for launch was to keep everything clean for broadcast, 'the MTV version.'"^[31] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.^[31] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some videos are provided with an explicit version in addition to the censored version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.^[31]

Videos that have attained at least 100 million views are recognized with the mark of being "Vevo Certified".

• The artist with most number of certified videos is Rihanna (15).

• The first certified music video was "Girlfriend" by Avril Lavigne (December 3, 2009).

• The first certified lyric video was "Payphone" by Maroon5 featuring Wiz Khalifa.

• The first certified audio video was Get Lucky by Daft Punk featuring Pharrell Williams (August 2, 2013).

Artists with most certified videos

Rank	Artist	Number of certified videos	Ref.
1	Rihanna	15	[32]
2	Justin Bieber	11	[33]
3	Katy Perry	9	[34]
	Lady Gaga	9	[35]
4	Chris Brown	8	[36]
	Eminem	8	[37]
	One Direction	8	[38]
5	Black Eyed Peas	7	[39]
	David Guetta	7	[40]
	Shakira	7	[41]
6	Beyoncé	6	[42]
	Maroon 5	6	[43]
	Pitbull	6	[44]
	Taylor Swift	6	[45]

Videos to attain Vevo certification fastest

The current record is highlighted in green.

Music Video	Artist/s	Dates Covered	Total Number of Days	Ref.
"Wrecking Ball"	Miley Cyrus	September 9 – 15, 2013	6	[46]
"We Can't Stop"	Miley Cyrus	June 19 – July 26, 2013	37	[47]
"Love The Way You Lie"	Eminem ft Rihanna	August 5 – September 12, 2010	39

Top 10 most viewed music videos uploaded on VEVO

Rank	Title	Artist	Views
1	"Baby"	Justin Bieber ft Ludacris	922.128.723
2	"On the Floor"	Jennifer Lopez ft Pitbull	702.079.548
3	"Love the Way You Lie"	Eminem ft Rihanna	613.688.042
4	"Party Rock Anthem"	LMFAO ft Lauren Bennett and GoonRock	587.324.436
5	"Waka Waka (This Time for Africa)"	Shakira ft Freshlyground	565.938.173
6	"Bad Romance"	Lady Gaga	544.495.794
7	"Call Me Maybe"	Carly Rae Jepsen	506.213.348
8	"Danza Kuduro"	Don Omar ft Lucenzo	486.479.273
9	"Not Afraid"	Eminem	450.113.420
10	"What Makes You Beautiful"	One Direction	444.888.618

These videos have recorded the most number of views for their first 24 hours of release in Vevo. Nicki Minaj's "Stupid Hoe" was the first song known to break this record, and is referred to as the song that started this trend. Psy's "Gentleman" unofficially holds the record with 38.4 million from April 13 – 14, 2013.^[48] The reason Psy wasn't given the official Vevo record was this video was not part of the VEVO collection the day it was first released in YouTube.

The current record is highlighted in green.

Top 10 artists with most subscribers onto YouTube's VEVO channel

Rank	Artist	Subscribers
1	Rihanna	10.687.965
2	One Direction	9.090.248
3	Eminem	7.020.431
4	Justin Bieber	6.459.333
5	Taylor Swift	6.314.154
6	Katy Perry	6.117.914
7	David Guetta	4.458.087
8	Nicki Minaj	4.362.142
9	Adele	3.963.171
10	Pink	3.873.669

• Official website

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