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|launch = May 8, 1997
|launch = May 8, 1997
|closed date = February 13, 2011
|closed date = February 13, 2011
|picture format = [[480i]] ([[standard-definition television|SDTV]])<br>[[1080i]] ([[high-definition television|HDTV]])
|return = October 1, 2013 (3 weeks of premieres/returns)
| slogan = Go Go Go Go Go Go Go Go!<br>{{small|(May 8, 1997 – September 2, 2001)}}<br/>Where learning is powered by imagination<br>{{small|(September 3, 2001 – September 8, 2002)}}<br>Imagine and Learn {{small|(September 9, 2002 – February 13, 2011)}}
|picture format = [[480i]] ([[standad-definition television|SDTV]])<br>[[1080i]] ([[high-definition television|HDTV]])
| slogan = Go Go Go Go Go Go Go Go!<br>{{small|(May 8, 1997 – September 2, 2001)}}<br/>Where learning is powered by imagination<br>{{small|(September 3, 2001 – September 8, 2002)}}<br>Imagine and Learn {{small|(September 9, 2002 – February 13, 2011)}}<br>Let's Rock to Preschool!<br>{{smalll(October 1, 2013-present)}}
| country = [[United States]]
| country = [[United States]]
| language = [[English language|English]]
| language = [[English language|English]]
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==Programming==
==Programming==

===Current===
*[[Boohbah]] (2003 UK Series; October 10, 2013-present)
*[[Daniel Tiger's Neighborhood]] (2012 PBS Kids Show: October 5, 2013-present)
*[[Donald Duck Presents]] (1983-92; October 2, 2013 return)
*[[Good Morning, Mickey!]] (1983-92; October 6, 2013 return)
*[[Mickey Mouse (2013 TV series)|Mickey Mouse]]: the Series (October 3, 2013-present)
*[[Mickey Mouse Clubhouse]] (May 6. 2006-February 13, 2011; October 1, 2013 return)
*[[Welcome to Pooh Corner]] (April 18, 1983-March 1, 1986; October 1, 2013 return)
*[[Wild Kratts]]! (2011 PBS Kids Show) (October 7, 2013-present)

===Upcoming Shows===
*[[Baby Einstein]] (November 2, 2013)
*[[Peg + Cat]] (2013 PBS/9S Series: November 7, 2013)
*[[Ready, Steady, Wiggle!]] (October 19, 2013)

===Suggested Options===
{{main|List of programs broadcast by Playhouse Disney}}
{{main|List of programs broadcast by Playhouse Disney}}
{{see also|List of Disney Channel series#Playhouse Disney series|l1=List of Playhouse Disney series}}
{{see also|List of Disney Channel series#Playhouse Disney series|l1=List of Playhouse Disney series}}


===Programming History===
Playhouse Disney would broadcast 4:00 am to 2:00 pm ET (3:00 am to 1:00 pm CT) on weekdays, and from 4:00 am to 9:00 am ET, (3:00 am to 8:00 am CT) on weekends, each running a different schedule. They would feature 22-minute standard length shows, interspersed with short 3-5 minute shorts and music videos. Introducing each show were two monkey puppets, Ooh and Aah. Between these times, several commercials played during Playhouse Disney (though Disney Channel air regular commercials anyway), though short "promotional spots" did run every so often, such as often seen on [[Public Broadcasting Service|PBS]].<ref>{{cite web | title = Playhouse Disney schedule | url = http://tv.disney.go.com/playhouse/grown-ups/tvschedule.html | accessdate = 2007-10-28}}</ref> Between 4:00 and 6:00, when Playhouse Disney programs aired under the regular Disney Channel branding, there were commercials for Disney properties as there are for other Disney Channel programs.
Playhouse Disney would broadcast 4:00 am to 2:00 pm ET (3:00 am to 1:00 pm CT) on weekdays, and from 4:00 am to 9:00 am ET, (3:00 am to 8:00 am CT) on weekends, each running a different schedule. They would feature 22-minute standard length shows, interspersed with short 3-5 minute shorts and music videos. Introducing each show were two monkey puppets, Ooh and Aah. Between these times, several commercials played during Playhouse Disney (though Disney Channel air regular commercials anyway), though short "promotional spots" did run every so often, such as often seen on [[Public Broadcasting Service|PBS]].<ref>{{cite web | title = Playhouse Disney schedule | url = http://tv.disney.go.com/playhouse/grown-ups/tvschedule.html | accessdate = 2007-10-28}}</ref> Between 4:00 and 6:00, when Playhouse Disney programs aired under the regular Disney Channel branding, there were commercials for Disney properties as there are for other Disney Channel programs.



Revision as of 04:39, 3 October 2013

Playhouse Disney
CountryUnited States
HeadquartersBurbank, California
Programming
Language(s)English
Ownership
OwnerDisney-ABC Television Group
(The Walt Disney Company)

Playhouse Disney was a television block that aired on Disney Channel for programs aimed at entertaining preschool aged children. Playhouse Disney only aired as its own channel outside the United States. It was introduced in 1997 after Disney Channel's move to basic cable from premium cable, with a target audience of children ages 1–6. The block was rebranded as Disney Junior, Disney Channel's current preschool block, on February 14, 2011.

History

Playhouse Disney started on Disney Channel on May 8, 1997, under the Disney Channel name and kept its on-air graphics. However, it didn't use its actual on-screen logo until mid-2001. On July 27, 2001, it re-launched as Playhouse Disney with new graphics. On September 9, 2002, the block re-launched with a new logo (the same time Disney Channel did) and an animated yellow clay ball named "Clay" whose catchphrases are "It's true!" and "Are you with me?"

From 2001 until 2006, the programming announcer was actress Allyce Beasley. On January 1, 2007, it received substantial upgrades to its on-air presence. At this time, "Clay" was replaced by two monkey hosts, Ooh and Aah. Every summer since 2007, usually starting sometime in May, Playhouse Disney's end time on weekdays aired only four hours. Disney Channel original series are aired over this time slot during the change of lineup. On weekends, Playhouse Disney still aired six hours.

Disney Junior

File:LogoDisneyJunior.svg
Disney Junior

On May 26, 2010, Disney announced that Playhouse Disney would be renamed as Disney Junior. Playhouse Disney aired for the last time on February 13, 2011 with the last program to air was Mickey Mouse Clubhouse and the final short series being Handy Manny's School for Tools. After that, Disney aired an advertisement for Disney Junior, and then Ooh and Aah's daily sign-off. Ooh and Ahh continued on Disney Junior: The Channel every weekday morning at 10:55 am ET or 11:25 am ET.

On February 14, 2011, Disney Junior launched, in preparation to launch a 24/7 network for it on March 23, 2012.[1] It replaced Soapnet, owned by Disney, which has a subscriber base of 75 million viewers.[2][3] The first program to air was Little Einsteins with the episode "Fire Truck Rocket."[4][5][6]

Programming

Playhouse Disney would broadcast 4:00 am to 2:00 pm ET (3:00 am to 1:00 pm CT) on weekdays, and from 4:00 am to 9:00 am ET, (3:00 am to 8:00 am CT) on weekends, each running a different schedule. They would feature 22-minute standard length shows, interspersed with short 3-5 minute shorts and music videos. Introducing each show were two monkey puppets, Ooh and Aah. Between these times, several commercials played during Playhouse Disney (though Disney Channel air regular commercials anyway), though short "promotional spots" did run every so often, such as often seen on PBS.[7] Between 4:00 and 6:00, when Playhouse Disney programs aired under the regular Disney Channel branding, there were commercials for Disney properties as there are for other Disney Channel programs.

See also

References

  1. ^ Disney Junior acing frosh year, Variety, September 26, 2011
  2. ^ Disney Junior to Replace SOAPnet in 2012, Deadline Hollywood, May 26, 2010
  3. ^ SOAPnet Can Go Dark to Make Way for Disney Junior, Entertainment Weekly, May 26, 2010
  4. ^ "Doc McStuffins" Set for Disney, Variety.com, June 24, 2010
  5. ^ Disney Junior to Debut In February 2011 on Disney Channel, TV By the Numbers, November 5, 2010
  6. ^ Disney Junior Shifts Focus Away From Educational Programming, Hollywood Reporter, November 4, 2010
  7. ^ "Playhouse Disney schedule". Retrieved 2007-10-28.

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