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"Sleep It Off (song)" redirects here. For the song by John Vanderslice, see Dagger Beach.
Individual
EP by
Niki & Gabi
ReleasedJuly 27, 2018
Genre
  • Pop
  • electronic
  • EDM
Length20:04
Label
  • Self-released
  • DeMar Productions LLC
Producer
Singles from Individual
  1. "R U"
    Released: August 11, 2017
  2. "Sleep It Off"
    Released: June 29, 2018
  3. "Flowers" / "Let It Roar"
    Released: July 13, 2018

Individual (stylized in all caps) is the debut extended play (EP) by American duo Niki & Gabi, released independently on July 27, 2018. The EP features six original tracks composed and produced by Lyre, most of which have a EDM pop sound.[1][2] The EP charted at No. 14 on the Heatseekers Albums chart and No. 32 on the Independent Albums chart.

Background[edit]

Twin sisters Niki and Gabi started their career in 2010 following the creation of their YouTube channel, 00RemakeGirls.[3] Besides the comedy skits that were posted on that channel, the duo also posted covers of songs, and performed in several concerts.[3] They talked about their plans of releasing an album in the future.[4]

In 2016, the duo began working on their first extended play, and it was announced in 2017 that they would be releasing a five-track EP in November.[5][6] The lead single "R U" was released in August 2017.[7] "Sleep It Off" was released as the EP's second single in June 2018.[8] In an interview with Post Magazine, director Aaron Grasso talked about working on five music videos with Niki and Gabi, including "Sleep It Off" and "Let It Roar".[9]

The double singles "Let It Roar" and "Flowers" were released in July.[10] The song "Let It Roar" served as Niki's debut solo single, and its music video was released on July 20.[11] "Flowers" was a follow-up to Gabi's 2016 debut single "Ever After". Its music video was released on July 25, and it featured a guest appearance from American media personality Paris Hilton.[12]

Promotion[edit]

In December 2017, Lyre shared a photo of Niki & Gabi on their Instagram account, revealing that their EP would be released in 2018. An acoustic version of "R U" has been performed at SweetyHigh,[13] Popmania[14] and What's Trending.[15] It has also been performed live at the 2019 Streamy Awards.[16][17] In 2021, Niki invited Gabi to perform "R U" at her Gramercy Theatre concert.[18] It has also been included as a solo song in the setlist of Niki's 2022 Pink Kink & Punk Tour, in which she co-headlined with Kelsy Karter.[19] "R U" was featured in the 2018 film Life Size 2.

Niki & Gabi appeared on Genius' series 'Verified' and broke down the lyrics to "Make It Sting".[20] In December 2018, Niki performed "Let It Roar", "Anthem for the Judged" and a solo version of "Make It Sting" live at Billboard.[21] The songs "Out From Under You" and "Make It Sting" both received lyric videos. Following the cancellation of the Individual Tour, Niki & Gabi held a live concert at iPlay America in December 2018 to promote and perform songs from the EP, as well as other several solo songs.[22]

Chart performance[edit]

Chart performance for Individual
Chart (2018) Peak
position
Heatseekers Albums (Billboard)[23] 14
Independent Albums (Billboard)[24] 32

Track listing[edit]

All tracks are written by Gabriella DeMartino, and produced by Lyre, except where noted.[25]

No.TitleWriter(s)Producer(s)Length
1."R U"Nathan Cunningham • Marc Sibley • Stephani Nicole Jones • Brandon Treyshun CampbellSpace Primates2:57
2."Make It Sting"  3:15
3."Sleep It Off"  3:47
4."Flowers"  3:32
5."Let It Roar"Annalise Morelli 3:13
6."Out From Under You"  3:20
Total length:20:04

Personnel[edit]

  • Gabi DeMartino – vocals (1,2,3,4,6), songwriting (2,3,4,6)
  • Niki DeMar – vocals (1,2,3,5,6)
  • Alina Smith – production (2,3,4,5,6)
  • Elli Moore – production (2,3,4,5,6), songwriter (5)
  • Nathan Cunningham – production (1), songwriting (1)
  • Marc Sibley – production (1), songwriting (1)
  • Stephanie Jones – songwriting (1)
  • Brandon Campbell – songwriting (1)

References[edit]

  1. ^ "Sisterly YouTube Stars Niki And Gabi Announce Their Debut EP". www.tubefilter.com. 18 June 2018. Retrieved 2020-08-18.
  2. ^ "Niki & Gabi Confirm That a Full Album is Coming in 2019 (Exclusive)". Celeb Secrets. 2019-04-12. Retrieved 2021-06-02.
  3. ^ a b Olshansky, Clara (2020-10-21). "This Is How Niki And Gabi Started Their YouTube Channel". The List. Retrieved 2024-06-12.
  4. ^ lehighvalleylive.com, Lynn Olanoff | For (2014-06-15). "Bethlehem teens hit it big on YouTube with fashion channel". lehighvalleylive. Retrieved 2024-06-12.
  5. ^ "Fun Facts About YouTube Stars Niki and Gabi". www.sweetyhigh.com. Retrieved 2024-06-12.
  6. ^ "Niki & Gabi Answer Fan Questions! (Most Embarrassing Moments, Etc.) | Hollywire". YouTube. August 17, 2017.
  7. ^ "Fun Facts About YouTube Stars Niki and Gabi". www.sweetyhigh.com. Retrieved 2024-06-12.
  8. ^ "Niki & Gabi DeMartino Drop Debut Single 'Sleep It Off' Off Upcoming EP | TigerBeat". 29 June 2018. Retrieved 2020-08-18.
  9. ^ "Post Magazine - Music Video: Niki & Gabi — Sleep It Off & Let It Roar". www.postmagazine.com. Retrieved 2024-06-12.
  10. ^ Magazine, Grumpy (2018-10-18). "Niki and Gabi: On building their ever-growing online empire and embracing who they are". GRUMPY MAGAZINE. Retrieved 2024-06-12.
  11. ^ "WATCH IT: Niki DeMar "Let It Roar" (Aaron Grasso, dir.)". VideoStatic. Retrieved 2024-06-12.
  12. ^ "Niki & Gabi On Paris Hilton, Individuality, And Each Other". POPSTAR!. 2018-11-22. Archived from the original on 2018-11-22. Retrieved 2020-08-18.
  13. ^ SweetyHigh (2017-08-24). NIKI AND GABI Perform RU Live. Retrieved 2024-06-12 – via YouTube.
  14. ^ Popmania (2017-09-13). WATCH: Niki + Gabi DeMartino Perform 'RU' Live In Our Office. Retrieved 2024-06-12 – via YouTube.
  15. ^ What's Trending (2017-08-16). Niki & Gabi DeMartino PERFORM 'RU' ACOUSTIC | The Ear.ly Show. Retrieved 2024-06-12 – via YouTube.
  16. ^ Streamy Awards (2019-12-18). Niki and Gabi perform ‘RU’ | 2019 Streamys Premiere Awards. Retrieved 2024-06-12 – via YouTube.
  17. ^ Haring, Bruce (2019-12-14). "9th Annual Streamy Awards Honors 'Good Mythical Morning' As Show Of The Year". Deadline. Retrieved 2024-06-12.
  18. ^ Kayayan, Emily (2021-11-08). "Niki Demar Plays First-Ever Headlining Show At Gramercy Theatre in NYC – FOR THE PUNKS". Retrieved 2024-06-12.
  19. ^ "NIKI DEMAR Setlist at Cat's Cradle Back Room, Carrboro". setlist.fm. Retrieved 2024-06-12.
  20. ^ "Niki & Gabi Break Down "Make It Sting" On Genius' Series 'Verified'". Genius. Retrieved 2024-06-12.
  21. ^ "Billboard - Hey all, come take some time out of your Thursday with us and watch Niki and Gabi perform some original music live!". Facebook. 2018-12-14. Retrieved 2024-06-12.{{cite web}}: CS1 maint: url-status (link)
  22. ^ "YouTube Sensations Niki & Gabi To Perform Live at iPlay America". Freehold, NJ Patch. 2018-12-07. Retrieved 2024-06-12.
  23. ^ "Billboard Heatseekers Albums". Billboard. August 11, 2018.
  24. ^ "Billboard Independent Albums". Billboard. August 11, 2018.
  25. ^ BUILD Series (2018-09-12). Niki DeMartino & Gabi DeMartino Discuss Their "Individual" EP. Retrieved 2024-06-12 – via YouTube.
source: https://en.wikipedia.org/wiki/Individual_(EP)

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