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Ceer Motors
Native name
سير
Company typePrivate
IndustryAutomotive
Founded2 November 2022; 18 months ago (2022-11-02)
Founder
OwnerPublic Investment Fund
Websiteceermotors.com

Ceer Motors is an electric vehicle brand in Saudi Arabia.[1] It is the first EV brand in Saudi and includes Sedans and Sports Utility Vehicles (SUV's) for the GCC region.[2] Ceer Motors plans to distribute in Middle Eastern markets by 2025.[3][4][5] The brand name Ceer, translates to the Arabic word for "drive forward".[6]

History[edit]

Ceer Motors was formed through a partnership between the Saudi Public Investment Fund (PIF) and the Taiwanese contract manufacturer Foxconn.[7] Saudi Arabia's sovereign wealth fund is projected to partner with Apple Inc. to build a $9 billion facility that manufactures microchips, electric-vehicle components and other electronics.[8] The joint venture is part of an effort to diversify the Kingdom's economy apart from being oil-dependent, in line with the Saudi Vision 2030.[9][10][11]

The company will license component technology from BMW to use in the electric vehicle development process. Foxconn will develop the electrical architecture of the products.[12]

Investments[edit]

Ceer Motors is projected to contribute directly with over $150 million of foreign investment to the Kingdom and offer up to 30,000 direct and indirect job opportunities.[13] By 2034, Ceer Motors is expected to contribute $8 billion to Saudi Arabia's GDP.[14]

See also[edit]

References[edit]

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