| Industry | Online shopping |
|---|---|
| Founded | 2012 |
| Headquarters | Mumbai, India |
Key people | Rajesh Chokhani, Jayshree Nayak, Manish Deora, and Deepak Garg |
| Products | Sweet Couch |
| Website | http://www.sweetcouch.com |
Sweet Couch is an online shopping portal designed to serve consumers in India.[2][3][4][5] Sweet Couch is best known for providing a digital, online window shopping experience to consumers.[6][7][8][2] The company’s headquarters are in Mumbai, India.[2][9]
History
Rajesh Chokhani founded Sweet Couch in 2012 with Jayshree Nayak, Manish Deora, and Deepak Garg.[2] The website launched in September 2012, but opened to the public in January 2013.[6] Chokhani used his public savings to start the company.Cite error: The <ref> tag has too many names (see the help page). As of May 2013, Chokhani, Garg, and Deora run the technical side of the company, while Nayak and Meenakshi Soni handle marketing and content development.[5][10]
About
The website acts as a portal where products from a variety of online retailers web can be viewed simultaneously side-by-side.[11][7] This makes it possible for the consumer to have a window shopping experience while not being limited to one retailer or website at a time.[11]
Both businesses and consumers can add merchandise to Sweet Couch.[11] Consumers add products to Sweet Couch via its bookmark plug-in, Shop-Picker.[11][12][7][13][14][5][10] Shop-picker is compatible with Chrome, Safari and Firefox browsers.[11] While browsing the internet, users can add products they find to Sweet Couch via this plug-in.[11][8][15][10] Retailers can add their own products to the site by submitting a catalogue to Sweet Couch.[11] Sweet couch provides this service free of charge so that retailers of all sizes have an equal opportunity on the site.[11]
While browsing products, users have the ability to save items on a shopping list for later, or purchase them immediately. (ANG) (TECH) (CBJ) (YSP2) (YSP) When a user is ready to purchase a product, they are directed to the original retailer’s website to complete the purchase. (TECH2) (TECH) (EX)
Users can sign into Sweet Couch using their Google+ or Facebook account. (NXT) (CBJ) Once logged in, shoppers can share items via these social media sites. (NXT) Users can also share their shopping lists with friends, and browse friends’ shopping lists. (CB) (TECH) (CBJ) (YSP)
Sweet Couch also has a mobile site. (TECH2) (TECH) (GGG) (B2C) (CBJ) (SC)
External Links
References
- ^
{{cite web}}: Empty citation (help) - ^ a b c d Susan Wright (May 21, 2013). "Sweetcouch.com Brainchild Rajesh Chokhani Targets Online Window Shoppers in India". Investment Underground. Retrieved June 12, 2013.
- ^ Marv Dumon (May 22, 2013). "Mobile Shopping Taking Over Traditional Channels". Business 2 Community. Retrieved June 12, 2013.
- ^ "Zappos Adds Mobile Features on Apple iOS App". Global Good Group. Retrieved June 12, 2013.
- ^ a b c "The joys of window shopping brought online by Sweetcouch". Your Story. Retrieved June 12, 2013.
- ^ a b Naina Khedekar (April 13, 2013). "Sweetcouch, the latest online window shopping destination". Tech 2. Retrieved June 12, 2013.
- ^ a b c Tech Freak 2013 (MArch 12, 2013). "Review of Sweetcouch.com, an innovative shopping and online window shopping experience". Techulator. Retrieved June 12, 2013.
{{cite web}}: Check date values in:|date=(help)CS1 maint: numeric names: authors list (link) - ^ a b Lana Bandoim (May 28, 2013). "E-commerce Plugins for Online Shopping Continue to Expand". Yahoo! Voices. Retrieved June 12, 2013.
- ^ "American Online Spending Totals $200 Billion Annually". California Business Journal. May 27, 2013. Retrieved June 12, 2013.
- ^ a b c "Sweet Couch". YourStory. Retrieved June 12, 2013.
- ^ a b c d e f g h Anand Murali. "Wanna Go Window Shopping Sitting At Your Home? Try Sweet Couch". NextBigWhat. Retrieved June 12, 2013.
- ^ "Sweet Couch". Crunchbase. Retrieved June 12, 2013.
- ^ Cite error: The named reference
YVwas invoked but never defined (see the help page). - ^ "About Sweet Couch". Sweet Couch. Retrieved June 12, 2013.
- ^ Cite error: The named reference
YSP2"was invoked but never defined (see the help page).