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'''The Lumistella Company''' (founded in 2005)<ref>{{Cite web |last=sheath@mdjonline.com |first=Skyler Heath |date=2023-12-19 |title=Starlight, The Lumistella Company Deliver Holiday Cheer to Children’s Patients |url=https://www.mdjonline.com/neighbor_newspapers/starlight-the-lumistella-company-deliver-holiday-cheer-to-children-s-patients/collection_178eba92-9eba-11ee-a6d2-87b8586922d0.html |access-date=2024-01-10 |website=Marietta Daily Journal |language=en}}</ref> is a Christmas focused<ref>{{Cite web |last=Velit |first=Nadia |date=2023-06-13 |title=The Business of Believing: The Lumistella Company Brings the Magic of Christmas to Families Year Round |url=https://toybook.com/property-profile-the-lumistella-company/ |access-date=2024-01-10 |website=The Toy Book |language=en-US}}</ref> intellectual property company,<ref>{{Cite web |last=McInnis |first=Kaitlyn |title=Beaches Resorts Is Now Offering A Special Package For Your Kids’ Elf On The Shelf |url=https://www.forbes.com/sites/kaitlynmcinnis/2023/11/28/beaches-resorts-is-now-offering-a-special-package-for-your-kids-elf-on-the-shelf/ |access-date=2024-01-09 |website=Forbes |language=en}}</ref> headquartered in [[Atlanta|Atlanta, Georgia]].<ref name=":0">{{Cite web |title=The Lumistella Company {{!}} Rocket Licensing |url=http://www.rocketlicensing.com/clients/cca-and-b-llc/ |access-date=2024-01-09 |website=www.rocketlicensing.com}}</ref><ref name=":1">{{Cite web |last=PYMNTS |date=2023-12-16 |title=How Elf on the Shelf Co-Founder Turns Tradition Into Success |url=https://www.pymnts.com/news/retail/2023/how-elf-on-the-shelf-co-founder-turns-tradition-into-retail-success/,%20https://www.pymnts.com/news/retail/2023/how-elf-on-the-shelf-co-founder-turns-tradition-into-retail-success/ |access-date=2024-01-09 |language=en-US}}</ref>
'''The Lumistella Company''' (founded in 2005)<ref>{{Cite web |last=sheath@mdjonline.com |first=Skyler Heath |date=2023-12-19 |title=Starlight, The Lumistella Company Deliver Holiday Cheer to Children's Patients |url=https://www.mdjonline.com/neighbor_newspapers/starlight-the-lumistella-company-deliver-holiday-cheer-to-children-s-patients/collection_178eba92-9eba-11ee-a6d2-87b8586922d0.html |access-date=2024-01-10 |website=Marietta Daily Journal |language=en}}</ref> is a Christmas focused<ref>{{Cite web |last=Velit |first=Nadia |date=2023-06-13 |title=The Business of Believing: The Lumistella Company Brings the Magic of Christmas to Families Year Round |url=https://toybook.com/property-profile-the-lumistella-company/ |access-date=2024-01-10 |website=The Toy Book |language=en-US}}</ref> intellectual property company,<ref>{{Cite web |last=McInnis |first=Kaitlyn |title=Beaches Resorts Is Now Offering A Special Package For Your Kids' Elf On The Shelf |url=https://www.forbes.com/sites/kaitlynmcinnis/2023/11/28/beaches-resorts-is-now-offering-a-special-package-for-your-kids-elf-on-the-shelf/ |access-date=2024-01-09 |website=Forbes |language=en}}</ref> headquartered in [[Atlanta|Atlanta, Georgia]].<ref name=":0">{{Cite web |title=The Lumistella Company {{!}} Rocket Licensing |url=http://www.rocketlicensing.com/clients/cca-and-b-llc/ |access-date=2024-01-09 |website=www.rocketlicensing.com}}</ref><ref name=":1">{{Cite web |last=PYMNTS |date=2023-12-16 |title=How Elf on the Shelf Co-Founder Turns Tradition Into Success |url=https://www.pymnts.com/news/retail/2023/how-elf-on-the-shelf-co-founder-turns-tradition-into-retail-success/,%20https://www.pymnts.com/news/retail/2023/how-elf-on-the-shelf-co-founder-turns-tradition-into-retail-success/ |access-date=2024-01-09 |language=en-US}}</ref>


== History ==
== History ==
The founders of The Elf on the Shelf® brand, Chanda A. Bell<ref>{{Cite web |last=Pelletier |first=Ashley |date=2023-09-30 |title=The Lumistella Company Reveals Santaverse Storytelling World at Toy Fair |url=https://toybook.com/the-lumistella-company-santaverse-toy-fair-news/ |access-date=2024-01-10 |website=The Toy Book |language=en-US}}</ref> and Christa Pitts,<ref>{{Cite web |date=2023-10-11 |title=Lumistella and The Frozen Farmer partner to launch new frozen treat |url=https://www.foodbev.com/news/lumistella-and-the-frozen-farmer-partner-to-launch-new-frozen-treat/ |access-date=2024-01-09 |website=FoodBev Media |language=en-GB}}</ref> along with their mother Carol Aebersold, formed ''CCA & B, LLC'' in 2005.<ref>{{Cite web |last=Company |first=The Lumistella |title=The Magical Stories of Santa's North Pole Come to Life With the Launch of The Lumistella Company |url=https://www.prnewswire.com/news-releases/the-magical-stories-of-santas-north-pole-come-to-life-with-the-launch-of-the-lumistella-company-301113977.html |access-date=2024-01-10 |website=www.prnewswire.com |language=en}}</ref> Since then, the business has changed its name and is now known as The Lumistella Company.<ref>{{Cite web |date=2023-12-11 |title=Atlanta-based Lumistella Company's The Elf on the Shelf franchise observes the magic of Christmas year-round |url=https://www.wabe.org/the-lumistella-companys-elf-on-the-shelf-franchise-observes-the-magic-of-christmas-year-round-citylights/ |access-date=2024-01-09 |website=WABE |language=en-US}}</ref><ref>{{Cite web |title=Co-founder of company which owns The Elf On The Shelf brand explains its origins |url=https://news.sky.com/video/co-founder-of-company-which-owns-the-elf-on-the-shelf-brand-explains-its-origins-13030136 |access-date=2024-01-10 |website=Sky News |language=en}}</ref>
The founders of The Elf on the Shelf® brand, Chanda A. Bell<ref>{{Cite web |last=Pelletier |first=Ashley |date=2023-09-30 |title=The Lumistella Company Reveals Santaverse Storytelling World at Toy Fair |url=https://toybook.com/the-lumistella-company-santaverse-toy-fair-news/ |access-date=2024-01-10 |website=The Toy Book |language=en-US}}</ref> and Christa Pitts,<ref>{{Cite web |date=2023-10-11 |title=Lumistella and The Frozen Farmer partner to launch new frozen treat |url=https://www.foodbev.com/news/lumistella-and-the-frozen-farmer-partner-to-launch-new-frozen-treat/ |access-date=2024-01-09 |website=FoodBev Media |language=en-GB}}</ref> along with their mother Carol Aebersold, formed ''CCA & B, LLC'' in 2005.<ref>{{Cite web |last=Company |first=The Lumistella |title=The Magical Stories of Santa's North Pole Come to Life With the Launch of The Lumistella Company |url=https://www.prnewswire.com/news-releases/the-magical-stories-of-santas-north-pole-come-to-life-with-the-launch-of-the-lumistella-company-301113977.html |access-date=2024-01-10 |website=www.prnewswire.com |language=en}}</ref> Since then, the business has changed its name and is now known as The Lumistella Company.<ref>{{Cite web |date=2023-12-11 |title=Atlanta-based Lumistella Company's The Elf on the Shelf franchise observes the magic of Christmas year-round |url=https://www.wabe.org/the-lumistella-companys-elf-on-the-shelf-franchise-observes-the-magic-of-christmas-year-round-citylights/ |access-date=2024-01-09 |website=WABE |language=en-US}}</ref><ref>{{Cite web |title=Co-founder of company which owns The Elf On The Shelf brand explains its origins |url=https://news.sky.com/video/co-founder-of-company-which-owns-the-elf-on-the-shelf-brand-explains-its-origins-13030136 |access-date=2024-01-10 |website=Sky News |language=en}}</ref>


The Lumistella Company was established in 2005 following the release of ''The Elf on the Shelf: A Christmas Tradition'',<ref>{{Cite news |date=2023-12-20 |title=How the Elf on the Shelf Took Over Christmas |url=https://www.bloomberg.com/news/features/2023-12-20/the-company-behind-elf-on-the-shelf-s-christmas-domination |access-date=2024-01-09 |work=Bloomberg.com |language=en}}</ref>
The Lumistella Company was established in 2005 following the release of ''The Elf on the Shelf: A Christmas Tradition'',<ref>{{Cite news |date=2023-12-20 |title=How the Elf on the Shelf Took Over Christmas |url=https://www.bloomberg.com/news/features/2023-12-20/the-company-behind-elf-on-the-shelf-s-christmas-domination |access-date=2024-01-09 |work=Bloomberg.com |language=en}}</ref>
''The Elf on the Shelf''®,<ref>{{Cite web |last=Silberstein |first=Nicole |date=2023-12-14 |title=Elf on the Shelf Founder on the Brand’s Unlikely but Enduring Success |url=https://www.retailtouchpoints.com/topics/retail-innovation/elf-on-the-shelf-ceo-on-the-brands-unlikely-but-enduring-success |access-date=2024-01-10 |website=Retail TouchPoints |language=en-US}}</ref><ref>{{Cite web |last=Farmer |first=Frozen |title=The Lumistella Company and The Frozen Farmer Unveil a New Holiday Treat: The Elf on the Shelf® Santa's Cookies Ice Cream Line is Now Available at Your Grocer's Freezer |url=https://www.prweb.com/releases/the-lumistella-company-and-the-frozen-farmer-unveil-a-new-holiday-treat-the-elf-on-the-shelf-santas-cookies-ice-cream-line-is-now-available-at-your-grocers-freezer-301951800.html |access-date=2024-01-10 |website=www.prweb.com |language=en}}</ref> ''Elf Pets''®, and ''Elf Mates''™ are among the company's Christmas brands.<ref name=":0" /><ref>{{Cite web |last= |first= |date=2023-12-24 |title='The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf |url=https://nypost.com/2023/12/24/business/the-elf-on-the-shelf-brands-magical-story-started-with-co-founders-family-and-its-own-christmas-elf/ |access-date=2024-01-10 |language=en-US}}</ref>Over 28 million Scout Elves, Elf Pets, and Elf mates have been sold worldwide by The Lumistella Company since 2005.<ref name=":1" />
''The Elf on the Shelf''®,<ref>{{Cite web |last=Silberstein |first=Nicole |date=2023-12-14 |title=Elf on the Shelf Founder on the Brand's Unlikely but Enduring Success |url=https://www.retailtouchpoints.com/topics/retail-innovation/elf-on-the-shelf-ceo-on-the-brands-unlikely-but-enduring-success |access-date=2024-01-10 |website=Retail TouchPoints |language=en-US}}</ref><ref>{{Cite web |last=Farmer |first=Frozen |title=The Lumistella Company and The Frozen Farmer Unveil a New Holiday Treat: The Elf on the Shelf® Santa's Cookies Ice Cream Line is Now Available at Your Grocer's Freezer |url=https://www.prweb.com/releases/the-lumistella-company-and-the-frozen-farmer-unveil-a-new-holiday-treat-the-elf-on-the-shelf-santas-cookies-ice-cream-line-is-now-available-at-your-grocers-freezer-301951800.html |access-date=2024-01-10 |website=www.prweb.com |language=en}}</ref> ''Elf Pets''®, and ''Elf Mates''™ are among the company's Christmas brands.<ref name=":0" /><ref>{{Cite web |last= |first= |date=2023-12-24 |title='The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf |url=https://nypost.com/2023/12/24/business/the-elf-on-the-shelf-brands-magical-story-started-with-co-founders-family-and-its-own-christmas-elf/ |access-date=2024-01-10 |language=en-US}}</ref>Over 28 million Scout Elves, Elf Pets, and Elf mates have been sold worldwide by The Lumistella Company since 2005.<ref name=":1" />


The company collaborates with more than 80 partners globally and distributes branded goods in 24 countries across 5 continents.<ref name=":1" />
The company collaborates with over 80 partners globally and distributes branded goods in 24 countries across five continents.<ref name=":1" />


== References ==
== References ==
{{Reflist}}
{{Reflist}}

{{Authority control}}

[[Category:2005 establishments in the United States]]
[[Category:Companies based in Atlanta]]

Latest revision as of 14:56, 25 April 2024

The Lumistella Company (founded in 2005)[1] is a Christmas focused[2] intellectual property company,[3] headquartered in Atlanta, Georgia.[4][5]

History[edit]

The founders of The Elf on the Shelf® brand, Chanda A. Bell[6] and Christa Pitts,[7] along with their mother Carol Aebersold, formed CCA & B, LLC in 2005.[8] Since then, the business has changed its name and is now known as The Lumistella Company.[9][10]

The Lumistella Company was established in 2005 following the release of The Elf on the Shelf: A Christmas Tradition,[11] The Elf on the Shelf®,[12][13] Elf Pets®, and Elf Mates™ are among the company's Christmas brands.[4][14]Over 28 million Scout Elves, Elf Pets, and Elf mates have been sold worldwide by The Lumistella Company since 2005.[5]

The company collaborates with over 80 partners globally and distributes branded goods in 24 countries across five continents.[5]

References[edit]

  1. ^ sheath@mdjonline.com, Skyler Heath (2023-12-19). "Starlight, The Lumistella Company Deliver Holiday Cheer to Children's Patients". Marietta Daily Journal. Retrieved 2024-01-10.
  2. ^ Velit, Nadia (2023-06-13). "The Business of Believing: The Lumistella Company Brings the Magic of Christmas to Families Year Round". The Toy Book. Retrieved 2024-01-10.
  3. ^ McInnis, Kaitlyn. "Beaches Resorts Is Now Offering A Special Package For Your Kids' Elf On The Shelf". Forbes. Retrieved 2024-01-09.
  4. ^ a b "The Lumistella Company | Rocket Licensing". www.rocketlicensing.com. Retrieved 2024-01-09.
  5. ^ a b c PYMNTS (2023-12-16). "How Elf on the Shelf Co-Founder Turns Tradition Into Success". Retrieved 2024-01-09.
  6. ^ Pelletier, Ashley (2023-09-30). "The Lumistella Company Reveals Santaverse Storytelling World at Toy Fair". The Toy Book. Retrieved 2024-01-10.
  7. ^ "Lumistella and The Frozen Farmer partner to launch new frozen treat". FoodBev Media. 2023-10-11. Retrieved 2024-01-09.
  8. ^ Company, The Lumistella. "The Magical Stories of Santa's North Pole Come to Life With the Launch of The Lumistella Company". www.prnewswire.com. Retrieved 2024-01-10.
  9. ^ "Atlanta-based Lumistella Company's The Elf on the Shelf franchise observes the magic of Christmas year-round". WABE. 2023-12-11. Retrieved 2024-01-09.
  10. ^ "Co-founder of company which owns The Elf On The Shelf brand explains its origins". Sky News. Retrieved 2024-01-10.
  11. ^ "How the Elf on the Shelf Took Over Christmas". Bloomberg.com. 2023-12-20. Retrieved 2024-01-09.
  12. ^ Silberstein, Nicole (2023-12-14). "Elf on the Shelf Founder on the Brand's Unlikely but Enduring Success". Retail TouchPoints. Retrieved 2024-01-10.
  13. ^ Farmer, Frozen. "The Lumistella Company and The Frozen Farmer Unveil a New Holiday Treat: The Elf on the Shelf® Santa's Cookies Ice Cream Line is Now Available at Your Grocer's Freezer". www.prweb.com. Retrieved 2024-01-10.
  14. ^ "'The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf". 2023-12-24. Retrieved 2024-01-10.
source: https://en.wikipedia.org/w/index.php?title=The_Lumistella_Company&diff=prev&oldid=1220724761

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