Scentura Creations

Company type	Private
Industry	Multi-level marketing[1], perfume
Founded	1975
Headquarters	Chamblee, Georgia
Website	scenturacreations.com

Scentura also known as Scentura Creations is a perfume company based in the city of Chamblee, Georgia, within the Atlanta metropolitan area. The firm is a multilevel selling company which manufacturers inexpensive imitations of designer fragrances. Salespeople are sent out, often in pairs, to sell perfume door-to-door or in parking lots.^[1]

History

Larry Hahn is the founder of Scentura Creations. The company itself began in 1975 as W.M. Industries Inc. (WMI). WMI was a door-to-door retail business which sold products such as luggage, toys and perfume.

In a 1984 motivation film, Hahn described his early experience:

Fifteen years ago I slept in my car, and I had no finances, I had no education, and I just said one day, if I could hook myself to the proper vehicle to get a break in life and make some money, I would help other people.

In 1975, with loans from friends, Hahn purchased his first product: 31-piece sets of bakeware. For several years Hahn trained new recruits himself. By the 1980s there were thousands of distributors.

Johnny Whitworth, a distributor of Larry Hahn,^[2] left the company to start his own perfume company, World Perfume in Dallas, Texas.

Criticism

In 1999 Scentura Creations, Inc sued Daniel J. Long, a former distributor, for $31,236.44, the cost of perfume which had been delivered to distributors recruited by Long. In 2001, the Illinois Appellate Court ruled that the contract between Scentura and Long was a "pyramid sales scheme", violated the law and was unenforceable. The appellate court ruled that Long was not liable for products in the possession of other distributors.^[3]

Independent distributors recruit salespeople by placing classified advertisements in the employment section of the newspaper under the heading of "Management". Turnover tends to be very high.^[4][5] Training is from six to eight weeks.^{[citation needed]}

Sometimes, new salespeople are promised large salaries and are later disappointed to discover that the actual position has no salary and is a 100% commission job.^{[6][7][8][9][10][11][12]} The only income is from selling knock off perfume door-to-door or in parking lots.^[13] Employees are also sometimes encouraged by independent distributors to lie about the products they are selling.^[14][15] Scentura salespeople have been in trouble with police for soliciting without a permit.^{[16][17][18][19]}

Every manger and perfume salesperson must first sign an independent contract.^[13] Scentura representatives state that because these are independent contractors, Scentura is not responsible for either the ads or the tactics used by salespeople.^{[20][21][22][23]} Linda Fucci, a former administrative aide to Hahn and distributor, stated that "The independent contractor concept was preconceived before the first truck load was ordered in. It was already planned out before we ever opened up."^[2]

Scentura products are often sold in parking lots by salespeople who approach women and ask them to sniff a perfume sample. There is an urban legend that similar tactics were being used by thieves who, instead of using perfume, would have the victim inhale a substance (reportedly ether) which would render her unconscious, whereupon she would be robbed. Despite the fact that this legend is false, and there have been no credible reports of anyone being robbed in this way, sightings of Scentura salespeople in parking lots are often reported as evidence that this crime occurs. ^{[6][16][24][1]}

Nationwide media coverage on the company has tended to be overwhelmingly negative.^{[2][20][25][26][27][28][29][30][31][32][33][34][35][36][37][38]}

Notes

Further reading

• Richmond Times-Dispatch, Va., Consumer Watch Column 06/08/2002 Richmond Times-Dispatch (Richmond, Virginia).