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===PLNDR===
===PLNDR===
PLNDR.com is a Karmaloop website that features "flash-sales".<ref name="Inc" /> It was created to provide streetwear customers with an affordable way to purchase clothes and accessories. Customers receive daily emails and can log in to the website to see the details of sales. Each sale is unique and showcases brands for up to 72 hours.
[http://www.plndr.com/?r=1849699&utm_source=invite&utm_medium=referral&utm_campaign=personalurl PLNDR.com] is a Karmaloop website that features "flash-sales".<ref name="Inc" /> It was created to provide streetwear customers with an affordable way to purchase clothes and accessories. Customers receive daily emails and can log in to the website to see the details of sales. Each sale is unique and showcases brands for up to 72 hours.


===Miss KL===
===Miss KL===

Revision as of 08:08, 17 August 2013

Karmaloop
Type of site
Private
Founded2000
Headquarters
Boston
,
United States
No. of locationsThree; Boston, New York City and Nørresundby, Denmark
OwnerGreg Selkoe
URLwww.karmaloop.com

Karmaloop is a multi-platform web retailer, community style and media company specializing Verge Culture and streetwear ecommerce.[1] The Karmaloop family of sites includes online retailer Karmaloop, internet television station KarmaloopTV,[2] ladies-only site MissKL,[3] flash-sale site PLNDR,[4] online skateboard retailer Brick Harbor,[5] and independent marketplace Kazbah.[6]

History

In 2000 Greg Selkoe founded a small online retailer that catered to urban style and streetwear; Selkoe grew up following break dancing, graffiti art, and fashion.[7] Selkoe was inspired to initiate the venture while helping to garner advertising for a friend's DJ-culture zine in 1999. Selkoe realized that streetwear brands were only available in a few, select cities. His initial concept for Karmaloop was to provide universal reach for hard-to-find boutique streetwear brands[6]:

We noticed these emerging underground clothing lines. But most towns in America had only Old Navy, Gap, or Banana Republic stores. At the same time, a lot of celebrities, skaters, heroes of the culture like [hip-hop artists] Common and Mos Def were wearing these brands—they had terrific brand recognition. So I called them up and said, ‘You must be doing great—I’d like you to buy an ad in this DJ zine.’ They said, ‘We don’t have any money.’ So I would ask, ‘How can that be? With all these celebrities wearing your stuff?’ And the answer was, ‘Those people all live in New York or L.A. If you don’t live there, you can’t get this stuff.’ That was the genesis of the idea ... there were no resellers so you just couldn’t get hold of these brands. But the Internet provides universal reach ... Catalogs have existed for 100 years; an Internet catalog is more dynamic, more exciting, and more efficient.[8]

Since founding the company in his parents’ basement in Jamaica Plain, a neighborhood of Boston, Massachusetts, United States (U.S.), Selkoe has grown Karmaloop to include Karmaloop.com, KarmaloopTV.com, MissKL.com, PLNDR.com, BrickHarbor.com, Kazbah.com. The Karmaloop brick and mortar retail store on Newbury Street in Boston closed in 2011.[9][10] Selkoe attributes much of Karmaloop's competitive advantage to the company's unique strategy of featuring exclusive content from the beginning, creating an outlet for customers to purchase clothing and also experience the lifestyle of Verge Culture[11][12]. Karmaloop has also developed a Rep Program that consists of over 100,000 customer evangelists who represent Verge Culture nationwide[13].

Following the Boston Marathon bombing in April 2013, Karmaloop teamed up with Neff headwear to create Forever Boston tank tops.[14] Karmaloop also released Boston Strong t-shirts through their private label KLP. All proceeds from the sale of the tee were donated to the families of the bombing victims.[15] Selkoe explained, "Human beings are animals that live in a collective, and they need human contact and feed off each other's messages. These kind of messages of defiance and unity are important. People are moving towards rebuilding, and sending this message helps."[16]

Karmaloop Flagship Store

The Karmaloop flagship store was launched in 2005 in the heart of Boston’s famed Newbury Street shopping district as a way to bring the Karmaloop brand to the streets of its hometown[17]. The store carried exclusive products from top streetwear brands, as well as favorites from the site and limited edition items,[13] and was often used as a testing ground for new lines and products.[18]The Flagship Store underwent a major redesign in April 2009 to feature a fusion of Modern, Victorian, and Gothic elements. [19] In a 2010 interview, Selkoe revealed that the store “never made a penny”[7] and the flagship store closed in 2011.

2008 Election

During the 2008 presidential election Karmaloop registered thousands of voters in conjunction with Declare Yourself. Karmaloop also co-created a series of videos that were shown on KarmaloopTV for the “Why Wait?” campaign that encouraged young voters to vote early in states that allowed it.[19] Microsoft, Dim Mak Records, design firm House Industries, and film director Jason Pollock were also campaign partners.[20]

Selkoe and Karmaloop openly supported the Barack Obama candidacy. Selkoe also filmed a public service announcement for the Vote for Change website in which he encouraged young people to vote for Obama.[21]

Verge Culture

Verge Culture is the term used to define Karmaloop's lifestyle and demographic. Verge Culture refers to the first generation to grow up with the Internet, which is a group of people who are considered to be naturally collaborative, non-competitive, creative, and connected, defining themselves by their ideas[13]. This group of people is considered to be "early adopters" who communicate digitally to spread the latest trends in music, fashion, art, technology, and action sports. Verge Culture is the convergence of many different cultures[11].

Sites

Karmaloop TV

Karmaloop TV is Karmaloop's multi-platform broadband programming network that was launched in 2008 with a Premium Youtube Channel that launched in 2013. Grammy-winning musician and entrepreneur Pharrell Williams formerly served as Creative Director.[22]

The online video network broadcasts original programs and features on a weekly basis, and sources content from over twenty channels to cover trends in fashion, music, film, dance, gaming, sports, street art, technology, and social activism. The list of artists and personalities that have appeared on the network includes N.E.R.D., Lady Gaga, M.I.A., Swizz Beatz, Travie McCoy, Kim Kardashian, Damon Wayans Jr., Kid Cudi, A-Trak, Paul Rodriguez Jr., Greta Gerwig, Mac Miller, Bad Rabbits, Clinton Sparks, Karrueche Tran, Kendrick Lamar, Steve Aoki, and Zeds Dead[23].

In 2012, Karmaloop TV teamed up with Mad Decent to direct and produce the music video for Diplo's single, "Express Yourself" featuring Nicky Da B[24]. The video features a specific type of dancing called twerking that involves a person shaking their upper hips and lower hips in an up and down bouncing motion. Several instances of twerking in the "Express Yourself" video are done upside-down. The "Express Yourself" video went viral and it became a fad for young adults to post photos of themselves twerking on social media with the hashtag #EXPRESSYOURSELF [25][26]. Diplo even held a contest to find the best twerking photo online[27]. In 2012, MTV Hive stated that "Express Yourself" in conjunction with "Pop That" by French Montana, made twerking the most popular dance move since the Dougie[28].

PLNDR

PLNDR.com is a Karmaloop website that features "flash-sales".[29] It was created to provide streetwear customers with an affordable way to purchase clothes and accessories. Customers receive daily emails and can log in to the website to see the details of sales. Each sale is unique and showcases brands for up to 72 hours.

Miss KL

MissKL.com is Karmaloop's ladies-only site that serves at a platform for Karmaloop's female customers and was launched in September 2012. The launch of Miss KL was celebrated with a party held at The Box, which is a multi-performance theater located in New York City's Lower East Side Neighborhood. The party was sponsored by Hennessy and featured a performance by Wanda Jackson. Attendees included Karmaloop Founder and CEO Greg Selkoe, model Andrej Pejic, Rembrandt Duran of ADEEN, Leah McSweeney, and representatives from several brands carried by Miss KL such as UNIF, BOTB by Hellz Bellz, and Motel[30].

Each month, Miss KL chooses one person to feature as that month's "This Miss KL". Past features have included Wynter Gordon, Jeffree Star, Nina Sky, Tokimonsta, and more[31] .

Brick Harbor

Brick Harbor is Karmaloop's online skateshop that is operated 100% by skaters and carries apparel, footwear, and hard goods from brands such as Adidas, Brixton, LRG, Hurley, Vans and more[32]. Brick Harbor features it's own skate team, composed of Skaters such as Dennis Busenitz, Jack Curtin, Gino Iannucci, Jake Johnson, PJ Ladd, Daewon Song, Ishod Wair, and Stevie Williams [33].

Kazbah

Kazbah is Karmaloop's Independent Street Market Founded in 2006. Kazbah offers an exclusive channel for up-and-coming, independent brands to sell their items to Karmaloop customers online[34].

Brands

As of 2013, Karmaloop sells over 500 brands, such as BLVCK SCVLE, HERSCHEL SUPPLY, Jeffrey Campbell, Obey, Wildfox, Tripp NYC, 10 Deep, RVCA, WeSC, Vans, SUPRA, ORISUE, Free People, UNIF, Crooks and Castles, Diamond Supply Co., Altamont, LRG, KR3W, and HUF.[35] [36]

As of January 2012, Karmaloop owns eleven private label clothing brands, which it also distributes: Amongst Friends, Advocate, KLP, Orisue, Pilot Licensing, Society Original Products, Sons of Liberty, Spool & Thread, and VGB.[37]

Traffic

As of 2013, Karmaloop.com receives 4.5 million unique visitors a month, was ranked the 1,980th most visited website in the U.S. by Alexa.com,[38] and has a widespread global network that includes an opt-in email list of over 950,000 people.[39] Karmaloop grew 81% in 2011 and generated $130 million in revenue[40]. The company also utilizes its 100,000-member global Karmaloop Rep Program[6] to drive online sales and build brand loyalty.

Press

Karmaloop has been featured in publications and on sites such as Entrepreneur,[41], USA Today,[9] The Boston Globe[1] Business Week[42], Boston Business Journal[43][44], Boston Magazine[45], MTV[46][47], Complex[48], Vibe[49], Nylon Magazine[50], INC.[11], Hypebeast[40], Reuters[51], and more. Karmaloop was ranked number 359 on trade magazine Internet Retailer's "2008 Top 500 Guide".[9]

Breakfast Club Partnership

In May 2013, Karmaloop began its partnership with WWPR-FM New York’s Power 105.1’s The Breakfast Club featuring hosts DJ Envy, Angela Yee, and Charlamagne Tha God.  Interviews and celebrity appearances on the Breakfast Club during this time have included Jay-Z, Ludacris, Big Sean, Prodigy,Master P, Cymphonique, Hannibal Buress, Wale, Papoose, Iggy Azalea, J.Cole Flo Rida, Robin Thicke, Tech N9ne, Nick Cannon, Mario, and Ace Hood [52].

Verge Campus Tour

In April and May 2013, Karmaloop, along with Neff Headwear, presented the Verge Campus Tour with performances by Kendrick Lamar, Steve Aoki, Bad Rabbits, 5 & a Dime, and Brek.One[53].  The tour took place at 27 college campuses in 30 days including schools such as SUNY Buffalo, Florida State University, Emory University, Georgia State University, and more[54].  Additional sponsors included eMuze, Creative Recreation, and Mazda[55].  

The Verge Campus Tour was covered by various media outlets including Pollstar[56], Billboard[57], and Pitchfork[58].

Livestream Events

On Cyber Monday, November 26th, 2012, Karmaloop held its first interactive livestream broadcast from its headquarters in Boston, MA's Back Bay Neighborhood. The livestream, called “Cyber Kam Monday” was hosted on Karmaloop.com and allowed users to log on and chat with live models on 2 different cameras to win product, discounts, and gift codes. The entire stream lasted for a full 24 hours[59] [60] . 

On Green Monday, December 10th, 2012, Karmaloop held its second interactive live stream called “The Freakathon”.  The Freakathon lasted from noon to 3:00AM on December 11th and was a variety show that was hosted by Karmaloop TV personalities Carissa Rossi, LIL INTERNET, and Sameer Naseem, and included performances by Travie McCoy, Clinton Sparks, and a DJ set by Tokimonsta.  Appearances were made by Bad Rabbits, Bun B, Dapwell and Greg Selkoe.  During the Freakathon, users engaged on Twitter, Instagram and could call into the studio to chat with performers and win product or gift codes[61][62]. 

On Thursday, December 27th, 2012, Karmaloop held its third interactive livestream titled, “Deals Gone Wild”[63]. “Deals Gone Wild” lasted 12 hours and was hosted by Andy Milonakis,Brooke Candy, Greg Selkoe, and Karmaloop TV Personalities[64]. 

On Thursday, May 9th, 2013,Karmaloop hosted its 3rd Freakathon titled “Freakathon NYC”, which was broadcasted live from an undisclosed warehouse location in the DUMBO neighborhood of Brooklyn, NY.  “Freakathon NYC” was hosted by rapper Riff Raff [65] and Karmaloop TV personalities and featured performances by Wynter Gordon, World’s Fair, Flatbush Zombies, Chippy Nonstop,Chase n Cashe, Lakutis, Black Dave, Jahan Lennon, A$AP Ant, Kris Kasanova, and Ken Rebel.  Appearances were made by Greg Selkoe, VH1’s Black Ink, and Bun B[66].

Greg Selkoe

Prior to launching Karmaloop, Selkoe received his undergraduate degree from Rollins College in Winter Park, Florida, U.S. Upon returning to Massachusetts, Selkoe continued his education at the Kennedy School of Government at Harvard University and completed a Masters in Public Policy.[1] After graduating from Harvard, Selkoe worked as an urban planner for the Boston Redevelopment Authority (BRA), established by the City of Boston.[67]

As of May 2012, Selkoe lives in Boston, Massachusetts with his wife Dina, who is co-owner of Karmaloop, and their daughter. In relation to his decision to remain in Boston, Selkoe explained in a 2012 Inc.com interview: "I wanted to stay in Boston. It's my hometown; plus, there are a lot of really smart kids coming out of the universities here, so we grab them before they go anywhere else."[29]

References

  1. ^ a b c Liza Weisstuch (March 20, 2008). "In the loop". Boston Globe. Retrieved June 16, 2013.
  2. ^ Sheila Shayon (September 23, 2011). "Can KarmaloopTV become the MTV of the Hip-Hop Generation?". brandchannel. brandchannel. Retrieved June 16, 2013.
  3. ^ Elena (February 21, 2013). "Recent Fad for Girls Fashion". Shades of Summer Boutique. Wordpress. Retrieved June 16, 2013.
  4. ^ Accessories Staff (October 31, 2012). "Vote Drive: Flash Sale Site Seeks Social Media Feedback on New Brands". Accessories: The Voice of the Industry. Business Journals, Inc. Retrieved June 16, 2013.
  5. ^ Sam Laird (April 3, 2012). "Brick Harbor Aims to Give Skateboarding a New Digital Home [EXCLUSIVE]". Mashable. Mashable. Retrieved June 16, 2013.
  6. ^ a b c Jian Deleon (February 29, 2012). "Interview: Making It In America With Karmaloop CEO Greg Selkoe". Complex Style. Complex Media. Retrieved June 16, 2013.
  7. ^ a b Lisa van der Pool (May 6, 2010). "Online streetwear retailer Greg Selkoe finds his groove". Boston Business Journal. American City Business Journals. Retrieved June 16, 2013.
  8. ^ "Karmaloop". Harvard Magazine. Harvard Magazine Inc. December 14, 2012. Retrieved June 16, 2013.
  9. ^ a b c Jayne O'Donnell (October 12, 2008). "Karmaloop founder keeps ear to street to sell cool clothes". USA Today. Retrieved June 16, 2013.
  10. ^ "Karmaloop and the Verge culture". ADventures Boston. ADventures Boston. October 18, 2012. Retrieved June 16, 2013.
  11. ^ a b c Inc.com The ADHD CEO: Greg Selkoe, Karmaloop; Liz Welch, May 2012.
  12. ^ Jordan Chalifoux (November 4, 2007). "Karmaloop". Format Mag. Format Mag Urban Art Fashion. Retrieved June 16, 2013.
  13. ^ a b c Young Entrepreneur, Karmaloop's Greg Selkoe on Social Media & the Verge Culture. Maria Muto-Porter, 2012.
  14. ^ neff headwear
  15. ^ https://www.patroneer.com/204587/karmaloop/boston-strong-help-support-the-victims-of-the-boston-marathon-tragedy
  16. ^ Eleazar David Melendez; Kim Bhasin (April 23, 2013). "'Boston Strong' Merchandise Rushed To Market As Americans Eager To Wear Their Solidarity". The Huffington Post. Retrieved June 16, 2013.
  17. ^ Josh Spear (December 2, 2005). "Karmaloop Store Opening". Josh Spear. Josh Spear. Retrieved June 16, 2013.
  18. ^ Rachel Baker (June 19, 2008). "Night Lines: The Karmaloop Relaunch Bash". Boston Magazine. Metrocorp, Inc. Retrieved June 16, 2013.
  19. ^ a b [1]1[2] Anthem Magazine October 7, 2008[dead link] Cite error: The named reference ":5" was defined multiple times with different content (see the help page).
  20. ^ Evolutionary Media Group (October 8, 2008). "Declare Yourself Launches 'Why Wait?' Campaign Encouraging Young People to Vote Early" (Press release). Reuters. Retrieved June 16, 2013.
  21. ^ obeychange (November 3, 2008). "Greg Selkoe on Vote for Change" (Video upload). YouTube. Google, Inc. Retrieved June 16, 2013.
  22. ^ Associated Press (May 10, 2011). "Pharrell Williams Named Creative Director of Karmaloop TV Network". Billboardbiz. Billboard. Retrieved June 16, 2013.
  23. ^ KarmaloopTV, KarmaloopTV Categories: Music,
  24. ^ Karmaloop TV, Diplo - Express Yourself Ft. Nicky Da B
  25. ^ Andrew Lasane, The 50 Hottest Diplo #ExpressYourself Photos of 2012, Complex.com
  26. ^ 15 Pictures of People Twerking it for Diplo's Express Yourself, BuzzFeed
  27. ^ Diplo's #ExpressYourself Contest Winners!, Mad Decent, MadDecent.com
  28. ^ Jeff Weiss, 2012: The Year We All Got Ratchet, MTVHive.
  29. ^ a b Liz Welch (May 1, 2012). "The ADHD CEO: Greg Selkoe, Karmaloop". Yahoo! Small Business Advisor (from Inc.com). Yahoo! Inc. Retrieved June 16, 2013.
  30. ^ Miss KL Blog, Recapping the Miss KL Launch Party Dinner in NYC, September 2012.
  31. ^ Miss KL, Miss KL of the Month, MissKL.com.
  32. ^ Brick Harbor,
  33. ^ Brick Harbor Team,
  34. ^ About Kazbah,
  35. ^ About Karmaloop
  36. ^ http://karmaloop.com/brands
  37. ^ "Karmaloop.com Shows 81% Growth for 2011, with Revenues Topping $130 Million" (Press release). PR Newswire. UBM plc. January 11, 2012. Retrieved June 16, 2013.
  38. ^ "karmaloop.com". Alexa. Alexa Internet, Inc. 2013. Retrieved August 9, 2013.
  39. ^ "Greg Selkoe". The Huffington Post. June 16, 2013. Retrieved June 16, 2013.
  40. ^ a b Hypebeast. Hypebeeast Tade: Greg Selkoe - CEO/Founder of Karmaloop.com and Karmaloop TV. February 1st, 2012.
  41. ^ [3] Entrepreneur. 2008[dead link]
  42. ^ Amy Barrett (December 24, 2006). "True Believers". Bloomberg Business Week. Bloomberg L.P. Retrieved June 16, 2013.
  43. ^ Boston Business Journal, In Brief: Karmaloop adds video production
  44. ^ Kyle Alspach, Boston Business Journal, Karmaloop, eMuze plan fashion showcase event for Boston, March 7th, 2013
  45. ^ Edith Zimmerman, Boston Magazine, Urban Legends. December 2007
  46. ^ Gaby Wilson, A$AP Rocky Official Tees Now Available at Karmaloop, 11.2.2012
  47. ^ Gaby Wilson, MTV. Cop 'Ratchet' Earrings Like Beyonce and Lady Gaga Thanks to Melody Ehsani x Karmaloop Collaboration. January 18th, 2013.
  48. ^ Teofilo Killip, Complex. Karmaloop Covers Verge Culture in Newly Redesigned KarmaloopTV Website. April 18th, 2012
  49. ^ Keenan Higgins, Vibe. V Exclusive! Karmaloop CEO, Greg Selkoe Talks 'Entrepreneur of the Year Award' Win & Future Boston Alliance. July 10th, 2012
  50. ^ Nylon Magazine, 12 Days of DIY x Miss KL. December 2012.
  51. ^ Reuters. Global Youth Culture and ECommerce Powerhouse Karmaloop, Inc. Launches Full Service Production Company Karmaloop Media. November 14th, 2012.
  52. ^ The Breakfast Club
  53. ^ VergeCampus, Youtube. The Verge Campus Tour Featuring Kendrick Lamar and Steve Aoki. April 10th, 2013.
  54. ^ Verge Campus Tour. Tour Dates.
  55. ^ Verge Campus Tour. Sponsors.
  56. ^ Pollstar. Bad Rabbits Invade Summer Touring Season. May 9th, 2013.
  57. ^ Erika Ramirez, Billboard. Kendrick Lamar Talks 'B-tch Don't Kill My Vibe' Video with Jay-Z, James Blake Collab & SXSW. March 22nd, 2013
  58. ^ Jenn Pelly, Pitchfork. Kendrick Lamar Announces Tour, Will Appear on Remix of Miguel's "How Many Drinks". March 29th, 2013.
  59. ^ Karmaloop.com. Cyber Kam Monday 2012
  60. ^ Steve Annear, BostInno. Karmaloop Hires Webcam Strippers to Livechat for 'Titillating' Cyber Monday Campaign. November 26th, 2012.
  61. ^ Globe News Wire (Press Release). Karmaloop.com CEO Greg Selkoe Announces that He's Lost His Mind; He's About to Host a Telethon Style Livestream, but Instead of Soliciting Money, He's Giving Money Away. December 10th, 2012.
  62. ^ Ed Carrasco, New Media Rock Stars. Live Now: Karmaloop hosts "Freak-a-thon" Live Stream Featuring Bun B and Travie McCoy. December 10th, 2012.
  63. ^ Patroneer. Streaming Live - RIGHT NOW! Deals Gone Wild.
  64. ^ KamaloopTV. Deals Gone Wild Live Stream Recap (Karmaloop).
  65. ^ Riff Raff Nation. Karmaloop Freakathon II - Freak York with Special Host Riff Raff of Mad Decent. May 9th, 2013.
  66. ^ Tolisa Abrams, You Heard That New. Tune In to Karmaloop's Freak-a-Thon Live Stream Tonight at 8pm. May 9th, 2013.
  67. ^ Mary Wagner (May 29, 2009). "Hip-Hop Shop". Internet Retailer. Vertical Web Media. Retrieved June 16, 2013.

source: https://en.wikipedia.org/w/index.php?title=Karmaloop&diff=568903866&oldid=568844919

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