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Reoragnised existing content. Created 'history' section containing details of launch response. Expanded lead. Demoted the list sections. Removed banners re lead and criticism
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{{Cite check|date=February 2015}}
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{{update|inaccurate=y|date=February 2015}}
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'''Apple Maps''' is a [[web mapping|mapping]] service application developed by [[Apple Inc.]] for its [[iOS]] and [[OS X]] operating systems. It allows [[turn-by-turn navigation]] by car or walking including re-routing, and night mode.
'''Apple Maps''' is a [[web mapping|mapping]] service application developed by [[Apple Inc.]] for its [[iOS]] and [[OS X]] operating systems. It allows [[turn-by-turn navigation]] by car or walking including re-routing, and night mode. It is the default mapping application for [[iPhone]], [[iPad]] and Apple computers.


Introduced in 2012, it replaced [[Google Maps]] which had been the default mapping application on Apple products. It's release was met with considerable criticism due to many errors. By September 2013 Apple Maps was used by 4 times as many iPhone users and the optional downloadable Google Maps alternative.
==Background==
The Maps application has been featured on the [[iOS]] (previously [[History of iOS|iPhone OS]]) operating system since the release of the first-generation [[iPhone (original)|iPhone]] on June 29, 2007, and was powered by [[Google Maps]] from then until September 19, 2012.<ref name="NYT iphone meets most hype">{{cite news|title=The iPhone Matches Most of Its Hype|url=http://www.nytimes.com/2007/06/27/technology/circuits/27pogue.html?pagewanted=all|work=[[The New York Times]]|author=Pogue, David|authorlink=David Pogue|date=June 27, 2007|accessdate=September 26, 2012}}</ref> A new version was announced by [[Scott Forstall]] at [[Apple Worldwide Developers Conference|WWDC 2012]] keynote on June 11, 2012 that would use Apple's own mapping system with data provided by a number of providers instead of Google Maps,<ref name="maps providers 1">{{cite web|url=http://gspsa21.ls.apple.com/html/attribution.html|title=Acknowledgements|publisher=[[Apple Inc.]]|date=November 7, 2012|accessdate=December 16, 2012}}</ref><ref name="inc.com companies behind maps 1">{{cite web|url=http://www.inc.com/eric-markowitz/start-ups-behind-the-new-apple-maps.html|title=Meet 3 Start-ups Behind Apple's New Maps|author=Markowitz, Eric|date=June 12, 2012|accessdate=December 16, 2012}}</ref> mainly through Dutch manufacturer of navigation systems [[TomTom]],<ref name="announce">{{cite news|title=Apple Updates Laptops and Mobile Software|url=http://www.nytimes.com/2012/06/12/technology/apple-overhauls-mac-computers-and-introduces-new-mobile-operating-system.html|work=The New York Times|author=Chen, Brian X. & Wingfield, Nick|date=September 11, 2012|accessdate=September 23, 2012}}</ref> and a Chinese mapping company specifically for just the Chinese market version, [[AutoNavi]].<ref name="WSJ maps for china">{{cite news|url=http://blogs.wsj.com/chinarealtime/2012/09/26/apple-built-special-version-of-maps-for-china|title=Apple Built Special Version of Maps for China|publisher=China Real Time Report|date=September 26, 2012|agency=Wall Street Journal|accessdate=November 16, 2012}}</ref>


==History==
On June 10, 2013, at the [[Apple Worldwide Developers Conference]], [[Craig Federighi]] announced that Maps would also be provided with [[OS X Mavericks]] in late 2013.<ref name="appleinsider maps on OSX Mavericks">{{cite web|url=http://appleinsider.com/articles/13/06/10/maps-ibooks-icloud-keychain-coming-to-os-x-mavericks|title=Maps, iBooks, iCloud Keychain coming to OS X Mavericks|publisher=AppleInsider|date=June 10, 2013}}</ref><ref name="apple mavericks maps">{{cite web|url=http://www.apple.com/osx/preview/#maps|title=OS X Mavericks - Do even more with new apps and new features.|publisher=Apple Inc.}}</ref>
===Background===
Prior to the release of Apple Maps, the default mapping application for [[iOS]] (previously [[History of iOS|iPhone OS]]) operating system had been [[Google Maps]].


A new version was announced by [[Scott Forstall]] at [[Apple Worldwide Developers Conference|WWDC 2012]] keynote on June 11, 2012 that would use Apple's own mapping system with data provided by a number of providers instead of Google Maps,<ref name="maps providers 1">{{cite web|url=http://gspsa21.ls.apple.com/html/attribution.html|title=Acknowledgements|publisher=[[Apple Inc.]]|date=November 7, 2012|accessdate=December 16, 2012}}</ref><ref name="inc.com companies behind maps 1">{{cite web|url=http://www.inc.com/eric-markowitz/start-ups-behind-the-new-apple-maps.html|title=Meet 3 Start-ups Behind Apple's New Maps|author=Markowitz, Eric|date=June 12, 2012|accessdate=December 16, 2012}}</ref> mainly through Dutch manufacturer of navigation systems [[TomTom]],<ref name="announce">{{cite news|title=Apple Updates Laptops and Mobile Software|url=http://www.nytimes.com/2012/06/12/technology/apple-overhauls-mac-computers-and-introduces-new-mobile-operating-system.html|work=The New York Times|author=Chen, Brian X. & Wingfield, Nick|date=September 11, 2012|accessdate=September 23, 2012}}</ref> and a Chinese mapping company specifically for just the Chinese market version, [[AutoNavi]].<ref name="WSJ maps for china">{{cite news|url=http://blogs.wsj.com/chinarealtime/2012/09/26/apple-built-special-version-of-maps-for-china|title=Apple Built Special Version of Maps for China|publisher=China Real Time Report|date=September 26, 2012|agency=Wall Street Journal|accessdate=November 16, 2012}}</ref> On June 10, 2013, at the [[Apple Worldwide Developers Conference]], [[Craig Federighi]] announced that Maps would also be provided with [[OS X Mavericks]] in late 2013.<ref name="appleinsider maps on OSX Mavericks">{{cite web|url=http://appleinsider.com/articles/13/06/10/maps-ibooks-icloud-keychain-coming-to-os-x-mavericks|title=Maps, iBooks, iCloud Keychain coming to OS X Mavericks|publisher=AppleInsider|date=June 10, 2013}}</ref><ref name="apple mavericks maps">{{cite web|url=http://www.apple.com/osx/preview/#maps|title=OS X Mavericks - Do even more with new apps and new features.|publisher=Apple Inc.}}</ref>
{{refimprove section|date= December 2014}}

Apple Maps was released on 19 September 2012.<ref name="NYT iphone meets most hype">{{cite news|title=The iPhone Matches Most of Its Hype|url=http://www.nytimes.com/2007/06/27/technology/circuits/27pogue.html?pagewanted=all|work=[[The New York Times]]|author=Pogue, David|authorlink=David Pogue|date=June 27, 2007|accessdate=September 26, 2012}}</ref>

===Early bugs===
Upon the release of the new version on September 19, 2012,<ref name="cnet iOS 6 download">{{cite news|title=Apple's iOS 6 release date: Start your downloads on Sept. 19|url=http://news.cnet.com/8301-13579_3-57510600-37/apples-ios-6-release-date-start-your-downloads-on-sept-19|accessdate=September 19, 2012|publisher=CNET|date=September 19, 2012|author=Donna Tam}}</ref> many users and commentators were critical of the app for a variety of reasons ranging but not limited to improper labeling of places to unmapped roads.<ref name="macworld maps fails to impress">{{cite web|url=http://www.macworld.co.uk/ipad-iphone/news/?newsid=3382583&pagtype=allchandate|title=Apple's iOS 6 Maps app fails to impress, users want Google Maps back|publisher=[[Macworld]]|date=September 1, 2012|accessdate=September 21, 2012|author=Allsopp, Ashleigh}}</ref> Users complained about the errors it contained.<ref name="emirates maps errors">{{cite news|url=http://www.emirates247.com/business/technology/apple-s-new-map-system-riddled-with-errors-2012-09-20-1.476398|title=Apple's new map system riddled with errors|agency=[[Agence France-Presse]]|publisher=Emirates 24/7|date=September 20, 2012|accessdate=September 21, 2012}}</ref> 3D views appearing in Maps were also distorted in some cases though still better than in Google's 3D maps at the same locations, with iconic constructions like the [[Brooklyn Bridge]] seeming to be collapsed or impossibly built.<ref name="heavy.com maps iOS 6 fails">{{cite web|url=http://www.heavy.com/news/2012/09/apple-ios-6-maps-fails|title=Apple iOS 6 Maps Fails|publisher=Heavy|date=September 2012|accessdate=June 6, 2013|first=Eitan|last=Levine}}</ref> Drivers heading to [[Fairbanks International Airport]] in [[Fairbanks, Alaska]] were instructed to drive onto an airport taxiway located directly across from the runway, which is used by aircraft on a regular basis.<ref>{{cite web|last=Cole |first=Dermot |url=http://www.alaskadispatch.com/article/20130924/iphone-map-app-directs-fairbanks-drivers-airport-taxiway |title=iPhone map app directs Fairbanks drivers onto airport taxiway |publisher=Alaska Dispatch |date=September 24, 2013 |accessdate=September 26, 2013}}</ref> [[Victoria Police]] in [[Australia]] advised travellers against using the application to get directions to the remote town of [[Mildura]].Police noted that several motorists required rescuing after following incorrect directions off the highway into the park, referring to is as a "potentially life-threatening issue".<ref name="vicpolice maps problem">{{cite web|url=http://vicpolicenews.com.au/more-news/11081-police-concerned-with-apple-ios-6-mapping-system.html|title=Police concerned with Apple iOS 6 mapping system|publisher=Victoria Police|date=December 10, 2012|accessdate=December 10, 2012}}</ref> The Victoria Country Fire Authority blamed Apple for "dangerous deficiencies" after the iOS6 version of the map service caused inaccuracies in the Authority's pre-existing bushfire alert app.<ref name="smh.com.au maps bushfire">{{cite web|last=Moses |first=Asher |url=http://www.smh.com.au/digital-life/smartphone-apps/apple-maps-blamed-for-dangerous-inaccuracies-in-bushfire-app-20130212-2ea9w.html |title=Apple Maps blamed for 'dangerous' inaccuracies in bushfire app |publisher=The Sydney Morning Herald |date=February 12, 2013 |accessdate=September 11, 2013}}</ref>

Apple issued a statement, saying the company is "continuously improving" Maps and they "appreciate all of the customer feedback."<ref name="NYT improve">{{cite news|title=Apple on Its iOS 6 Maps: Things Can Only Get Better|url=http://bits.blogs.nytimes.com/2012/09/20/apple-on-its-ios-6-maps-things-can-only-get-better|work=The New York Times|author=Wingfield, Nick|date=September 20, 2012|accessdate=September 25, 2012}}</ref> On September 28, 2012, Apple CEO [[Tim Cook]] posted a letter on the Apple website apologizing for Maps and suggesting that iOS 6 users use third party map apps or websites while Apple works to improve Maps.<ref name="apple cook on maps">{{cite web|title=A letter from Tim Cook on Maps|url=http://www.apple.com/letter-from-tim-cook-on-maps|publisher=[[Apple Inc.]]|last=Cook|first=Tim|authorlink=Tim Cook|date=September 28, 2012|accessdate=September 28, 2012}}</ref> In October 2012, [[Scott Forstall]], Senior Vice President of iOS software and the executive responsible for Maps (or "directly responsible individual," in Apple jargon), was removed from his position.<ref name="LAT forstall out">{{cite web|last=Rodriguez|first=Salvador|title=Apple ousts Scott Forstall, executive in charge of Maps and Siri|url=http://discussions.latimes.com/20/lanews/la-fi-tn-apple-maps-siri-forstall-out-20121029/10|publisher=Los Angeles Times|date=October 29, 2012|accessdate=October 29, 2012|quote=Apple's head of mobile software, Scott Forstall, is leaving the company following the release of Apple Maps and Siri, two major projects that were considered flops for the technology giant.}}</ref><ref name="applepr">{{cite web|url=http://www.apple.com/pr/library/2012/10/29Apple-Announces-Changes-to-Increase-Collaboration-Across-Hardware-Software-Services.html|title=Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services|publisher=[[Apple Inc.]]|date=October 29, 2012|accessdate=October 29, 2012}}</ref> During an Apple earnings call, Apple CFO Peter Oppenheimer stated that Apple "has made a number of improvements to Maps" and that the company will "work non-stop" in order to fix the remaining issues.<ref name="the verge maps improvements 1">{{cite web|last=Ingraham|first=Nathan|title=Apple has made 'a number of improvements' to Maps, will 'work non-stop' to keep fixing issues|url=http://www.theverge.com/2012/10/25/3555616/apple-maps-improvements-work-non-stop|publisher=The Verge|accessdate=February 7, 2013}}</ref> Apple CEO Tim Cook also said publicly that Apple is "putting the weight of the company" behind improvements to the iPhone, iPad, and iPod touch Maps application. In an interview with Bloomberg, he said that Apple has a big plan to squash the bugs.<ref name="BW maps bugs squash">{{cite web|last=Tyrangiel|first=Josh|title=Tim Cook's Freshman Year: The Apple CEO Speaks|url=http://www.businessweek.com/articles/2012-12-06/tim-cooks-freshman-year-the-apple-ceo-speaks|publisher=Bloomberg LP|accessdate=February 7, 2013}}</ref>

An iPhone version of [[Google Maps]] returned to the iOS platform on December 13, 2012 as a downloadable application, rather than as the default map. As of November 2013, US iPhone users who used Apple's Maps outnumber Google's maps app by 35 million to 6 million.<ref>{{cite web|last=Dockterman |first=Eliana |url=http://techland.time.com/2013/11/12/failing-up-apple-maps-takes-a-bite-out-of-google/ |title=Read more: Failing Up: Apple Maps Takes a Bite Out of Rival Google App |publisher=Time |date=November 12, 2013 |accessdate=September 26, 2013}}</ref>

===Updates===
On March 19, 2013, Apple released iOS 6.1.3 that included several iOS Maps fixes specific to Japan.<ref name="9to5mac maps enhancements 1">{{cite web|last=Gurman|first=Mark|title=Apple releases iOS 6.1.1 beta to developers with major enhancements to Maps for Japan|url=http://9to5mac.com/2013/02/06/apple-releases-ios-6-1-1-beta-to-developers-for-iphone-ipad-and-ipod-touch|publisher=9to5Mac|accessdate=February 7, 2013}}</ref>

The application also received improvements with the launch of iOS 7, which was released on September 18, 2013. iOS 8 introduced City Tours {{when|date=December 2014}}. City Tours are visual tours on tourist attractions in the Flyover City.{{citation needed|date=December 2014}}

Since its inception, Apple Maps has licensed U.S. business listing data from the following business data aggregators: [[Acxiom]], [[Factual]] and [[Neustar]]/[[Localeze]] and [[Yelp]].<ref>http://gspa21.ls.apple.com/html/attribution.html</ref> By November 19, 2014 it also contained data from the following suppliers:<ref>http://applemapsmarketing.com/2014/11/apple-maps-announces-new-business-listings-data-partners/</ref> DAC Group, Location3 Media, Marquette Group, Placeable, PositionTech, SIM Partners, SinglePlatform, [[Universal Business Listing|UBL]], [[Yext]], [[Yodle]]

==Criticism==
The app was criticized for its lack of certain features contained in Google Maps, including [[Google Street View|Street View]] and transit directions.<ref name="marketwatch maps patents">{{cite web|author=Fottrell, Quentin|url=http://articles.marketwatch.com/2012-09-21/finance/33996768_1_google-maps-apple-patents-apple-products|title=In Apple-Google maps war, consumers lose|publisher=[[MarketWatch]]|date=September 21, 2012|accessdate=September 23, 2012}}</ref>

Apple Maps was named one of the Top 10 technology 'fails' of 2012 by CNN in December 2012.<ref name="CNN fails of 2012">[http://www.cnn.com/2012/12/28/tech/web/tech-fails-2012/index.html?hpt=hp_bn5 The top 10 tech 'fails' of 2012]</ref>


==Flyover==
==Flyover==
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==Criticism==
[[File:Apple--maps-google-maps-comparison.png|thumb|left|Image comparing the version offered by iOS's Maps (left) and the offering of maps by Google Maps (right)]]

Prior to the release of the new Maps app, commentators had focused on the new 3D or Flyover facility and it was widely praised as outclassing Google's long standing but weak equivalent.

Upon the release of the new version on September 19, 2012,<ref name="cnet iOS 6 download">{{cite news|title=Apple's iOS 6 release date: Start your downloads on Sept. 19|url=http://news.cnet.com/8301-13579_3-57510600-37/apples-ios-6-release-date-start-your-downloads-on-sept-19|accessdate=September 19, 2012|publisher=CNET|date=September 19, 2012|author=Donna Tam}}</ref> many users and commentators were critical of the app for a variety of reasons ranging but not limited to improper labeling of places to unmapped roads.<ref name="macworld maps fails to impress">{{cite web|url=http://www.macworld.co.uk/ipad-iphone/news/?newsid=3382583&pagtype=allchandate|title=Apple's iOS 6 Maps app fails to impress, users want Google Maps back|publisher=[[Macworld]]|date=September 1, 2012|accessdate=September 21, 2012|author=Allsopp, Ashleigh}}</ref> The app was criticized for its lack of certain features contained in Google Maps, including [[Google Street View|Street View]] and transit directions.<ref name="marketwatch maps patents">{{cite web|author=Fottrell, Quentin|url=http://articles.marketwatch.com/2012-09-21/finance/33996768_1_google-maps-apple-patents-apple-products|title=In Apple-Google maps war, consumers lose|publisher=[[MarketWatch]]|date=September 21, 2012|accessdate=September 23, 2012}}</ref> Users complained about the errors it contained.<ref name="emirates maps errors">{{cite news|url=http://www.emirates247.com/business/technology/apple-s-new-map-system-riddled-with-errors-2012-09-20-1.476398|title=Apple's new map system riddled with errors|agency=[[Agence France-Presse]]|publisher=Emirates 24/7|date=September 20, 2012|accessdate=September 21, 2012}}</ref> This included showing the wrong location of the Apple Store in [[Sydney, Australia]],<ref name="register maps sydney store wrong">{{cite web|url=http://www.theregister.co.uk/2012/09/23/ios_6_maps_get_apple_store_sydney_location_wrong|publisher=The Register|title=Six maps get Apple store, Sydney location wrong|accessdate=September 23, 2012}}</ref> marking an entire city as a hospital, misclassifying a nursery as an airport, mistaking skyscrapers in [[Houston]] for gas stations and identifying the nearest gas station to be as far as 76 miles away from the user's location.<ref name="error">{{cite web|url=http://gizmodo.com/5944897/17-people-apple-maps-has-already-horribly-misled|title=17 People Apple Maps Has Already Horribly Misled|publisher=[[Gizmodo]]|date=September 20, 2012|accessdate=September 23, 2012}}</ref> 3D views appearing in Maps were also distorted in some cases though still better than in Google's 3D maps at the same locations, with iconic constructions like the [[Brooklyn Bridge]] seeming to be collapsed or impossibly built.<ref name="heavy.com maps iOS 6 fails">{{cite web|url=http://www.heavy.com/news/2012/09/apple-ios-6-maps-fails|title=Apple iOS 6 Maps Fails|publisher=Heavy|date=September 2012|accessdate=June 6, 2013|first=Eitan|last=Levine}}</ref> In response to the criticism, Apple issued a statement, saying the company is "continuously improving" Maps and they "appreciate all of the customer feedback."<ref name="NYT improve">{{cite news|title=Apple on Its iOS 6 Maps: Things Can Only Get Better|url=http://bits.blogs.nytimes.com/2012/09/20/apple-on-its-ios-6-maps-things-can-only-get-better|work=The New York Times|author=Wingfield, Nick|date=September 20, 2012|accessdate=September 25, 2012}}</ref> On September 28, 2012, Apple CEO [[Tim Cook]] posted a letter on the Apple website apologizing for Maps and suggesting that iOS 6 users use third party map apps or websites while Apple works to improve Maps.<ref name="apple cook on maps">{{cite web|title=A letter from Tim Cook on Maps|url=http://www.apple.com/letter-from-tim-cook-on-maps|publisher=[[Apple Inc.]]|last=Cook|first=Tim|authorlink=Tim Cook|date=September 28, 2012|accessdate=September 28, 2012}}</ref>

In October 2012, [[Scott Forstall]], Senior Vice President of iOS software and the executive responsible for Maps (or "directly responsible individual," in Apple jargon), was removed from his position.<ref name="LAT forstall out">{{cite web|last=Rodriguez|first=Salvador|title=Apple ousts Scott Forstall, executive in charge of Maps and Siri|url=http://discussions.latimes.com/20/lanews/la-fi-tn-apple-maps-siri-forstall-out-20121029/10|publisher=Los Angeles Times|date=October 29, 2012|accessdate=October 29, 2012|quote=Apple's head of mobile software, Scott Forstall, is leaving the company following the release of Apple Maps and Siri, two major projects that were considered flops for the technology giant.}}</ref><ref name="applepr">{{cite web|url=http://www.apple.com/pr/library/2012/10/29Apple-Announces-Changes-to-Increase-Collaboration-Across-Hardware-Software-Services.html|title=Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services|publisher=[[Apple Inc.]]|date=October 29, 2012|accessdate=October 29, 2012}}</ref> According to Adam Lashinsky of ''[[Fortune (magazine)|Fortune]]'', Forstall sealed his fate when he refused to sign the apology for Maps.<ref name="CNN apple shakeup">{{cite web|last=Lashinsky|first=Adam|title=Inside Apple's major shakeup|url=http://tech.fortune.cnn.com/2012/10/29/inside-apples-major-shakeup|publisher=[[Fortune (magazine)|Fortune]]|date=October 29, 2012|accessdate=December 10, 2012}}</ref>

In December 2012, [[Victoria Police]] in [[Australia]] advised travellers against using the application to get directions to the remote town of [[Mildura]]. The app placed Mildura in the middle of [[Murray-Sunset National Park]], {{convert|70|km|mi|abbr=on}} from its correct location. Police noted that several motorists required rescuing after following incorrect directions off the highway into the park. They called this a "potentially life-threatening issue," since the park has no water supply of its own and temperatures can get as high as {{convert|46|°C|°F}} in the summer.<ref name="vicpolice maps problem">{{cite web|url=http://vicpolicenews.com.au/more-news/11081-police-concerned-with-apple-ios-6-mapping-system.html|title=Police concerned with Apple iOS 6 mapping system|publisher=Victoria Police|date=December 10, 2012|accessdate=December 10, 2012}}</ref> Apple made efforts to correct this before any actual deaths were reported. An update released on December 11, 2012, corrected the location of Mildura for some but not all possible routes.<ref name="theaustralian maps half-fixed">{{cite web|author=Stuart Rintoul|url=http://www.theaustralian.com.au/australian-it/victoria-police-say-apple-has-half-fixed-troubled-maps-app/story-e6frgakx-1226534336744|title=Victoria police say Apple has half-fixed troubled Maps app|publisher=The Australian|date=December 11, 2012|accessdate=December 12, 2012}}</ref><ref name="smh.com.au maps good bad">{{cite web|title=The best of the worst in Apple Maps|url=http://www.smh.com.au/photogallery/technology/technology-news/the-best-of-the-worst-in-apple-maps-20120921-26aop.html|accessdate=December 17, 2012}}</ref> According to ''[[The Register]]'', the problem was likely due to a listing in the [[Gazetteer of Australia]] for the [[Rural City of Mildura]], the [[Local Government Area|LGA]] that includes Mildura. The geographic center for that LGA is located in Murray-Sunset Park, which covers almost one-third of its area.<ref name="register maps ghosts">Chirgwin, Richard. [http://www.theregister.co.uk/2012/12/10/apple_maps_ghost_mildura Apple updates maps to remove Australia's ghost-city in the desert]. [[The Register]], December 10, 2012.</ref> Samsung used the reports of stranded users in a marketing event in Sydney for their own products.<ref name="cnet samsung stunt">Lowensohn, John. [http://news.cnet.com/8301-13579_3-57558757-37/samsung-knocks-apple-maps-in-sydney-marketing-stunt Samsung knocks Apple Maps in Sydney marketing stunt]. [[CNET]], December 12, 2012.</ref> The Victoria Country Fire Authority blamed Apple for "dangerous deficiencies" after the iOS6 version of the map service caused inaccuracies in the Authority's pre-existing bushfire alert app.<ref name="smh.com.au maps bushfire">{{cite web|last=Moses |first=Asher |url=http://www.smh.com.au/digital-life/smartphone-apps/apple-maps-blamed-for-dangerous-inaccuracies-in-bushfire-app-20130212-2ea9w.html |title=Apple Maps blamed for 'dangerous' inaccuracies in bushfire app |publisher=The Sydney Morning Herald |date=February 12, 2013 |accessdate=September 11, 2013}}</ref>

Apple Maps was named one of the Top 10 technology 'fails' of 2012 by CNN in December 2012.<ref name="CNN fails of 2012">[http://www.cnn.com/2012/12/28/tech/web/tech-fails-2012/index.html?hpt=hp_bn5 The top 10 tech 'fails' of 2012]</ref>

In September 2013, it was reported that Apple's Maps app was directing drivers heading to [[Fairbanks International Airport]] in [[Fairbanks, Alaska]] to drive onto an airport taxiway located directly across from the runway, which is used by aircraft on a regular basis.<ref>{{cite web|last=Cole |first=Dermot |url=http://www.alaskadispatch.com/article/20130924/iphone-map-app-directs-fairbanks-drivers-airport-taxiway |title=iPhone map app directs Fairbanks drivers onto airport taxiway |publisher=Alaska Dispatch |date=September 24, 2013 |accessdate=September 26, 2013}}</ref>

As of November 2013, US iPhone users who used Apple's Maps outnumber Google's maps app by 35 million to 6 million.<ref>{{cite web|last=Dockterman |first=Eliana |url=http://techland.time.com/2013/11/12/failing-up-apple-maps-takes-a-bite-out-of-google/ |title=Read more: Failing Up: Apple Maps Takes a Bite Out of Rival Google App |publisher=Time |date=November 12, 2013 |accessdate=September 26, 2013}}</ref>

==Competitors==
An iPhone version of [[Google Maps]] returned to the iOS platform on December 13, 2012 as a standalone application released by Google, rather than as the default map feature on the iOS platform. {{As of|2015|January}} it is not possible to change the default mapping app from Apple Maps except via [[iOS jailbreaking|jailbreaking]].<ref name="register gmaps back on iphone">{{cite web|url=http://www.theregister.co.uk/2012/12/13/google_maps_back_to_iphone|title=Google maps app is BACK on iPhones, fanbois spared death.|publisher=The Register|date=December 13, 2012|accessdate=December 16, 2012}}</ref> The new Google app still lagged in a few features available on Google's own Android platform, but Google Maps on iOS has been tremendously successful.<ref name="aljazeera gmaps back on iphone">{{cite web|url=http://www.aljazeera.com/news/americas/2012/12/201212138032433408.html|title=Google Maps app back on iPhones|publisher=Al Jazeera|date=December 13, 2012|accessdate=December 13, 2012}}</ref><ref name="CNN apple maps state">{{cite web|url=http://tech.fortune.cnn.com/2013/05/29/how-is-apple-maps-doing|title=How is Apple Maps doing?|publisher=Fortune, CNN|date=May 29, 2013|accessdate=June 6, 2013}}</ref> The redesigned Google Maps has been praised for being both aesthetically pleasing and highly functional.<ref name="CNN apple maps state"/><ref name="CNN gmaps new look">{{cite web|url=http://money.cnn.com/gallery/magazines/fortune/2013/05/28/googles-gorgeous-new-maps.fortune|title=Google's gorgeous new maps|publisher=Al Jazeera|date=December 13, 2012|accessdate=December 13, 2012}}</ref> On July 16, 2013, a new, redesigned version of Google Maps was released on the iOS platform with optimization for the iPad.<ref name="The new Google Maps app">{{cite web|url=http://google-latlong.blogspot.ch/2013/07/the-new-google-maps-app-for-iphone-and.html|title=The new Google Maps app for iPhone and iPad is here|publisher=Google|date=July 16, 2013|accessdate=August 5, 2013}}</ref>

==Updates==
Since the launch of the iOS Maps software and its aforementioned controversies, Apple executives have promised that improvements will come to the Maps application. On an Apple earnings call, Apple CFO Peter Oppenheimer stated that Apple "has made a number of improvements to Maps" and that the company will "work non-stop" in order to fix the remaining issues.<ref name="the verge maps improvements 1">{{cite web|last=Ingraham|first=Nathan|title=Apple has made 'a number of improvements' to Maps, will 'work non-stop' to keep fixing issues|url=http://www.theverge.com/2012/10/25/3555616/apple-maps-improvements-work-non-stop|publisher=The Verge|accessdate=February 7, 2013}}</ref> Apple CEO Tim Cook also said publicly that Apple is "putting the weight of the company" behind improvements to the iPhone, iPad, and iPod touch Maps application. In an interview with Bloomberg, he said that Apple has a big plan to squash the bugs.<ref name="BW maps bugs squash">{{cite web|last=Tyrangiel|first=Josh|title=Tim Cook's Freshman Year: The Apple CEO Speaks|url=http://www.businessweek.com/articles/2012-12-06/tim-cooks-freshman-year-the-apple-ceo-speaks|publisher=Bloomberg LP|accessdate=February 7, 2013}}</ref> On March 19, 2013, Apple released iOS 6.1.3 that included several iOS Maps fixes specific to Japan.<ref name="9to5mac maps enhancements 1">{{cite web|last=Gurman|first=Mark|title=Apple releases iOS 6.1.1 beta to developers with major enhancements to Maps for Japan|url=http://9to5mac.com/2013/02/06/apple-releases-ios-6-1-1-beta-to-developers-for-iphone-ipad-and-ipod-touch|publisher=9to5Mac|accessdate=February 7, 2013}}</ref> The application also received improvements with the launch of iOS 7, which was released on September 18, 2013.

==U.S. Business Listing Data Providers==
Since its inception, Apple Maps has licensed U.S. business listing data from the following business data aggregators: [[Acxiom]], [[Factual]] and [[Neustar]]/[[Localeze]] and [[Yelp]].<ref>http://gspa21.ls.apple.com/html/attribution.html</ref> On November 19, 2014 an Apple Maps customer support email revealed that Apple Maps is also licensing U.S. business data from the following companies:<ref>http://applemapsmarketing.com/2014/11/apple-maps-announces-new-business-listings-data-partners/</ref>

DAC Group, Location3 Media, Marquette Group, Placeable, PositionTech, SIM Partners, SinglePlatform, [[Universal Business Listing|UBL]], [[Yext]], [[Yodle]]

{{expand section | examples and additional citations|date= December 2014}}

==Flyover Tour==
iOS 8 introduced City Tours {{when|date=December 2014}}. City Tours are visual tours on tourist attractions in the Flyover City.{{citation needed|date=December 2014}}


==See also==
==See also==

Revision as of 02:49, 18 February 2015

Apple Maps
Developer(s)Apple Inc.
Initial releaseSeptember 19, 2012; 11 years ago (2012-09-19)
Stable release
iOS 8.1 / October 20, 2014; 9 years ago (2014-10-20)
Operating systemiOS 6 onwards
PlatformiPhone 3GS onwards, iPad 2 onwards, iPad Mini (1st generation) onwards, iPod Touch (4th generation) onwards
Available in34 languages[1][2][3][4]
TypeWeb mapping
LicenseProprietary
Websitewww.apple.com/maps/ Edit this on Wikidata
Maps for OS X
Developer(s)Apple Inc.
Initial releaseOctober 22, 2013; 10 years ago (2013-10-22)
Stable release
2.0 / October 16, 2014; 9 years ago (2014-10-16)
Operating systemOS X 10.9 or later
PlatformOS X
Websitewww.apple.com/osx/whats-new/features.html

Apple Maps is a mapping service application developed by Apple Inc. for its iOS and OS X operating systems. It allows turn-by-turn navigation by car or walking including re-routing, and night mode. It is the default mapping application for iPhone, iPad and Apple computers.

Introduced in 2012, it replaced Google Maps which had been the default mapping application on Apple products. It's release was met with considerable criticism due to many errors. By September 2013 Apple Maps was used by 4 times as many iPhone users and the optional downloadable Google Maps alternative.

History

Background

Prior to the release of Apple Maps, the default mapping application for iOS (previously iPhone OS) operating system had been Google Maps.

A new version was announced by Scott Forstall at WWDC 2012 keynote on June 11, 2012 that would use Apple's own mapping system with data provided by a number of providers instead of Google Maps,[5][6] mainly through Dutch manufacturer of navigation systems TomTom,[7] and a Chinese mapping company specifically for just the Chinese market version, AutoNavi.[8] On June 10, 2013, at the Apple Worldwide Developers Conference, Craig Federighi announced that Maps would also be provided with OS X Mavericks in late 2013.[9][10]

Apple Maps was released on 19 September 2012.[11]

Early bugs

Upon the release of the new version on September 19, 2012,[12] many users and commentators were critical of the app for a variety of reasons ranging but not limited to improper labeling of places to unmapped roads.[13] Users complained about the errors it contained.[14] 3D views appearing in Maps were also distorted in some cases though still better than in Google's 3D maps at the same locations, with iconic constructions like the Brooklyn Bridge seeming to be collapsed or impossibly built.[15] Drivers heading to Fairbanks International Airport in Fairbanks, Alaska were instructed to drive onto an airport taxiway located directly across from the runway, which is used by aircraft on a regular basis.[16] Victoria Police in Australia advised travellers against using the application to get directions to the remote town of Mildura.Police noted that several motorists required rescuing after following incorrect directions off the highway into the park, referring to is as a "potentially life-threatening issue".[17] The Victoria Country Fire Authority blamed Apple for "dangerous deficiencies" after the iOS6 version of the map service caused inaccuracies in the Authority's pre-existing bushfire alert app.[18]

Apple issued a statement, saying the company is "continuously improving" Maps and they "appreciate all of the customer feedback."[19] On September 28, 2012, Apple CEO Tim Cook posted a letter on the Apple website apologizing for Maps and suggesting that iOS 6 users use third party map apps or websites while Apple works to improve Maps.[20] In October 2012, Scott Forstall, Senior Vice President of iOS software and the executive responsible for Maps (or "directly responsible individual," in Apple jargon), was removed from his position.[21][22] During an Apple earnings call, Apple CFO Peter Oppenheimer stated that Apple "has made a number of improvements to Maps" and that the company will "work non-stop" in order to fix the remaining issues.[23] Apple CEO Tim Cook also said publicly that Apple is "putting the weight of the company" behind improvements to the iPhone, iPad, and iPod touch Maps application. In an interview with Bloomberg, he said that Apple has a big plan to squash the bugs.[24]

An iPhone version of Google Maps returned to the iOS platform on December 13, 2012 as a downloadable application, rather than as the default map. As of November 2013, US iPhone users who used Apple's Maps outnumber Google's maps app by 35 million to 6 million.[25]

Updates

On March 19, 2013, Apple released iOS 6.1.3 that included several iOS Maps fixes specific to Japan.[26]

The application also received improvements with the launch of iOS 7, which was released on September 18, 2013. iOS 8 introduced City Tours [when?]. City Tours are visual tours on tourist attractions in the Flyover City.[citation needed]

Since its inception, Apple Maps has licensed U.S. business listing data from the following business data aggregators: Acxiom, Factual and Neustar/Localeze and Yelp.[27] By November 19, 2014 it also contained data from the following suppliers:[28] DAC Group, Location3 Media, Marquette Group, Placeable, PositionTech, SIM Partners, SinglePlatform, UBL, Yext, Yodle

Criticism

The app was criticized for its lack of certain features contained in Google Maps, including Street View and transit directions.[29]

Apple Maps was named one of the Top 10 technology 'fails' of 2012 by CNN in December 2012.[30]

Flyover

Locations available in Flyover mode are:

Country Cities
 Australia Melbourne, Perth, Sydney
 Austria Graz
 Bahamas Nassau
 Czech Republic Brno
 Canada Calgary, Montreal, Surrey, Toronto, Vancouver
 Denmark Arhus, Copenhagen, Odense, Roskilde
 Finland Helsinki
 France Avignon, Beziers, Biarritz, Bordeaux, Clermont-Ferrand, Dijon, Lyon, Marseille, Montpellier, Nice, Paris, Perpignan, Saint-Étienne, Saint-Tropez, Strasbourg
 Germany Berlin, Cologne, Hamburg, Munich, Kehl
 Gibraltar Gibraltar
 Holy See Vatican City
 Hungary Budapest
 Italy Ancona, Bari, Cittadella, Milan, Perugia, Rome, Turin
 Ireland Cork, Dublin
 Japan Tokyo, Sapporo
 Mexico Ensenada
 Monaco Entire country
 The Netherlands Rotterdam
 New Zealand Auckland, Christchurch, Dunedin, Nelson, Wellington
 Puerto Rico Aguadilla, Arecibo
 South Africa Cape Town, Durban
 Spain Algeciras, Alicante, Barcelona, Córdoba, Madrid, Seville, Valencia
 Sweden Gothenburg, Linköping, Helsingborg, Malmö, Stockholm, Visby
 United Kingdom Belfast, Birmingham, Glasgow, Leeds, Liverpool, London, Manchester, Wolverhampton
Country State Cities
 United States Arizona Phoenix
California Bakersfield, Fresno, Los Angeles, Modesto, Oakland, Sacramento, San Diego, San Francisco, San Jose, Stockton
Colorado Denver
Florida Miami
Georgia Atlanta
Hawaii Honolulu
Illinois Chicago
Indiana Indianapolis
Louisiana New Orleans
Maine Portland
Maryland Baltimore
Massachusetts Boston
Minnesota Minneapolis, Saint Paul
Nevada Las Vegas
New York Albany, Buffalo, New York City, Schenectady
Ohio Cleveland
Oklahoma Tulsa
Oregon Portland, Salem
Pennsylvania Philadelphia
Rhode Island Providence
Tennessee Memphis, Nashville
Texas Arlington, Amarillo, Austin, Dallas, Fort Worth, Houston, San Antonio
Washington Seattle, Tacoma
Wisconsin Green Bay, Milwaukee
Wyoming Cheyenne

Non-populated landmarks and areas in photorealistic 3D:

Landmark Country District
Arches National Park  United States Utah
Château de Chambord  France Loir-et-Cher
Château de Chenonceaux  France Indre-et-Loire
Cliffs of Moher  Ireland Munster
Devils Tower  United States Wyoming
Grand Canyon (partly)  United States Arizona
Hoover Dam  United States Arizona/Nevada
Meteor Crater  United States Arizona
Millau Viaduct  France Aveyron
Mont Saint-Michel  France Manche
Mount Rushmore  United States South Dakota
Pont du Gard  France Gard
Royal Gorge  United States Colorado
Stonehenge  UK Wiltshire
Yosemite National Park  United States California
Zion National Park  United States Utah

See also

References

  1. ^ "Apple – iPad Air – View the technical specifications for iPad Air". Apple. Retrieved January 1, 2014.
  2. ^ "Apple – iPad mini – View the technical specifications for iPad mini". Apple. Retrieved January 1, 2014.
  3. ^ "Apple - iPhone 5c - Technical Specifications". Apple. Retrieved January 1, 2014.
  4. ^ "Apple - iPhone 5s - Technical Specifications". Apple. Retrieved January 1, 2014.
  5. ^ "Acknowledgements". Apple Inc. November 7, 2012. Retrieved December 16, 2012.
  6. ^ Markowitz, Eric (June 12, 2012). "Meet 3 Start-ups Behind Apple's New Maps". Retrieved December 16, 2012.
  7. ^ Chen, Brian X. & Wingfield, Nick (September 11, 2012). "Apple Updates Laptops and Mobile Software". The New York Times. Retrieved September 23, 2012.{{cite news}}: CS1 maint: multiple names: authors list (link)
  8. ^ "Apple Built Special Version of Maps for China". China Real Time Report. Wall Street Journal. September 26, 2012. Retrieved November 16, 2012.
  9. ^ "Maps, iBooks, iCloud Keychain coming to OS X Mavericks". AppleInsider. June 10, 2013.
  10. ^ "OS X Mavericks - Do even more with new apps and new features". Apple Inc.
  11. ^ Pogue, David (June 27, 2007). "The iPhone Matches Most of Its Hype". The New York Times. Retrieved September 26, 2012.
  12. ^ Donna Tam (September 19, 2012). "Apple's iOS 6 release date: Start your downloads on Sept. 19". CNET. Retrieved September 19, 2012.
  13. ^ Allsopp, Ashleigh (September 1, 2012). "Apple's iOS 6 Maps app fails to impress, users want Google Maps back". Macworld. Retrieved September 21, 2012.
  14. ^ "Apple's new map system riddled with errors". Emirates 24/7. Agence France-Presse. September 20, 2012. Retrieved September 21, 2012.
  15. ^ Levine, Eitan (September 2012). "Apple iOS 6 Maps Fails". Heavy. Retrieved June 6, 2013.
  16. ^ Cole, Dermot (September 24, 2013). "iPhone map app directs Fairbanks drivers onto airport taxiway". Alaska Dispatch. Retrieved September 26, 2013.
  17. ^ "Police concerned with Apple iOS 6 mapping system". Victoria Police. December 10, 2012. Retrieved December 10, 2012.
  18. ^ Moses, Asher (February 12, 2013). "Apple Maps blamed for 'dangerous' inaccuracies in bushfire app". The Sydney Morning Herald. Retrieved September 11, 2013.
  19. ^ Wingfield, Nick (September 20, 2012). "Apple on Its iOS 6 Maps: Things Can Only Get Better". The New York Times. Retrieved September 25, 2012.
  20. ^ Cook, Tim (September 28, 2012). "A letter from Tim Cook on Maps". Apple Inc. Retrieved September 28, 2012.
  21. ^ Rodriguez, Salvador (October 29, 2012). "Apple ousts Scott Forstall, executive in charge of Maps and Siri". Los Angeles Times. Retrieved October 29, 2012. Apple's head of mobile software, Scott Forstall, is leaving the company following the release of Apple Maps and Siri, two major projects that were considered flops for the technology giant.
  22. ^ "Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services". Apple Inc. October 29, 2012. Retrieved October 29, 2012.
  23. ^ Ingraham, Nathan. "Apple has made 'a number of improvements' to Maps, will 'work non-stop' to keep fixing issues". The Verge. Retrieved February 7, 2013.
  24. ^ Tyrangiel, Josh. "Tim Cook's Freshman Year: The Apple CEO Speaks". Bloomberg LP. Retrieved February 7, 2013.
  25. ^ Dockterman, Eliana (November 12, 2013). "Read more: Failing Up: Apple Maps Takes a Bite Out of Rival Google App". Time. Retrieved September 26, 2013.
  26. ^ Gurman, Mark. "Apple releases iOS 6.1.1 beta to developers with major enhancements to Maps for Japan". 9to5Mac. Retrieved February 7, 2013.
  27. ^ http://gspa21.ls.apple.com/html/attribution.html
  28. ^ http://applemapsmarketing.com/2014/11/apple-maps-announces-new-business-listings-data-partners/
  29. ^ Fottrell, Quentin (September 21, 2012). "In Apple-Google maps war, consumers lose". MarketWatch. Retrieved September 23, 2012.
  30. ^ The top 10 tech 'fails' of 2012

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