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Upon release, the film received mixed to positive reviews, with critics praising Mahesh Babu's performance in the commercial entertainer with nothing new to offer, and have condemned its flat narrative.<ref>http://www.telugucinema.com/movie/aagadu-movie-review.html</ref><ref>{{cite web|url=http://www.indiaglitz.com/Aagadu-telugu-movie-review-18066|title=Aagadu Review (Telugu) |publisher=[[India Glitz]|date=19 September, 2014|accessdate=25 August 2014}}</ref> Now running gave the film 2.3 rating and predicted that Aagadu can be a one time watch.<ref>http://www.nowrunning.com/movie/12617/telugu/aagadu/4818/review.htm</ref>
Upon release, the film received mixed to positive reviews, with critics praising Mahesh Babu's performance in the commercial entertainer with nothing new to offer, and have condemned its flat narrative.<ref>http://www.telugucinema.com/movie/aagadu-movie-review.html</ref><ref>{{cite web|url=http://www.indiaglitz.com/Aagadu-telugu-movie-review-18066|title=Aagadu Review (Telugu) |publisher=[[India Glitz]|date=19 September, 2014|accessdate=25 August 2014}}</ref> Now running gave the film 2.3 rating and predicted that Aagadu can be a one time watch.<ref>http://www.nowrunning.com/movie/12617/telugu/aagadu/4818/review.htm</ref>
Deccan Chronicle gave the film 3.5 rating with mixed reviews, praising Mahesh Babu's screen presence, but penned down the hasty climax.<ref>http://www.deccanchronicle.com/140919/entertainment-movie-review/article/movie-review-aagadu-its-mahesh-all-way</ref><ref>http://www.ibtimes.co.in/aagadu-review-roundup-out-out-mahesh-babu-film-609446</ref> Times of India gave a rating of 3.0 with mixed reviews while praising the performances of the principal cast and comedy while criticizing the film's plot.<ref>http://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/Aagadu/movie-review/42891219.cms</ref>
Deccan Chronicle gave the film 3.5 rating with mixed reviews, praising Mahesh Babu's screen presence, but penned down the hasty climax.<ref>http://www.deccanchronicle.com/140919/entertainment-movie-review/article/movie-review-aagadu-its-mahesh-all-way</ref><ref>http://www.ibtimes.co.in/aagadu-review-roundup-out-out-mahesh-babu-film-609446</ref> Times of India gave a rating of 3.0 with mixed reviews while praising the performances of the principal cast and comedy while criticizing the film's plot.<ref>http://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/Aagadu/movie-review/42891219.cms</ref>

The film got an average rating of 3-3.25/5 from 30+ critics. Telugu Mirchi - 3.75/5 Film Circle - 3.5/5 India Glitz - 3.25/5 Telugu 123 - 3.25/5 Gulte - 3.25/5 E24 Telugu - 3.25/5 Chitramala - 3.25/5 Tollywood.net - 3.25/5 One India - 3/5 Telugu one - 3/5 Times of India - 3/5


== Cast ==
== Cast ==

Revision as of 19:37, 19 September 2014

Aagadu
Film poster
Directed bySrinu Vaitla
Written byAnil Ravipudi
Upendra Madhav
Praveen Varma
Produced byRam Achanta
Gopichand Achanta
Anil Sunkara
StarringMahesh Babu
Tamannaah
Rajendra Prasad
Sonu Sood
Brahmanandam
CinematographyK. V. Guhan
Edited byM. R. Varma
Music byS. Thaman
Production
company
Distributed byEros International,[1]
14 Reels Entertainment[2]
Sri Venkateswara Creations[3]
Release date
  • September 19, 2014 (2014-09-19)
CountryIndia
LanguageTelugu
Budget₹55 crore (US$6.9 million)[4]

Aagadu ([He Will Not Halt] Error: {{Lang-xx}}: text has italic markup (help)) is a 2014 Telugu Action Comedy film written by Anil Ravipudi, Upendra Madhav and Praveen Varma and directed by Srinu Vaitla which features Mahesh Babu and Tamannaah as the protagonists and Sonu Sood as the primary antagonist while Shruti Haasan made a special appearance by performing an item number.[5] Apart from them, the film features an ensemble cast of Rajendra Prasad, Nadhiya, Rao Ramesh, Brahmanandam and M. S. Narayana in key roles.

The film is produced by Ram Achanta, Gopichand Achanta and Anil Sunkara under 14 Reels Entertainment. The soundtrack for the film was composed by S. Thaman which marks his 50th film as a music composer[6] The film is released worldwide on 19 September 2014.[7] The film is set in the backdrop of Tadipatri town of Ananthapuram District in Rayalaseema in which Mahesh Babu played a Circle Inspector.[8][9]

Upon release, the film received mixed to positive reviews, with critics praising Mahesh Babu's performance in the commercial entertainer with nothing new to offer, and have condemned its flat narrative.[10][11] Now running gave the film 2.3 rating and predicted that Aagadu can be a one time watch.[12] Deccan Chronicle gave the film 3.5 rating with mixed reviews, praising Mahesh Babu's screen presence, but penned down the hasty climax.[13][14] Times of India gave a rating of 3.0 with mixed reviews while praising the performances of the principal cast and comedy while criticizing the film's plot.[15]

Cast

Production

Development

Srinu Vaitla announced that his next film will be with Mahesh Babu after the success of Baadshah. He had written his own script for the film assisted by Gopi Mohan.[16] This film was said to be produced on 14 Reels Entertainment, thus marking the second collaboration of Ram Achanta, Gopichand Achanta, Anil Sunkara - Mahesh Babu - Srinu Vaitla - S. Thaman together after Dookudu which released in 2011.[17] At a stage it was also rumored that it was a sequel to Dookudu.[18] However, the production team rubbished these rumors later.[19] Initially, the Muhurtham of the film was set to be done on 16 October 2013.[20] but it was postponed to 25 October 2013[21] by Paying respect to actor Srihari who succumbed to liver cancer on 9 October 2013.[22] Film was launched on 25 October 2013 at Ramanaidu Studios. Producers D. Ramanaidu, Shyam Prasad Reddy attended, clapped the board and switched the camera on for Muhurtham (Muhurat) shot.[23] In mid-February 2014, it was reported that Srinu Vaitla is going to spoof popular TV anchor Omkar this time, who directed the film Genius in 2012 since spoofing a popular celebrity was said to be a common feature in Srinu Vaitla's films since his directorial Dubai Seenu.[24][25][26]

Casting

Mahesh Babu was the first actor to sign this film and it was revealed later that Mahesh Babu would be donning the role of a tough cop for the third time in his career.[27] It was later informed that Mahesh will be playing the role of Encounter Specialist Shankar, similar to the one he played in Dookudu, and he would speak Rayalaseema Dialect in this film quite opposite to his role in Dookudu in which he spoke in Telangana Dialect.[28] After commencement of shooting, Mahesh Babu spoke about his character stating "I’m playing a completely different character in this film and it’ll be a typical mass entertainer in Sreenu Vaitla’s style." He also allotted Bulk dates for the film for a non stop shoot till the completion of the film.[29] Srinu Vaitla after writing the script he has started searching for main lead opposite Mahesh Babu. First reports emerged that Sonam Kapoor was recruited as the lead lady of the film. However she denied being a part of the film's cast.[30] In May 2013, Reports emerged that Samantha was recruited as the Heroine for the third time in Mahesh's film. However, In May 2013 Samantha denied being cast opposite Mahesh in Aagadu and further added that her schedules were full for the year.[31] In July, reports floated that Deepika Padukone would play the lead lady's role. However she denied rumors further adding that she was busy with her Bollywood projects.[32] In August 2013, It was reported that Srinu was considering to recruit Shruti Haasan contrary to the reports that Tamannaah was selected as the heroine.[33][34] Shruti Haasan too denied acting opposite Mahesh in Aagadu in September 2013.[35] So it was officially confirmed that Srinu Vaitla finalized Tamannaah as the heroine thus marking her first film with Mahesh Babu.[36] In November, it was also reported that she is playing a full length mass role in this film.[37]

Apart from this, S. Thaman was finalised as the Music Director of the film marking his second and third collaborations with Srinu Vaitla and Mahesh Babu respectively.[38] Initially, Srihari was recruited to play an important role in the film. However due to his sudden demise in October 2013, Popular actor and Voice artist Sai Kumar was finalised to play that role.[39] It was earlier reported in October 2013 that Brahmanandam was not a part of the film contrary to the fact that Brahmanandam is frequently casted in Srinu Vaitla's films.[40] However, in the official press note released during the launch of the film, it was clearly specified that Prakash Raj and Brahmanandam would play Important roles in the film.[41] K. V. Guhan, who worked with Srinu Vaitla for Dookudu and one of the cinematographers of Baadshah, was recruited as the Cinematographer of this film. M. R. Varma was recruited as the Editor of the film and A. S. Prakash was finalised as the Art Director of the film.[41] In November, it was reported that Rajendra Prasad was recruited to play Mahesh's Father in the film.[42] In mid-November, reports emerged that Tamannaah was not a part of the film anymore.[43] It was said that she walked out from the project because she was busy with the shooting of her Hindi and Tamil projects. It was also speculated that the Production team is planning to shoot with Mahesh Babu initially and shoot Tamannaah's parts later as an alternative idea. However there was no official confirmation from the producers regarding that issue then.[44] However, her manager replied that she is starring in Aagadu and has allotted Bulk Dates for the film and the film is her top priority film.[45] In December, reports emerged that popular Tamil actress Nadhiya was roped in to play an important role in this film.[46] It was said that she would play the role of Mahesh's sister in this film which is a key role.[47]

In the end of December 2013, it was reported that Tamannaah would also essay the role of a Police officer in this film.[48] On 25 January 2014 reports emerged that Mahesh Babu will be seen in a full-time police role unlike the ones he played in Pokiri and Dookudu where he played an Undercover police.[49] At the same time, the film unit confirmed that Prakash Raj is playing a Crucial and Distinct Dual role in this film in which one is a negative role and the other is a positive role. This also was said to be one of the rare films in which Prakash Raj is playing a Dual role.[50] However, Prakash Raj later posted on his Twitter page that the news about him playing dual role in Aagadu is false and that he will be seen in a negative role in the film.[51] Nadhiya's inclusion into the project was confirmed in the end of February 2014 with the production unit confirming her role of Mahesh's sister in this film.[52] In mid-March 2014, it was reported that Tamannaah would play the role of a sweet shop owner who also tries to develop her village.[53] Rajendra Prasad's inclusion into the project was confirmed in the end of March 2014 with the production unit confirming his role of Mahesh's father in this film after he participated in the shoot at Hyderabad in the last days of March.[54] In early April 2014, Sonu Sood was confirmed as one of the principal cast.[55] It was said that he replaced Prakash Raj in the film after the latter was accused of throwing tantrums, shouting at the assistant directors and getting irritated at every small thing. Surprisingly, Prakash Raj was not even aware that he had been dropped from the movie as the producers and the director decided not to inform him.[56] Sonu Sood confirmed the news in an interaction to the media that he is doing the role of, which Prakash raj was initially called for.[57] Prakash Raj too confirmed his exit citing creative differences with director as the reason.[58]

In the end of April 2014, Brahmaji confirmed that he is playing the role of an honest police constable in the film.[59] On 11 May 2014 Tamannaah revealed a sneak peek her look in the film through her Twitter account. In that picture, Tamannaah was seen clad in a traditional sari, with flowers adorning her hair and looked like a homely Telugu girl.[60] In early June 2014, Thaman tweeted "Sensational news about Aagadu item song coming up in a couple of days. The whole team is so excited about it". Then, buzz emerged that the makers approached Shruti Haasan for a special item song in the movie and Shruti Haasan gave her nod and discussions regarding her dates were ongoing.[61][62] On 4 June 2014 Thaman revealed that Shruti Haasan is officially recruited for an item song in the film.[63] Shruti Haasan too confirmed the same saying that her love for dancing made her accept this offer which marked her first item number in her career.[64] In the second week of July, reports emerged that Posani Krishna Murali is playing an important role in this film and his combination scenes with Mahesh Babu were said to be a highlight.[65][66] In mid-July 2014, Tanikella Bharani said that he would be playing the role of Tamannaah's father in this film which is basically a comic villain role which he quoted as one of his favorite roles played by him in the recent times.[67] In early August 2014, it was reported that Brahmanandam is going to do a spoof of Ram Charan's Racha, Balakrishna's Legend and Allu Arjun's Race Gurram.[68] In an interview to the media, Tamannaah confirmed that she is playing the role of a village belle owning a sweet shop and denied the reports stating that she would play the role of a police officer in this film.[69] It was also reported that the film would feature a spoof on Meelo Evaru Koteeswarudu in which Mahesh sits in the hot seat and questions some one.[70]

Filming

The film was launched on 25 October 2013 at Ramanaidu Studios, Nanakramguda in Hyderabad.[41] The film's principal photography began on 28 November 2013 at Hyderabad and ended on 5 September 2014 in Ooty.[71][72] Regular shooting of film was reported to be commence from the Second week of November 2013.[73] It was also informed that the film's shoot would be completed in a relatively less time which would start from 15 November 2013 and would end in April 2014 thus paving way for a May 2014 release.[74] Though initially it was planned to start the filming from 15 November 2013[75] but the date was officially shifted to 28 November 2013 since Mahesh was busy in wrapping the final schedule of Sukumar's directorial 1: Nenokkadine.[76] As reported earlier, the shooting was started on 28 November 2013 which was confirmed by one of the producers Anil Sunkara, Srinu Vaitla's wife and costume designer Roopa and Actor Vennela Kishore on their Twitter Account pages.[71] From 2 December, some comedy scenes were shot on Mahesh, M. S. Narayana and Vennela Kishore were shot at Hyderabad.[77] Tamannaah joined the sets of the film on 12 December 2013.[78] The film's first schedule was wrapped up soon after which Mahesh shifted to the sets of Sukumar's 1 (Nenokkadine) to complete its last schedule.[79] It was said that a Huge Police Station set was erected at Hyderabad and Mahesh would join the sets from 27 December 2013.[80] For four days, the film's shoot continued in Aluminium Factory at Gachibowli and Brahmanandam joined the sets of the film on 31 December 2013 and some scenes were shot on him and other comedians.[81] For starting a fresh schedule after Sankranti, Cinematographer K. V. Guhan left to Gujarat for location scouting in Early January.[82] There a massive Tadipatri village set has been constructed in Gujarat for the movie since the makers thought that shooting with Mahesh at an outdoor location in Tadipatri is impossible due to the uncontrollable crowds.[83] After a brief gap on account of Sankranti festival, Mahesh Babu would join the sets on 18 January 2014 after which shooting was said to be continued in a non stop mode.[84] The film shoot continued on 18 January 2014 at Saradhi Studio in Hyderabad in a specially erected court set.[85] It was followed by canning of few more key scenes at Nanakramguda where a large set was constructed to shoot the film which also included a fight sequence.[86][87]

Mahesh Babu and Tamannaah participated in the shoot along with others which went on at a good pace.[88] Then the shooting continued in a specially erected marriage set at Ramoji Film City where sentimental scenes featuring Mahesh stopping the engagement of Tamannaah and Giridhar and expressing his love for her were shot for which the production team said that a song on the leads would feature after the scene.[89] In mid-February 2014, it was reported that after the completion of the shoot in Hyderabad, the film's unit would proceed to Bellary for a 20 Day schedule in March 2014 where few important scenes, introduction song and small action bits for introduction song would be canned which will end the talkie part and the songs will be shot later which would complete the principal photography of the film.[90] Later it was confirmed that the shooting would start at Bellary from 23 February 2014 though it was initially planned to start at Gujarat.[91] The shoot at Bellary started with the canning of the introduction song on Mahesh Babu and few dancers at the Jindal Steel Factory.[92][93] The song shoot continued near some mines in Bellary and the conditions were very dusty. However, Mahesh Babu displayed great professionalism and went ahead with the shoot.[94] But some photos and a small footage of the song's shoot leaked into the Internet despite repeated requests to refrain from clicking pictures.[95] After the completion of the song's shoot, the unit continued the filming at Bellary where some crucial scenes were shot on the principal cast.[96] When the planned schedule had one day left for its completion, Mahesh had to go back to Hyderabad because of a severe muscle cramp injury during the shoot at Bellary thus postponing the schedule.[97] It was also said that Srinu Vaitla continued to shoot the scenes which does not require the presence of Mahesh in order to ensure faster completion of the shoot.[98] However the unit wrapped up the schedule completely at Bellary a bit ahead of the planned schedule.[99] Contrary to the reports, the production team clarified that Mahesh did not suffer any injuries during the shoot at Bellary but lost his energy and is stressed and was advised to take some rest.[100]

On 7 March 2014 a press note was released which stated that the new schedule would start from 10 March 2014 at Hyderabad and Mahesh was said to participate in the shoot.[101][102] It was said that the shooting would continue in this schedule at a Non stop mode.[103] Later it was reported that Mahesh, who was recuperating then, would join the sets of the film on 16 March 2014 along with Tamannaah, who was shooting for the Hindi film Humshakals at Mauritius.[104] After the completion of the schedule at Hyderabad, the production team informed to the media that the next schedule would start at Gujarat in the month of April.[105] It was said that some crucial scenes would be shot in a long schedule there.[106] Meanwhile the shooting continued in Hyderabad and some comedy scenes were filmed on the principal cast which were said to be "Trademark" Srinu Vaitla comedy scenes.[107] Also, Tamannaah was seen selling sweets as a part of her role in the film during the shoot at Ramoji Film City in Hyderabad where a in a Rayalaseema Village set was erected for that purpose.[108] After filming his trademark 'drunken' scene, Srinu Vaitla filmed scenes on the lead pair at Mount Opera in Hyderabad.[109] It was reported that after completion of the schedule at Hyderabad, the unit would continue shoot at Jammu & Kashmir instead of Rajasthan from 10 April 2014.[110] "Initially they wanted to shoot in Rajasthan, but there too they would face extreme temperatures, so they dropped the plan," said the production sources.[111] Meanwhile, the shoot continued in Hyderabad where scenes on Mahesh and Rajendra Prasad were filmed.[112] Sonu Sood traveled from Mumbai to Hyderabad early on 3 April and participated in the film's shoot immediately after completing the shoot of Farah Khan's Happy New Year.[56] His involvement in the shoot was confirmed by Srinu Vaitla in his Twitter.[55] Some scenes between Mahesh and Sonu Sood were shot since then for more than 4 Days.[113] As on 10 April 2014 the film's flashback scenes were being shot at Chiran Fort Club in Hyderabad and the schedule was reported to end on the next day.[114] The next schedule again started at Ramoji Film City in Hyderabad from 27 April 2014 and continued in extreme temperatures.[115][116]

It was said that the director chose to shoot the film in the city itself to wrap the shoot in the earliest possible though Rajasthan and Kashmir were the makers' initial choice. It was also said that 70% of the shoot has been wrapped up and the film's principal photography would end in the month of June 2014.[117] The schedule at Ramoji Film City ended on 7 May and the team planned to shift its shoot to Gujarat any time soon finally for a long schedule to shoot some action sequences and songs.[118] Meanwhile Tamannaah joined the sets of the film in Hyderabad on 11 May 2014 which she confirmed in her Twitter while revealing her look.[119] Days later, it was revealed that the team would go to Ladakh on 20 May 2014 to start the new schedule of the film. It was reported that after the completion of the schedule at Ladakh which includes shoot of some important scenes, most of the film's shoot would be wrapped up.[120][121] The shoot there started with the filming of a song on the lead pair near Pangong Lake under the supervision of choreographer Dinesh. It was said that Mahesh would try some new dance moves in this song.[122][123][124] Another song on Mahesh and Tamannaah was shot at Leh which was choreographed by Prem Rakshith and was shot in 10 days with great difficulty.[125] After completion of the shoot there, the filming continued at Ramoji Film City in the first week of June 2014.[126] The shooting continued at Mumbai from 5 June to 21 June where some crucial scenes were shot.[127][128] However, the shooting completed at Mumbai on 18 June and the unit returned to Hyderabad. In that schedule, scenes on Mahesh, Sonu Sood, Ajaz Khan and others were shot while Tamannaah was not included.[129][130][131] The next schedule was planned in Bellary and Kerala from 22 June.[132][133] After the completion of the planned schedule, the makers planned to start the next schedule on 2 July at Hyderabad where a song on Mahesh and Shruti Haasan was intended to be shot from 3 July.[134][135] But Srinu Vaitla confirmed that the film's Hyderabad schedule would start from 6 July by tweeting the same in Twitter after the completion of shoot at Bellary on 5 July.[136]

When some key scenes on Mahesh, Tamannaah, Sonu Sood and Brahmanandam were being shot at a studio in Hyderabad till 18 July, reports suggested that the next schedule would commence in Norway where a song on Mahesh and Tamannaah will be shot.[137][138][139] Later it was revealed that the team would shoot a couple of the film's songs at Norway only after completion of Shruti Haasan's item number which was planned for a start from 18 July.[140] On 18 July, the filming continued at Ramoji Film City where the film's interval fight sequence was shot on Mahesh, Sonu Sood and others while the item number's shoot was postponed to 25 July.[141][142][143] Sonu Sood reached Hyderabad on 25 July to take part in the song's shoot in which he too danced along with Mahesh and Shruti Haasan in a specially erected set at Ramoji Film City which was choreographed by Prem Rakshith whose shoot ended on 31 July.[144][145][146] Brahmanandam also participated in that song's shoot.[68] A part of the climax was shot in early August on Mahesh and other support cast near Rachakonda near Ramoji Film City and the other part including an action sequence on Mahesh and Sonu Sood was shot at hilly areas in Ramoji Film City in Hyderabad with which most of the film's shoot was completed.[147][148][149][150] A Duet was shot on Mahesh and Tamannaah in Switzerland from 15 August 2014 as a part of the film's Europe schedule.[151] On its completion, another song's shoot started on 20 August 2014.[152][153][154] The schedule ended on 25 August 2014 with which most of the film's shoot was completed.[155][156] The film's lead pair and the rest of the crew returned to Hyderabad on 28 August 2014.[157] A song on Mahesh and Tamannaah was shot in a small schedule at Ooty and there the principal photography ended on 5 September 2014.[158][159]

Post production

The film's dubbing activities started on 19 May 2014 by performing an elaborate pooja at Hyderabad and Mahesh Babu, Srinu Vaitla and the producers of the film participated in the rituals.[160] The support cast of the film completed dubbing for their part by the third week of August 2014 while Mahesh Babu began dubbing for his role after returning from the songs shoot at Europe.[161][162] The post production phase was scheduled for a period of nearly 50 days.[163] The film's dubbing activities completed on 10 September 2014 with Mahesh completing his part.[164][165] The film's first copy was sent for censoring on 11 September 2014.[166] Thaman completed the final mixing and all the remaining post production activities by 16 September 2014.[167]

Music

Main article: Aagadu (soundtrack)

S. Thaman would compose the music for this film which marks his third collaboration with Srinu Vaitla and Mahesh Babu respectively. It is also Thaman's 50th film as a composer.[168] In the end of March 2014, during an interaction to the media, Manohar Naidu, the owner of Lahari Music, confirmed that they bagged the audio rights of the film's soundtrack.[169] In mid-April 2014, Thaman said to the media that Mahesh is going to sing a song in the film.[170] Apart from dancing for a special song, Shruti Haasan also sang that song in this film's soundtrack.[171][172] In the fourth week of August 2014, it was confirmed that the film's audio would be released on 30 August 2014 at Shilpakala Vedika in Hyderabad.[173] Director Shankar unveiled the soundtrack album of the film on 30 August 2014.[174] The soundtrack opened to positive reception from critics as well as audience and was highly successful.[175]

Release

Initially, the film was scheduled for a May 2014 release.[74] In the end of January 2014, according to TFI's buzz the film makers planned to release the film on 31 May 2014 to coincide with the occasion of Krishna's birthday.[86] Mahesh Babu stated that the release date will be 19 September 2014.[176] In late June 2014, the release date was advanced to 19 September 2014.[177] In mid-August 2014, it was reported that the makers are opting to release the film on 3 October 2014 due to delay in post production activities and release of 3 other big films in a span of 30 days which may affect the revenue of this film.[163][178] Mahesh Babu then stated at the film's audio launch that the film is scheduled for a worldwide release on 19 September 2014.[179] The makers planned a massive release in overseas owing to Mahesh's popularity. They planned to screen the film in every university in the US and other countries if there are more than 100 students who are willing to watch the film.[180] One of the producers Anil Sunkara confirmed that efforts are being made to release the film in some theaters of USA with subtitles.[181] It was reported by IANS that the film would be released in 2000 screens across the globe.[182] The film was awarded an 'U/A' certificate by Central Board of Film Certification on 13 September 2014.[183] The advance booking started on 15 September 2014 and in 3 days, almost 50% of the tickets for all the shows on the release day were booked.[184]

It was later revealed that the film is releasing in 150 screens across USA marking the biggest release of a Telugu film till date.[185] Apart from USA, the film released in 100 screens across countries like Australia, United Kingdom, Switzerland, Germany, Ireland, Kuwait, Dubai, South Africa, Nigeria, Malaysia, Singapore, Jamaica etc. with premieres held on 18 September 2014 in USA.[186] The film also had a record release of 110 screens across North India.[187] The makers confirmed that the film would be screened at 6:00 AM in the morning in 15 selected screens across Hyderabad.[188]

Distribution

Eros International confirmed that they are releasing the film along with few other projects when they released their financial results including their Balance sheet & Income statement for the fourth quarter ending 31 March 2014.[189] Dil Raju acquired the uttarandhra distribution rights of the film for an amount of ₹5.25 crores.[3] However, 14 Reels Entertainment released a press note on 1 July 2014 stating that they are releasing the movie in Overseas themselves with the help of AB Cinemas and Cinema Paradiso.[2] The film's Australia and New Zealand theatrical screening rights were bagged by AusTelugu Movies.[190] The film's United Kingdom theatrical screening rights were sold to Errabus which was confirmed by a press release on 29 July 2014.[191] CEO of Eros International Jyothi Deshpande reconfirmed that they are releasing the film during the company's conference call to discuss the company’s first quarter 2015 earnings.[192] They informed BSE regarding a Press Release dated 10 September 2014 confirming that they are releasing the film.[193]

Marketing

In the end of March 2014, it was reported that the film's first look poster would release on 31 May 2014 to coincide with Krishna's birthday which was similar to the practice followed in the films Dookudu and 1: Nenokkadine, both produced by 14 Reels Entertainment starring Mahesh Babu.[194][195][196] 5 Days before the announced date, it was said that a poster and a 45 seconds teaser were getting ready. Thaman said that he saw the teaser of 'Aagadu' and it is Mahesh's best ever.[197] Aagadu first look revealing process is also creating a big buzz in industry making it more special.[198] Three first look posters and a 51 seconds Teaser of the film were released on 31 May 2014 to coincide with the actor Krishna's birthday.[199][200][201] The first look posters and teaser received viral response on social networking websites. The teaser received nearly 0.4 million hits in less than 18 hours of release and 1 million hits in 4 days turning into a huge success.[202][203][204] It was confirmed in mid-July 2014 that the second teaser of the film would release on 9 August 2014 on the eve of Mahesh Babu's birthday.[205] Two posters and a special teaser of 52 seconds were released on 9 August 2014 at 12:00 AM.[206][207][208] The second teaser received 0.65 million hits in 3 days.[209]

The teaser received 0.85 million hits in 5 days with nearly 10,000 likes and it too turned into a huge success like the first one and was also one of the most popular videos in YouTube India at that time.[210] On 14 August 2014 Thaman confirmed that another special teaser would be released next day at 7:00 AM on the eve of 68th Independence Day of India.[211] As a part of the promotions for the film's audio launch, a statewide contest named "Meelo Evaru Superstar SUPER SuperFan" was launched on 25 August 2014. A statement was issued regarding the same which stated the contest's process. A specially designed van would travel to six centers like Vishakhapatnam, Vijayawada, Khammam, Warangal, Tirupathi and Kurnool starting from 25 August to 27 August. It will station itself at colleges, malls and theaters and an anchor will ask questions about Mahesh and his films to the actor's fans assembled. Selected fans who give out the right answer would win a chance to play a specially designed game on Mahesh and his films on a computer inside the van. The best fan with the most right answers will be identified and shortlisted in each center. 12 people will be selected in this way and they would be invited to the audio launch and will be called onto the stage and a game will be played in the presence of Mahesh and the winner will be selected and be crowned by the Mahesh himself as the "Superstar SUPER Superfan" with a special gift.[212]

The film's theatrical trailer was released on 30 August 2014 along with the film's soundtrack at Shilpakala Vedika by Mahesh's father include actor Krishna.[213][214] The first look of Shruti Haasan was revealed on 14 September 2014 by revealing a poster featuring herself and Mahesh from the song Junction Lo.[215] A special train decorated with posters of the film titled Superstar Express was launched which traveled from Secunderabad to Vishakhapatnam.[216] A small entertainment trailer was released later which turned out to be a huge hit among the viewers.[217] The makers then officially announced that the world's longest police belt named 'The Aagadu belt' would be unfolded on 17 September 2014 at Vishakhapatnam in the presence of Mahesh fans, important dignitaries, officials from local police and people who would hold on to the belt to create a world record of the world's longest police belt. They added that some specially created promotional kits will be distributed to the actor's fans there.[218][219][220]

Pre-Release Revenues

In the first week of June 2014, it was reported that Gemini TV bought the satellite rights of the film for an amount of ₹10 Crores which is one of the highest amount for a Telugu film ever and was also a very early deal which happened just after the release of first look of the film.[221] The film surpassed Pawan Kalyan's Attarintiki Daredi which had satellite deal of ₹9 crores.[222] It was reported that the film made a pre-release business of ₹75 crores from satellite, music, distribution and other rights.[4]

Critical Reception

Upon release, the film received mixed , with critics praising Mahesh Babu's performance, in the commercial entertainer with nothing new to offer, and have condemned its flat narrative.[223][224] Deccan Chronicle gave the film 3.5 rating with mixed reviews, praising Mahesh Babu's screen presence, but penned down the hasty climax.[225] Times of India gave mixed reviews, with a rating of 3.0.[226]

Controversy

Removal of Prakash Raj

Prakash Raj was replaced with Sonu Sood as the antagonist in the film without any prior notice as he was accused of undisciplined behavior on the film's sets and his quarrel with an assistant director on the sets.[56] After facing many hate mails and messages, Prakash Raj met the press in a conference and said "The first day I went for the shooting and I completed my scenes. I agree that there were some differences between the director and me. Maybe he didn't like my performance, and he replaced me with some other actor. I accepted that too". At the end of the press meet, he claimed that he knew the man behind the conspiracy who did a mistake and in order to cover up those, made his people file a complaint against him with the association and told that he would expose that person within a few days.[227] It was rumored that the makers of this film demanded the council to stop Prakash Raj from shooting any other film till he clears their dues.[228] After an amicable settlement, Prakash Raj refunded the advance amount to the makers in mid-August 2014.[229]

Cutout

On 14 September 2014 the removal of Mahesh's 90 feet cutout at Alankar theater was removed by Vijayawada Municipal Corporation officials and local police.[230] The local CI P. Sunil Kumar said that there was no permission for the erection of the cutout owing to presence of high tension wires. "It was posing danger to the passersby and residents. More so, the electrical wires were passing behind the cutout. In case of heavy winds there is every possibility of the cutout collapsing and that is the reason we denied permission" said a police officer.[231] The police officials' allegations sparked an argument with the actor's fans who explained that they have been doing this every year and in turn they questioned the logic behind the police department's objection this year. In the midst of all this, a fan of Mahesh got extremely upset and attempted suicide by jumping into the nearby Eluru canal. He was later rescued by several others who were present at the venue. Later, members of Mahesh Babu's fans association requested the police officials permission to erect the cutout and promised that they will remove it after a week or so.[232]

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External links

source: https://en.wikipedia.org/w/index.php?title=&diff=prev&oldid=626247666

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