Stoke Holding SA is a company created in 1999 headed by Icelandic businessman Gunnar Gíslason, and Magnus Kristinsson. The company is based in Luxembourg, and financed by an Icelandic bank Kaupthing.

The company purchased 70% of the shares in Stoke City Football Club from Peter Coates in 1999 for a fee of £3.5m. 10% of these shares were then sold to businessman Phil Rawlins.

On 5 May 2006, the company sold their shares in the club back to Peter Coates for £1.7 million.^[1]