Prime time is the block of television programming during the middle of the evening.

Prime Time may also refer to:

• Prime Time, a novel by Joan Collins
• Prime Time (novel), a Doctor Who Past Doctor Adventures novel

• Prime Time (band), a group formed by Ornette Coleman

• Prime Time (Count Basie album)
• Prime Time (Deion Sanders album)
• Prime Time (Don McLean album)
• Prime Time (FireHouse album)
• Prime Time, by Tony Orlando and Dawn

• "PrimeTime" (song), by Janelle Monáe
• "Prime Time", by The Alan Parsons Project from Ammonia Avenue
• "Prime Time", by FireHouse from Prime Time
• "Prime Time", by Haircut 100 from Paint and Paint
• "Prime Time", by The Tubes from Remote Control
• "Primetime", by Jay-Z and Kanye West from Watch the Throne

• PrimeTime Radio, a British radio station
• Prime Time (radio program), a Canadian radio program

• Primetime (TV channel), a pay-per-view boxing channel
• Deion Sanders, American football player
• Elix Skipper, professional wrestler

• Prime Time (film), a 2021 Polish drama thriller film
• Prime Time (Australian TV series), a 1986–1987 Australian soap opera/drama television series that aired on Nine Network
• Prime Time (Canadian TV program), a 1974–1975 Canadian current affairs television program that aired on CBC
• Prime Time (Irish TV programme), an Irish current affairs television programme that has aired on RTÉ One since 1992
• Primetime (American TV program), a 1989–2012 American news magazine television program that aired on ABC
• CBC Prime Time News, a Canadian television news programme
• Primetime (Cartoon Network), a 2001 Cartoon Network programming block
• UWN Primetime Live, a professional wrestling series

• Prime Time, a beer produced by Asahi Breweries, Japan