Protić (Serbian Cyrillic: Протић) is a Serbian surname. Notable people with the surname include:

• Kosta Protić (1831–1892), Serbian military officer
• Matija Protić (born 1994), Serbian footballer
• Milan St. Protić (born 1957), Serbian historian, politician and diplomat
• Milorad B. Protić (1911–2001), Serbian astronomer
• Miodrag B. Protić (1922–2014), Serbian painter
• Nemanja Protić (born 1986), Serbian basketball player
• Radoš Protić (born 1987), Serbian footballer
• Stojan Protić (1857–1923), Serbian politician and writer