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→‎Good article: this advertisement written by a paid consultant, CorporateM.
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== Good article ==
== Good article ==


Odd that no real mention of criticism or problems with the service is here. For example, ZDnet described it [http://www.zdnet.com/article/adobe-digital-marketing-summit-2015-forward-charge-wait-forward-charge/] as " a huge array of individual assets that are mostly independent of one another. It's a problem"
Odd that no real mention of criticism or problems with the service is mentioned in this advertisement written by a paid consultant, CorporateM. For example, ZDnet described it [http://www.zdnet.com/article/adobe-digital-marketing-summit-2015-forward-charge-wait-forward-charge/] as " a huge array of individual assets that are mostly independent of one another. It's a problem"


I wonder how much Salesforce paid CorporateM to write this. Care to share that info? [[User Talk:DissidentAggressor|The Dissident Aggressor]] 06:25, 30 October 2015 (UTC)
I wonder how much Salesforce paid CorporateM to write this. Care to share that info? [[User Talk:DissidentAggressor|The Dissident Aggressor]] 06:25, 30 October 2015 (UTC)

Revision as of 06:37, 30 October 2015

Template:Fsn

Introduction

I'm working with ExactTarget to help them improve and maintain this article following COI best practices. The current article looks like a bit of a jumbled mess of prior COI editing (albeit I presume in good faith). It includes a lot of trivial awards, customer lists, excessive executive lists, excessive external links, etc.. I noticed that many of the articles listed under the "Similar companies" section have an identical list on their page and many of those articles also show signs of COI editing.

I've prepared a cleaned up, more neutral, better sourced and up-to-date article for consideration at:

I was hoping an impartial editor would consider my work and - if the current article was written by ExactTarget - accept my apologies that COI best practices were not followed. Hopefully putting together an excellent and neutral piece will atone. CorporateM (Talk) 21:14, 3 December 2013 (UTC)[reply]

I didn't compare and contrast to see which are gone, but I noticed that the draft has 5 less references. Do you know which ones are gone / why? Sincerely, North8000 (talk) 02:49, 5 December 2013 (UTC)[reply]
I usually start from scratch, only checking the current article for any salvageable material/sources, at least in cases where the current article does not provide a good starting point. But I started looking through about half of the sources just now in order to answer your question and I noticed several blogs, broken links, articles that do not actually mention the company, stuff like Lead 411 and one link to the Adobe newsroom. Here is one source that is a press release. I'd gander I only used a few of the current article's sources that were up to Wikipedia's standards. CorporateM (Talk) 03:37, 5 December 2013 (UTC)[reply]
OK thanks. North8000 (talk) 16:02, 6 December 2013 (UTC)[reply]

Article title

As mentioned by Forbes (mid-way in the second paragraph), after ExactTarget was acquired by Salesforce it changed its name to "Salesforce ExactTarget Marketing Cloud". Often times these kinds of co-branded names after mergers are temporary, however currently this is the company's (division's now) formal name. Should the article be moved to that title? Pinging User:North8000 who reviewed the article initially and User:Crisco 1492, who has chimed in on article-title issues in the past and I believe is proficient in the relevant policies. CorporateM (Talk) 21:26, 28 January 2014 (UTC)[reply]

  • I believe, generally, companies' formal names are considered less relevant than their most common names. Even the logo here seems to emphasize ExactTarget. — Crisco 1492 (talk) 23:02, 29 January 2014 (UTC)[reply]

Updates

{{request edit}} has been deprecated. Please change this template call to one of the following:

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If you simply need to ask for help in making an edit, please change the template to {{help me}}. I would like to request we update the page with ExactTarget's new CEO Scott McCorkle in the infobox and add a line to the end of the History section "In May 2014, Scott Dorsey stepped down as CEO and was replaced by Scott McCorkle."[1]

References

  1. ^ Swiatek, Jeff (June 3, 2014). "New ExactTarget CEO predicts accelerated growth". Indianopolis Star. Retrieved July 1, 2014.

CorporateM (Talk) 18:00, 1 July 2014 (UTC)[reply]

 Done--S Philbrick(Talk) 13:52, 2 July 2014 (UTC)[reply]

GA Review

This review is transcluded from Talk:ExactTarget/GA1. The edit link for this section can be used to add comments to the review.

Reviewer: Crisco 1492 (talk · contribs) 05:17, 19 October 2014 (UTC)[reply]

@Crisco 1492 Back to you. CorporateM (Talk) 16:59, 19 October 2014 (UTC)[reply]
  • I'll take this review.
  • Images: File:ExactTarget Logo.png is the only image, and it is correctly tagged as PD-simple. It is used in the infobox, and useful for the article. Pass
  • Stability: No edits since July 2014 (wow!). Obviously stable.
  • Prose:
  • CoTweet, a tool for managing multiple Twitter accounts that was founded in 2008 - how does one found a tool?
 Done CorporateM (Talk) 15:51, 19 October 2014 (UTC)[reply]
  • and iGoDigital for $21 million. - what kind of company was it?
 Done CorporateM (Talk) 15:53, 19 October 2014 (UTC)[reply]
  • as CEO - of ExactTarget or...?
 Done CorporateM (Talk) 15:54, 19 October 2014 (UTC)[reply]
  • Had Dorsey been CEO since the company's establishment?
I believe so. CorporateM (Talk) 15:54, 19 October 2014 (UTC)[reply]
  • Has McCorkle changed the company's direction in any way, or had an impact? That paragraph looks rather rough. It's just a single sentence.
Not that I know of; it's only been a few months and most small company articles don't end up with an analysis of leadership; however there is probably more recent news we can add to it. I did a quick Google News search and see that new articles have come out since I wrote this. CorporateM (Talk) 15:56, 19 October 2014 (UTC)[reply]
  • As of December 2012, about 1,000 of ExactTarget's 1,500 employees were located in Indianapolis. - the remainder...?
The source just says "All but about 500 of its 1,500 worldwide employees are based in the Indianapolis area." I presume the rest are just sort of spread out. CorporateM (Talk) 15:58, 19 October 2014 (UTC)[reply]
  • The company hosts an annual user conference called the ExactTarget Connections Event. - which includes what, exactly?
How about something like this?

The first Connections event took place in 2007 and attracted 500 attendees. Since then, it has grown into one of the largest conferences on digital marketing. The event has been located in Indianapolis since it was started, but is planned for New York City in 2015.(source)[1]

  • based on what features are enabled, number of users and level of customer service. - the cost, I'd assume, right?
 Done Yes. CorporateM (Talk) 16:15, 19 October 2014 (UTC)[reply]
  • Any product names? Reviews? Something to build on? — Crisco 1492 (talk) 05:17, 19 October 2014 (UTC)[reply]
 Not done I have not seen any reliable reviews (checking again now and none come up in Google). It is a software as a service software, so it doesn't have individual software products per se. CorporateM (Talk) 16:23, 19 October 2014 (UTC)[reply]

A lot of new source material has been published since this article was first authored. Suggest the following additions to bring it up to date with all the available sources:

  • "By 2011 ExactTarget had opened new offices in the United Kingdom, Australia and Brazil. Revenues were growing 50 percent annually."(source) as a replacement for "In 2012, its revenues grew 40 percent over the preceding year" CorporateM (Talk) 16:30, 19 October 2014 (UTC)[reply]
    • What makes forrester.com a reliable source? And a blog there. — Crisco 1492 (talk) 23:55, 19 October 2014 (UTC)[reply]
Forrester Research is one of the top tech analyst firms, along with Gartner, etc. Much more reliable than the media. Although the discussion is not that robust, you can see a recent string on Forrester/Gartner as sources here (that discussion is regarding their pay-access reports, which are typically written by the same people, but are probably more closely vetted for accuracy than the blogs) CorporateM (Talk) 01:31, 20 October 2014 (UTC)[reply]
  • Any chance of getting pay access reports? — Crisco 1492 (talk) 01:58, 20 October 2014 (UTC)[reply]
  • Lets find out. I see there are quite a few recent analyst reports behind paywalls that would definitely be the strongest sources in the article if we can get access.[1][2] I've put in an email to the CMO asking if we can route the request to analyst relations. We'll have to still use them cautiously I think though, because often the article-subject only pays for/has access to the favorable ones. CorporateM (Talk) 02:21, 20 October 2014 (UTC)[reply]
  • In September 2014 the company introduced the Journey Builder for Apps, which is intended to create customer lifecycle maps of mobile app users.[2]
  • The company was renamed again in October 2014 to “Salesforce Marketing Cloud,” removing “ExactTarget” from its name, as part of its integration with Salesforce.[3]
  • The company announced numerous updates to the software at the September 2014 ExactTarget Connections conference. This included integration with software products owned by Salesforce.com, such as Buddy Media and Social Studio, as well as improvements to workflow and content management tools.[4]
  • What is "Subscribers rule!" doing in the article? — Crisco 1492 (talk) 23:58, 19 October 2014 (UTC)[reply]
Oh, that's their slogan. Some of our infoboxes[3] have a "Motto" parameter, but for some odd reason company infoboxes do not have one, so sometimes I just put it in as a caption (I should probably put "Slogan: Subscribers rule!". I don't have a strong opinion if you think we should take it out. CorporateM (Talk) 01:33, 20 October 2014 (UTC)[reply]
  • It certainly shouldn't be there without an explanation. Having "Slogan" would work, I think
 Done 02:27, 20 October 2014 (UTC)
  • Question: Since the company was rebranded, should we be moving this page? — Crisco 1492 (talk) 01:58, 20 October 2014 (UTC)[reply]
  • You read my mind. I was thinking that as well. CorporateM (Talk) 02:27, 20 October 2014 (UTC)[reply]
  • Hmm... if we're gonna do that, might as well do it before I close the GA review. Rather than force people to fix things. — Crisco 1492 (talk) 05:24, 20 October 2014 (UTC)[reply]
 Done I've also updated the logo and made coyedits in various places to replace "ExactTarget" with "Salesforce Marketing Cloud". CorporateM (Talk) 16:05, 22 October 2014 (UTC)[reply]
  • Excellent. Is the slogan still the same? — Crisco 1492 (talk) 22:34, 22 October 2014 (UTC)[reply]
I don't see any slogans on their website. I would suggest we just take it out for now and once I hear back I'll ask if they still have the same slogan (blatant original research, but hey). CorporateM (Talk) 23:02, 22 October 2014 (UTC)[reply]
  • Still verifiable. Alright, I'm passing this nom. Good work. — Crisco 1492 (talk) 23:04, 22 October 2014 (UTC)[reply]

References

  1. ^ Swiatek, Jeff (September 25, 2014). "ExactTarget will move huge Connections conference to New York". Indianpolis Star. Retrieved October 19, 2014. {{cite news}}: Cite has empty unknown parameter: |1= (help)
  2. ^ Nicastro, Dom (September 23, 2014). "Salesforce ExactTarget Marketing Cloud Gets Personal with Apps". CMSWire. Retrieved October 19, 2014.
  3. ^ Council, Jared (October 9, 2014). "Salesforce drops ExactTarget name from flagship product". Indianapolis Business Journal. Retrieved October 19, 2014.
  4. ^ Martinez, Juan (September 24, 2014). "Salesforce to add content management tools to the ExactTarget Marketing Cloud". TechRadar.

Good article

Odd that no real mention of criticism or problems with the service is mentioned in this advertisement written by a paid consultant, CorporateM. For example, ZDnet described it [4] as " a huge array of individual assets that are mostly independent of one another. It's a problem"

I wonder how much Salesforce paid CorporateM to write this. Care to share that info? The Dissident Aggressor 06:25, 30 October 2015 (UTC)[reply]

source: https://en.wikipedia.org/w/index.php?title=Talk:Salesforce_Marketing_Cloud&diff=688189564&oldid=688189515

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