 | |
| Industry | Food and beverage |
|---|---|
| Founded | Tuas, Singapore (2003) |
| Founder | Bernard Allen Utchenik |
| Headquarters | Singapore |
| Products | American cuisine |
| Website | www |
Botak Jones is a national chain of American food restaurants in Singapore. The company was founded in 2003 by Bernard "Bernie" Allen Utchenik, following a few failed tries at the food industry.
History
The business began in 2003, when former American citizen Bernard "Bernie" Allen Utchenik, also known as "Botak",[1] established the first Botak Jones outlet in Tuas, Singapore, after two failed food ventures.[2] At least a year before the opening of the business, Utchenik was already running large advertisements for Botak Jones in the newspapers.[3]
In 2009, there were eleven Botak Jones locations islandwide in Singapore.[1] In March 2013, Botak Jones was listed as one of the five best "western food stalls" by CEOs' Hawker Choices.[4] Utchenik sold the business prior to mid-2013, when he opened a new restaurant, BJ's American Diner and Grill.[5]
Products
Botak Jones' menu predominantly comprises American cuisine. Select outlets serve only halal food, so as to cater to Muslim consumers.[2] All of Botak Jones' food products are claimed to be free of "chemical flavourings, tenderizers, binders and MSG".[2] Food items are served in relatively large portions, although "Mini-Me" portions are available for order.[6] Botak Jones also offers catering services.[7] In 2009, the company organised an eating contest, where one had to wolf down a "Botak Massive" in the fastest time possible. Winning prizes included a holiday trip overseas.[8]
Botak Jones has also introduced a "Botak Customer Appreciation Card" scheme, by which customers get certain discounts after accumulating a certain amount of food purchases in cash.[9]
References
- ^ a b "Botak Jones to become a Singaporean". AsiaOne. August 23, 2009.
- ^ a b c Koh, Natalie (March 7, 2013). "Flavourful Cajun chicken at Botak Jones". AsiaOne.
- ^ "Botak that grew and grew". The Straits Times. October 28, 2007. pp. 64-.
- ^ "Best western food stalls from CEOs' Hawker Choices". AsiaOne. March 11, 2013.
- ^ "Botak is now BJ's". Yahoo!. August 9, 2013.
- ^ Yeoh, Wee Teck (August 19, 2009). "Mini-Me". AsiaOne.
- ^ "Catering". Botak Jones. Retrieved August 18, 2013.
- ^ "Botak Jones Massive burger eating contest". AsiaOne. June 19, 2009.
- ^ "Membership". Botak Jones. Retrieved August 19, 2013.