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Revision as of 16:22, 17 May 2017
Bonin Bough | |
|---|---|
 | |
| Born | Brant Bonin Bough December 27, 1977 |
| Career | |
| Show | Cleveland Hustles |
| Station | CNBC |
| Occupations | |
| Employers |
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| Website | bboninbough |
Bonin Bough (born Brant Bonin Bough on December 27, 1977) is an American marketing executive, author, and host of the CNBC show Cleveland Hustles.[1][2][3]
Early life and education
Bough was born on December 27, 1977, in New York.
Career
In 2008, Bough began working at PepsiCo as the digital and social media director.[3][4] During his time at the company, he ran a "digital fitness" bootcamp which educated the company's executives on technology in an attempt to bridge the gap between them and their customer base.[4]
In 2011, Fast Company named him one of its "100 Most Creative People In Business",[5] while Fortune named him on their list of 40 under 40.[6] In 2012, Bough left PepsiCo to become chief media and e-commerce officer at Mondelez International, a confectionery, food, and beverage company spun-off from Kraft Foods.[3][7] Later, in 2017, Bough defended Pepsi when it was critized for the "Live for Now" commercial.[8]
In January 2013, during the power outage at the Super Bowl XLVII, Bough had the idea to tweet "Power out? No problem.You can still dunk in the dark." Mondelez International had been working to develop a day-to-day Twitter campaign to engage customers.[9][10][11]
In 2013, he was inducted into the American Advertising Federation Hall of Fame.[12] In 2014, Adweek named Bough #4 on their list of "most influential buyers, sellers and marketers", estimating his media spending at $182 million.[13]
In 2016, Bough was involved in a marketing campaign for Stride Gum that hired skydiver Luke Aikins to make a jump without a parachute or wingsuit. Aikins leapt from a plane at 25,000 feet (7,600 m) in California landing in a net; the event aired live on television.[7][10][14]
Bough published Txt Me, a book on direct cellphone text marketing.[15]
On August 24, 2016, Bough left Mondelez to host the CNBC television reality series Cleveland Hustles. The series is produced by LeBron James and based on the premise of helping local entrepreneurs start a new business.[10][16]
References
- ^ Dodson, Claure (2016-11-21). "How Bonin Bough Pivoted From Marketing Guru To Reality TV Host". Fast Company. Retrieved 2017-03-26.
- ^ Adweek staff. "The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands". Retrieved 2017-03-26.
- ^ a b c Zmuda, Natalie (February 7, 2012). "PepsiCo Loses Digital Guru to Kraft". Advertising Age. Retrieved March 26, 2017.
{{cite news}}: Cite has empty unknown parameter:|dead-url=(help) - ^ a b Zmuda, Natalie (November 7, 2011). "Digital Fitness Is Latest Craze in Building up Your Marketing Ranks". Retrieved April 2, 2017.
{{cite news}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "77. B. Bonin Bough". Fast Company. 2011-05-18. Retrieved 2017-04-12.
- ^ "40 Under 40 - Bonin Bough". Fortune. 2011-10-25. Retrieved 2017-04-12.
- ^ a b "Bonin Bough talks his new hosting gig, the future of messaging apps and today's media landscape". The Drum. Retrieved 2017-04-12.
- ^ "After Kendall Jenner Ad Debacle, What's Next for Pepsi?". Retrieved 2017-04-12.
- ^ "Oreo's Super Bowl Power-Outage Tweet Was 18 Months In The Making". Business Insider. Retrieved 2017-04-02.
- ^ a b c Rodio, Michael (September 1, 2016). "B. Bonin Bough: The Creative Genius Who Teamed With LeBron to Raise Cleveland's Game". Men's Fitness. Retrieved March 26, 2017.
{{cite news}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "'Inspiring and horribly disruptive': How Bonin Bough created a start-up culture at Mondelez". Retrieved 2017-04-12.
- ^ Inc., Advanced Solutions International,. "View All Advertising Hall of Achievement Members | AAF". www.aaf.org. Retrieved 2017-04-12.
{{cite web}}:|last=has generic name (help)CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link) - ^ "The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands". Retrieved 2017-04-12.
- ^ CNN, Euan McKirdy. "Skydiver plummets 25,000 feet -- with no parachute". CNN. Retrieved 2017-04-02.
{{cite web}}:|last=has generic name (help) - ^ Cite error: The named reference
:3was invoked but never defined (see the help page). - ^ Bentley, Rick (2016-09-22). "CNBC series from LeBron James looks to give financial bounce to Cleveland". The Fresno Bee. Retrieved 2017-03-26.
Books
- Bough, B. Bonin (2016-08-16). Txt Me: Your Phone Has Changed Your Life. Let's Talk about It. BenBella Books, Inc. ISBN 9781942952367.
{{cite book}}: Invalid|ref=harv(help) - Agresta; Bough; Miletsky (2010-09-15). Perspectives on Social Media Marketing, 1st ed. Cengage Learning. ISBN 9781435456532.