In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …

Social interactions can trigger emotional contagion between individuals resulting in
behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in …

Alpha oscillations (7–13 Hz) are the dominant rhythm in both the resting and active brain.
Accordingly, translational research has provided evidence for the involvement of aberrant …

This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …

This highly influential work--now in a revised and expanded third edition incorporating major
advances in the field--gives clinicians, educators, and students a new understanding of what …

Nowadays, the web presents real estate sites providing the possibility to use low-cost virtual
reality (VR) solutions without sacrificing the high quality of graphic visualization of their …

Recently, the combination of neural network and attention mechanism is widely employed
for electroencephalogram (EEG) emotion recognition (EER) and has achieved remarkable …

Comprehensive reference on the nature of motivation and emotion, thoroughly updated with
the latest research and findings in the field Understanding Motivation and Emotion seeks to …

Hemispheric asymmetries in affective and cognitive functions have been extensively
studied. While both cerebral hemispheres contribute to most affective and cognitive …

(1) Background: Prolonged lockdowns with stay-at-home orders have been introduced in
many countries since the outbreak of the COVID-19 pandemic. They have caused a drastic …