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Consumer behaviour to be considered in advertising: A systematic analysis and future agenda
AH Alsharif, NZM Salleh, SA Al-Zahrani… - Behavioral …, 2022 - mdpi.com
In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …
[HTML][HTML] Emotional contagion: a brief overview and future directions
C Herrando, E Constantinides - Frontiers in psychology, 2021 - frontiersin.org
Social interactions can trigger emotional contagion between individuals resulting in
behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in …
behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in …
The role of alpha oscillations among the main neuropsychiatric disorders in the adult and developing human brain: evidence from the last 10 years of research
Alpha oscillations (7–13 Hz) are the dominant rhythm in both the resting and active brain.
Accordingly, translational research has provided evidence for the involvement of aberrant …
Accordingly, translational research has provided evidence for the involvement of aberrant …
Exploring global trends and future directions in advertising research: A focus on consumer behavior
This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …
advertising and to address the fragmented comprehension of consumers' mental responses …
[BOOK][B] The developing mind: How relationships and the brain interact to shape who we are
DJ Siegel - 2020 - books.google.com
This highly influential work--now in a revised and expanded third edition incorporating major
advances in the field--gives clinicians, educators, and students a new understanding of what …
advances in the field--gives clinicians, educators, and students a new understanding of what …
Comparing the effects of immersive and non-immersive real estate experience on behavioral intentions
Nowadays, the web presents real estate sites providing the possibility to use low-cost virtual
reality (VR) solutions without sacrificing the high quality of graphic visualization of their …
reality (VR) solutions without sacrificing the high quality of graphic visualization of their …
Spatial-frequency convolutional self-attention network for EEG emotion recognition
Recently, the combination of neural network and attention mechanism is widely employed
for electroencephalogram (EEG) emotion recognition (EER) and has achieved remarkable …
for electroencephalogram (EEG) emotion recognition (EER) and has achieved remarkable …
[BOOK][B] Understanding motivation and emotion
J Reeve - 2024 - books.google.com
Comprehensive reference on the nature of motivation and emotion, thoroughly updated with
the latest research and findings in the field Understanding Motivation and Emotion seeks to …
the latest research and findings in the field Understanding Motivation and Emotion seeks to …
Emotion-attention interaction in the right hemisphere
KM Hartikainen - Brain sciences, 2021 - mdpi.com
Hemispheric asymmetries in affective and cognitive functions have been extensively
studied. While both cerebral hemispheres contribute to most affective and cognitive …
studied. While both cerebral hemispheres contribute to most affective and cognitive …
Hemodynamic response to three types of urban spaces before and after lockdown during the COVID-19 pandemic
A Olszewska-Guizzo, A Mukoyama… - International Journal of …, 2021 - mdpi.com
(1) Background: Prolonged lockdowns with stay-at-home orders have been introduced in
many countries since the outbreak of the COVID-19 pandemic. They have caused a drastic …
many countries since the outbreak of the COVID-19 pandemic. They have caused a drastic …