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Industry | Online gambling |
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Founded | 2002 |
Headquarters | |
Website | https://jackpotjoy.com |
Jackpotjoy is an online bingo and casino platform that offers a wide range of gambling including slots, blackjack, roulette, and poker.
History
[edit]In 2002, Jackpotjoy was launched by British online gambling operator, Gamesys Operations Limited as part of Gamesys Group.[1]
Barbara Windsor became Jackpotjoy's first ambassador in 2010, appearing as the "Queen of Bingo" in adverts up until 2017.[2]
In August 2012, Jackpotjoy was the first to launch a real-money gambling application on Facebook's UK App Centre that allowed adults to play for cash with friends, Bingo & Slots Friendzy.[3]
Jackpotjoy ran a publicity stunt in December 2012, with a 50-foot inflatable rubber duck floating down the River Thames as part of the FUNdation project, which hoped to inspire people to have more fun.[4]
In September 2017, Paddy McGuinness succeeded Barbara Windsor as the new face of Jackpotjoy.[5] His first TV advert in the new role featured Paddy celebrating receiving his final endorsement from the 'Queen of Bingo' as he became the new brand ambassador.
ITV's Loose Women began a sponsorship with Jackpotjoy that ran for two years starting in February 2019, showcasing a range of idents either side of the TV show's commercial breaks.[6]
Women's Aid began using the vacated airtime on Loose Women to raise awareness about domestic abuse during lockdown. In addition, Jackpotjoy donated £200,000 to Women's Aid in May 2020.[7]
Jackpotjoy became part of Bally's Corporation[8] after the United States-based entertainment company acquired Gamesys Group in October 2021.[9]
On National Bingo Day in June 2022, Jackpotjoy donated £73,000 to Alzheimer's Research UK in memory of Barbara Windsor, who died from dementia in 2020. They raised more funds for charity by holding an auction to sell dresses worn by Windsor in their bingo adverts.[10]
Regulation
[edit]The operator of Jackpotjoy, Gamesys Operations Limited, is headquartered in Gibraltar and holds licences from gambling authorities, such as the United Kingdom Gambling Commission (UKGC) under account number 38905[11] and the Gibraltar Regulatory Authority.
Awards
[edit]Jackpotjoy has won several awards in the online gambling and bingo industry over the years:
- Online Bingo Operator Game of the Year at the Global Gaming Awards 2018.[12]
- Brand Of The Year at the EGR Marketing & Innovation Awards 2019.[13]
- Best Bingo Site at the WhichBingo Awards 2019.[14]
- Bingo Operator of the Year and Operator of the Year at the EGR Operator Virtual Awards 2020.[15]
- Most Socially Responsible Operator at the WhichBingo Awards 2022.[16]
- Best Proprietary Online Bingo Site at the Bingoport Awards 2023.[17]
References
[edit]- ^ Prospectus gamesysgroup.com
- ^ Gallone, Jill (21 June 2022). "Dame Barbara Windsor's Queen of Bingo frocks to be auctioned for Alzheimer's Research UK". Hansons Auctioneers. Retrieved 22 March 2024.
- ^ Gamesys. "Gamesys Launches the World's First Real Cash Gaming App on the Facebook UK App Centre!". www.prnewswire.com. Retrieved 22 March 2024.
- ^ "Giant rubber duck floating down Thames". Digital Spy. 11 December 2012. Retrieved 22 March 2024.
- ^ Menmuir, Ted (19 September 2017). "Jackpotjoy appoints Paddy McGuinness as new brand ambassador". sbcnews.co.uk. Retrieved 23 May 2024.
- ^ "JackpotJoy.com 'Loose Women Sponsorship'". davidreviews.com. Retrieved 23 May 2024.
- ^ "Women's Aid becomes Loose Women's sponsor after betting ad pulled". www.civilsociety.co.uk. Retrieved 22 March 2024.
- ^ "Bally's Corporation - Our Brands - International Interactive". Retrieved 23 May 2024.
- ^ Corporation, Bally's. "Bally's Corporation Completes Gamesys Group Acquisition". www.prnewswire.com. Retrieved 22 March 2024.
- ^ "Jackpotjoy auctions Dame Barbara Windsor's famous frocks and donates £73,000 to Alzheimer's Research UK on National Bingo Day". Alzheimer's Research UK. Retrieved 22 March 2024.
- ^ "Gamesys Operations Limited - Licence summary". Gambling Commission. Retrieved 22 March 2024.
- ^ "Global Gaming Awards - London 2018". www.globalgamingawards.com. Retrieved 22 March 2024.
- ^ Allen, Brad (26 June 2019). "Jackpotjoy named Brand of the Year at EGR M&I Awards - EGR Intel". Retrieved 22 March 2024.
- ^ "WhichBingo Award Winners For 2019". WhichBingo Awards. Retrieved 22 March 2024.
- ^ "The Best Games to Play on Jackpotjoy". Casino Life Magazine. 13 September 2021. Retrieved 22 March 2024.
- ^ "The winners of the 2022 WhichBingo Awards will be announced in Live Event". WhichBingo Awards. Retrieved 22 March 2024.
- ^ "The BingoPort Awards 2023 | BingoPort.co.uk". www.bingoport.co.uk. 3 February 2023. Retrieved 22 March 2024.