 | |
| Company type | Subsidiary |
|---|---|
| Industry | advertising agency |
| Founded | 1968 |
| Founder | Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday |
| Headquarters | , |
Key people | Karen Kaplan, Chairman and CEO |
| Parent | Interpublic Group of Companies |
| Website | www |
Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina.[1][2] It is the 17th largest advertising agency in the U.S.[3] and is part of the world's third-largest advertising and marketing conglomerate, IPG.
Karen Kaplan is Chairman and CEO of the agency, having worked there since 1982 when she was hired as a receptionist.[4] She has been named one of the "100 Most Influential Women in Advertising" by Advertising Age.[5]
History[edit]
Hill Holliday was founded in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc. by partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday.[citation needed] It was acquired by IPG in 1998.[6]
Awards[edit]
The agency was named Media Magazine's full-service Agency of the Year for 2011 and 2012,[7] and is the only agency to win Adweek's Media Plan of the Year four years in a row.[8][failed verification]
Notable work[edit]
- Dunkin Donuts: "America Runs on Dunkin"
- Bank of America: "Life's Better When We're Connected"
- Cigna: "GO YOU"
- Partnership for Drug-Free Kids: WeGotYou[9]
- AMD K6/K6-2: "Trucks",[10] "Diabolical",[11] and "Flatzone"[12]
References[edit]
- ^ "Hill Holliday – Contact Page". Hhcc.com. 10 August 2018.
- ^ "Hill, Holliday Acquires Erwin-Penland Agency", The New York Times, January 14, 2004
- ^ "Hill Holliday – advertising agency / marketing – Boston, New York". Hhcc.com. 10 August 2018.
- ^ "Karen Kaplan: From Secretary to CEO". Bostoncommmon-magazine.com.
- ^ "Women in Advertising: The Rainmakers". Adage.com. 24 September 2012.
- ^ "Interpublic Acquires Hill, Holliday - Free Online Library". Archived from the original on 2014-02-01. Retrieved 2014-01-31.
- ^ Cummings, Carrie (December 28, 2012). "Full Service, Full Throttle: Full Service Agency of the Year—Hill Holliday". Commentary. Media Magazine. Retrieved 4 July 2019.
- ^ "The AdweekMedia Plan of the Year". Adweek. 14 June 2009. Retrieved 4 July 2019.
- ^ Rebekah Lowin (July 17, 2015). "Is this our brain on drugs? Take a look at these emoji-filled anti-drug ads". Today.com.
- ^ "Reviewing TV commercials". EW.com.
- ^ "BOB GARFIELD'S AD REVIEW: 3 ADVERTISERS RAISE TECH ADS TO NEW LEVEL". Adage.com. December 15, 1997.
- ^ "Adeevee | Only selected creativity - Advanced Micro Devices Amd K6-2 Micro Processor: Flat Zone". Adeevee.com.
External links[edit]
